Live feature on Instagram

How Instagram Stories Playing Their Vital Role in the Business Promotion

There are different facets of digital marketing, and from all, social media marketing is the most dominating feature of it. It helps in expanding the business. The effective use of social media can bring tremendous results for your business.

With the advancement in today’s time, there is always a new platform emerging for digital marketing services, which helps marketers stay ahead of the pack from the rest of the competitors.

With the cut-throat competition, your business always needs to implement new ways of marketing its products among the customers.

These days Instagram is the biggest platform for promoting your brand. If your business is not on Instagram, you probably miss out on a sea of opportunities. With every new trend, you must always need to stay on your toes to figure out how this new platform will do the magic for your business? What are its features that can help in your business promotion?

So, today in this article, we will discover the Instagram stories’ role in business promotion.

You all are amazed by Instagram features, and you are also one of them who are an Instagram lover? Right?

But do you know when this amazing platform was developed by whom? If no, then we tell you. Kevin Systrom and Mike Krieger developed this platform. With the continued efforts and launch of new features In IG, it successfully leapfrogged its competitors.

Instagram Stories:

The one who is not familiar with the Insta story, here is the brief about it. This beautiful feature of the Instagram app allows the user to post their image, photos with text, and stickers. This story will automatically disappear after 24 hours. Instagram stories are one of the most beloved features of this app. And one of the study reveals that over 400 million people use Insta stories daily.

Instagram Stories

This picture clearly depicts the number of users are increasing from 50 million to 400 million.

Instagram Stories Emerging as the Powerful Tool for Business:

Instagram stories are first introduced to the world in 2016. It is a great way of reaching potential customers and also making a strong bond with the existing customers.

In this bar chart, we can see the average number of feed posts is keeping on declining when the Instagram stories come into the scenes.

 

Insta Stories Emerging as the Powerful Tool for Business

Source: Later

From the business perspective, the IG stories are amazing. It will help strike the conversation with your esteemed customers, expand your reach and then automatically help in getting real-time feedback from the users.

Like you can post the image of your services and conduct the poll, or you can post some amazing pictures of your services with some interesting emojis or stickers.

This type of content will help in enhancing customer engagement. Now let’s take a look at how Instagram stories are helpful in business promotion. 

If your business is running out of creative ideas to attract the customer, then use Instagram, which have tons of innovative features for you.  For your business, you can create an Instagram story with a handful of creative features like using the poll, emoji slider, etc. 

Poll Stickers:

 If you are looking for instant user engagement on your post, you can use the poll stickers, which is the quickest and simplest way of boosting engagement. One of the studies reveals that there are one billion user post user-base stories on Instagram.

Poll stickers

Source: MediaKix

As a brand, you can ask a different question related to your services, like which type of color theme they want to see next, which type of DIY we make ? so this feature will help in establishing the strong bond with your customer base.

Emoji Slider:

There is nothing wrong with it if we say that emojis have the power to lighten the mood of any person. Instagram offers a vast amount of wonderful emojis that can be used in stories. 

It is used to get the user’s quick sentiment reaction, and it also helps increase the creativity of the post. With emojis sliders, customers are more involved in it. ⅓ of the most viewed stories come from business accounts. So all the business have a great chance to increase their reach at a wider range. 

Emoji slider

If you have a beauty brand, you can ask beauty-related questions like how you feel after using the new launch range of papaya face wash. This way the more users will engage your company, and they recommend it to their friends and families.

Read Also: Top Ways to Choose Email Marketing Company in 2021

Question Sticker:

One of the best ways to promote your products on Instagram is question stickers. If you are not using this feature, you will definitely miss the huge opportunity for your brand promotion.

Question Sticker

With this sticker, customers can ask you about your services or products. You can directly reply to them through DM or by posting other stories. It is a wonderful way of promoting the timely conversation with your users. It will also help in enhancing customer engagement and ultimately leads you to complete success. Static information from trusted sources reveals that IG stories have increased the amount of time spent on Instagram to more than 28 minutes.

