Top 10 Reasons Why your Business Requires Investment in Digital Marketing

Top 10 Reasons Why your Business Requires Investment in Digital Marketing

There are a massive number of companies all over the world. All are trying their best to lure the customer by offering them tempting offers on their products. Whether you are an owner of a small, medium, or large enterprise in this tech era, you have to go parallel with the upcoming technology. So the best idea is to embrace the latest technologies, trends, and strategies in business.

Some businesses are always looking to secure their business for the future on this battlefield, which can be quickly done by investing ample amounts of money, time, and hard-work in digital marketing.

Investing in a Digital Marketing Service Company proves to be beneficial for many businesses it is not only effective but also a smart move. It helps gain more consumers’ footsteps at your business by creating awareness about the brand or products.

With each passing day, the customer’s interest keeps changing, which we can clearly see in this line graph. 80% of video consumption. This graph is sufficient to understand that the print media will lose its charm in attracting the customer. These days, maximum people prefer video-based content over static content. If you want to include video-based content for your business, go ahead without giving it a second thought.

Also, 61% of users don’t leave their phones even at night so that they can look an eye on each update by taking a glance at the news.

global internet traffic

The power of Digital Transformation:

We can clearly see that 56% of CEOs of the different companies believe that investment in digital marketing is one of the beneficial decisions for them in terms of generating more revenues and sales. This is the biggest reason for investment in digital marketing.

Digital Transformation

Source: Digital Marketing Institute

It is estimated that more and more companies will start to invest in this field so that they can make maximum profit from it.

This is high time for business owners to invest in digital marketing. For this purpose, 39% of marketers are planning to boost their budget to invest in digital marketing.  If they do so, then the can easily enjoy the success of their business.

We all are aware of the fact that half of the population is under the age of 30, which only means that there are more digital consumers. This generation tends to focus more on digital media. So investment in digital marketing is the smart move for business owners.

 

1. EXPOSURE TO YOUR TARGET AUDIENCE:

This is high time for all of those businesses who are still thinking about whether they should take digital marketing services or not. You are just wasting your precious time by doing this. In this competitive world, you have to be ready with bells and whistles to attract more customers. For this, you have to be ubiquitous on all social media channels. Because youngsters and other peeps spend their time on these platforms, here, you can interact with them and also you could serve the effective ads according to your business needs so that in just one glance at your ad, they are able to understand your services.

So, we can see the impact of digital marketing on your business. It will help you to reach your target audience.

Read Also: Top Ways to Choose Email Marketing Company in 2021

2. MEASURING FOR SUCCESS:

In previous times, it was quite a hectic task to measure the success of the business’s ad campaigns. If still, you are using the traditional methods, then ideally, it takes your maximum time in months if you want to check how much it is successfully executed? You should drop this idea in modern times. You can go with the tools which provide the results in just a few days or even in hours.

  • These tools help you get a deep inside view of your customers like they are looking for on your website?
  • How much time are they spending on your website?

Other than this, you can add the goal so that you can keep an eye on the click-through rate and conversion rate.

3. Boost Your Organization’s Brand Image:

Some business owners don’t know the magic of investing in Digital Marketing. Are you one of those? Who are addicted to following traditional Tactics for the growth of the business? Some are still unfamiliar with the fact that investing in it can lead them to more customers by increasing their online reputation. It can act as an asset for them in this tech world. They can take their brand name to the maximum height by letting them know about their services to their target audience. You can use various innovative methods to increase your reach to the customers.

4. Digital Marketing Helps Small Businesses Build Lasting Customer Relationships:

One of the surveys conducted by keep on small business respondents is “what is their greatest challenge in the market”. The study reveals that most business owners feel that retaining their old customers is one of the biggest challenges they will face in the near future.

So, digital marketing plays an essential role in creating the name of the brand.

greatest challenge in the market

Let’s take a look at this bar graph, 29% of people say that they are not going to use digital marketing in 2019, 22% people say that finding time and resources for marketing is their biggest challenge, 15% said that converting leads into customers is their biggest challenge and so on.

