Role of Home Page in Attracting visitors to a Website?

Role of Home Page in Attracting Visitors to a Website?

Most companies, organizations, or businesses have understood the significance of the virtual presence to expand its reach among the wider range of potential customers. Due to this, they are more interested in website development for their organization. In this whole scenario, website homepage design plays an integral role in deciding whether it will leave the good or bad impression on the esteemed visitor. It is also considered as 

One of the biggest challenges faced by marketers is how to attract the most visitors to a website. That’s why for website development you can take the web development services.

One of the trusted sources says that visitors take only 50 milliseconds which is 0.05 second, to form an opinion about whether to “hit the back button” or go ahead. 

Source: sweor

Yes, you have heard it right; the visitor takes only milliseconds; that’s why the homepage is the only way to attract the customers or engage them for a longer period. Therefore, we can conclude that a homepage design can break or make a business.

In this article, you will discover some of the essential basic knowledge that your website modern’s homepage should consist of:

1. Always Focus on Creating the Effective and Compelling Business Introduction:

The homepage is that part of the website where most visitors will land, so it should be effective and able to catch the visitor’s eye, and our ultimate goal is to grab their attention.

Landing Page Template

So, the website homepage should include brief information about your business. Following are some of the key points that you must include in your business.

2. Give Brief Information About Who You Are:

Here, you need to describe your company, services, or products.

Product Description

3. Which Type of Services You Are Offering:

The next step is to describe your services or products you are developing or producing. 

4. How are Your Services Different From Your Competitors?:

Never forget to mention the “X” factor of your company. Always ensure about giving detailed information regarding how your services are different and unique in the market from your competitor. These details will serve as a short “elevator pitch” and help in letting the visitor know about your company or services.

One of the studies finds out that 94% of first impressions are related to your website design.

It is because when someone finds about your business for the very first time, then if homepage design is effective, it will leave a good impression on them. And who knows when these leads will convert into your customer.

 

These days, many companies follow the trends of using taglines or slogans that uniquely define the business’s services. The visitors can easily remember the taglines if they find them interesting. And you can place these taglines onto your homepage and use them in your digital marketing strategies to expand your reach.

With the impression, you can find out how the customer will perceive your business.

Read Also: The Ultimate Website Redesign SEO Checklist

5. Responsive and Clutter-Free Homepage Design:

There is no doubt in it, these days the trend of desktop for making a search query is going downfall as compared to the mobile, tablets, etc. it simply means, there are a number of devices through which visitors will come to your website. 60% of the website traffic comes from mobile.

Clutter-free for this you should take the Web design and Development services. It means that the website design and working should be the same no matter from which mode the consumer is visiting. One of the trusted sources says that 75% of website credibility comes from website design. So simple yet effective design acts as the deciding factor here.

Responsive website

Moreover, the navigation should be easy and fast so that the user can easily switch between different website pages. The user experience on the website should remain consistent irrespective of the type of device they are using.

6. Websites Should be Dynamic and Interactive:

Do you all know how big an impact a dynamic homepage will leave on the visitors. If no, then read carefully about it.

The human brain tends to remember interactive things as compared to static ones. So, if the designer applies his full knowledge to create creative ideas for the homepage, it can give the positive user experience.

Now, the question is, how can you make your homepage dynamic?

Then you can obviously make use of changing illustrations, animations, videos, animated infographics about your services.

One research said that 73% of companies invest in design to help their company or organization stand out from the competitors. 

All these things will help you strike an engagement of the visitor for a longer time on the website.

For instance, you can make a video on your company’s services or products – how they are developed, the number of developers involved in it and how they are working, the type of environment and facilities under which your services run.

With this detailed video, the user will be able to understand your business from 360 degrees. Furthermore, it will help in deriving the most traffic to websites. For the website development you can take the best company’s Full Stack Development Services.

7. Never Forget About the Navigation:

If the user visits your website, he must navigate to different pages, so your website should provide sleek and simple navigation.

What you can do here is that all the menus should be placed at the proper and recognizable place. The colors of the buttons should be good and appealing to the user’s eyes.

Read Also: Why Latest Web Design Trends Set to Dominate in 2021

Furthermore, you can label the various pages so that users can easily understand where the navigation tab is and on which page they will land after clicking on it.

In addition to all this, you can give the visual representation to the buttons like the pressed button should change the color so that the user will understand which button they have clicked.

Moreover, your homepage design should be appealing, and also you should try to keep interacting with the user when they are exploring your website through the chat function.

