Why Your Business Need a Mobile App?

Why Your Business Need a Mobile App?

With the revolution in technology, customer behaviour keeps on changing. The expectation and demand of the customers are keeping on increasing with time. Advancement in technology is directly proportional to the expectations of consumers. It is the essential point for the business to adapt to the latest trends and technologies in their business to attain the user’s attraction. The more the business uses the latest trends that dominate the market, and then there will be more probability of attracting more eyeballs.

For this purpose, a business can introduce mobile apps which will provide a competitive edge to the brand. Business mobile app should be the one through which the user can efficiently interact with the business.

With the mobile app, your business’s mobile presence is enhancing; thus, more engagements keep on investing in the product or brand. By taking the services of a Mobile App Development Company, you can develop your mobile app.

Some of the businesses are still adopting the old ways to generate awareness about their brand, which results in only disappointments and keeps on losing significant opportunities for their business. So, don’t be one of them. Introducing the mobile app is one of the trending and latest ways, which helps not only in increasing the website traffic but also helps in creating more awareness about the business.

Mobile Data

You can see that there is 90% of the time is spent on mobile apps, 26% of people make searches for the apps in Search engine and so on.

Source: imark Infotech

The need for Investment in Mobile App Development:

If you are an owner of the SMB, you can completely agree with us that there is a lot of competition in the market. Many companies and businesses try to indulge in the latest technologies for their business, so why are you lacking? By following all the latest trends, you can stand in the competitive market without any concern. You can use the Android App Development Services because there is an increase in the number of business mobile apps downloads. With these mobile apps, users can directly contact you without any third party. These mobile apps help your business grow more if you take their feedback and implement them; it will definitely help grow your business. With these types of services, your enterprise is secure for the future.

One of the survey conduct by the ContactIQ shows that the SMB which uses the mobile apps for their business before 2016 are in better condition which uses the mobile app after 2016.

Customer Services of Mobile App Users

Let’s take a look at this Bar Graph:

This graph clearly shows that the SM business using mobile apps before 2016 has a 42% increase in sales. On the other hand, which has built the app in 2016, it has a 34% increase in sales. There is an improvement of 25% in customer services and on the other side; there is an improvement of 36% and so on.

Source: Liquid-State

The business chooses to invest in the mobile app to generate more traffic which ultimately helps increase the sales of the business.

Here we described the reason for Invest in the Mobile App:

If you are still confused about whether you should choose the mobile app for your business or not, you should keep on reading to eliminate this perplexity from your mind.

Generating more Sales:

For most of the business, it’s like a new channel that generates more revenue for the company. By using this, there is a chance that you can encounter a significant increase in your business sales depending upon how much audience you have targeted? With Ionic App Development Service, you can give customers some discounts, coupons, vouchers and some special offers on special occasions. Other than this, you can use the push notification in an attractive manner so that the customer will automatically force himself to make a purchase.

Attracting Audience:

No matter where your customers are, you can make a bond with them irrespective of their geological presence on this earth. With the mobile app, a customer can contact you anytime and also, and they don’t need to remember your web address. They can go to your mobile app and purchase it. If you want to increase your mobile app download and installation within the target customers, you should offer them some exciting discounts and returns. This type of strategy helps you to generate a great and trust worth bond between the users.

Offer Attractive Discounts to Customers:

This world keeps on revolving around reciprocation. So, this phenomenon is also real from a business perspective. You offer the product and reciprocate if the customer likes your product, they can buy it from you. If you want to retain your older customer or attract the new customer, you should offer them an adequate level of service that they can’t get from anywhere else.

It is the main plan that helps your business to grow more than your competitors. It would help if you looked at your strategies that need some amendments to lure the customer towards your business, which ultimately helps in generating more benefits for your enterprise. You must provide some real-time points to your customers who are using the mobile app.

Build a Brand in the Market:

Have you ever thought about it, which is the most important thing a mobile app can do for your business? Here is the answer to it. Mobile apps help create brand awareness and give the freedom to customers to directly contact a brand about any query related to services.

This type of working strategy helps you to foster trust among the users in the market.

The more customers trust you, the more they like you in your services. Like in previous years, many companies try to sell their calendars, brochures, pamphlets, and a banner with their logo, creating awareness about the company. but, these days, this can be done through the use of digital media.

