How does Digital Marketing hold the Upper Hand Over Traditional Marketing?

How does Digital Marketing hold the Upper Hand Over Traditional Marketing?

When you have the market budget for creating brand awareness, you must spend it in the right direction to get the best possible result from it. But, sometimes business owners are often confused between Digital Marketing and Traditional Marketing regarding spending their bucks. 

The debate on both marketing strategies is never-ending because some companies use both the services or stick to only one particular way of marketing, be it traditional or hiring Professional Digital Marketers. But, in this digital realm, the digital marketing trend holds the upper hand in creating brand awareness at a much low cost. 

Moreover, in 2020, when the Covid 19 pandemic hit the world, online work gained more momentum. Due to this reason, many businesses, including small or startup businesses, have adopted digital marketing for their business.

In this article, we will explore how digital marketing is better than traditional marketing. So, let’s dive into it:

1. About:

Digital Marketing:

Business marketing is about picking the right marketing strategy to reach out to the maximum user and then convert the potential user into customers or leads.

These days, digital marketing is steadily gaining an edge. But, first, it’s better to understand what digital marketing is?

This type of marketing involves the use of online mediums to spread brand awareness. It can be done through social media channels, website creation, by running the ads, PPC, email marketing, video content etc. It is one of the best ways to marketing your products or services without spending a buck.

Traditional Marketing:

There are still some businesses that prefer to use traditional marketing techniques for their business. Sometimes the business wants to target the local users or users from the rural or developing area. 

Traditional marketing is also known as “Outbound Marketing.” The conventional mode of marketing helps to reach out to the customer through the offline medium. 

This method doesn’t involve online activities, which means it uses print media like Newspaper advertisement, Broadcast, Pamphlets, Brochures etc.

2. Strategy:

Digital Marketing :

It is all about the online promotion of the brand. That’s why businesses need to put effort and time into creating highly creative and engaging posts related to the service or products of your brand to post it on all several social media channels when the maximum users are active online.

Other than this approach, you can use the following ways:

  • PPC:

PPC stands for Pay Per Click. You can run the paid advertisement on Facebook, instagram, Google ads etc.

Almost 60% of US adults use Facebook regularly.

  • Email Marketing:

 You can send the email to your user when giving the special discount offers on some services.

  • Social Media Marketing:

You can use the social media channels such as Instagram, Facebook, Twitter, Linkedin, Pinterest etc.

Traditional Marketing :

 In this strategy, you have to stick to the offline medium of marketing such as tv, radio, print media, outdoor marketing etc. It involves the four pillars (“P”) of marketing. Which is as follows:

For every business, creating a sales funnel is an integral part; that’s why traditional marketing revolves around the four P’s: Product, Price, Promotion, Place.

  • Product:

Do you know which marketing is called effective marketing? The market involves the proper understanding of your product so that you can target the specific audience.

  • Price:

The next big thing is to decide about the price of the product. Before deciding the price, you should consider the demand, supply, making cost and profit margin.

  • Promotion:

It is the process by which you promote your services by targeting the audience. Promotion can be done through print media, broadcasting etc.

  • Place:

It plays a crucial role when we promote the brand or services. When the product is placed at the right time and the right place, it helps in getting the service increases.

Total Media Ad Spending in the US, Traditional vs. Digital, 2018-2023

Source: lyfmarketing

In this bar chart, you can see that the business tends to invest more in digital marketing than the traditional market.

3. Customer Interaction:

Digital Marketing:

 This marketing technique is also known as inbound marketing, where the customer will find the company instead of the company will find the customer. So, you must be wondering how it is possible? Here is some brief information about it.

When the customer views your post on social media accidentally, and if they like it and show interest in your services, they can contact you. Besides all this, customers can also ask any question related to your services through any medium at any time.

Furthermore, the customer has the power to give feedback about your services or products at your website or review page.

Traditional Marketing:

In this outbound marketing technique, the company finds the customer. In this, the store’s physical presence is mandatory for the customer so that they can purchase the services by reaching the store. Or they can opt out of the telephonic conversation. Besides that, the customer doesn’t feel free to give feedback on the services which they purchased.

Drawbacks of Traditional Marketing

Source: lyfmarketing

4. Cost:

Cost-Effective Digital Marketing:

This marketing approach is quite cost-efficient because of free websites and social media platforms. If you are not running the PPC and paid ads, you can make the best out of email marketing, SEO, SMO, content optimization, etc. In this whole scenario, you don’t need to spend your single penny because it doesn’t involve print media. But, if you are not aware of how to use SEO, you can take the Search Engine Optimization Services.