We all know that digital marketing is the latest trend to follow which helps you target your right audience, helps them to retain them. Other than this, by using this wonderful marketing technique you can easily survive on the battlefield of industries where each industry pushes itself a little more towards the efforts which help in getting the most customer engagements.

Source: Blog.Marketo

5. You’ll learn more About Your Customers’ Needs So You Can Profitably Fulfil Them: 

One of the biggest challenges that many businesses face is how to capture, and generate the leads and finally turn them into their customers. We all belong to the smart world, infect where our phones are also getting keep on smarter with the developing technologies. So, why are you lacking behind is smartness when a question comes about the interest of your target audience.

You can use the various digital tools to learn what their target users search for and their demands. You can perform these researches on digital tools such as Google Analytics, Google search Console etc. these tools will help you to give the insight view of your ideal customer needs like what makes them visit your site etc. after the analysis of the data you can simply approach your consumer with a warm proposal and discounted offers. It will help in converting consumers into new buyers.

6. Digital Marketing Offers A Multichannel Approach To Boost Conversions: 

We all know that most users spend their time online while scrolling through updates from all over the world. So, it simply means you have an enormous amount of chances to reach them. One of the studies shows that 42% of the world population use social media. 54% of people made a search on social media about the product. 83% of marketers believe that the use of video marketing helps them to generate the most leads.

You can go ahead with different social media channels like Facebook, Twitter, LinkedIn, Instagram and Reddit. You must make your omnipresence on all these channels so that maximum users can get to know about your services. Every person’s liking is different from each other as some people like the video content whereas some likes to read the blogs and there are some people who like the personalised email marketing campaign, for this, you can take the services of Email Marketing Service Company Other than this, you can run the paid advertisement on the Facebook so that your message can reach to more and more customers.

Source: Blog.Marketo

7. With Digital Marketing, Small Businesses can compete competitively with large businesses—and actually win:

Digital Marketing is one and only useful tool in the field of the market industry if it can be used in a strategic way, it can provide tremendous profits to various businesses including the smaller ones. So, if you are the owner of a small business then there is no need that you should have a depository of expensive tools and a high budget. You only need the one most expensive tool which is creativity and imagination.

You can win over the world by using your creativity and imagination. If you are on a tight budget then, there is no need to invest millions of dollars for advertising your brand. You can go ahead with the video making but your idea should be unique and entertaining so that more users will engage on it by sharing your video among others. There is a need for X factor in your business that differentiates you from the rest of the businesses.

8. Digital Marketing Offers Measurable ROI:

Do you know, what is the major drawback of using traditional marketing methods? If no, then here is the answer to it. You can’t measure the success of your advertisement campaign. But, in digital marketing, you can easily measure what’s working and what’s not working. It also helps the small business to get an idea about their marketing techniques so that they should not spend their entire budget on one marketing method. With the tools, you can access how many visitors are landing on your page and what is the bounce rate for your website.

Digital marketing offers ROI

Let’s take a look at the stats, which shows the top challenges for proving marketing ROI. 71.11% feel the challenge of attributing social and content to revenue challenge, 48.89% feel the challenge of aligning KPI with overall business growth, 46.67% feel the challenge of attributing leads to revenue and so on.

Source: Blog.Marketo

9. Digital Marketing can be Recession-Proof: 

Recession is the word that has the power to shake the foundation of any enterprise including the larger one. There is always a strategy that works at its best even at a time of recession. Digital marketing is one of those which are cost-effective. And measurable, Other than this, it will help you to know about your target audience interest, generating the leads and then finally turns into buyers.

For this, you can use the various services that come under it such as Search Engine Optimization services, Content Marketing, Paid Media Advertising, Social media, Email marketing and last but not least you can also take the services of online reputation management.

10. There Are More People Online Than Ever:

This is the digital world where our needs and demands keep on changing with time. So, the way of marketing is also changing. We can see the more online engagement of the users be it on the website or mobile app.  Let’s take a look at the line graph, where the engagement of the user on the website and apps keep on increasing.