Red Hat Mobile Maturity Survey 2015

You can see these stats, which shows you how mobile apps development helps in various fields. Such as in chemical, pharmaceuticals and biotechnology we see that there is 18% feels that the existing processes automated by the mobile apps, 55% feel that there is a change in the way of doing business with the mobile app and 27% feels that mobile apps have changed the web-based process and so on other sectors also.

Source: BuildFire

Easily Connect with the Audience:

Mobile apps are one of the best ways to enhance communication between the customer and the business. If you are still not using this magic strategy, you are on the way to losing in the competitive market. App proves to be a game-changer for your business. Customers can easily get information about your services without the need of clicking on the websites. If he likes the product, he can definitely make a purchase and also, there is a probability that he can share your company’s name among relatives and friends, which ultimately leads to more sales for your business. Let’s take a look at the bar chart:

improve customer service

In this bar chart, we can see that there is a 38% improvement in the customer service, there is an increase in revenue by 24%, they can make 12% customer loyalty with the mobile app, 26% extend the experience from the web, and 1% goes to others.

Source: BuildFire

Increase Presence:

Do you even pay attention to increase the visibility of your business? If not, then you should. Most people are roaming around the world by keeping their phones in the hands of their pocket so that they can grab information about anything. Now if you have a mobile app, then the chances are that your business visibility is keeping on increasing with every scroll on the mobile. There is a higher probability that soon, the customer will approach you depending on his requirements. So the mobile app is one of the best ways to increase the presence online.

Increase Online Marketing:

Gone are the days when the business owner has to appoint the salesman, which helps create brand awareness about the service among the users. This is the 21st century, where everything is on the fingers. You don’t need to follow the traditional methods such as a brochure, hoarding and banner and more. There is one solution to all this, which is mobile apps. Be it a newsfeed, accounts forms, booking forms, travel offers, a mobile app can do all these things. With the feature of push notifications, you can remind the user about the particular service later on.

Provide Valuable Customer Services:

Mobile apps like a magic wand for the business, and they are proving to be a game-changer in the market. These days, there is no need for a human being who can answer the customer’s questions.

With the introduction of the mobile app, the customer has the freedom to use it anytime, and also, it helps increase the more visibility in Google SERP. Also, there are no chances for the customer to face the mood swing of the app because it works on a particular type of algorithm. Other than this, the user finds the interactive interface all over the mobile app. So, overall we can say that it helps in boosting customer services.

Capture Consumer Behaviour:

An App gives a more insight view of the customer like what they are looking for? Which types of services are they looking for? With the use of the mobile app, the business has the power to collect and analyze the data. Then, after doing the proper research on it, they can use the various strategies at the right place and the right targeted audience.

Helps to Compete with Other Competitors:

An app allows every business to create its brand name in the market. Other than this, it also helps compete with other business on the battlefield of the market and helps secure their future for a long time. You should keep in mind that your app should be unique, interactive and provide the maximum features beneficial for the consumers. In this way, you will be able to stand apart from the crowd.

 

Sum Up:

So far, we have shed light on the importance of the business’s mobile app irrespective of their sizes. In the year 2016, 90% of companies have invested in mobile apps. If you are one of those who are still not willing to make an investment in the mobile app then you should definitely fall behind in this competition.

Investment in Mobile Apps

Source: BuildFire

We can say that mobile app plays an essential role in increasing the profit for your business. Some business owners think that they can save the business from the crisis by introducing the mobile app. But one should you must remember that it helps to reduce the risk of downfall in your business, but it doesn’t eliminate it properly. It makes your business ready for the future.

For the app’s development, you should have a vast knowledge of the languages and some other important aspects. For this, you can hire the expert from “Ellocent Labs”, which provides the Best Mobile App Development Services. We are always eager to deliver quality work over quantity to our clients all over the globe. You can check our website for more information.

Read Also: Top Mobile App Design Trends to Follow in 2021


Read Also: Transform Your Business with Mobile App Development Service

Top 10 Reasons Why your Business Requires Investment in Digital Marketing

Top 10 Reasons Why your Business Requires Investment in Digital Marketing

There are a massive number of companies all over the world. All are trying their best to lure the customer by offering them tempting offers on their products. Whether you are an owner of a small, medium, or large enterprise in this tech era, you have to go parallel with the upcoming technology. So the best idea is to embrace the latest technologies, trends, and strategies in business.