Expensive Traditional Marketing: 

This marketing technique requires some amount of money. Without spending money, you don’t publicize your product among the large customer base like advertising on the tv or radio. You need money, print pamphlets, newspaper ads. You need the money, so this marketing technique is expensive compared to digital marketing.

5. Result:

Real-Time Data in Digital Marketing:

You can get the accurate data analysis for the particular ads, post by using several types of tools such as Google Analytics, SEMrush, BuzzSumo, Crowdbooster etc. they can give the exact data which gives you an idea about how your ads is performing at the digital level among the users.

You don’t need to wait for a long time to check its performance. With the help of the above-mentioned tools, you can get the data within a week, which helps you review your strategy.

Results in Traditional Marketing:

Whereas it takes weeks or even months to yield data because you can’t guess if someone has read your news ads or watched your advertisement on the tv until you are successful in getting the follow-up from the person.

After all this, without conducting a survey, you can’t tell whether the particular ads are the reason for the follow-up or not.

The Final Word:

 At the end, business success relies on the marketing technique. With our above-mentioned reasons, we would hope you understand why digital marketing holds the upper hand. Digital marketing doesn’t involve the risk of money, so you can figure out the various strategies to increase the brand’s reach. If you are still stuck to traditional marketing, then give it a try to digital marketing.

Ellocent Labs is the best company known for providing Professional Digital Marketing Services to its clients worldwide. We have a team of professionals who work enthusiastically by implementing the out-of-the-box idea to increase the brand reach.

Read Also: The Key to Unlock the Winning Strategy of Digital Marketing

Utmost Essential Tips for Ecommerce Marketing to Increase the Sale

Utmost Essential Tips for Ecommerce Marketing to Increase the Sale

Whether you are an owner of the startup, small or large business. The main aim of these ecommerce businesses is to enhance the clicks on their website to earn more profit in less span of time. We all are aware of the fact that every online store wants to increase traffic and conversion. Many stores have to face challenges in the market, like attracting new customers and needing to entice the old ones. With the increase in competition, high social media and search engine advertising costs, it’s becoming difficult to turn the profit on the ecommerce store. You can take the E-Commerce Marketing services to increase your sale.

If you are looking for an ecommerce marketing strategy, then you come to the right place. Here, we are gonna tell you some of the marketing strategies that do wonders to your ecommerce business. Because these are all techniques that are followed by your competitors for a long time, Right?

Before going ahead with reading, let’s understand about e-commerce marketing.

E-commerce Marketing:

E-commerce Marketing

E-commerce marketing is the strategy of creating awareness about the particular business which sells the product. It is used to attract the traffic to the online store and then convert the traffic into the paying customer and then retain them post-purchase. The best marketing strategy helps you generate brand awareness and ultimately increase online sale.

Here, we have compiled all the different ideas or strategies that play a vital role in increasing online sales and ultimately generating more revenues.

Emphasis Your Brand:

 Emphasis your brand

Whether you are an owner of the small, medium and large enterprises, then you may know what challenges you have to face in the market in order to survive. For this purpose, you must have a thorough understanding of the market, like the customer’s demands and which type of unique services you will be provided to your customers. After all these questions, you must understand that brand plays a crucial role in attracting customers. So you need to focus more on the brand. 

Read Also: 10 Expectations to Consider when hiring a Digital Marketing Agency

  • Your brand logo, color, and font should be catchy enough to grab more customers’ eyeballs.
  • Suppose you are selling organic skincare products online, then you should tell the customer that your products are organic, free from animal cruelty, no harsh chemicals are used etc. 
  • Your website design should be attractive, friendly, and the website’s loading time should be less than 3 seconds.
  • The product design and the packaging should be best because customers are more likely to attract to the outer packaging.

Mention More Description about the Products:

Suppose if you have an online website business of the apparels, then the chances are that most of the customers will find it difficult to assess their clothing size without trying it. For this type of customer, you can give the full-fledged description of clothes like fabric, size, washable conditions, etc. These descriptions will help the consumers and help the search engine if you include the quality keyword in the content. Other than this, you can make the FAQ a separate page for the customers where you give the answers to all the frequently asked questions from the customers on several occasions.

You can also benefit from SEO techniques, which helps get the higher ranking on the search engine. For this purpose you can take the Professional Search Engine Optimization Services which will help you in long term.

