Recently, social media has become a buzzing platform for newbies to launch a product by utilizing its ample features efficiently. But, launching a new product on social media is not a child’s play. That’s why most companies or teams have to work hard to grab the customer’s attention towards the product.
Carrying out the proper product launch planning by taking the social media optimization services is a huge opportunity to attract potential customers and new followers and finally, push them into the sales funnel for conversions.
After all the immense hard work, dedication, and passion, finally, the day has arrived for launching the product on the social platform. But, despite immense dedicated work, your strategies are unable to draw the attention of users. It means they are not excited about your product as you are, which is not a great sign. So, you must be wondering where do you lack behind? Which means you have not played your cards well.
To successfully launch a product, you need to get people excited about it, and the key is to create the hype and buzz around the product to get the maximum eyeballs.
Therefore, our post is all about creating the buzz or hype on the social media platform so that even if you are a newbie, your product will not only launch but also blast off into space. So, let’s explore the vivid tactics related to it.
1. Define Your Goals:
No product can be launched without conducting the proper planning phase. That’s why it is mandatory to start with the end in mind: what are your goals?
There is no need to mention the ROI because isn’t it evident that every business wants the monetary benefits? But, apart from this, some other goals need to be written down separately. Along with that, it is mandatory to define what success actually means for your brand.
Like: You want to increase your brand reach and brand awareness. or want to increase conversions for the business or just only want to escalate the user engagement on the website.
So, for every brand, success measurement is different. Therefore it is a wise step to clearly define what you want to achieve through this launch so that things will turn out smooth.
2. Research Your Audience Base:
Before launching a product, it is necessary to invest precious time in researching the audience. Along with this, it is mandatory to test out the content from the customer’s perspective, like is it influential in attracting the customers?
We all know that Nescafe is a giant coffee brand. Do you know that the “Really Friends” project: successfully created a 42 video web documentary with over 8 million views.
So, we can conclude that they tried and tested your strategies to create a buzz around the social media channels.
3. Hype is Incomplete Without Hashtag:
There is a special role of a hashtag on all social channels for creating the hype about the product. That’s why every strategy is incomplete without creating the trending hashtag related to new product launches. It’s a clever approach to get notified in front of the consumers.
Real Instance: You must remember the song “cuz I love you,” right? But do you notice that the pop star Lizzo created the hashtag #cuzILoveYou? This hashtag gives the opportunity to followers to take a sneak peek at what’s going on with the album. On “valentine’s day,” an American singer and rapper “Lizzo” herself encourages the fans to tweet using the #cuzILoveYou and retweeting those who did it.
So, the song was finally released on 19 April 2019 after getting the ample number of user engagements. You can also apply this strategy by consulting Digital Marketing Professionals.
4. Wonderful Strategy- Share Teasers:
The most fantastic way to bring the excitement wave into the customer is to share the teasers of the product before launching it. You must have seen some huge companies practice this strategy because they are well aware of the power of this amazing strategy. It helps in catching the customer’s eyes and builds the ambiance of anticipation among the viewers.
Real Instance: Do you remember when Amazon released the three teaser ads during the commercial break before launching voice-activated speakers named “Amazon Alexa” .? so, do try out this simple yet effective strategy before pre-launching the product.
5. Give a Sneak Peek About Inner Production:
The best way to make the product more attention-grabbing on digital channels is to give the sneak peek about the production of the product to the users. For instance: you can share the BTS (behind the scenes), the internal working environment of the company. It’s one of the best ways to enhance user engagement because we all know that launching a new product in the market can be nerve-wracking and exciting at the same time.
If we are not mistaken, you must remember how the American clothing retailer “Everlane” leveraged the benefit of snapchat stories when Instagram stories were not available. This business strategy gives a power start to the business by spreading the wave of excitement among the customers.
6. Collaborate with local artists or influencers:
Do you know that 63% of marketers today like to work with influencers for marketing? It’s a huge percentage which means more than 50% of marketers are ready to jump into the bandwagon for increasing the hype about the product before launching it.
Beyond any doubt, influencers are highly trusted by the users because somewhere deep inside, they feel connected with them. If their favorite influencers talk about the product, they know it has an “X” factor.
Interesting Story/Real Instance:
Audible an Amazon company that has more than 1,80,000 audiobooks to listen to users. That’s why the brand decided to take its campaign to the next level by collaborating with the YouTubers of various niches to promote its services by deriving conversion in the form of monthly sign-up.
This creative combination of content with the advertisement and influencer is an entertaining way for viewers.
7. Be a storyteller:
One of the best ways that always works as a digital marketing strategy is to include your brand’s storytelling. You won’t believe that telling your story becomes the critical part of building your brand and helps spread more brand awareness. Apart from this, it helps in establishing the connection with the targeted audience.
Without any single question, some of you already have included the soap “DOVE” in your regimen but do you know how the brand has picked the right and unique approach for its brand?
A couple of years ago, a brand decided to feature the men in their upcoming advertisement; that’s exciting and an excellent way to do storytelling marketing.
8. Make the hype journey more exciting with a giveaway:
The world is so depressed already, so always try to attract the audience by giving them cheerful vibes. That’s why there is nothing more precious than starting a giveaway on social media. Ok, ok, we know that you must wonder how it is possible without the product launch. So here is a special tip for you.
You can post the interesting questions on your Instagram and Facebook handles and announce to give a giveaway to who will participate in the contest and, of course, to them, who won the contest.
It’s a full-proof way for getting more user engagement on the post, and also, this technique will help in creating more excitement in the hype journey.
9. Fuel the more excitement with countdown stickers:
After implementing the above-discussed strategies, the moment has come to arrive in a short period for launching a product. So, you must be wondering what’s, is the next thing we came up with from our treasure box of strategies? Right?
Then, here is the last but not least you can do to fuel the excitement wave by using the attractive countdown stickers. Or else you can create a thrilling environment about a particular offer on the Instagram stories. That’s about to end. Always choose the word with proper planning, which forces the customer to click on the post.
Without any conflict, the social media platform is one of the best platforms for creating the buzz about the product before it is actually launched. So, in this blog post, we have shared some interesting game plans that will help you gain more user engagement on all the platforms. But the right approach is enforcing the plan of action as soon as possible so that your strategies get enough time to do the magic on all the social channels. Then, you just have to wave the magic wand in the air with these strategies to create the hype, and all things automatically fall into the right place. So, do try out these strategies and share your valuable comments with us in the comment section below.