The Secret of Choosing the Backend Developer for a Dream Project

The Secret of Choosing the Backend Developer for a Dream Project

The advancement in the software industry is at its peak due to the rapid inclusion of technology.

It means the software development industry has been continuously increasing with the dawn of the new millennium. Therefore, with the increasing demand for Web Development Services, thus the role of full stack developer, backend developers are in hot demand.

The role of the backend developer is vital in website development, web application. But, other than this, they also have to ensure the front-end development, whether it is developed as per the client’s specification.

Moreover, there is always a need to acquire some skills to become a back-end developer so, if you are looking to Hire the Backend Development Team for your dream project, you must be sure that he/she must possess some skills.

In this blog post, we cover some of the skills that the backend developer must possess. 

So, before we dig into the skills, it’s better to understand what backend development is? 

Back-End Development:

Back-end development refers to server-side development, which is related to the database, scripting, & Web Architecture. The backend development is just like behind-the-scenes activities.

Back-End Development

In your childhood, you all must be inquisitive about what’s happening behind the stage, behind the TV screen, or you want to take a sneak peek under the hood of a car. Similarly, the backend development functionalities are performed by the backend developer. 

Do you know that account login or online purchasing is the best example of backend processes? Let’s understand it with a more clear example.

Best Example:

All the e-commerce websites are the best example of the backend process. Here, we talk about one of the quite popular makeup and clothing app, “Nykaa.” Suppose you go to Nykaa and search for the “tops,” then the server-side language pulls all the information about the “tops” from the database.

Best Example of backend Development

Then the whole information is processed in the application, and the user can see the thousands of results due to implementation of the front-end languages.

The Role of Back-end Developer:

The role of the back-end developer is quite tricky and challenging because he has also worked closely with the front-end developer to ensure that all the functionality is working properly. So, the following are some of the roles of backend developers.

  • Efficiently develop a Content Management System (CMS)
  • Effectively develop the architecture of the system.
  • Must be able to create a safe and secure payment processing system that securely stored the required data.
  • Store and manage data with the use of data science.

Skills possessed by the Back End Developer:

As we all know, backend development is related to the server-side. Thus, the backend consists of three major parts:

  • Database
  • Application
  • Server

Now, we are going to talk about the skills that the back-end developer must possess. 

So let us set the ball rolling.

1. Technical Expertise in Web Development Languages:

 If you are looking for the backend developer for your dream project, then you must be sure that he must have a command over the technical part of the website, which includes having a full-fledged practical knowledge about at least one prominent programming languages like 

  • Python
  • Ruby
  • Node Js
  • PHP
  • C#
  • Java

python is the third-best programming language

According to CodinGame’s Developer survey 2020, python is the third-best programming language.

2. Must be Familiar with the Database & Cache:

Every website is incomplete without the database because it is the significant part of the website that holds the information which the users access. That’s why the person must have the grip on several DBMS like MySQL, MongoDB, Oracle, SQLServer besides this, if he is familiar with Varnish, Memcached, Redis, then it’s like a plus point for him. Furthermore, if you are on the path of website development, then you can find a company that can provide you with efficient Web Development Services.

3. Deep understanding of the server-side:

Another technical skill that the backend developer must possess is having a deep understanding of the server-side like 

  • AWS
  • Azure
  • Linode 
  • Apache
  • IS Servers etc.
4. Web Development Framework:

 If the person knows some of the web development frameworks, it will act as a cherry on the cake. So below are some of the leading frameworks for website development using python.

  • Django: This framework is highly used for mid-range projects and full-fledged applications.
  • Flask: It’s like a micro-framework used to provide management solutions that can be easily customized.
  • Pyramid: This framework is used with either extended plugins and various databases.
5. Interpersonal Skills:

Other than these technical skills, the person also has some good interpersonal skills, which are below:

  • Communication skills: The backend developer must have good communication skills so that he can easily communicate his ideas, strategies, or concerns to the other team members of the project. It should also be important to give an update to the clients. So good communication skills are a must for him.
  • Keen Learner: In this tech-savvy realm, the technology keeps on updating at lightning speed. Thus, having updated information and eagerness to learn more about the technology is another must-have skill required in the backend developer. So, we can say that continuous learning about the programming language can lead the developer to a new and efficient way of coding.
  • The organization of Code: Another soft skill that must be present in the developer is the ability to write the code in the most organized manner. As the code for the project grows, thus there may be a chance of tough navigation, which can only be eliminated when the code is clean and organized. Moreover, another person can easily understand your code and update it in the near future when you are not available due to some reason.