Source: MediaKx

Chat Sticker:

In the previous year, Instagram has launched the chat sticker, which gives you the power to start the chat with upto 32 participants. With this striking feature, its the best way to get amazing and creative ideas from the focused audience and also test your new services or products.

With this chat conversation, your services or products will get advertising on the wider range.

Live Feature on Instagram:

Suppose you launched a new product like a cosmetic range. As we all know, 400 million users actively use Instagram stories, which is a whopping amount to increase the probability of your product awareness among the audience. 

Live feature on Instagram

So the live feature of Instagram gives you the privilege to capture followers’ or visitors’ attention. The main benefit of using this feature is that it will tell you the number of active people who are using the app at that time. If the number of uses are more at that time, then you can go live.

This feature of Social Media Services also helps in boosting customer engagement. 

So, these are some of the ways or features used to increase business growth or promotion. Instagram offers you a wide range of innovative features. If your brand successfully uses all its features effectively, nobody can stop them from staying ahead of the pack. Moreover, with all these features, you can use the product stickers, which allows you to tag specific products in stories. Furthermore, if you have more than 10k followers on the Instagram, you can add the direct link to stories.

Ellocent Labs is a market leader in providing Professional digital marketing services to its clients globally. We always believe that specialization is the key to master the services that we offer to our clients. We offer- search engine optimization services, social media optimization, Online Reputation Management, PPC, email marketing services, ecommerce Marketing services. Please browse our website for more information!

Read Also: Top List of Do’s and Don’ts of SEO in 2021

Role of Home Page in Attracting visitors to a Website?

Role of Home Page in Attracting Visitors to a Website?

Most companies, organizations, or businesses have understood the significance of the virtual presence to expand its reach among the wider range of potential customers. Due to this, they are more interested in website development for their organization. In this whole scenario, website homepage design plays an integral role in deciding whether it will leave the good or bad impression on the esteemed visitor. It is also considered as 

One of the biggest challenges faced by marketers is how to attract the most visitors to a website. That’s why for website development you can take the web development services.

One of the trusted sources says that visitors take only 50 milliseconds which is 0.05 second, to form an opinion about whether to “hit the back button” or go ahead. 

Source: sweor

Yes, you have heard it right; the visitor takes only milliseconds; that’s why the homepage is the only way to attract the customers or engage them for a longer period. Therefore, we can conclude that a homepage design can break or make a business.

In this article, you will discover some of the essential basic knowledge that your website modern’s homepage should consist of:

1. Always Focus on Creating the Effective and Compelling Business Introduction:

The homepage is that part of the website where most visitors will land, so it should be effective and able to catch the visitor’s eye, and our ultimate goal is to grab their attention.

Web design and development services

So, the website homepage should include brief information about your business. Following are some of the key points that you must include in your business.

2. Give Brief Information About Who You Are:

Here, you need to describe your company, services, or products.

Product Description

3. Which Type of Services You Are Offering:

The next step is to describe your services or products you are developing or producing. 

4. How are Your Services Different From Your Competitors?:

Never forget to mention the “X” factor of your company. Always ensure about giving detailed information regarding how your services are different and unique in the market from your competitor. These details will serve as a short “elevator pitch” and help in letting the visitor know about your company or services.

One of the studies finds out that 94% of first impressions are related to your website design.

It is because when someone finds about your business for the very first time, then if homepage design is effective, it will leave a good impression on them. And who knows when these leads will convert into your customer.

services different from your competitors

These days, many companies follow the trends of using taglines or slogans that uniquely define the business’s services. The visitors can easily remember the taglines if they find them interesting. And you can place these taglines onto your homepage and use them in your digital marketing strategies to expand your reach.

With the impression, you can find out how the customer will perceive your business.

Read Also: The Ultimate Website Redesign SEO Checklist

5. Responsive and Clutter-Free Homepage Design:

There is no doubt in it, these days the trend of desktop for making a search query is going downfall as compared to the mobile, tablets, etc. it simply means, there are a number of devices through which visitors will come to your website. 60% of the website traffic comes from mobile.