People Online Than Ever

 

Source: Titan Growth

So, these all are some of the handful of strategies which will help in boosting your business at less interval of time and also, in less budget. So, what are you waiting for? It is probably like a flight which you must catch to ensure the safe and destined landing for your business in 2021. With this digital marketing flight, you can touch the sky. The only key thing to remember here is that try to discuss the new ideas and finally execute the best one. With proper Digital Marketing Services your business can get a sense of visibility and identity among the users online and then in less time it will be at the top position in the market field.

Ellocent Labs is one of the leading and successful companies for providing Digital Marketing Services to various enterprises. Our services include social media Optimization services, ORM, Pay per click, SEO, Email marketing services.  We always believe in building a strong foundation with the clients. You can contact us at any time or for more information you can check out our website.

 

Read Also: Top Benefits of Digital Marketing for Conglomerate

Read Also: 10 Expectations to Consider when Hiring a Digital Marketing Agency

Top Benefits of Digital Marketing for Conglomerate

Top Benefits of Digital Marketing for Conglomerate

These days, the trend of digital marketing is increasing widely. Be it the small firm or large one or even the start-up, every business needs its marketing on the internet.

Digital marketing is an easy way to reach its target audience in less time.

With the change in Time, the marketing technique is also changing. Like in previous eras, when there was a radio, marketing is done on the radio. And then when the TV came, it’s done on TV. In the digital era, users glue to their phones to grab some knowledge or just for a quick update from all over the world.

So Digital Marketing Services helps the business to grow more and also allows them to make their brand authority in the marketing field.

These days, social media presence is mandatory for every business because most youths spend their time searching for new things. So it’s the best and attractive way to reach the audience.

Digital Marketing

 

Digital Marketing Usage Statics:

As per the statics data, 59% of the world’s population uses the internet. In simple words, 4.66 billion users are:

  • Active Internet Users.
  • 28 Unique Mobile Internet Users
  • 14 Active Social Media User
  • 08 Active Mobile Social Media User

This statics data clearly shows that there are more people present on social media.

Internet Users

Source: Web Trainings

 

Internet User in Various Countries:

This graph clearly shows the number of user uses the internet in different countries. Like in USA 245.4 M users, in India 391.2 M users, in China 746.6 M users, in Brazil 123.9 M users.

Internet Users by Country

It’s clearly shown in the picture that India has easily surpassed the total number of users in the USA. The main reason behind this is that Reliance Jio offers incredible data plans to lure the customer towards its company. That’s why digital marketing scope is increasing day by day in India.

Source: Web Trainings

Read Also: 10 Expectations to Consider when Hiring a Digital Marketing Agency

Mobile Phones Users:

These stats clearly show that most of the users are mobile phone users with internet access. These days, a Smartphone trend enables users to communicate with anyone, anywhere, without any obstruction. Mobile Phone Users

Source: Web Trainings

This graph shows that in 2013, only 4.01 billion users use the phone, but with the change in time, there is also an increase in mobile users’ number. In 2019, 5.07 billion phone user. The graph keeps on increasing with time.

 

The Growth of Digital Marketing in India:

Time changes, hence, the techniques and strategies of doing the business’s marketing also keep on changing. With the easy to use and affordable internet, the number of users is increasing.

Internet User in India

Like this bar chart depicts the increase in internet users in India from 2015 to 2023. You can see the subsequent increase in the year from 2015 which was 259.88 million and it will be estimated to reach at the 666.4 million in 2023.

Therefore, it’s always better to make an online presence as most people are available on it. With the continuous online visibility of your business, you can reach your target audience.

Digital marketing is an attractive and beneficial way to make their name in the market. It’s two-way communication between the business partner and customer.

The growth of digital marketing is keeping on increasing in India with phone users.

Source: IIDE

 

Following are the Benefits of Digital Marketing Services:-

 

1. Easy Way to Target an Audience:

The business that is currently using digital marketing services like SEO, Social media optimization, pay per click, and some other methods can increase the number of users to their websites. They can collect the data of their target audience regarding gender, interest, education, etc. then; they can quickly contact the audience and luring them by giving a different discount on their products. They can contact the customer via email communication to retain them for a more extended period.

