Sales Funnel: Strategies to Increase the Conversion Rates

Isn’t it great if all the customers visit the website by wearing the sandwich board on their shoulders like they are just browsing the website, interested in taking services on next time, ready to take services on the spot, etc. then this would be a great way of measuring the potential of the effective services? Ok, Ok, we know that it would not be possible, but how fruitful and good it is if we know the actual intent of the customer.

Today’s Digital Marketing Experts have the full grasp on the sales funnel, Right? 

You all must remember that when the sales and marketing team is working on the same goals, then there is a high probability that the business will benefit by cracking more deals. 

But, most of you who do not have a marketing background then they don’t understand it. So, let’s first understand it briefly.

Sometimes, you are not aware of the sales funnel. These “funnel” words are sometimes intimidating for some businesses, but let us tell you that you definitely have a conversion funnel if you are in the race of selling the product online. Which means you are moving on the right track. So, to understand the full information about the sales funnel and how to enhance the conversion rates, you have to dive deeper inside the blog.

Let’s Get Started:

  1. What is a Sales Funnel?
  2. Are Sales Funnels Different from Marketing Funnels?
  3. Reasons for emphasis on having a sales funnel
  4. The Prominent Elements of Conversion Funnel
  5. Tips to optimize the sales funnel
  6. Recap

What is a Sales Funnel?

First, you have to keep in mind that the sales funnel or conversion funnel are similar. A sales funnel – a marketing term that describes the visual representation of the potential customer journey from visitor to a buyer. There are various steps involved in the sales funnel, usually known as the funnel’s top, middle, and bottom. But please note that these steps may vary as per the sales model.

In this funnel, the professional team of a digital marketing company will guide the potential customer to take the desired action for converting them into your buyers by implementing various digital marketing techniques, pay-per-click Management services, and many more.  Here is one key takeaway for you all: if you seriously want to convert your visitor into a buyer, all the options should be clearly available in front of the consumers so that they don’t feel like closing the page due to complex features.

Do you know what the benefit of optimizing the sales funnel is? If not, then here is it: optimizing the sales funnel means generating more revenue by pushing more potential customers into it. And all these can be possible through effective marketing strategies.

Are Sales Funnels Different from Marketing Funnels?

Are you aware of the fact that the sales funnel and marketing funnel are two completely different units? Both can generate more productive results when they are operating in their own silo. 

Are Sales Funnels Different from Marketing Funnels?

A marketing funnel is that which can create awareness and nurture the potential customer to make a purchase. It’s considered as the top of the funnel. And on the other side, the sales funnel takes the prospects and converts them into buying customers.

Reasons for Emphasis on Having a Sales Funnel:

In the cut-throat market, every business has jumped into the race to win the awards by attracting more prospects. Due to this reason, every industry verticals use the appropriate marketing tactics for attracting potential buyers. Here is a reality check- that half of the potential buyers are not ready to make a purchase at the time of browsing the website. Therefore, at this crucial time, funnel optimization comes to play a vital role in the business.

With optimization, you can change the decision of the prospects and improve the conversion rates. That’s why these are an important part of the business. You need to implement various marketing strategies to convert a higher percentage of prospects into sustainable buyers.

The Prominent Elements of Conversion Funnel

1. The Prominent Elements of Conversion Funnel:

After reading all the above information, you must be ready to explore more about the sales funnel. So, this funnel has different stages or elements used to attract potential buyers. Let’s understand them deeply with an example.

  • Awareness:

 In this phase of the funnel, the marketers are attracting the customers by spreading the words or advertising on the internet, known as awareness.

  • Analogy:

This phase is similar to attracting the customer by spreading awareness about the branded smartwatch.

  • Potential Actions:

Here, your action is to spread awareness about your products or services via several channels like- inbound marketing, SEO, content marketing, Social media optimization services, etc. It is the stage when customers will get to know about you like -who you are as a business owner, what type of services you are serving, how you are different from your fellow sellers etc. Please always keep in mind that it is the first time the customers are aware of your product and, at this point, they are not thinking about purchasing your services.

At this stage, it is also mandatory to target your audience based on their interest so that your all efforts will not go into vain. Let’s take an example: if someone is not fond of a smartwatch, then will you still gift it to him? We think your answer should be a big “NO”. So the same thing implies here. 

Bookmark:

Here is one beneficial tip, you need to provide the solutions for the customer’s problems like what they are searching for, which type of services they would like to take, etc.

2. Interest:

At this phase, you are working on strategies to escalate the user’s interest in your services or products.

  • Analogy:

This phase is much like exploring the smartwatch options on the website.

  • Potential Actions:

Those users who have moved from the first phase of the funnel to the interest phase then it means they are looking for more services of their interest. Along with this, they are determining which service or products are right for them? How will the services benefit them etc.?

Besides all this, if the prospect reaches the interest stage, then it means your tactics grab the users’ attention; now, they are just identifying what types of services they want to use. So you can easily grab this opportunity by your interactive website and engaging content, which will entice them for a longer duration. Moreover, you must remember one thing that at this spot, the sale is not imminent.

BookMark:

To make a mind of prospect for purchase, it is essential that the business establishes itself as a strong contender for the respective services in front of the buyers. The business also needs to establish a trustworthy relationship with potential customers.