Clutter-free for this you should take the Web design and Development services. It means that the website design and working should be the same no matter from which mode the consumer is visiting. One of the trusted sources says that 75% of website credibility comes from website design. So simple yet effective design acts as the deciding factor here.

Responsive website

Moreover, the navigation should be easy and fast so that the user can easily switch between different website pages. The user experience on the website should remain consistent irrespective of the type of device they are using.

6. Websites Should be Dynamic and Interactive:

Do you all know how big an impact a dynamic homepage will leave on the visitors. If no, then read carefully about it.

The human brain tends to remember interactive things as compared to static ones. So, if the designer applies his full knowledge to create creative ideas for the homepage, it can give the positive user experience.

Now, the question is, how can you make your homepage dynamic?

Website Dynamic

Then you can obviously make use of changing illustrations, animations, videos, animated infographics about your services.

One research said that 73% of companies invest in design to help their company or organization stand out from the competitors. 

All these things will help you strike an engagement of the visitor for a longer time on the website.

For instance, you can make a video on your company’s services or products – how they are developed, the number of developers involved in it and how they are working, the type of environment and facilities under which your services run.

With this detailed video, the user will be able to understand your business from 360 degrees. Furthermore, it will help in deriving the most traffic to websites. For the website development you can take the best company’s Full Stack Development Services.

7. Never Forget About the Navigation:

If the user visits your website, he must navigate to different pages, so your website should provide sleek and simple navigation.

What you can do here is that all the menus should be placed at the proper and recognizable place. The colors of the buttons should be good and appealing to the user’s eyes.

Read Also: Why Latest Web Design Trends Set to Dominate in 2021

Furthermore, you can label the various pages so that users can easily understand where the navigation tab is and on which page they will land after clicking on it.

In addition to all this, you can give the visual representation to the buttons like the pressed button should change the color so that the user will understand which button they have clicked.

Moreover, your homepage design should be appealing, and also you should try to keep interacting with the user when they are exploring your website through the chat function.

8. Mandatory Call-to-Action:

Now, with the attractive homepage, you can allure them to the website. What’s next now? This question must be whirling around your head. So you can use the CTA, which is known as the call to action.

You can use the “signup now,” “subscribe now,” “fill the form now,” etc.

Website Call to Action

Do you know the logic behind these CTA? If no, then we tell you. The CTA will tell the esteemed visitor which action to take next so that the visitor can accomplish their task, like if they want to buy the product, then they can click the “BUY NOW” call-to-action.

You can never underestimate the importance of this powerful feature that can turn the simple pamphlet of your business into a powerful search engine. Moreover, it will help the visitor to get more interactive and engaging on the website.

9. In a Nut-Shell:

There is always a need for a functional and efficient online presence for businesses irrespective of their sizes to allure more customers to the websites, which will ultimately contribute to increasing the business’s sales. An effective and dynamic home page design will do wonders for your business compared to the static home page design. So always focus on placing the dynamic, pop-out functionality, animated infographics on the homepage to attract more eyeballs. Moreover, with this design approach, your visitor is sure to have come back again onto your website.

Ellocent Labs is one of the best professional Web Design and Development Company. With years of experience, we are pro at developing high-quality and efficient websites for clients all over the globe. We have a team of developers with creative and innovative minds always ready to develop and deliver efficient products. Please do visit our website for more information!

Read Also: Mandatory Checklist Before Making a Change in the Website?

A Perfect Guide to Know About Social Media Marketing

A Perfect Guide to Know About Social Media Marketing

We are very sure that all users must know about social media marketing, and all are using it in some manner. But, from the business perspective, do you know how big social media marketing is? And how can you take the benefit of Digital Marketing Services?

Social Media Marketing is the fastest growing trend over the internet. You can easily estimate from this number that the internet managed to gain one billion users over the past ten years.