 

2. Low Investment High ROI:

ROI stands for the return on investment. One study shows that the traditional method of doing business marketing is much more expensive than Digital Marketing Services. Some companies use the paid search and some other ways to advertise their product on digital media.

For instance, they can use the paid ad service on Facebook so that their advertisement campaign will reach the maximum target audience. Other than this, some of the companies also use the pay per click method. In this modern method, companies have to invest less, but their return on investment is high. It helps generate sales and leads for the future.

 

3. Easy Access to Mobile Users:

These days, most of the users are using Smartphone’s, and they are using them for fetching information and for some entertainment purposes. Like you can see in this bar chart, that in the year of 2015 there was only 11% rate of adopting the mobile app trend which keeps on increasing in the upcoming year. Overall there is a 47% growth in adopting the mobile app trend till 2017. And this graph shows that there will be 31% more growth that can be seen in the near future. Customers can quickly look at the product on the mobile. So mobile phone users are growing these days.

Source: Technians

 

4. Build Customer Trust with Communication:

In this digital era, where almost every user is on social media. It is the best option for companies to attract them by giving relevant information and useful content.

By following the communication technique, it’s easy for the company to retain and attract new customers.

  1. Email: Company can easily send the personalized email to their old customers by offering them some discount or sending them the end of season sale. In addition to all this, the company can offer some discount voucher or coupon code to avail the maximum discount on the offer. So, it’s a great way to communicate with the customers quickly.
  1. Social Media Presence: You can request your customers to follow your company’s profile page on social media, or else you can encourage them to follow you.

With this technique, you can quickly provide them with some useful and reliable content. If you provide them with satisfactory services, then there may be a probability that that customer will not switch to another company for the same product. If they like your service, they can recommend your service to some additional customers.

 

5. Helps in Engaging the Customer:

With digital marketing, you can easily track your target audience’s data. Like which type of product or service they are looking for? The basis of the data collected by your team, you can attract them by providing various vouchers or coupons. These modern methods help you to know the customer’s demand in the market.

 

6. Helps in Targeting the Right and Specific Audience:

With different digital marketing strategies, you can easily target your company’s right customer. Some of the tools allow your company to keep track of the customer’s online activity. After knowing their interest, you can send them useful content according to their choice. Like if they are searching for LED, some companies can easily send them related information, which helps the buyers decide on purchasing it.

 

7. Improved Conversion Rate:

By following all the professional Digital Marketing Services, there is a high conversion rate chance. Like with target the right audience, you can quickly turn them into your customer. Digital marketing is two-way communication between the company and the customer. It’s always an excellent idea to connect with customers about their queries, which is easily possible in this digital marketing. This type of interaction at the customer’s doorstep was not available in the traditional marketing method.

For instance, in place of making a phone call, you can send them an email that helps the customer know more about your company’s product and generate a strong lead for the future.

 

8. Precise Targeting:

There is a vast difference between the traditional method and digital marketing. Like in a conventional manner, the business owner has to run the advertisement on TV, radio, banner, newspaper, etc., to create awareness about the product between the users, which was quite tedious. In this modern approach, a business owner can run their advertisement or the campaign on social media, creating awareness among the users. If the user likes their ads, then you can send them more data related to them. If the user doesn’t like it, they can click the option of closing on the ads.

So in this modern technique, everything is in the user’s hand. Your content should be highly informative and delightful to engage the customer to generate more sales and leads.

 

9. Expansion of Faith in Your Brand:

When your brand and service are available on different platforms, there is always a chance to get feedback and rating from the customers. They can rate your product or service basis on their experience, which helps the company generate more critical leads soon. If the customer gives positive feedback about the product, there is always trust built on the product. This whole procedure helps the brand to win the faith of the customers.