Let’s Sum-Up:

The backend development refers to the server-side of the website development. That’s why the role of the backend developer is vital in the website development process. So, if you are looking for a back-end developer, he must possess the skills mentioned above. Besides all this, understanding the client’s needs and specifications helps to create the successful system architecture.

Ellocent Labs has gained a reputation as the leading Backend Development Company by delivering efficient services within the defined time frames. We have a proficient pool of skilled resources for serving excellent services like backend developers, front-end developers, Designers, Digital Marketers. Would you please discover more about our services.

Read Also: Top Web Development Trends for 2021

New Intelligent World of 2021 – AI Apps

New Intelligent World of 2021 – AI Apps

Do you know why there is always a need to follow all the digital trends of the markets?

The answer is due to fierce competition. So, this situation prompts every business to follow all the directions to stay ahead of the pack.

The next query that starts pondering around your head is how the business can accomplish this?

The simple answer for this thought is to invest in Artificial Intelligence Development Services. There is no shadow of doubt in it that AI is taking the world by storm. It’s a thrilling technology that has an ample number of industries where this technology is implemented. That day is not far when this technology will revolutionize the world for betterment.

But do you ever pay attention to how the AI apps impact the life of lay people?

There are around 3.8 billion smartphone users globally, which implies that a person can never imagine his life without his mobile phone. If, in any case, they do not use smartphones, then definitely they will feel that they are cutting themselves from the technology.

The invention of smartphones has changed our communication medium and now with additional features they become the source of entertainment, work, and many more. But how? 

Due to the irresistible apps that come up with interactive in-build features that will serve the purpose both at the personal and professional levels.

Global Market for AI:

It’s a trending technology that’s continuously increasing; as a result, various sectors are also not lacking behind in grabbing the opportunity for implementing this technology. Thus AI has become a rapidly growing market at the global level.


Global Market for AI

Source: devaTeam

This bar graph clearly states that the global market of AI will keep on increasing. In the year 2016, it is below $5,000 million, then in the year 2024, it is between $25,000 to $30,000 million and so on.

In this article, we have rounded up the five AI applications worth keeping an eye on. So, let’s read about them and enhance our ocean of knowledge.

1. Sneak Peek into the World of Intelligence Apps:

 These days, almost every sector is on the path of implementing AI technology, for instance – the Healthcare industry, Agriculture industry, space exploration, cybersecurity, and many more. So, here we are going to shed some light on the list of AI apps which are created by different developers depending upon their business needs. 

Our list includes those AI apps that are created by the giant or trend-setting company or also those apps that are recently popular among the audience in less span. So here we go:

2. Alexa- Voice Assistant Partner: 

Alexa is a virtual assistant AI technology. We are very sure that you all must have heard about Alexa, which is famous by the name of amazon Alexa. Or also, there could be a possibility that you are sharing your home with this new technology for performing various tasks such as setting up the alarm, playing music, etc.

Alexa- Voice Assistant Partner

Do you know with whom it was first used? The answer is- it was first used with Amazon Echo, Amazon Echo Dot smart speakers, but now this voice search technology makes our life so simple and interesting, is also available for Android or IOS, etc.

The voice recognition feature makes it more interesting because many devices with Alexa can be activated by calling it Alexa. In contrast, some of the devices require you to press the button. Besides this, these days, this exciting app is also used on Tv by connecting with the fire stick, and then you are good to go for using it.

Moreover, you can ask any question from Alexa by using your voice.


You must have seen some exciting and engaging ads on the Tv that show how the voice command to Alexa can help your task? It can play the songs for you, turn on and off the lights for you, etc. We must say it is the most exciting app so far in terms of using AI technology.