Source: Neil Patel

Most people understand the basic term “Social Media Marketing.” Still, one who isn’t familiar with it here is brief- it involves using all social media platforms to garner new traffic, leads, and sales by reaching the maximum number of users over the internet.

But, the next question that clicks onto your mind’s- how will you generate the traffic? The answer is- 

  • You can publish great content on social media profiles
  • Start interacting with the audience 
  • Run the advertisement
  • Analyze your results

If you are not making use of Facebook, Pinterest, Instagram, or Twitter to connect with your audience, you miss out on the golden opportunity to corner the market.

Social Media Icons

There is no need to do everything by the book. You will have to go with the succinct strategy to help your brand achieve its goals with great success.

In this article, we have put together all the social media marketing plans from scratch that will help in increasing your sales by thrice for the year 2021.

Understand the Importance of Social Media Marketing:

The first obvious reason is to understand the main reason behind this. There is 90% of businesses make use of these platforms to drive more revenues for their business. But, if your business doesn’t cope with the high demand or as a single person, you don’t have the extra time to handle all the things alone, then, in that case, you don’t need to rush towards this latest trend before fixing these loopholes.

Let’s Plan the Social Media Marketing Strategy:

Now, it’s time to move ahead with the first strategy. You have to set the goals first.

1. Set Business Objective:

The first thing you have to ask yourself is the main motto behind your social media marketing? By keeping this question in your mind, you can analyze which type of customer you want to target? Do you want to build a community or want to increase your number of dedicated followers? After analyzing the questions, you can create effective content that can be shared on all social platforms by taking Social Media Optimization Services.

2. Establish Social Media Goals:

It’s always a better idea to create some mini goals for all social media platforms like:

  1. Increase Brand Awareness:Brand Awareness

    As the name suggests, the first target is to reach out to the customer more. It can be achieved by emphasizing effective content that reflects service and products rather than sharing the promotional messages.

  2. Sharing New Products Information:

    New Products Information

    There is always a need to share your new launch of products with the customers. Due to this, you will be successful in attaining the most leads and sales for the business.

  3. Reaching Out to Your New Customers:

    Your business will touch the height of the sky in success when more people will join you and make a purchase from you. So, there is always a need to fill the room of space to attract more customers with your brand.

  4. Focus on Increasing the Engagements:

    The more you interact with the users on social platforms, the more chances of grabbing their attention. Kick start your conversation by asking some relevant and interesting questions.

3. Take Time in Researching about Target Audience:

 The wise idea is to invest your time searching out for the type of audience. Which type of activities are they performing on your website? Using Social Media Analytics Tools, you can find out, For instance: Are they just spending time scrolling out of a website? Which product or service are they looking for? Remember, each platform has a different type of audience.

  1. Facebook: You can see the maximum young generation can be easily found on this platform. So, you can run the paid advertisement here for your brand.
    Facebook Ads
  2. Instagram: Generation Z is the main user of this platform to share your content in a much effective way. So, always emphasize the effective use of platforms by investing your time in researching the audience.

Read

4. Establish Metrics and KPIs:

To run the successful business, please ensure that your social media strategy should be data-driven. In this whole scenario, social media metrics play a significant role in analyzing the data. 

  1. Post Reach: It indicates how far your post is reaching the user’s feed.
  2. Click: It indicates how many people have clicked on your post. With this, you can analyze the data on which type of content drives the maximum audience to the website.
  3. Engagement: It states how many times users get engaged with your post or content through like, share, and comment.
  4. Hash-Tag: You can easily figure out which hash-tag has performed well? Which hash-tag are more related to your business products and services?

Hashtags

With the use of metrics, you can dig deep into your data’s performance and improve it by fixing the loopholes in it.

5. Create Engaging Social Content:

Without any surprise, you all know that  Effective content is the core of the business. For better understanding, we have broken down the content into different parts. Let’s go with it:

  1. Awareness Content:

    The first way to increase your sales by creating awareness. For this, you can create content that effectively tells about your business products, services, and how you will carry out all those tasks. Customers can only buy from you if they know your existence on this planet.

