Role of Home Page in Attracting visitors to a Website?

Most companies, organizations, or businesses have understood the significance of the virtual presence to expand its reach among the wider range of potential customers. Due to this, they are more interested in website development for their organization. In this whole scenario, website homepage design plays an integral role in deciding whether it will leave the good or bad impression on the esteemed visitor. It is also considered as 

One of the biggest challenges faced by marketers is how to attract the most visitors to a website. That’s why for website development you can take the web development services.

One of the trusted sources says that visitors take only 50 milliseconds which is 0.05 second, to form an opinion about whether to “hit the back button” or go ahead. 

Source: sweor

Yes, you have heard it right; the visitor takes only milliseconds; that’s why the homepage is the only way to attract the customers or engage them for a longer period. Therefore, we can conclude that a homepage design can break or make a business.

In this article, you will discover some of the essential basic knowledge that your website modern’s homepage should consist of:

1. Always Focus on Creating the Effective and Compelling Business Introduction:

The homepage is that part of the website where most visitors will land, so it should be effective and able to catch the visitor’s eye, and our ultimate goal is to grab their attention.

Web design and development services

So, the website homepage should include brief information about your business. Following are some of the key points that you must include in your business.

2. Give Brief Information About Who You Are:

Here, you need to describe your company, services, or products.

Product Description

3. Which Type of Services You Are Offering:

The next step is to describe your services or products you are developing or producing. 

4. How are Your Services Different From Your Competitors?:

Never forget to mention the “X” factor of your company. Always ensure about giving detailed information regarding how your services are different and unique in the market from your competitor. These details will serve as a short “elevator pitch” and help in letting the visitor know about your company or services.

One of the studies finds out that 94% of first impressions are related to your website design.

It is because when someone finds about your business for the very first time, then if homepage design is effective, it will leave a good impression on them. And who knows when these leads will convert into your customer.

services different from your competitors

These days, many companies follow the trends of using taglines or slogans that uniquely define the business’s services. The visitors can easily remember the taglines if they find them interesting. And you can place these taglines onto your homepage and use them in your digital marketing strategies to expand your reach.

With the impression, you can find out how the customer will perceive your business.

Read Also: The Ultimate Website Redesign SEO Checklist

5. Responsive and Clutter-Free Homepage Design:

There is no doubt in it, these days the trend of desktop for making a search query is going downfall as compared to the mobile, tablets, etc. it simply means, there are a number of devices through which visitors will come to your website. 60% of the website traffic comes from mobile.

Clutter-free for this you should take the Web design and Development services. It means that the website design and working should be the same no matter from which mode the consumer is visiting. One of the trusted sources says that 75% of website credibility comes from website design. So simple yet effective design acts as the deciding factor here.

Responsive website

Moreover, the navigation should be easy and fast so that the user can easily switch between different website pages. The user experience on the website should remain consistent irrespective of the type of device they are using.

6. Websites Should be Dynamic and Interactive:

Do you all know how big an impact a dynamic homepage will leave on the visitors. If no, then read carefully about it.

The human brain tends to remember interactive things as compared to static ones. So, if the designer applies his full knowledge to create creative ideas for the homepage, it can give the positive user experience.

Now, the question is, how can you make your homepage dynamic?

Website Dynamic

Then you can obviously make use of changing illustrations, animations, videos, animated infographics about your services.

One research said that 73% of companies invest in design to help their company or organization stand out from the competitors. 

All these things will help you strike an engagement of the visitor for a longer time on the website.

For instance, you can make a video on your company’s services or products – how they are developed, the number of developers involved in it and how they are working, the type of environment and facilities under which your services run.

With this detailed video, the user will be able to understand your business from 360 degrees. Furthermore, it will help in deriving the most traffic to websites. For the website development you can take the best company’s Full Stack Development Services.

7. Never Forget About the Navigation:

If the user visits your website, he must navigate to different pages, so your website should provide sleek and simple navigation.

What you can do here is that all the menus should be placed at the proper and recognizable place. The colors of the buttons should be good and appealing to the user’s eyes.

Read Also: Why Latest Web Design Trends Set to Dominate in 2021

Furthermore, you can label the various pages so that users can easily understand where the navigation tab is and on which page they will land after clicking on it.

In addition to all this, you can give the visual representation to the buttons like the pressed button should change the color so that the user will understand which button they have clicked.

Moreover, your homepage design should be appealing, and also you should try to keep interacting with the user when they are exploring your website through the chat function.

8. Mandatory Call-to-Action:

Now, with the attractive homepage, you can allure them to the website. What’s next now? This question must be whirling around your head. So you can use the CTA, which is known as the call to action.

You can use the “signup now,” “subscribe now,” “fill the form now,” etc.

Website Call to Action

Do you know the logic behind these CTA? If no, then we tell you. The CTA will tell the esteemed visitor which action to take next so that the visitor can accomplish their task, like if they want to buy the product, then they can click the “BUY NOW” call-to-action.

You can never underestimate the importance of this powerful feature that can turn the simple pamphlet of your business into a powerful search engine. Moreover, it will help the visitor to get more interactive and engaging on the website.

9. In a Nut-Shell:

There is always a need for a functional and efficient online presence for businesses irrespective of their sizes to allure more customers to the websites, which will ultimately contribute to increasing the business’s sales. An effective and dynamic home page design will do wonders for your business compared to the static home page design. So always focus on placing the dynamic, pop-out functionality, animated infographics on the homepage to attract more eyeballs. Moreover, with this design approach, your visitor is sure to have come back again onto your website.

Ellocent Labs is one of the best professional Web Design and Development Company. With years of experience, we are pro at developing high-quality and efficient websites for clients all over the globe. We have a team of developers with creative and innovative minds always ready to develop and deliver efficient products. Please do visit our website for more information!

Read Also: Mandatory Checklist Before Making a Change in the Website?

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