Some businesses are always looking to secure their business for the future on this battlefield, which can be quickly done by investing ample amounts of money, time, and hard-work in digital marketing.

Investing in a Digital Marketing Service Company proves to be beneficial for many businesses it is not only effective but also a smart move. It helps gain more consumers’ footsteps at your business by creating awareness about the brand or products.

With each passing day, the customer’s interest keeps changing, which we can clearly see in this line graph. 80% of video consumption. This graph is sufficient to understand that the print media will lose its charm in attracting the customer. These days, maximum people prefer video-based content over static content. If you want to include video-based content for your business, go ahead without giving it a second thought.

Also, 61% of users don’t leave their phones even at night so that they can look an eye on each update by taking a glance at the news.

global internet traffic

The power of Digital Transformation:

We can clearly see that 56% of CEOs of the different companies believe that investment in digital marketing is one of the beneficial decisions for them in terms of generating more revenues and sales. This is the biggest reason for investment in digital marketing.

Digital Transformation

Source: Digital Marketing Institute

It is estimated that more and more companies will start to invest in this field so that they can make maximum profit from it.

This is high time for business owners to invest in digital marketing. For this purpose, 39% of marketers are planning to boost their budget to invest in digital marketing.  If they do so, then the can easily enjoy the success of their business.

We all are aware of the fact that half of the population is under the age of 30, which only means that there are more digital consumers. This generation tends to focus more on digital media. So investment in digital marketing is the smart move for business owners.

 

1. EXPOSURE TO YOUR TARGET AUDIENCE:

This is high time for all of those businesses who are still thinking about whether they should take digital marketing services or not. You are just wasting your precious time by doing this. In this competitive world, you have to be ready with bells and whistles to attract more customers. For this, you have to be ubiquitous on all social media channels. Because youngsters and other peeps spend their time on these platforms, here, you can interact with them and also you could serve the effective ads according to your business needs so that in just one glance at your ad, they are able to understand your services.

So, we can see the impact of digital marketing on your business. It will help you to reach your target audience.

Read Also: Top Ways to Choose Email Marketing Company in 2021

2. MEASURING FOR SUCCESS:

In previous times, it was quite a hectic task to measure the success of the business’s ad campaigns. If still, you are using the traditional methods, then ideally, it takes your maximum time in months if you want to check how much it is successfully executed? You should drop this idea in modern times. You can go with the tools which provide the results in just a few days or even in hours.

  • These tools help you get a deep inside view of your customers like they are looking for on your website?
  • How much time are they spending on your website?

Other than this, you can add the goal so that you can keep an eye on the click-through rate and conversion rate.

3. Boost Your Organization’s Brand Image:

Some business owners don’t know the magic of investing in Digital Marketing. Are you one of those? Who are addicted to following traditional Tactics for the growth of the business? Some are still unfamiliar with the fact that investing in it can lead them to more customers by increasing their online reputation. It can act as an asset for them in this tech world. They can take their brand name to the maximum height by letting them know about their services to their target audience. You can use various innovative methods to increase your reach to the customers.

4. Digital Marketing Helps Small Businesses Build Lasting Customer Relationships:

One of the surveys conducted by keep on small business respondents is “what is their greatest challenge in the market”. The study reveals that most business owners feel that retaining their old customers is one of the biggest challenges they will face in the near future.

So, digital marketing plays an essential role in creating the name of the brand.

greatest challenge in the market

Let’s take a look at this bar graph, 29% of people say that they are not going to use digital marketing in 2019, 22% people say that finding time and resources for marketing is their biggest challenge, 15% said that converting leads into customers is their biggest challenge and so on.

We all know that digital marketing is the latest trend to follow which helps you target your right audience, helps them to retain them. Other than this, by using this wonderful marketing technique you can easily survive on the battlefield of industries where each industry pushes itself a little more towards the efforts which help in getting the most customer engagements.

Source: Blog.Marketo

5. You’ll learn more About Your Customers’ Needs So You Can Profitably Fulfil Them: 

One of the biggest challenges that many businesses face is how to capture, and generate the leads and finally turn them into their customers. We all belong to the smart world, infect where our phones are also getting keep on smarter with the developing technologies. So, why are you lacking behind is smartness when a question comes about the interest of your target audience.