This amazon Alexa offers us a list of some fantastic features like call making, messaging, audio streaming, alarm, and reminder setting, etc.

3. Elsa Speak- English Coach: 

ELSA stands for:- 

E- English

L- Language

S- Speech

A- Assistant

 It is an educational app which helps the beginner in learning the English language.

Elsa Speak- English Coach

But do you know who invented such a fantastic app?

Vu van and Co-founder Xavier Anguera invented this app for those who couldn’t speak like natives due to their pronunciation. 

Vu van and Co-founder Xavier Anguera

If you are feeling anxious and hesitant while speaking English or if you want to speak with an American accent, then Elsa speak app is the best way for you to hold the command over the English language.

It is a bot-aided English speaking coach that helps the learner speak in the English language without making any pronunciation errors. This app uses voice recognition technology to listen to learner’s accents. Then, measuring the quality of pronunciation can give the results in red, yellow, and green color as per the rules of American English Pronunciation.

This AI-Powered application is present for both android and iOS platforms. Like any other app, this app also offers a seven-day free trial, and after that, you have to switch to the ELSAPro.

Interesting Features:

Lessons, Vocabulary, personalized practice curriculum, progress tracking, etc.

4. Google Assistant: Your True Google Partner–

This AI-enabled app was launched in 2016. It is considered one of the most advanced virtual assistants for android phones; that’s why Google has successfully made significant strides.

Google successfully provides these virtual assistant services for various devices like smartphones, fridges, headphones, cars, etc., by entering into a partnership with different companies. 

Google Assistant: Your True Google Partner

  • The Google assistant AI supports both voice and text entry. Furthermore, it provides some top of the world services like 
  • voice search, 
  • voice commands, 
  • voice-activated device control
  • Sending reminders 
  • Translating in real-time
  • finding a particular online product and many more.
Advertisement Instance:

You must have seen the recent advertisement on your TV about Google assistant. The male protagonist tells their family members to ask anything from Google by giving the voice command, and they all are surprised by this amazing feature. 

Who knows, one day, we get a helping hand in performing the small task by just giving the voice command.

Read Also: Attention: Top 5 Trending Artificial Intelligence Sectors 2021


voice command, ask anything from Google by giving the voice command.

5. Siri- Your Digital Partner:

It’s no secret that the trend of digital has changed how we live our lives every day. That’s why our dependency on digital technology keeps on escalating. It means the use of virtual assistants is also in the top trends. Here, we talk about Siri- a virtual assistant offered by Apple, and we know that this amazing AI app doesn’t need any introduction.

Siri- Your Digital Partner

The apple user can give the voice command. Then it will make calls, send messages, ask any query, give you the appropriate recommendations, etc., but for all these things, you must be very sure that the device is connected to the internet.


It can post on Twitter or Facebook, search for tweets, location-based reminders, can do the math, remembers the relation by saving your vital information, and many more.

6. Viola: AI Artist App: 

Wide eyes and soft-featured faces have been booming up all over social media. If you are the person who loves to be active on your social media like Snapchat, Facebook then we are 100% sure that you must be in love with this new feature.

Furthermore, you must have heard about the Tik Tok app, which has a vast audience base, and recently they introduced the “Disney Look” trend.

Viola: AI Artist App


But, if you are not comfortable using the feature of snapchat or other social media, then Viola is just the perfect click for you.

It basically is a photo editor app for iOS and Android. This app is indeed based on AI technology, which changes your selfie look into the cartoon look.


If we talk about it overall, then this amazing app comes with the three most exciting filters:

  • 3D Cartoon
  • Royalty 3D
  • Baby 3D
  • The user can combine the options in a collage too.

Let’s Sum it Up:

In the current scenario, we can see the impact of AI technology on everybody’s life. Due to this reason, more people jump into the race of integrating the AI app into their life for performing and remembering some essential tasks of day-to-day activities.

Furthermore, these apps play an integral role in achieving the goal of the organization like

  • They can provide the more interactive user interface
  • They can analyze the nitty-gritty of the user behavior and then use that data in delivering the improved services.
  • Puts their efforts into handling the security issues.