Use Google Shopping Ads:

Google shopping ads are among the best ways to spread its reach among consumers. With the use of google shopping ads, you have the privilege to advertise your product on the top of the google search result. This is a great way to attract customers to the business when searching for the same product online. You can include some essential information about your products like price, material, running offers etc., that makes an easy for the customer to choose from them. In this way, Google will automatically generate the ads whenever the customer has made a related search query.

Use Effective Pop-Ups:

These are the other ways to attract the customer towards the products. For this, you can simply use the pop-up but make sure that these pop up are related to the user search product. Your pop up messages should include some enticing content, special discount offers etc., so that the customer will no longer be able to hold himself from making a purchase. We all know that pop-ups annoy the customer, but they can increase your business’s revenue if you use them smartly and wisely only.

Attract the Customers through Instagram:

We all know that most people glued to their phones in idle time and spend their time on social media. Instagram is one of the most popular social media platforms where you can create the buzz about your product. For this, you can make your business account. You have to upload beautiful images of your product or services. You have to use the trending hashtag so that your online business presence should be visible in the searches. In this way, more number of users will visit your page and ultimately turn into paid customers. If you want to engage the customers for a longer time, you can run the contest and show some behind the scenes of the product development process.

Take Leverage from Email Marketing:

Email marketing is one of the best ways to market the business. For this, you can collect your customers’ email address to send them a personalized email. You have to keep in mind that your content should speak more about the product and special offers in less time. Your content should be appealing to the eye so that customers can give you five minutes to email. Also, you have to send regular and valuable emails to your customers so that email marketing will become an effective way to increase your business’s revenue. Here, we are giving you an idea about when you can send your email to the customers.

Take leverage from email marketing

  • Send a welcome and thank you email to the customers as soon as they purchase from your website.
  • You can send them mail that gives the promo code and other running special offers to feel tempted towards the products.
  • Send them a regular newsletter so that they remain in touch with your website products.
  • You can send them an email which gives them a special offer running on the festivals.

We all know that no ecommerce business is successful in this competitive world without having a creative approach, full-fledged marketing strategy. 

Conclusion:

Business depends upon how much creativity, research and time invested. There may be a chance that the strategy that works for somebody’s business will generate no benefit for your business. So you need to keep yourself updated and think out of the box ideas. In this blog, we have described different types of ecommerce marketing methods that will help your business grow more.

You can hire the company named “Ellocent Labs” that provides the Digital Marketing Services, search engine optimization, Social media optimization, ORM, Pay per click, email marketing, ecommerce marketing services to its various clients. We have a specialized team that is always ready to meet new challenges and fulfil the clients’ requirements. We are excellent at creating efficient results for the clients on their scheduled time. If you want to know more about it, then please visit our website.

Read Also: Top List of Do’s and Don’ts of SEO in 2021

 

The Ultimate Website Redesign SEO Checklist

 

There are many websites on the internet which provide the interactive user interface and also appeal to the customer’s eye. On the other hand, some of the websites are just put on the internet where no light of the customer reaches because of it’s unappealing look. So if your website belongs to one of them then have you ever come up with the thought of redesigning the website for your business? But you must keep in your mind that never, ever lose the search engine ranking because SEO plays a vital role in generating organic traffic to your website. You can hire the SEO company for this, which assists you while redesigning the website. Or if you want to do it by yourself, before going ahead with the idea of a redesign, you should do the following things.

Web Redesign SEO Checklist

The Ultimate Website Redesign SEO Checklist (Infographics)

 

First, you have to make your initial checks:

1. Create Keyword Strategy:

The term “keyword’’ is helpful in describing the content of the page. The first step is to incorporate the highest searched and ranked keyword to generate organic traffic. This step is a crucial one. For this, you can use the Google keyword planner to find out the highest searched and relevant keyword to your business.

2. Create Meta Tags:

Now, you have to create the new and unique meta tags for your website’s page. You must know how essential Meta tags are. It tells Google what the page of the website is all about. Make sure to provide the page title of length 60 to 65 characters, including space. And meta description should be 150-160 characters long.

Read Also: 10 Expectations to Consider when hiring a Digital Marketing Agency

3. Site Speed:

You must keep a check on the website speed. Nobody likes the website whose loading time is more. While redesigning the website, remove the unnecessary plugins and scripts from the website that make the site heavy.

If the website’s loading time is minimum, then it helps in increasing the user’s engagement. In order to increase the user experience, the website loading time should be 5 seconds per page.

4. Image Optimization:

Optimization web images deliver the high-quality image in the right format, size and resolution while keeping the smallest possible size. It can be done by resizing the image, compressing the image.