You can use the various digital tools to learn what their target users search for and their demands. You can perform these researches on digital tools such as Google Analytics, Google search Console etc. these tools will help you to give the insight view of your ideal customer needs like what makes them visit your site etc. after the analysis of the data you can simply approach your consumer with a warm proposal and discounted offers. It will help in converting consumers into new buyers.

6. Digital Marketing Offers A Multichannel Approach To Boost Conversions: 

We all know that most users spend their time online while scrolling through updates from all over the world. So, it simply means you have an enormous amount of chances to reach them. One of the studies shows that 42% of the world population use social media. 54% of people made a search on social media about the product. 83% of marketers believe that the use of video marketing helps them to generate the most leads.

You can go ahead with different social media channels like Facebook, Twitter, LinkedIn, Instagram and Reddit. You must make your omnipresence on all these channels so that maximum users can get to know about your services. Every person’s liking is different from each other as some people like the video content whereas some likes to read the blogs and there are some people who like the personalised email marketing campaign, for this, you can take the services of Email Marketing Service Company Other than this, you can run the paid advertisement on the Facebook so that your message can reach to more and more customers.

Source: Blog.Marketo

7. With Digital Marketing, Small Businesses can compete competitively with large businesses—and actually win:

Digital Marketing is one and only useful tool in the field of the market industry if it can be used in a strategic way, it can provide tremendous profits to various businesses including the smaller ones. So, if you are the owner of a small business then there is no need that you should have a depository of expensive tools and a high budget. You only need the one most expensive tool which is creativity and imagination.

You can win over the world by using your creativity and imagination. If you are on a tight budget then, there is no need to invest millions of dollars for advertising your brand. You can go ahead with the video making but your idea should be unique and entertaining so that more users will engage on it by sharing your video among others. There is a need for X factor in your business that differentiates you from the rest of the businesses.

8. Digital Marketing Offers Measurable ROI:

Do you know, what is the major drawback of using traditional marketing methods? If no, then here is the answer to it. You can’t measure the success of your advertisement campaign. But, in digital marketing, you can easily measure what’s working and what’s not working. It also helps the small business to get an idea about their marketing techniques so that they should not spend their entire budget on one marketing method. With the tools, you can access how many visitors are landing on your page and what is the bounce rate for your website.

Digital marketing offers ROI

Let’s take a look at the stats, which shows the top challenges for proving marketing ROI. 71.11% feel the challenge of attributing social and content to revenue challenge, 48.89% feel the challenge of aligning KPI with overall business growth, 46.67% feel the challenge of attributing leads to revenue and so on.

Source: Blog.Marketo

9. Digital Marketing can be Recession-Proof: 

Recession is the word that has the power to shake the foundation of any enterprise including the larger one. There is always a strategy that works at its best even at a time of recession. Digital marketing is one of those which are cost-effective. And measurable, Other than this, it will help you to know about your target audience interest, generating the leads and then finally turns into buyers.

For this, you can use the various services that come under it such as Search Engine Optimization services, Content Marketing, Paid Media Advertising, Social media, Email marketing and last but not least you can also take the services of online reputation management.

10. There Are More People Online Than Ever:

This is the digital world where our needs and demands keep on changing with time. So, the way of marketing is also changing. We can see the more online engagement of the users be it on the website or mobile app.  Let’s take a look at the line graph, where the engagement of the user on the website and apps keep on increasing.

People Online Than Ever

 

Source: Titan Growth

So, these all are some of the handful of strategies which will help in boosting your business at less interval of time and also, in less budget. So, what are you waiting for? It is probably like a flight which you must catch to ensure the safe and destined landing for your business in 2021. With this digital marketing flight, you can touch the sky. The only key thing to remember here is that try to discuss the new ideas and finally execute the best one. With proper Digital Marketing Services your business can get a sense of visibility and identity among the users online and then in less time it will be at the top position in the market field.

Ellocent Labs is one of the leading and successful companies for providing Digital Marketing Services to various enterprises. Our services include social media Optimization services, ORM, Pay per click, SEO, Email marketing services.  We always believe in building a strong foundation with the clients. You can contact us at any time or for more information you can check out our website.