So, we can see how everybody’s life has become more simple and exciting by just adding the perfect hint of intelligent technology.

We Are Here For You:

Ellocent Labs has been serving the best AI Mobile App Development Services to its clients for many years. Our main focus points are bidirectional communication, flawless project management, and our ethical work approach towards the business will make us stand out of the crowd. We implement the AI technology in developing mobile apps tailored to your business needs and requirements. Please visit our website for more information!!

Read Also: How to Find the Best Mobile App Development Company for Your Business

Attention: Top 5 Trending Artificial Intelligence Sectors 2021

Artificial intelligence is the trending technology that keeps on soaring day by day, in spite of pandemic. Still, there is no doubt that many sectors already benefit from implementing this technology in their workspace.

In September 2019, IDC predicted that the spending on AI would grow to $97.9 billion by 2023. 

This massive investment in AI indicates that major parts of the world’s sectors are embracing this technology. It means AI has significantly increased from over the last years, which is why it is found in the maximum business sector. But do you know the prominent cause behind its increasing popularity? And from where you can take the Artificial Intelligence Development Services.

Because it replaces the repetitive task done by the human being. For better understanding, let’s dive straight into the article and understand in which working areas AI is implemented.

But, first, do you know what artificial intelligence is?

What is Artificial Intelligence?

Artificial intelligence is the simulation of human intelligence processes by computer machines. In other words, it’s a branch of computer science for building intelligent machines that are programmed to think like humans and mimic their actions.

Read Also: AI Technology Shaping the Cryptocurrency Industry- HOW?

Top Artificial Intelligence Sectors: 

Due to its capability of thinking and performing actions like human beings, its popularity keeps on escalating, and that’s why you don’t find any sector where this technology hasn’t set foot yet. It helps in efficiently solving complex problems. So following are the fields where we can find the implementation of this technology in full swing. So, let’s read about it:

#Helps in Navigation & Automotive Industry

#AI In Healthcare industry

#AI Application in Agriculture

#AI In Space Exploration

#AI Implementation in Cyber Security

1. Helps in Navigation & Automotive Industry:
  • AI-based GPS technology helps the users in navigation, but how? The convolutional Neural Network and Graph Neural Network help detect the number of lanes, traffic, road types, obstructions, etc. The implementation of this technology makes life and functions easier.
  • Example:  Many logistics companies efficiently use this technology for operating at its best by analyzing the traffic, routes, etc.
  • Some automotive industries provide virtual assistance to their users for better performance. Besides this, many countries are working towards developing self-driving cars, which means that AI will replace the driver’s job in the upcoming years.
  • According to alliedmarketresearch the global automotive artificial intelligence market is expected to reach $8887.6 million by 2025.
2. AI In Healthcare industry:
  • The Healthcare industry is another field where AI is used exceptionally well. From the last five to ten years, it has had a significant impact on the healthcare industry.
  • With this technology, intelligence machines can be built, which helps diagnose cancer cells and other diseases. 
  • The AI-associated healthcare market is expected to grow rapidly and reach USD 6.6 billion by the year 2021, which is corresponding to a 40% compound annual growth rate. 
  • It can help early detection of chronic conditions with the doctors so that the proper medication is provided to the patient before his health worsens.
  • Besides this, if you are looking for POS software for your hospital, the Custom POS Software Development Company can do the needful.


Source: heartcareitnews

  • When AI is used with the combination of historical data and medical history, then it is beneficial in forming the new medical drugs.

Read Also: How Can the Hospitals Leverage the Benefit from the POS System?

3. AI Application in Agriculture:

You must be amazed by reading that AI has also expanded its reach in the agriculture field. Do you all know that by the end of 2050, we will need to produce more food because of the increasing demand and wastage of food?

  • So, the next question that must start clicking in your head is, what’s the solution for this?
  • The answer is, we have to use our resources carefully. Here comes the AI into the picture; with the help of this technology, farmers will get more from the land while carefully utilizing the present resources.
  • The wastage of food, crops getting damaged by weeds, etc., are the main rising concerns that have pushed the innovators to think about the techniques that will help increase the soil’s productivity.
  • Various organizations are working on using robotics and automation that will help the farmer protect their crop from weeds, insects, etc.
  • As per the marketsandmarkets, the AI in the agriculture sector is expected to grow from an estimated USD 1.0 billion in 2020 to USD 4.0 billion by 2026.