8. Mandatory Call-to-Action:

Now, with the attractive homepage, you can allure them to the website. What’s next now? This question must be whirling around your head. So you can use the CTA, which is known as the call to action.

You can use the “signup now,” “subscribe now,” “fill the form now,” etc.

Website Call to Action

Do you know the logic behind these CTA? If no, then we tell you. The CTA will tell the esteemed visitor which action to take next so that the visitor can accomplish their task, like if they want to buy the product, then they can click the “BUY NOW” call-to-action.

You can never underestimate the importance of this powerful feature that can turn the simple pamphlet of your business into a powerful search engine. Moreover, it will help the visitor to get more interactive and engaging on the website.

9. In a Nut-Shell:

There is always a need for a functional and efficient online presence for businesses irrespective of their sizes to allure more customers to the websites, which will ultimately contribute to increasing the business’s sales. An effective and dynamic home page design will do wonders for your business compared to the static home page design. So always focus on placing the dynamic, pop-out functionality, animated infographics on the homepage to attract more eyeballs. Moreover, with this design approach, your visitor is sure to have come back again onto your website.

Ellocent Labs is one of the best professional Web Design and Development Company. With years of experience, we are pro at developing high-quality and efficient websites for clients all over the globe. We have a team of developers with creative and innovative minds always ready to develop and deliver efficient products. Please do visit our website for more information!

Read Also: Mandatory Checklist Before Making a Change in the Website?

Boost your Website Conversion with valuable Design Hacks

Most of the time, we have seen that many business owners don’t pay attention to their website design; as a result, many visitors often get disappointed by visiting their sites. This means that the business owner misses the golden chance of turning the visitor into customers. The website design plays a significant role in increasing your website conversion rates. You can hire the reputed Web Development Company for website design. The more effective visual interface, the more visitors will want to get engaged. 

We have seen so many marketers always harp on the importance of SEO, Social Media, ORM and often neglect the website design. The website design can make or break your website conversion rates. Now you must know the importance of the best visual interface to increase your business growth exponentially. 
Before moving ahead, let’s take a look at the stats for a more thorough understanding.

A research carried out by Stanford University, 46.1% of people say that their website design is the first step towards hiring any company for their work.

source: optinmonster

If they don’t find anything appealing to the Website, then their intensity of interest in a particular company starts declining. Aesthetically pleasing website design will encourage the visitors to linger on the Website. If you give approximately 10-15  minutes to visitors to read the content, they are more inclined towards the content with all the beautiful media like video, images, and stats compared to the plain text blog.

So, without further ado, here are some website design’s key points that will help in giving the immediate and sustainable boost in the website conversion:

Use of Bold Typography:

The trend of the big and bold letter is keep on increasing. These designs will help you to share the single message in a much more focused way. Typography can make the difference in the visitor experience. It emphasizes the idea of saying more but in less amount. There are so many benefits of using bold typography on your website design that the bold words are easy to understand, read and emphasize.

It’s Time to Get Interactive:

Being interactive on your website is the key feature of boosting conversion. The study carried out in previous years states that 46% of marketers use interactive content apart from this, 79% of interactive content users said that they would try their best to incorporate more interactive content in the next year. 

Website Interaction

Interactive infographics play a major role; besides this, some can use the interactive games and run the amazing contest on the website. These types of things will help the user to spend more time on the website without getting disappointed. You can understand the gravity of the interactive content from these stats.

87% of users believe that interactive content will help in grabbing more user’s attention. 77% asserting that it helps in multiple visits and also customers revisit their websites. 

source: forbes

Incorporate the Video Landing Page:

Have you ever paid attention to the landing page of the Website? What is the landing page? Here is the quick answer to this question for the layman- after clicking on the ad, the visitors will arrive at the website’s page, known as the landing page.

These days, the trend of video landing pages is in demand. 

The landing video page will instantly boost your page visits, time on page and conversions. If the user finds the video interesting, then there is a high probability that they will share your video, which will ultimately help in attracting more customers to your websites. 

Video, images, and lists three are the major game-changer in boosting website conversion. The plain text, for instance, a plain blog, looks unappealing to the user. They may lose interest in reading. On the other hand, if the blog contains interactive infographics, videos and attractive images, then they stick to your content for more time on the website. You can hire the Web Development Services Company to stay ahead of the pack for all this important stuff.

Include Voice Search:

The trend of voice search is on the surge. You must have seen the advertisement for “Alexa” on TV where the user uses his voice to give instructions to perform the particular task. So, the trend of using voice activation keeps on increasing. The search engine “Google” also provides this new feature. So why is your website lacking behind in following the latest trend?