  2. Engagement Content:

    Engaging content will serve you amazing sales revenues from a business perspective. If your business social media accounts have 10k followers but only a few of them are active, there is no use. So, it’s always better to share meaningful, engaging content with them so that they have a zeal to interact with you.

  3. Subscription Content:

    Never follow the strategy of all eggs in one basket if you want to achieve success in business for a longer time. You can’t rely only on social media. That’s why you need to collect the contact information of your followers, like your email id, so that you can send them information about the new services.

  4. Promoting content:

    This type of content will leave a great impact on the customers. You can share your client’s views or feedback to your website. Testimonials will bring new customers to your business.

Read Also: 10 Expectations to Consider when hiring a Digital Marketing Agency

6. Try to Find Out What’s Working and What’s Not:

Your planning strategy should not be up in the air; it should be on your documents so that you can refer to it when you require it. Moreover, you should always analyze your data from a long-term business perspective. Always keep a bird’s eye view of social media activity to understand which content is performing well. So, based on this data, you will be able to cover weak points.

Pro- Tips:

In this section, we will explore the tips that will help your business reach maximum users. It’s time to slow down your gears that are turning into your mind. Let’s have a look at these tips:

  1. Competitor’s Analysis:

    Before working out any strategy, it’s mandatory to keep an eye on the competitor’s website. This way, you have a full-fledged idea about their ideas to increase the business reach, how they are adding creativity into their monotonous task, and which type of post they are using? With this information, you are set to make the game plan for business success.
    Competitor Analysis

  2. Find Out About the Best Time to Post:

    Always try to share your post on all social media when there are many users active on the platforms.

  3. Never Leave the Responses Unattended:

    Your team should be available to answer the user’s query or start the interaction by asking the question. It would be best if you assigned the designated team for this task so the customer will get the answers ASAP.

  4. Post the Stories:

    Posting a story on social media is the new trend that every business must follow. By clicking on the FOMO feature in the followers, your post will instantly pop up into their feeds. This way, they will stay updated about your services.

  5. Short Videos:

    People are crazy about short videos due to its great content in a short time. Instagram Reels is the new trend that is raving on Instagram. You can also share interesting short videos to garner the most traffic and leads to your website.

Common Mistakes:

Most businesses don’t understand the importance of social media and make the following mistakes: 

  1. Doing only one-way communication.
  2. They straightforwardly jump onto the selling of their services. 
  3. Don’t give attention to content marketing.

To avoid this problem, all the business should follow the social media success cycle. Some of you don’t get this word. Here is the brief about it:

  1. Monitoring and Listening:

    Monitor each activity of big brands and try to engage with them so that customers will notice your business. Find out which type of product or services your audience looks interested in.

  2. Social Influencing:

    Social Influencing
    Always try to share your valuable content on social platforms so that your customers will find it more relatable to their queries. In this way, your audience will see you as a valuable resource and want to stay connected with you for a longer time.

  3. Focus on Social Connections:

    In this step, you need to start creating your network by reaching out to the big brands. Besides this, you can strike the conversation first with them. You can share some useful stuff like tips related to your service for grabbing more eyeballs.

  4. Selling the Services:

    The next thing is to sell your products by creating interactive infographics, videos, and static content. So this is the exact way through which you can go ahead by following all the steps.

Wrap-Up: 

This whole article tells you how to use social media to generate maximum leads for the business. By addressing these steps, you will effectively expand your business. Moreover, you have to be fully aware of the latest trends that need to be followed on a time-to-time basis. You must keep in mind that you should bring out-of-the-box ideas to create the banner, graphics, images, etc., to attract more customers.

Ellocent Labs is an esteemed company which provides the Professional Digital Marketing Services to its clients all over the globe. We believe in providing the quality services with a clear insight into your business needs and offer unmatched solutions to increase your business reach. For more information please visit our website!