Source: Marketsandmarkets

  • Example: Plantix is an application that identifies the deficiencies of nutrients and minerals in the soil through images. This app is developed by the Berlin-based agriculture tech startup called PEAT.
4) AI In Space Exploration:

There was a time when space was a mystery for everyone, but now, the technology is thriving at lightning speed, due to this our scientist is successful in getting valuable information from the universe.

  • With the AI and ML( Machine Learning) introduction, scientists are developing the AI-based assistant (Robot), which assists the astronauts in their mission to Mars, Moon & other solar system planets.
  • In 2018, with Intel’s assistance, NASA developed an AI system that helped astronauts find their way on the planets. Does this incident ring any bells? 
  • Do you remember that NASA uses AI for its rover mission to Mars, the Mars 2020 Rover?
  • Besides this, Space expeditions and discoveries are always needed to analyze the massive amount of data, which the AI and ML efficiently do by processing the data. 
5. AI In Space Exploration:

There was a time when space was a mystery for everyone, but now, the technology is thriving at lightning speed, due to this our scientist is successful in getting valuable information from the universe.

  • With the AI and ML( Machine Learning) introduction, scientists are developing the AI-based assistant (Robot), which assists the astronauts in their mission to Mars, Moon & other solar system planets.
  • In 2018, with Intel’s assistance, NASA developed an AI system that helped astronauts find their way on the planets. Does this incident ring any bells? 
  • Do you remember that NASA uses AI for its rover mission to Mars, the Mars 2020 Rover?
  • Besides this, Space expeditions and discoveries are always needed to analyze the massive amount of data, which the AI and ML efficiently do by processing the data.
6. AI Implementation in Cyber Security:

When technology has stepped into the world, it was the beginning of a new technology era that we named a digital age. Due to this reason, we spend most of our time using technology. But, unfortunately, this means all the crucial or confidential data of every user or even big organization is at its stake; that’s why the cases of cyber-attack are soaring day by day.

  • Many reports state that hackers are infiltrating large companies and stealing consumers’ confidential information.
  • This attack also rises in 2021; sometimes, the hackers lock the computer and demand the ransom.
  • But with the AI algorithm, it can suspect any suspicious activity, which results in either alerting the user or stop the attacker from going further.
  • As per the marketsandmarkets, AI in the cybersecurity field is expected to reach USD 38.2 billion by 2026.


Source: Marketsandmarkets

This bar graph depicts AI implementation in various countries with the time like North America, Asia Pacific, Europe, and RoW( Rest of the world).


AI technology is making a significant impact in various industries with its efficiencies. It can explore the far reaches of space, intelligent decision-making power, helps in autonomous vehicles by being capable of making critical decisions based on the current traffic on the roads.

Other than this, it is also used in the healthcare sector, IT sector, Marketing, social media, and some other sectors. So we hope this piece of information will prove beneficial for you!!

We Are Here For You:

Ellocent Labs is one of the best Mobile App Development Company that builds custom apps per the client’s needs and requirements. Our efficient team of developers are always passionate about using cutting-edge technologies. Please find out more about our services on our website!!

Read Also: How to Find the Best Mobile App Development Company for Your Business

Top Six Software Trends that Can Dominate the Year 2021

Top Six Software Trends that Can Dominate the Year 2021

The historical year 2020 was like a rollercoaster ride for all of us due to the obvious pandemic. This global pandemic has affected the various countries, humanity, sectors and other individuals in this world. This Covid 19 acts as a catalyst that forces the maximum business to adopt the cutting edge technologies like they can take the services of the Cryptocurrency Application Development Company Which means, the demand of the technology is growing at a rapid pace. No sector in the world isn’t affected by this pandemic. The IT sector is also one of them, but thanks to growing technology and remote working conditions. This sector is growing at a rapid pace with the software trends.

