There are different facets of digital marketing, and from all, social media marketing is the most dominating feature of it. It helps in expanding the business. The effective use of social media can bring tremendous results for your business.
With the advancement in today’s time, there is always a new platform emerging for digital marketing services, which helps marketers stay ahead of the pack from the rest of the competitors.
With the cut-throat competition, your business always needs to implement new ways of marketing its products among the customers.
These days Instagram is the biggest platform for promoting your brand. If your business is not on Instagram, you probably miss out on a sea of opportunities. With every new trend, you must always need to stay on your toes to figure out how this new platform will do the magic for your business? What are its features that can help in your business promotion?
So, today in this article, we will discover the Instagram stories’ role in business promotion.
You all are amazed by Instagram features, and you are also one of them who are an Instagram lover? Right?
But do you know when this amazing platform was developed by whom? If no, then we tell you. Kevin Systrom and Mike Krieger developed this platform. With the continued efforts and launch of new features In IG, it successfully leapfrogged its competitors.
The one who is not familiar with the Insta story, here is the brief about it. This beautiful feature of the Instagram app allows the user to post their image, photos with text, and stickers. This story will automatically disappear after 24 hours. Instagram stories are one of the most beloved features of this app. And one of the study reveals that over 400 million people use Insta stories daily.
This picture clearly depicts the number of users are increasing from 50 million to 400 million.
Instagram Stories Emerging as the Powerful Tool for Business:
Instagram stories are first introduced to the world in 2016. It is a great way of reaching potential customers and also making a strong bond with the existing customers.
In this bar chart, we can see the average number of feed posts is keeping on declining when the Instagram stories come into the scenes.
From the business perspective, the IG stories are amazing. It will help strike the conversation with your esteemed customers, expand your reach and then automatically help in getting real-time feedback from the users.
Like you can post the image of your services and conduct the poll, or you can post some amazing pictures of your services with some interesting emojis or stickers.
This type of content will help in enhancing customer engagement. Now let’s take a look at how Instagram stories are helpful in business promotion.
If your business is running out of creative ideas to attract the customer, then use Instagram, which have tons of innovative features for you. For your business, you can create an Instagram story with a handful of creative features like using the poll, emoji slider, etc.
If you are looking for instant user engagement on your post, you can use the poll stickers, which is the quickest and simplest way of boosting engagement. One of the studies reveals that there are one billion user post user-base stories on Instagram.
As a brand, you can ask a different question related to your services, like which type of color theme they want to see next, which type of DIY we make ? so this feature will help in establishing the strong bond with your customer base.
There is nothing wrong with it if we say that emojis have the power to lighten the mood of any person. Instagram offers a vast amount of wonderful emojis that can be used in stories.
It is used to get the user’s quick sentiment reaction, and it also helps increase the creativity of the post. With emojis sliders, customers are more involved in it. ⅓ of the most viewed stories come from business accounts. So all the business have a great chance to increase their reach at a wider range.
If you have a beauty brand, you can ask beauty-related questions like how you feel after using the new launch range of papaya face wash. This way the more users will engage your company, and they recommend it to their friends and families.
One of the best ways to promote your products on Instagram is question stickers. If you are not using this feature, you will definitely miss the huge opportunity for your brand promotion.
With this sticker, customers can ask you about your services or products. You can directly reply to them through DM or by posting other stories. It is a wonderful way of promoting the timely conversation with your users. It will also help in enhancing customer engagement and ultimately leads you to complete success. Static information from trusted sources reveals that IG stories have increased the amount of time spent on Instagram to more than 28 minutes.
In the previous year, Instagram has launched the chat sticker, which gives you the power to start the chat with upto 32 participants. With this striking feature, its the best way to get amazing and creative ideas from the focused audience and also test your new services or products.
With this chat conversation, your services or products will get advertising on the wider range.
Live Feature on Instagram:
Suppose you launched a new product like a cosmetic range. As we all know, 400 million users actively use Instagram stories, which is a whopping amount to increase the probability of your product awareness among the audience.
So the live feature of Instagram gives you the privilege to capture followers’ or visitors’ attention. The main benefit of using this feature is that it will tell you the number of active people who are using the app at that time. If the number of uses are more at that time, then you can go live.
This feature of Social Media Services also helps in boosting customer engagement.
So, these are some of the ways or features used to increase business growth or promotion. Instagram offers you a wide range of innovative features. If your brand successfully uses all its features effectively, nobody can stop them from staying ahead of the pack. Moreover, with all these features, you can use the product stickers, which allows you to tag specific products in stories. Furthermore, if you have more than 10k followers on the Instagram, you can add the direct link to stories.
Ellocent Labs is a market leader in providing Professional digital marketing services to its clients globally. We always believe that specialization is the key to master the services that we offer to our clients. We offer- search engine optimization services, social media optimization, Online Reputation Management, PPC, email marketing services, ecommerce Marketing services. Please browse our website for more information!
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