 

Read Also: Top Benefits of Digital Marketing for Conglomerate

Read Also: 10 Expectations to Consider when Hiring a Digital Marketing Agency

Top 10 Cryptocurrency_Blockchain Trends in 2021

Top 10 Cryptocurrency/Blockchain Trends in 2021

As per research from Gartner, Blockchain technology refers to be the most strategic technology for the year. As technology enhances, there is a shift towards robust enterprise solutions. The public blockchain is an open network and has seen an immense transformation is a remarkable technology. You can also take the services of cryptocurrency Application Development Services to grow your business in the near future.

Have a look at the market share for blockchain development as per the latest reports.

blockchain in the US market

Source: Medium

Adoption Rates Across Industries:

Different industries from diverse sectors are adopting and leveraging technology to enhance their business growth. The adoption of a blockchain varies for different industries as different industries adopt different cultures.

Industries are adopting blockchain applications as per their operational and strategic needs. Different sectors, such as Life Sciences, Health, and Farming, experience significant growth with blockchain solutions.

Let’s have a brief of the different industries that are boosting due to the adoption of these applications:

1. Life Sciences:

It has the most meaningful and efficient impact on the life sciences. The industry requires transparency, trust, and speed to provide the most necessary and useful information. Blockchain rapidly uses in clinical trials and the pharmaceutical supply chain.

Experiments are carrying out, which would bring a wave of solutions and significant development in the coming years.

2. Farming:

As a manufacturing organization, the essential part of the sector is the supply chain. The Blockchain enables the optimization of processes such as financial resource flow, information, materials, etc. There is still an increase in interest and would see a significant change by the end of 2021.

Blockchain Trends

  Source: Deloitte

 1.The Adoption of Blockchain is Likely to Grow in 2021:

Blockchain technology is successfully using for food safety and shipping. Various big brands such as Wal-Mart and Amazon are working to capitalize on the technology to streamline the processes like easy supply chain management, data storage, security, and administration.

In addition to these industries, Blockchain is majorly used by the gem industry to rectify the stone’s quality and address climate changes.

2. The Importance of the Federated Blockchain will be more Evident:

The different networks of blockchain are-personal, allied, public, and mixed. When combined, it refers to as the best modern trend suitable for all specific cases. It is an excellent model for integrating multi-blockchain functionalities with high performance and security.

So, different powers can control the blockchain node. As the node-set is verified, the transaction can process. The exponential increase in the blockchain trend using different standards provides a private network to give it a customized outlook.

Read Also: Why Companies Required Blockchain Development for Their Businesses

 

3. Social Networking Problems Can be Resolved with Blockchain Solution:

There are billions of social media users, and a lot of data is misused every day. With the advent of social media and networking, our daily life is impacted by them. As per the research from Statista, over 3.6 billion users are there on social media, and the numbers would rise to 4.41 billion by 2025.

The Blockchain will identify the scandals, control data, information, and content as well. Even after the content gets deleted, the data remains no-duplicate, and the users get a more secure place to store data.

The Blockchain ensures the data controller in the app user’s hands rather than the app owner giving them a safer platform. Other than this, you can take the web development services company if you want to develop the website for your business.

Source: Medium

4. Finance & Economy Will Lead Blockchain Applications:

As for the other businesses, the finance and economy sector requires no transformation. As soon as crypto-currency is applied, the finance sector will hardly consider Blockchain’s use.

As per a PWC report, 77% of financial institutions will adopt blockchain technology as a part of the production system. It will allow the transactions at a lower cost and reduce bureaucracy.

Source: Medium

5. The Amalgamation of Blockchain with IoT:

IoT allows you to connect to various devices and sensors and focus on security due to the organizations’ complex challenges. The amalgamation of the device network and the Internet of Things is becoming a trend in the year.

As there are tons of devices connected and added to the IoT network, it becomes the main target of cyberattacks making security a critical matter. But thanks to the introduction of the Blockchain, offered a ray of hope. It is decentralized, so no authority can decline the transactions that eliminate SPOF. Also, all those who are involved in the blockchain network can view and approve transactions.

6. The Shift Toward a Cashless Society:

The deadly Coronavirus has stopped many industries from growing, and the work environment has made people think about their jobs twice. The trend for remote jobs and crypto payments becomes crucial and will continue even the pandemic ends. When the operations can carry out remotely, does it make any sense to spend much on the luxury if simply that is not required in the digital era?

We are getting cashless and adopting this as a new trend in life, just how we have adopted face masks. The Blockchain has blossomed and is in high demand.