The challenges faced by many organizations in the year 2020 has awakened the companies to follow the flexible and location free trends to compete with the other competitors in the market. So in this blog post, we enlisted the most notable software trends that can dominate the year 2021

Let’s check out some without any further ado:

1. Cloud Computing:

Many companies have adopted the cloud computing trend before the global Covid 19 pandemics hit the world. If some companies were in doubt about adopting this technology, this pandemic has wiped all the uncertainties associated with cloud computing.

The demand for cloud computing in the IT industries and some other working sectors. According to Gartner, cloud computing is the only field which grown by 6.3%. As a result, total revenue is close to $258 billion, which is $15 billion up from the previous year.

Source: Sam Solution

74% of businesses expected that their cloud computing spending would increase at a much wider pace in the year 2021.

SaaS solutions, taking the largest part of the public cloud market, are predicted to generate $120 billion, which is $15 billion more than 2020.

The trend of cloud computing increases works efficiency and productivity.

Other than this, some companies already use the Hybrid cloud, which is very convenient to use. If you plan to take one step further by introducing this trend into your business, you should take the cloud services company. Furthermore, some companies also make plans to use the hybrid cloud. Amazon web services, Oracle etc., are some of the giant companies which use the hybrid cloud.

2. Internet of things(IoT):

 IoT is another promising software trend that can dominate the year 2021. IoT is defined as a network of internet- enabled physical devices. However, most people don’t know that they have already adopted this technology by including it in their daily life.

Like in smart homes, people can close the door remotely if they forget to close it. Another example is that people can switch on the AC on their way home, so when they arrive at home, they will find the chilled room. These types of examples show that people have embraced this technology with love for their convenience and hassle-free life. The business is not behind; they are successfully hiring the IOT App Development Services Company for this trend. This technology can enable better safety, security, productivity and decision-making for the business. This technology can increase the

  • Maintenance,
  • Speed up medical care, 
  • Improve the customer service etc.

The forecasts suggests that by 2030 around 50 billion IoT devices will be in use around the world. Furthermore, this technology can be used in the upcoming years, from smartphones to kitchen appliances.

3. Blockchain:

Blockchain has the potential to change the whole industry. This technology offers security in information transactions. The blockchain developer specializes in developing and implementing the architecture using the blockchain strategy. Furthermore, these blocks are so secure that nobody can alter the data in the previous block. This feature makes it more special.

As the name suggests, you make the chain of data. Furthermore, blockchain are consensus-driven, so no one entity can take control of the data.

With this technology, there is no need for the third party to oversee the transaction.

There is no doubt that cryptocurrency played a major role in popularizing blockchain technology and is one of the dominating trends for the year 2021.

Read Also: Top 10 Cryptocurrency/Blockchain Trends in 2021

Several industries are implementing blockchain technology for efficient, productive, and secure work. One of the reports revealed that,

  •  By the end of 2024, it is expected that corporations will spend $20 billion per year on blockchain technical service.
  • 74% of tech-savvy teams say they believe there is huge business potential in blockchain technology.
  • 24% of businesses expect to invest between $5 million and $10 million in the blockchain during 2021.

4. Artificial Intelligence:

From past years, artificial intelligence has improved the operations of many businesses and even for some companies. Due to this reason, it creates buzz in the software development industry and is one of the most worthy trends that can dominate this year.

You must have seen some examples where AI is proving its mark in the industry, like superior images and speech recognition, navigation apps, ride-sharing apps and many more.

The e-commerce sector is also not lagging in terms of using AI for improving the customer experience. Like Amazon or other online shopping apps, it helps give suggestions to the customers when they are looking to buy something. Furthermore, it provides high security in the transactions and helps to reduce the risk of frauds. If you are in search of Artificial Intelligence Development Services then, you can hire the best company.

One report states that the AI market will grow to a $190 billion industry by 2025, with global spending on cognitive and AI systems reaching over $57 billion in 2021. With time, AI has spread its wings in every sector of the world. Surely it will dominate the market very soon because of its superior features.

5. Hyper Automation:

This trend is the most populated. With the blend of Artificial Intelligence, Machine Learning, and Robotic Process Automation. It increases the automation of the business process. In this software trend, any repetitive task can be automated and create bots to perform them.