 

10. It can start with a Small Budget:

Many businesses spread on the small or medium scale. Some companies face the budget problem .in simple words; they don’t have enough money to do their business marketing. So with the help of digital marketing, they can do the marketing at a low cost. If they have a budget of 10k, they can do the marketing for at least a month by targeting the specific audience.

 

11. Look an Eye on Your Competitors:

It’s always a wise idea to keep an eye on your competitors’ activity. If you do this regularly, you know how they attract the consumers to their brand. Which approach they follow to engage their users for a maximum time or which type of content they are using to generate more sales. For this, you can hire an expert team that can collect and analyze the data for you. It will help you to make the benefits for long time.

 

12. Accurately Measure all Results:

If some of the businesses follow the old way of marketing like advertising on the newspaper or the banners, it’s really become hectic to know which advertisement is more beneficial in terms of generating the benefits.

But with digital marketing, you have all the history of each advertisement, like from the moment of clicking the ad by the viewer and in how much time the user has left the page. With the latest tool, you can easily track the entire user’s activity on the ads.

All these ways help you to measure all the advertisement results accurately.

 

13. Convenience and Quick Service:

In the modern era, a user has the privilege to buy the service or goods at their comfort level with just one click on the app. By using the internet, users can easily order the product no matter where they are ordering the product.

In this blog, we know about digital marketing and its importance of it in today’s time. In the upcoming years, its scope will keep on increasing because it provides the best opportunities for the business or company to target the specific audience. It helps the company to generate awareness about the brand. So with these techniques, the brand will turn into an authority in marketing. So these are some of the trending techniques in digital marketing.

Ellocent Labs is one of the best companies of highly hardworking and dedicated members in the field of digital marketing, web development, app development etc.

In digital marketing, we provide the service of SEO Services, SMO, and Pay per click, online reputation management, email marketing services, eCommerce marketing services. All these services help you to grow your business. The main focus of this company is to focus on quality work.

 

Read Also: Top Mobile App Design Trends to Follow in 2021

10 Expectations to Consider when hiring a Digital Marketing Agency

Are you a business owner and thinking about hiring the Digital Marketing Agency? But here in your mind, have some questions, which you want to clear before hiring them.

Do you expect the results as outlined in the proposal?

Should you continue working with the agency that is enabled to generate the results in the first 6months?

This article has shared some thoughts on these questions and suggests some steps to hire the Digital Marketing Company. 

  1. Proposal and Work Strategy:

When you engage with the digital marketing company, you receive some proposals and work strategies from them. Initially, read their proposal and approach carefully and ask them to provide the free audit of your website so that you can check their work and can take the next decision.

  1. What Makes the Agency So Good To Work With?

When you think about getting the help of digital marketing agencies and all the right companies, many companies come ahead for your help. At this time, you should find the agency that is not the only right service provider; even he can become a part of your team and work collectively.

Digital Marketing Strategy

  1. How Does The Agency Manage Client Communication And Collaboration?

Next step, you should understand the Communication way of the agency. Is they comfortable, face-to-face meeting? Can they communicate with your team remotely? What is the structure of his reporting? Are they using the PMS (Project Management Software), and you can get access too? Can you communicate directly with the team or not?

These are unique business requirements that help run smooth work environments, less time wasted on misunderstanding, and more time spent on productive and meaningful work.

  1. What Do the First 30 Days work Structure?

A professional and passionate digital agency will have the experience to help direct and enhance your marketing efforts from day one. So you can ask them about the first 30-day work structure; what will they perform? How will they perform? And what results you will get from it?

With this process, you can observe the agency’s vision for your brand.

Before starting the work, we always prepare the ground report and often conduct the audit report of our client’s project. Understanding the history and existing setup enables us to develop a tailored, strategic roadmap for optimization. Otherwise, you follow a traditional approach, and you cannot reach the destination you have setup. With the audit report, you can make your next result-driven work strategy.

  1. Be Ensure It’s Up-To-Date with the Latest Technologies

A professional company keeps updating itself with the tech space’s latest happenings to still be ahead for innovative, competitive thinking.

A digital marketing agency always performs the latest techniques on their client’s project to give them the best outputs.

