When you have the market budget for creating brand awareness, you must spend it in the right direction to get the best possible result from it. But, sometimes business owners are often confused between Digital Marketing and Traditional Marketing regarding spending their bucks.
The debate on both marketing strategies is never-ending because some companies use both the services or stick to only one particular way of marketing, be it traditional or hiring Professional Digital Marketers. But, in this digital realm, the digital marketing trend holds the upper hand in creating brand awareness at a much low cost.
Moreover, in 2020, when the Covid 19 pandemic hit the world, online work gained more momentum. Due to this reason, many businesses, including small or startup businesses, have adopted digital marketing for their business.
In this article, we will explore how digital marketing is better than traditional marketing. So, let’s dive into it:
Business marketing is about picking the right marketing strategy to reach out to the maximum user and then convert the potential user into customers or leads.
These days, digital marketing is steadily gaining an edge. But, first, it’s better to understand what digital marketing is?
This type of marketing involves the use of online mediums to spread brand awareness. It can be done through social media channels, website creation, by running the ads, PPC, email marketing, video content etc. It is one of the best ways to marketing your products or services without spending a buck.
There are still some businesses that prefer to use traditional marketing techniques for their business. Sometimes the business wants to target the local users or users from the rural or developing area.
Traditional marketing is also known as “Outbound Marketing.” The conventional mode of marketing helps to reach out to the customer through the offline medium.
This method doesn’t involve online activities, which means it uses print media like Newspaper advertisement, Broadcast, Pamphlets, Brochures etc.
Digital Marketing :
It is all about the online promotion of the brand. That’s why businesses need to put effort and time into creating highly creative and engaging posts related to the service or products of your brand to post it on all several social media channels when the maximum users are active online.
Other than this approach, you can use the following ways:
PPC stands for Pay Per Click. You can run the paid advertisement on Facebook, instagram, Google ads etc.
Almost 60% of US adults use Facebook regularly.
You can send the email to your user when giving the special discount offers on some services.
Social Media Marketing:
You can use the social media channels such as Instagram, Facebook, Twitter, Linkedin, Pinterest etc.
Traditional Marketing :
In this strategy, you have to stick to the offline medium of marketing such as tv, radio, print media, outdoor marketing etc. It involves the four pillars (“P”) of marketing. Which is as follows:
For every business, creating a sales funnel is an integral part; that’s why traditional marketing revolves around the four P’s: Product, Price, Promotion, Place.
Do you know which marketing is called effective marketing? The market involves the proper understanding of your product so that you can target the specific audience.
The next big thing is to decide about the price of the product. Before deciding the price, you should consider the demand, supply, making cost and profit margin.
It is the process by which you promote your services by targeting the audience. Promotion can be done through print media, broadcasting etc.
It plays a crucial role when we promote the brand or services. When the product is placed at the right time and the right place, it helps in getting the service increases.
In this bar chart, you can see that the business tends to invest more in digital marketing than the traditional market.
3. Customer Interaction:
This marketing technique is also known as inbound marketing, where the customer will find the company instead of the company will find the customer. So, you must be wondering how it is possible? Here is some brief information about it.
When the customer views your post on social media accidentally, and if they like it and show interest in your services, they can contact you. Besides all this, customers can also ask any question related to your services through any medium at any time.
Furthermore, the customer has the power to give feedback about your services or products at your website or review page.
In this outbound marketing technique, the company finds the customer. In this, the store’s physical presence is mandatory for the customer so that they can purchase the services by reaching the store. Or they can opt out of the telephonic conversation. Besides that, the customer doesn’t feel free to give feedback on the services which they purchased.
Cost-Effective Digital Marketing:
This marketing approach is quite cost-efficient because of free websites and social media platforms. If you are not running the PPC and paid ads, you can make the best out of email marketing, SEO, SMO, content optimization, etc. In this whole scenario, you don’t need to spend your single penny because it doesn’t involve print media. But, if you are not aware of how to use SEO, you can take the Search Engine Optimization Services.
Expensive Traditional Marketing:
This marketing technique requires some amount of money. Without spending money, you don’t publicize your product among the large customer base like advertising on the tv or radio. You need money, print pamphlets, newspaper ads. You need the money, so this marketing technique is expensive compared to digital marketing.
Real-Time Data in Digital Marketing:
You can get the accurate data analysis for the particular ads, post by using several types of tools such as Google Analytics, SEMrush, BuzzSumo, Crowdbooster etc. they can give the exact data which gives you an idea about how your ads is performing at the digital level among the users.
You don’t need to wait for a long time to check its performance. With the help of the above-mentioned tools, you can get the data within a week, which helps you review your strategy.
Results in Traditional Marketing:
Whereas it takes weeks or even months to yield data because you can’t guess if someone has read your news ads or watched your advertisement on the tv until you are successful in getting the follow-up from the person.
After all this, without conducting a survey, you can’t tell whether the particular ads are the reason for the follow-up or not.
The Final Word:
At the end, business success relies on the marketing technique. With our above-mentioned reasons, we would hope you understand why digital marketing holds the upper hand. Digital marketing doesn’t involve the risk of money, so you can figure out the various strategies to increase the brand’s reach. If you are still stuck to traditional marketing, then give it a try to digital marketing.
Ellocent Labs is the best company known for providing Professional Digital Marketing Services to its clients worldwide. We have a team of professionals who work enthusiastically by implementing the out-of-the-box idea to increase the brand reach.