Hyper Automation brings together several components like tools and technologies that upgrade the ability to automate the work. Let’s take a look at some of its benefits:

  • It helps in accelerating the complex works
  • It helps in deploying digital workers.

There are several industries where this trend is followed, for instance: Healthcare, Banking, Manufacturing, Insurance, public sector, life sciences.

6. Robotic Process Automation(RPA):

 It’s a software technology that manages the human actions processed by robots. Like with the help of it, robots interact with the digital system and software.

Here are some of the points that illustrate what the robots can do with the blend of this software trend.

  • Robots can understand what are going on the screen
  • Navigate the system
  • Identify and extract the data
  • And also performed the right actions.

Moreover, in simple words, RPA uses software to automate the business processes such as interpreting applications, processing transactions, data and even generate automated emails for the customers. It automates the repetitive task by generating the intelligence data as per the situation or query of the customers. With this new technology trend, lots of job opportunities are created.

  • Forrester predicts it will grow from $250 million in 2016 to $2.9billion in 2021.
  • Grand View Research expects growth from $358 million in 2017 to $3.11 billion in 2025.
  • Among respondents who have implemented RPA now, 78% plan to invest even more in the next three years.

To Sum-Up:

In this blog, we shed some lights on the latest software trends that dominate the year 2021. We have shared information about the trends with stats and data. The IT industry is just like any other industry, which has seen the downfall due to the global pandemic Covid19 and the growth of this sector depends on some other factors like working environment for the employees, facilities for the employees and many other factors.

As a business owner, you must know about the latest trends that need to be followed for the upcoming year to stay ahead of the pack in the fiercely competitive world.

Ellocent Labs is a well-known name in the IT industry that has become synonymous with excellence and agility. It is known for providing the world’s Mobile Application Development Services to its esteemed clients. We are armed with the best technical skills, due to which our developers meet the clients’ diverse specifications. if you want to know more about our suite of services, then please visit our website!!

Read Also:

Why Companies Required Blockchain Development for Their Businesses


How does Digital Marketing hold the Upper Hand Over Traditional Marketing?

How does Digital Marketing hold the Upper Hand Over Traditional Marketing?

When you have the market budget for creating brand awareness, you must spend it in the right direction to get the best possible result from it. But, sometimes business owners are often confused between Digital Marketing and Traditional Marketing regarding spending their bucks. 

The debate on both marketing strategies is never-ending because some companies use both the services or stick to only one particular way of marketing, be it traditional or hiring Professional Digital Marketers. But, in this digital realm, the digital marketing trend holds the upper hand in creating brand awareness at a much low cost. 

Moreover, in 2020, when the Covid 19 pandemic hit the world, online work gained more momentum. Due to this reason, many businesses, including small or startup businesses, have adopted digital marketing for their business.

In this article, we will explore how digital marketing is better than traditional marketing. So, let’s dive into it:

1. About:

Digital Marketing:

Business marketing is about picking the right marketing strategy to reach out to the maximum user and then convert the potential user into customers or leads.

These days, digital marketing is steadily gaining an edge. But, first, it’s better to understand what digital marketing is?

This type of marketing involves the use of online mediums to spread brand awareness. It can be done through social media channels, website creation, by running the ads, PPC, email marketing, video content etc. It is one of the best ways to marketing your products or services without spending a buck.

Traditional Marketing:

There are still some businesses that prefer to use traditional marketing techniques for their business. Sometimes the business wants to target the local users or users from the rural or developing area. 

Traditional marketing is also known as “Outbound Marketing.” The conventional mode of marketing helps to reach out to the customer through the offline medium. 

This method doesn’t involve online activities, which means it uses print media like Newspaper advertisement, Broadcast, Pamphlets, Brochures etc.

2. Strategy:

Digital Marketing :

It is all about the online promotion of the brand. That’s why businesses need to put effort and time into creating highly creative and engaging posts related to the service or products of your brand to post it on all several social media channels when the maximum users are active online.