Please keep ensuring the agency you have hired for your project working on the current Google algorithms and applies all the changes on your website, which is suggested by Google.

  1. Security of your Data:

As data is the heartbeat of any business and modern marketing, everything is trackable and measurable information about your customers with digital media. So always keep ensuring the agency you have hired will never misuse your company’s data.

  1. Cost Expectations:

When you hire an agency, then you are engaging with outsourcing.

But outsourcing doesn’t mean cost saving. Some agencies charge more than your expectation just because of their expertise. Some agencies work for less, but there is always a reason why they agree to work at the lower cost. Chances are transparent Professional companies having more experience and expertise, so they charge high.

  1. Timelines:

During hiring, the agency, the business owners forget to clear the understanding of what they want.

So you should speak with them and be crystal clear what the project’s scope and how much time it will take? More extended projects always cost more, so that client will clear about their budget stretch.

  1. Client’s Expectations Regarding Results:

Are you worried about the results expectations mentioned in the proposal you get while hiring them? But it mainly depends on how the professional has forecasted their results and what parameter he has set to achieve the desired results.

So before starting the project, discuss the results with the agencies and estimate time from them. The best digital Marketing Agency doesn’t have any magic to boost the results; they only give their best and wait for the best results. For Instance, the competition is very tough for your services in the market; then you should agree that there is a risk of failure when hiring the agency. 

  1. Personal Workload:

When you hire an agency and leverage your whole work on them, you think the team will help you achieve your goal. And this doesn’t mean they will take care of your business and handle your whole work for you. Mainly when you hire an agency, you still have some responsibilities.

You have to ensure that your landing pages are working well and appropriately optimized so that you can convert the traffic into leads.

Conclusion:

Keeping the expectations will set you up for success. 

The main thing to understand, what an agency can do for your business?

So you have to keep a record of every entry that he has made for you to be aware of the agency’s working process. Ellocent Labs is one of the reputed Professional Digital Marketing Company that fulfills its client’s requirements. We are experts in providing Search Engine Optimization Services, Social Media Services, Pay-Per-Click Management Services, Online Reputation Management Services, and Email Marketing. To know more about us, visit our website.

Top Benefits of Hiring Offshore Marketing Agency for Your Business

Marketing is the must step for any business and its growth. And digital marketing shows the extraordinary growth and approach of a company. However, it is highly suggested to outsource digital marketing services rather than building an in-house digital marketing team to receive better services, including Search Engine Optimization Services.

Here are some reasons or benefits mentioned regarding why you should choose an Offshore Marketing Agency for your business:

Digital Marketing Company

  • When you outsource digital marketing services, you quickly get the opportunity to connect with experienced experts of the different relevant fields related to the marketing sector. They potentially help your business to edge over the competitors without any hassles.
  • By outsourcing work to a marketing agency, you can pay for single campaigns or a specialized marketing service, which helps to augment your business with reduced cost and risk.
  • Outsourcing your digital marketing tasks helps you focus on your core business, saving a considerable deal of time & effort of internal resources.
  • Outsourcing marketing work to a reputed agency like Ellocent Labs benefits you in many ways. With significant expertise in the industry, they apply the latest technologies, trends, and updates that create digital mastermind strategy & provide precise insights to customize it with the ongoing trends to form successful marketing campaigns.
  • Hiring an offshore marketing agency assures you that your funds will reap more significant benefits to your business. These agencies employ targeted strategies, like Pay per click services to target the relevant audience. It also helps to increase traffic and generate potential leads (higher ROI).
  • It gives you on-demand services and provides opportunities to scale your marketing efforts.
  • An offshore digital marketing agency introduces your business with the right set of tools or software. The technology is utilized at its best to elevate your business’s growth by leaps & bounds. Thus, in short, the right utilization of technology done by the right set of experts will eventually fetch better revenue in a stress-free manner.

In the end, it can be quickly concluded that offshore marketing services received by the Professional Digital Marketing Services companies are highly cost-effective and fetch highly productive outcomes, even with time constraints.