7. Crypto is not for Geeks Anymore:

The trends of Cryptocurrency are enormously changing, and it is giving robust competition to companies like Coca-Cola and Intel. Bitcoin is no longer considered a bubble. With the change of the image of Cryptocurrency and the rise of Bitcoin amid the pandemic, there is a drastic increase in assets this year.

8. Stable Coins to Dominate Crypto Space:

Crypto coins are a by-product of blockchain technology and already in development; these coins are the most-awaited and emerging technology in the industry. The stable coins would benefit users with additional security, faster remittance, and more stable currency exchange.

These statistics show a complete overview of the crypto-coin ecosystem.

Stablecoin Ecosystem

Source: Mobile App Daily

9. Less Hypes and Scams with Blockchain :

The investment in blockchain development by large firms such as Walmart and Amazon enables AWS customers and leverages technology in their projects. With these big firms entering Blockchain, it has become a real deal with no scams and less hype. 

10. Looking into 2021 and Beyond:

What will the world in another ten years? Where would technology take us? There are no other thoughts that Blockchain is one of the leading and most promising technologies and enhancing in different sectors and industries. Many businesses are adopting blockchain technology in their business processes.

Embrace technology by upgrading your business to tackle the power of Cryptocurrency Development Services. Believe in its potential and consider adopting it for your business solutions.

 

Conclusion:

In this blog, we have seen the latest trends of blockchain in various fields. After reading this blog, you all are aware of Cryptocurrency and blockchain which helps in-store the data in blocks. With the recent development in technology, every business needs to embrace Cryptocurrency Application Development Services. By using these services, you can take your business to maximum height. You can ultimately increase your Business potential by indulging this cryptocurrency in your business.

 

Read Also: Top Web Development Trends for 2021

Top Ways to Choose Email Marketing Company in 2021

Top Ways to Choose Email Marketing Company in 2021

When it comes to marketing then, Email is the king among all of the other marketing services. An enterprise or a business can make the maximum profit from it if they efficiently use the email marketing strategy for it. It provides the maximum return on investment. One of the studies states that if businesses spend $1 on email marketing, then they can expect a return of $38.

A study carried out by the Statista shows that around 3.9 billion people used Email in the year 2019, and it is expected to grow in the near future. It is estimated that 4.48 billion people will use Email by the end of 2024.

Who doesn’t want to generate the maximum profit for his business? The answer is nobody. So you can increase your growth by hiring the Email marketing service Company which will do the efficient work for you. It also helps you to spread your business at the wider possible level.

What Are You Missing?

If your business or enterprise isn’t aware of the email marketing strategy, then it simply means you are missing the revenue-generated methods. Email is one of the popular yet effective ways for offering a maximum profit to the business. Let’s take a look at how it becomes beneficial for the company, firms etc.

Need for Email Marketing:

Email marketing is the excellent way to establish the bond between the customer and business. It helps in retaining the old customer and also helps in attracting the new customer. You can tell your target audience about your brand, business from time to time.

You can also lure them with all this by offering them discounts or coupon vouchers on particular items. Other than this, you can retain your old customer by providing them with an extra discount on products. So this will help you to create trust among the customers.

So this is the effective way for a small or medium business owner to create brand awareness, which ultimately leads to generating the maximum sales and helps recognize the brand at a broader level.

Top Ways to Choose Email Marketing Services:  

Whether you are a newbie in the business or established as a brand in the market, you must be aware of email marketing’s importance. So, this is where the role of Best Email Marketing Company will come into the limelight. The main benefit of using the email marketing company is that you can leave this task onto them, and you can focus more on the other important work related to your business. Now, your mind has come up with the thought of how you can choose the efficient email marketing company.

Here we will describe some of the ways that will help you choose email marketing services.

1. Make a List of Your Business Needs:

The first step is to analyze the business needs. You can make a list of it so that no mandatory need is left out. After making a list, you can analyze the list by asking some questions about it, like

  • Why you need the email marketing company?
  • Which type of services do you want from them?
  • Whether they provide efficient services?

So these are some of the questions which you must analyze.

 Make a list of your business needs2. How Much Investment is Required:

Now, lots of business owner whether small or medium one always on their tight budget. So, the next step is to think about your budget because most companies demand high prices. Other than this, some companies require their clients to commit to a long-term contract.