You must be thinking about its importance. It helps improve the page load speed, boost the SEO ranking of websites, and enhance the user’s experience.

5. Mobile Friendly:

Another important aspect of redesigning the website is that your website must be any smart device compatible other than the computers. For this, you can take a look after redesign how it will appear on the mobile. You must be sure to provide the best interactive user interface and user experience to your audience because mobile is the key device for fetching information all over the globe.

You can use the “mobile-friendly testing tool” provided by Google. You can paste the URL of your website in the search box, and then it will show you the screenshot of the page how it will appear on mobile devices and give you some recommendations to enhance the user experience.

After the initial checklist, the next step in this process is to follow some essential points.

1. Install the New or Existing Google Analytics:

Google Analytics is a free tracking and statistics software which gives the total information about the user like how users find your site, how much time they spend on  your site and some other vital information. And  Most of the time in website redesigning process, people often overlook the importance of the transfer of Google analytics code. If, due to some reason, your previous website does not have this code then, you can create the new one.

google analytics

Let’s consider the example: if your previous website already has this code, then simply you have to go over the admin, then tracking info, and then tracking code.

After that, you have to copy the code and make sure that this code is present on your website’s every page.

2. Install Google Webmaster/Search Console Code:

Google webmaster Tool is the important component for Google which helps in recognizing the error on your website. It helps you to track, manage and analyze the links that have been placed by you on different websites. It also tells whether there is an increase in the 404 pages, manual penalties and so on. It also tells whether your website is affected by malware or not. So, at this step you also have to place the code of the Google webmaster.

Related: Top Benefits of Digital Marketing for Conglomerate

3. Sitemap Creation:

As the name suggests it is the site of your website.  sitemap is the list of all URL and titles  of the website which tells the search engine about the content of your website. To understand this point better, let’s consider an example, the phone directory is used for searching the phone number of all the renowned places. Similarly, a sitemap is the directory for the Googlebot and helps identify all website pages.

This step is the mandatory one because you are going to relaunch your website. A sitemap is in two forms one is XML, and the other is HTML.

  • XML Sitemap: It is a simple document specifically written for the Search engine spiders so that the spider can quickly get the information about the website while crawling it.
  • HTML Sitemap: On the other hand, HTML sitemap allows the user to navigate through your website, especially if it contains many pages.
4. 301 Redirect:

301 Redirect is the implementation of the code that tells the web browser to move automatically from one URL to another URL. Most of the persons encountered 404 errors when someone visited their old URL, which means the page was not found. To avoid this type of problem, you should create the 301 redirect map.

You have a list of new and old URLs. Now you have to do one thing, matching up the old URL with the new corresponding URL.

If this step is carefully done, then there will be no problem of the 404 error.

5. Creation of 404 Pages:

404 page helps in communicating to the user that the requested page is not found on the respective website.

It’s always better to create 404 pages for your website. Because sometimes, there is a probability of not able to find the page on your website. So it’s better to create this “page not found’’ with the “button’’  to the home page so that users can quickly get back to the home of the website.

It helps to improve the user’s experience on the website.

6. Robots.txt Creation:  

Robot.txt file tells the web crawler which page to be crawled from the website and which you don’t want to access by the crawler.

7. Block the Crawler from Crawling Your Old Website Page:

The purpose of the crawler is to visit the websites and read the web pages and some other information and create the entries for the search engine index. The next step you should follow is to block the robots, i.e., a website crawler software crawling the website for indexing. So, at this step, it’s essential to block the robots.

So these all are some of the essential points which you must follow while redesigning the website.

8. Unblock the Googlebot:

The next crucial step is to unblock the Googlebot, which we have blocked previously. Now, you have to remove the code from each page’s header and in the robots.txt file.

 

If you have carried out all these steps carefully, then you don’t have to face any problem regarding the SEO of your website.

Some of you find your website outdated and unappealing to attract the users so you are juggling between the thoughts of redesigning the website or not? Because, Nobody wants to lose the hard earned organic traffic of their website. So, in this blog we have shared some vital information about the Checklist for SEO. which will help you while redesigning the website.

Ellocent Labs is one of India’s best Digital Marketing Service company that provide Search Engine Optimization Services. Other than this, we also develop the website or redesign the website by ensuring you that the SEO checklist must be followed properly so that the hard-earned organic traffic will not be lost.

We also provide services related to Social Media Optimization Services, PPC, Email Marketing Services, E-Commerce Marketing Services, and ORM. 

 

Read Also: Top Trends of Online Reputation Management in 2021