Other than this approach, you can use the following ways:

  • PPC:

PPC stands for Pay Per Click. You can run the paid advertisement on Facebook, instagram, Google ads etc.

Almost 60% of US adults use Facebook regularly.

  • Email Marketing:

 You can send the email to your user when giving the special discount offers on some services.

  • Social Media Marketing:

You can use the social media channels such as Instagram, Facebook, Twitter, Linkedin, Pinterest etc.

Traditional Marketing :

 In this strategy, you have to stick to the offline medium of marketing such as tv, radio, print media, outdoor marketing etc. It involves the four pillars (“P”) of marketing. Which is as follows:

For every business, creating a sales funnel is an integral part; that’s why traditional marketing revolves around the four P’s: Product, Price, Promotion, Place.

  • Product:

Do you know which marketing is called effective marketing? The market involves the proper understanding of your product so that you can target the specific audience.

  • Price:

The next big thing is to decide about the price of the product. Before deciding the price, you should consider the demand, supply, making cost and profit margin.

  • Promotion:

It is the process by which you promote your services by targeting the audience. Promotion can be done through print media, broadcasting etc.

  • Place:

It plays a crucial role when we promote the brand or services. When the product is placed at the right time and the right place, it helps in getting the service increases.

Total Media Ad Spending in the US, Traditional vs. Digital, 2018-2023

Source: lyfmarketing

In this bar chart, you can see that the business tends to invest more in digital marketing than the traditional market.

3. Customer Interaction:

Digital Marketing:

 This marketing technique is also known as inbound marketing, where the customer will find the company instead of the company will find the customer. So, you must be wondering how it is possible? Here is some brief information about it.

When the customer views your post on social media accidentally, and if they like it and show interest in your services, they can contact you. Besides all this, customers can also ask any question related to your services through any medium at any time.

Furthermore, the customer has the power to give feedback about your services or products at your website or review page.

Traditional Marketing:

In this outbound marketing technique, the company finds the customer. In this, the store’s physical presence is mandatory for the customer so that they can purchase the services by reaching the store. Or they can opt out of the telephonic conversation. Besides that, the customer doesn’t feel free to give feedback on the services which they purchased.

Drawbacks of Traditional Marketing

Source: lyfmarketing

4. Cost:

Cost-Effective Digital Marketing:

This marketing approach is quite cost-efficient because of free websites and social media platforms. If you are not running the PPC and paid ads, you can make the best out of email marketing, SEO, SMO, content optimization, etc. In this whole scenario, you don’t need to spend your single penny because it doesn’t involve print media. But, if you are not aware of how to use SEO, you can take the Search Engine Optimization Services.

Expensive Traditional Marketing: 

This marketing technique requires some amount of money. Without spending money, you don’t publicize your product among the large customer base like advertising on the tv or radio. You need money, print pamphlets, newspaper ads. You need the money, so this marketing technique is expensive compared to digital marketing.

5. Result:

Real-Time Data in Digital Marketing:

You can get the accurate data analysis for the particular ads, post by using several types of tools such as Google Analytics, SEMrush, BuzzSumo, Crowdbooster etc. they can give the exact data which gives you an idea about how your ads is performing at the digital level among the users.

You don’t need to wait for a long time to check its performance. With the help of the above-mentioned tools, you can get the data within a week, which helps you review your strategy.

Results in Traditional Marketing:

Whereas it takes weeks or even months to yield data because you can’t guess if someone has read your news ads or watched your advertisement on the tv until you are successful in getting the follow-up from the person.

After all this, without conducting a survey, you can’t tell whether the particular ads are the reason for the follow-up or not.

The Final Word:

 At the end, business success relies on the marketing technique. With our above-mentioned reasons, we would hope you understand why digital marketing holds the upper hand. Digital marketing doesn’t involve the risk of money, so you can figure out the various strategies to increase the brand’s reach. If you are still stuck to traditional marketing, then give it a try to digital marketing.

Ellocent Labs is the best company known for providing Professional Digital Marketing Services to its clients worldwide. We have a team of professionals who work enthusiastically by implementing the out-of-the-box idea to increase the brand reach.

Read Also: The Key to Unlock the Winning Strategy of Digital Marketing