So, you must take these things into your consideration before finalizing any one of them. With all this, if the company demands more price, then you can eliminate that.

 investment

3. Make a Priority List:

After making the companies’ list, you need to prioritize your work. Because there may be a possibility that the company you will work for cannot provide their services on a priority basis. Then this situation will result in halting the business work for some time. So you can avoid this problem by asking and clear out all the concerns related to it.

 Make a priority list

4. Review the Agency:

Most people do search work when the question arises for hiring the best email marketing service company, which is one of the best things to do. With all this, you can also take a look at the reviews of the company. These reviews will help to let you know about the company’s feedback. If you find the positive and useful review about the company, then you can choose it. Other than this, you can also consider those companies which your colleagues or friends refer.

Review the agency

5. Services Offered by the Company:

After reaching so far, it’s time to check which type of services they will provide you with. For this, you can ask them whether they efficiently do the audit of your work like what is working? Which places need improvement? Etc. Other than this, the company should provide HTML email templates. They should be experts in handling email campaign management etc.

6. Look Out for the Same ESP:

ESP stands for the electronic stability program. 

Before making a final decision about the company, you should know the ESP list with which they are working whether they have expertise in the respective ESP which your company follows. If you go ahead with the company that provides the same ESP, it makes it easier for the company to handle any upcoming technical trouble.

electronic stability program

7. Check Out their Portfolio:

You must also look at their portfolio, which helps you understand more about the company’s work. Some of the companies don’t include their portfolio on their website, then you can ask them about it, or else you can test their quality by giving them a task. You can not ignore this point at any cost for the betterment of your company. You can’t assign your work to someone who is only flying by the seat of their pants.

Check out their portfolio

8. Help Achieve the Good Result With Clients:

Before hiring any particular agency, you must think about this fact that, have they provide any benefits to the  respective company in achieving the right results? If the answer is yes, then you should definitely go with it.

Conclusion:

After performing all these mandatory things, you can go ahead with any efficient email marketing service company. With all this, you can also digger at their case study, like which type of work they are performed till now? Other than this, you can directly ask some questions to a company that who will be going to handle my email accounts? How will you manage to communicate with the clients? These all are the most important things you must consider, along with the factors mentioned earlier. At the end, you should give green signal to that company which provides all the bells and whistles.

Ellocent Labs is a global provider of Email marketing services to its various clients. With all this, you can also get the benefits of Professional Digital Marketing Services and Search engine optimization. Our efficient staff is always ready to provide the best technical services like website and mobile app development.

 

Read Also: Top Benefits of Digital Marketing for Conglomerate

The Ultimate Website Redesign SEO Checklist

The Ultimate Website Redesign SEO Checklist

 

There are many websites on the internet which provide the interactive user interface and also appeal to the customer’s eye. On the other hand, some of the websites are just put on the internet where no light of the customer reaches because of it’s unappealing look. So if your website belongs to one of them then have you ever come up with the thought of redesigning the website for your business? But you must keep in your mind that never, ever lose the search engine ranking because SEO plays a vital role in generating organic traffic to your website. You can hire the SEO company for this, which assists you while redesigning the website. Or if you want to do it by yourself, before going ahead with the idea of a redesign, you should do the following things.

Web Redesign SEO Checklist

The Ultimate Website Redesign SEO Checklist (Infographics)

 

First, you have to make your initial checks:

1. Create Keyword Strategy:

The term “keyword’’ is helpful in describing the content of the page. The first step is to incorporate the highest searched and ranked keyword to generate organic traffic. This step is a crucial one. For this, you can use the Google keyword planner to find out the highest searched and relevant keyword to your business.

2. Create Meta Tags:

Now, you have to create the new and unique meta tags for your website’s page. You must know how essential Meta tags are. It tells Google what the page of the website is all about. Make sure to provide the page title of length 60 to 65 characters, including space. And meta description should be 150-160 characters long.

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3. Site Speed:

You must keep a check on the website speed. Nobody likes the website whose loading time is more. While redesigning the website, remove the unnecessary plugins and scripts from the website that make the site heavy.

If the website’s loading time is minimum, then it helps in increasing the user’s engagement. In order to increase the user experience, the website loading time should be 5 seconds per page.

4. Image Optimization:

Optimization web images deliver the high-quality image in the right format, size and resolution while keeping the smallest possible size. It can be done by resizing the image, compressing the image.

You must be thinking about its importance. It helps improve the page load speed, boost the SEO ranking of websites, and enhance the user’s experience.

