Why and How UI/ UX plays a Vital Role in Business Success?

Often when we start with developing an app, the development team directly goes into coding and focusing mainly on the functionalities. Most of the time we neglect thinking about the end-user and the journey they will take through the app. The developers are more concerned with what’s technically feasible.

What happens when the UI and UX are bad? Well before that, let me provide you a quick and short meaning of UI and UX. UI stands for User Interface and UX stands for User Experience. The primary goal of any business is to increase its sales and growth. UI/ UX plays a vital role in attaining this goal. Obviously the user experience is affected and you lose your potential clients. The users often get annoyed when they can’t easily find anything. It feels like the wastage of valuable time, struggling to get the things done. Often the users get frustrated and leave the app or website.

So what is the solution? What can we do to make our end users stick to our app?

One of the very famous and astonishing designers “Frank Chimero” has correctly stated that “People ignore design that ignores people.“

UI and UX are part and parcel of any app like an icing on the cake. UI includes the visual elements on the screen and contributes to the look and feel of your app. Whereas, UX focuses on customer interaction, the way a user navigates through our app. So here I am sharing a few strategies for developing user-friendly products or apps with more alluring and captivating UI/UX. So here we go.

1. Observe Your Target Audience

The end products are used by prospective clients. It is absolutely true that to be a good designer, you need to look into how your audience thinks and acts. The design speaks to people and should be taken into consideration if you want a long term audience. Even Steve Jobs has pointed out that “You have to start with the customer experience and work your way back to technology.” So think of presenting the product through the eyes of the target audience. Every visual detail has an impact on people. The features you offer should be easily accessible.

2. Designing Wireframe

Well, as we know that a wireframe is simply a screen’s blueprint that represents the skeletal framework of an app or a product. It takes into account the user’s needs and user journey through the app. Additionally, wireframe is obliging in arranging the elements in order to accomplish a particular purpose. Moreover, wireframing saves a lot of development efforts as the design is illustrative enough to make the development team understand what they are actually building and for what purpose.

3. Design and Placement of Elements

It is obligatory that the designer must take into account the positioning of the screen elements. The compound placement of visual elements mitigates the user’s curiosity. So, therefore, we should focus on our screen visuals in terms of what users will see. A friendly app will require the elements to be friendly. Pay attention to the content on buttons, links, tabs, pages. Everything should be self-explanatory. Next, do make use of proper colors and typography which portrays the nature of your app.

4. Maintain Consistency

I would like to cite a very famous saying of Vitruvius ““Consistency is found in that work whose whole and detail are suitable to the occasion. It arises from circumstance, custom, and nature.” Consistent actions make the user flow more easy and smooth. If a user knows how to use functionality in one section, they know how to use it in all sections as long as it is consistent. A consistent app design increases the familiarity with the app and makes it easy for the users to interact with it.

In a nutshell, we can conclude that UI/UX design is a crucial aspect of the app. Since UI/UX largely emphasize on the users’ satisfaction and pleasure, so, therefore, it plays a prime role in the business’ success. It is paramount to focus on the users’ satisfaction in order to build the brand value and reputation of the business, from a business’s viewpoint.