3. Desires:

In the third phase of conversion fuel, you need to apply strategies to lure visitors to your services.

  • Analogy:

In this third phase, you need to attract potential buyers by defining the special and unique features of the smartwatch.

  • Potential Actions:

At this moment, you are successful in snatching the visitor’s interest. So, what else can we do at this stage? You all must be thinking about it. Right?

Here, you have to spread the most tantalizing words about the services or products, distribute beautiful pictures, and make the video with respect to your services. This is the only consideration phase for the prospects, and your effective strategies will help them make their decision.

BookMark:

So what extra you are serving to your customers will make a difference here. Like you can offer them some discounts, coupons and some other benefits so that they can buy the products only from you.

4. Conversion:

Ahh, this is the much-awaited phase for every business because the user will finally take the desired action for making a purchase. 

  • Analogy:

Here, the customer has made up his mind to purchase the smartwatch without any doubt, so he is ready to make a transaction.

  • Potential Actions:

When the potential customer successfully enters into the end phase of the sales funnel and is ready to purchase. You need to give your prospect one final push for making a purchase by helping him out in his obstacles. In most cases, the customer has identified that you are selling the right product, but they still need convenience one last time for buying. So, businesses have to go the extra mile for converting into a purchase. And the same amount of effort is required for a new product launch which is only possible through the effective digital marketing tips that will give a boost to your sales.

BookMark:

The business can offer a demo or trial of their services to assure them that you are the right pick for them.

Tips to Optimize the Sales Funnel:

No funnel, especially the sales funnel, is perfect. With the proper and up-to-date strategies, the business can nurture potential customers who drop out in the process or who fail to make a conversion. So, here are some tips from our experience that will help the business optimize its sales funnel.

Tips to Optimize the Sales Funnel

  • Target Your Audience by Knowing Them:

If you don’t know about your customer, how will you market your products in front of them.? Because if you target the wrong audience, then all your efforts and money will be of no use. Along with this, there is always a need to carry out the proper analysis of your competitors who are playing well in the battleground. So, you must be wondering how it is possible? There are two ways; first, you can take the professional Search engine optimization services to do the entire tasks for you. Second, some of the traffic analysis tools are available, which will give an accurate insight into your competitor’s business, like what their traffic resources are and which type of content works best for them, so that you can also make strategies for optimizing the sales funnel.

Examples: Traffic Analytics Tool 

  • Focus on Informational Content:

Always try to distribute more straightforward but catchy content, which is more informational but represented in an attractive form so that the user doesn’t get the dull feeling. Like, focus on solving their problem by providing them solutions that are beneficial for them. This technique helps create a trustful relationship with the customers and start to count on you, which is a great way to convert prospects into buying customers.

  • Game Changer-Keywords & Questions:

Our third tip to optimize the sales funnel is to focus on keywords and questions that your prospects are looking for? In this way, you can increase your reach to the target audience. For this tip, you can also use the tools, and with the help of these tools, this tip will definitely prove to be a game-changer for your business.

  • Try to Capture the Email Address of Visitors:

No matter how much you are trying to brainstorm in the session to carry out the new marketing strategies, you should never forget what wonders email marketing services can do for your business. So, write tantalizing and informational content to force visitors to click on the subscribe button and give their email addresses. If the customer is willing to give their email address, it’s a good sign that they are open to building a relationship with the business. This step will prove to be beneficial to connect with the customers at each level. It is also helpful in forcing the customer to revisit the website for making more purchases. 

Bookmark:

Never forget to tell the customer what they can expect if they sign up!!

  • King: The Engaging Content:

There is only one king for increasing the conversion, engaging content. So once you are successful in getting the customer’s attention, you need to be more focused on distributing the engaging content on all the media, especially at a channel where your target audience spends more time. For this, you can post the content with attractive images, videos, or if you have a good amount of budget, you can use the AR in your videos to describe the products or services attractively.

  • Reviews that Matter:

Today’s generation is smart; that’s why before purchasing any services, they will surely check out the product or services reviews on the website. Due to this specific reason, your business must have good reviews from the buyers on your website and the third-party website. Therefore, you should collect the reviews of your respective services from the buyers. You must be familiar with how best buy displays product ratings with the price.

  • Last But Not Least Strong CTA:

CTA, which stands for Call to Action, is a great way to optimize the conversion funnel. Sometimes, most websites often neglect their presence, not pushing the potential customer to take the next step. Therefore, there is always a need to place a clear and strong CTA on the website.

Examples: 

  1.   Schedule an appointment today
  2.   Buy a product
  3.   Take a services
  4.   Start your free trial

Like Nykaa, a beauty brand gives a strong call to action for visitors.

Recap: 

So far, we have discussed everything about the sales funnel. What is it? What are the various stages involved in it? And how to optimize it? After reading this post, we are sure that now you have an idea about a sales funnel and how you can create it for your respective business to get more conversion to increase its growth. Therefore, don’t forget the steps that will take your business to the next level. 

If you are finding these tasks a bit challenging for you, then you can hire a remote team of digital marketing from India. Ellocent Labs is all about serving its services to a huge client base all over the globe. For more such information, please get in touch with us!!

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