5. Mobile Friendly:

Another important aspect of redesigning the website is that your website must be any smart device compatible other than the computers. For this, you can take a look after redesign how it will appear on the mobile. You must be sure to provide the best interactive user interface and user experience to your audience because mobile is the key device for fetching information all over the globe.

You can use the “mobile-friendly testing tool” provided by Google. You can paste the URL of your website in the search box, and then it will show you the screenshot of the page how it will appear on mobile devices and give you some recommendations to enhance the user experience.

After the initial checklist, the next step in this process is to follow some essential points.

1. Install the New or Existing Google Analytics:

Google Analytics is a free tracking and statistics software which gives the total information about the user like how users find your site, how much time they spend on  your site and some other vital information. And  Most of the time in website redesigning process, people often overlook the importance of the transfer of Google analytics code. If, due to some reason, your previous website does not have this code then, you can create the new one.

google analytics

Let’s consider the example: if your previous website already has this code, then simply you have to go over the admin, then tracking info, and then tracking code.

After that, you have to copy the code and make sure that this code is present on your website’s every page.

2. Install Google Webmaster/Search Console Code:

Google webmaster Tool is the important component for Google which helps in recognizing the error on your website. It helps you to track, manage and analyze the links that have been placed by you on different websites. It also tells whether there is an increase in the 404 pages, manual penalties and so on. It also tells whether your website is affected by malware or not. So, at this step you also have to place the code of the Google webmaster.

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3. Sitemap Creation:

As the name suggests it is the site of your website.  sitemap is the list of all URL and titles  of the website which tells the search engine about the content of your website. To understand this point better, let’s consider an example, the phone directory is used for searching the phone number of all the renowned places. Similarly, a sitemap is the directory for the Googlebot and helps identify all website pages.

This step is the mandatory one because you are going to relaunch your website. A sitemap is in two forms one is XML, and the other is HTML.

  • XML Sitemap: It is a simple document specifically written for the Search engine spiders so that the spider can quickly get the information about the website while crawling it.
  • HTML Sitemap: On the other hand, HTML sitemap allows the user to navigate through your website, especially if it contains many pages.
4. 301 Redirect:

301 Redirect is the implementation of the code that tells the web browser to move automatically from one URL to another URL. Most of the persons encountered 404 errors when someone visited their old URL, which means the page was not found. To avoid this type of problem, you should create the 301 redirect map.

You have a list of new and old URLs. Now you have to do one thing, matching up the old URL with the new corresponding URL.

If this step is carefully done, then there will be no problem of the 404 error.

5. Creation of 404 Pages:

404 page helps in communicating to the user that the requested page is not found on the respective website.

It’s always better to create 404 pages for your website. Because sometimes, there is a probability of not able to find the page on your website. So it’s better to create this “page not found’’ with the “button’’  to the home page so that users can quickly get back to the home of the website.

It helps to improve the user’s experience on the website.

6. Robots.txt Creation:  

Robot.txt file tells the web crawler which page to be crawled from the website and which you don’t want to access by the crawler.

7. Block the Crawler from Crawling Your Old Website Page:

The purpose of the crawler is to visit the websites and read the web pages and some other information and create the entries for the search engine index. The next step you should follow is to block the robots, i.e., a website crawler software crawling the website for indexing. So, at this step, it’s essential to block the robots.

So these all are some of the essential points which you must follow while redesigning the website.

8. Unblock the Googlebot:

The next crucial step is to unblock the Googlebot, which we have blocked previously. Now, you have to remove the code from each page’s header and in the robots.txt file.

Google Bot

 

If you have carried out all these steps carefully, then you don’t have to face any problem regarding the SEO of your website.

Some of you find your website outdated and unappealing to attract the users so you are juggling between the thoughts of redesigning the website or not? Because, Nobody wants to lose the hard earned organic traffic of their website. So, in this blog we have shared some vital information about the Checklist for SEO. which will help you while redesigning the website.

Ellocent Labs is one of India’s best Digital Marketing Service company that provide Search Engine Optimization Services. Other than this, we also develop the website or redesign the website by ensuring you that the SEO checklist must be followed properly so that the hard-earned organic traffic will not be lost.

We also provide services related to Social Media Optimization Services, PPC, Email Marketing Services, E-Commerce Marketing Services, and ORM. 

 

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