Read Also: Top Benefits of Digital Marketing for Conglomerate

Mandatory Checklist Before Making a Change in the Website?

Mandatory Checklist Before Making a Change in the Website?

We live in that era where technology thrives much like at lightning speed; that’s why businesses are in continuous need of resources to upgrade or maintain their website. Developing and forgetting about the business website is not the right approach for the business if they want to corner the market in a fiercely competitive time.
Like after some time, we need to maintain the electronic items or any other item; similarly, we need to de-clutter the website by deducting the non-essential feature from it or implementing some new features to augment the website. For this purpose, the business can take the Web Design and Development Services.

Most people often neglect this significant matter. Due to this, they will lose the grip over a specialized domain in the market. But, do you know how to maintain the website and after how much time you need to maintain your website? And what is the mandatory checklist before making a change to the website.?

In this article, you will get an answer to these questions that will help to scale up your business growth.

What is Website Maintenance?

Website maintenance means performing the essential task on the website to ensure the smooth functioning of all the features on the website. Besides this, you have to update it with new features.

Website Maintenance

Why is it Essential?

Websites play an integral role in building up your business. It acts like the pillar, which means your website should be highly interactive, robust, and user-friendly to attract customers. Website maintenance is one of the essential tasks in order to engage the customers and retain the old ones for a longer period.

Due to the high demand for website maintenance, several plans are available in the market. Few of them are based on monthly changes that will suggest to you the area of improvements in the website. Moreover, they suggest you some of the new arrivals that will best fit into your website.

Backup:

The backup database and file backup has hit the number one spot in the mandatory checklist. This action should be performed every week. Every six months, you have to restore the backup in order to ensure validity.

Search Engine Optimization:

Most of the business uses SEO techniques to grow their business on the wider level. This SEO technique will help in increasing the organic traffic to your website, so it’s mandatory to maintain the already coming traffic to your website without the fear of losing it. So, this point should be taken into consideration carefully.

Analytics:

Analytics

Some analytics tool is important for measuring the statics to see how a website is performing. You can check the trends online for key metrics. You can keep the records of unique daily hits, monthly page views, and browser statistics. 

Spam:

If your website is e-commerce, your site must accept the comments and feedback from the user. So, in that case, you need to check the spam and maintain the feedback for further improvement in the website by developing the right functionality.

Testing:

After going through this list, the last step required in website maintenance is testing all the website’s functionality. You can check the working of the contact form, signup, and everything else. Moreover, you need to check that every page is uploading fine on the front-end.

There is one tip from our side; please remove the unnecessary content from the website so that it should work fine and smoothly. The Full Stack Development Company will do the respective task for you 

So, these are some of the essential points in our checklist, and you should follow them to expand your business growth by maintaining the website on a time-to-time basis. 

Ellocent Labs is one of the leading Web design and Development Company and known for providing the best possible software solutions to clients globally. Our research-based and goal-driven approach help to lay down the perfect foundation and strategy that will help in the growth of the business.

Read Also: Backend Development Services: Basics of Web and App Development

Boost your Website Conversion with valuable Design Hacks

Boost your Website Conversion with valuable Design Hacks

Most of the time, we have seen that many business owners don’t pay attention to their website design; as a result, many visitors often get disappointed by visiting their sites. This means that the business owner misses the golden chance of turning the visitor into customers. The website design plays a significant role in increasing your website conversion rates. You can hire the reputed Web Development Company for website design. The more effective visual interface, the more visitors will want to get engaged. 

We have seen so many marketers always harp on the importance of SEO, Social Media, ORM and often neglect the website design. The website design can make or break your website conversion rates. Now you must know the importance of the best visual interface to increase your business growth exponentially. 
Before moving ahead, let’s take a look at the stats for a more thorough understanding.

A research carried out by Stanford University, 46.1% of people say that their website design is the first step towards hiring any company for their work.

source: optinmonster

If they don’t find anything appealing to the Website, then their intensity of interest in a particular company starts declining. Aesthetically pleasing website design will encourage the visitors to linger on the Website. If you give approximately 10-15  minutes to visitors to read the content, they are more inclined towards the content with all the beautiful media like video, images, and stats compared to the plain text blog.

So, without further ado, here are some website design’s key points that will help in giving the immediate and sustainable boost in the website conversion:

Use of Bold Typography:

The trend of the big and bold letter is keep on increasing. These designs will help you to share the single message in a much more focused way. Typography can make the difference in the visitor experience. It emphasizes the idea of saying more but in less amount. There are so many benefits of using bold typography on your website design that the bold words are easy to understand, read and emphasize.

It’s Time to Get Interactive:

Being interactive on your website is the key feature of boosting conversion. The study carried out in previous years states that 46% of marketers use interactive content apart from this, 79% of interactive content users said that they would try their best to incorporate more interactive content in the next year. 

Website Interaction

Interactive infographics play a major role; besides this, some can use the interactive games and run the amazing contest on the website. These types of things will help the user to spend more time on the website without getting disappointed. You can understand the gravity of the interactive content from these stats.

87% of users believe that interactive content will help in grabbing more user’s attention. 77% asserting that it helps in multiple visits and also customers revisit their websites. 

source: forbes

Incorporate the Video Landing Page:

Have you ever paid attention to the landing page of the Website? What is the landing page? Here is the quick answer to this question for the layman- after clicking on the ad, the visitors will arrive at the website’s page, known as the landing page.

These days, the trend of video landing pages is in demand. 

The landing video page will instantly boost your page visits, time on page and conversions. If the user finds the video interesting, then there is a high probability that they will share your video, which will ultimately help in attracting more customers to your websites. 

Video, images, and lists three are the major game-changer in boosting website conversion. The plain text, for instance, a plain blog, looks unappealing to the user. They may lose interest in reading. On the other hand, if the blog contains interactive infographics, videos and attractive images, then they stick to your content for more time on the website. You can hire the Web Development Services Company to stay ahead of the pack for all this important stuff.

Include Voice Search:

The trend of voice search is on the surge. You must have seen the advertisement for “Alexa” on TV where the user uses his voice to give instructions to perform the particular task. So, the trend of using voice activation keeps on increasing. The search engine “Google” also provides this new feature. So why is your website lacking behind in following the latest trend?

Include Voice Search

You can easily start with the FAQ to provide the answers that people commonly ask about your product or services.

Give More Emphasis on F-shaped Pattern:

Do you know that there is a particular pattern followed by the readers on the internet while visiting the Website. According to this, most users follow the “F-Pattern”, which means they start from starting at the top left corner and reading straight across to the top right corner and continue their reading by making an alphabet “F”. Now you must be wondering why this pattern is paramount?

This pattern helps distribute your effective content on the most looked at area, and you can write some spare content on less-spot areas. It’s a wonderful hack to increase the eyeballs of the customers. 

According to research by Nielsen Norman Group: “They said that, we found that user’s main reading behaviour was fairly consistent across many different sites and tasks. This dominant reading pattern looks somewhat like an F pattern.” 

Simplicity is the key to Design:

Always give special attention to white space or negative space. But, what are they? The spaces around the image and some other graphical elements on the website. Never make a mistake to “fill-up” that blank space because if you do this, your website will look more cluttered and unorganized. Which sometimes leads to turning off the user’s interest.

Last but not Least:

Customers always feel confused when they have a more number of choices. So it’s best to give the minimum number of choices to the customer to decide in less time about making a purchase. In the end, you can give the Call To Action(CTA). Apply all these above-mentioned hacks or tips onto the visual representation of the website; you will see the instant boost into your conversion. This information will ultimately help you to corner the market in the near future.

Ellocent Labs is a prominent Web Design and Development Company India, having adeptness with more recent web design and development technology. With more than years of experience under its belts, we are known for delivering high-quality products to our esteemed clients. For more information, please visit our Website! 

Read Also: Why Latest Web Design Trends Set to Dominate in 2021

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