Include Voice Search

You can easily start with the FAQ to provide the answers that people commonly ask about your product or services.

Give More Emphasis on F-shaped Pattern:

Do you know that there is a particular pattern followed by the readers on the internet while visiting the Website. According to this, most users follow the “F-Pattern”, which means they start from starting at the top left corner and reading straight across to the top right corner and continue their reading by making an alphabet “F”. Now you must be wondering why this pattern is paramount?

This pattern helps distribute your effective content on the most looked at area, and you can write some spare content on less-spot areas. It’s a wonderful hack to increase the eyeballs of the customers. 

According to research by Nielsen Norman Group: “They said that, we found that user’s main reading behaviour was fairly consistent across many different sites and tasks. This dominant reading pattern looks somewhat like an F pattern.” 

Simplicity is the key to Design:

Always give special attention to white space or negative space. But, what are they? The spaces around the image and some other graphical elements on the website. Never make a mistake to “fill-up” that blank space because if you do this, your website will look more cluttered and unorganized. Which sometimes leads to turning off the user’s interest.

Last but not Least:

Customers always feel confused when they have a more number of choices. So it’s best to give the minimum number of choices to the customer to decide in less time about making a purchase. In the end, you can give the Call To Action(CTA). Apply all these above-mentioned hacks or tips onto the visual representation of the website; you will see the instant boost into your conversion. This information will ultimately help you to corner the market in the near future.

Ellocent Labs is a prominent Web Design and Development Company India, having adeptness with more recent web design and development technology. With more than years of experience under its belts, we are known for delivering high-quality products to our esteemed clients. For more information, please visit our Website! 

Read Also: Why Latest Web Design Trends Set to Dominate in 2021

Website Development

How to Get A Fabulous Web Development Services on A Tight Budget?

In today’s digital world, your website is the mirror of your business. A well-designed website with responsive features acquires high traffic and potentially converts prospective customers into successful clients. However, to build such a dynamic, attractive & eye appealing website with full functionality and a user-friendly application, you must look for the best Web development services company to uplift your business to new heights.

Here are some ways to get fabulous web development services on a tight budget:

  • Approach for an Inexpensive Hosting Platform:

There are various inexpensive or pretty less expensive, user-friendly hosting platforms such as Square Space, Wix, Wordpress, and Weebly that will allow you to construct the desired website your dream offering free templates or trials. Moreover, these web services often offer packages that enable you to craft a simple, minimalistic site with minimal features to a fully-branded digital experience with attributes using the right skill set.

  • Create Your Content:

Obviously, after acquiring a domain, you must have to enrich your website with appealing and admiring content for the right impression. However, it is advisable to create your content at your initial level with a low budget, whether it’s written stuff, image, or video. Be creative in this sphere as you need to introduce your brand excitingly and aesthetically. And if you have the programming language knowledge, then it’s a plus point as you don’t need to go to any Java Development Services company.

Read: Why Companies Required Blockchain Development for Their Businesses?

  • Involve Free Fonts:

Using fonts that have open-source on the web are one of the best ways to save money. All you need to choose is the fonts available with your website’s template or load fonts from free sources like DaFont.com or look through Google Font’s open-source font catalog. Google fonts are a wiser choice here as these are optimized for web use. Their open-source catalog features fonts published under licenses that allow your brand to use them on your website for free without any fear of pixilation of a blur, making it quickly displayed on the web and mobile devices.

  • Use the Cloud:

It is better to move your web content to the cloud using Google Drive, Dropbox, or iCloud. Rather than spending on additional storage hard drives. These storage devices save unnecessary expenses and easily retrieve and view your web files from any mobile device.

  • Apply Exchange Services Process:

Exchange your services with other creative’s in your community or online as it builds a symbiotic relationship between the entrepreneurs and the creative’s. In other words, both benefit each other in a fantastic way to save money on your website, building long term, valuable relationships.

Here, Ellocent deserves special mention as it provides Full Stack development services and the overall digital solutions required for the businesses. In other words, they do everything accurately and focus keenly on maintaining quality standards as well. They possess excellent skill sets involving transparent and flexible measures to create a great website, even at a lower budget. Whether you’re launching a new business or looking to mitigate your existing business, Ellocent helps you lead in your fraternity by bestowing the results-driven approach in a budget-friendly way. Moreover, it also provides robust Front-end and Backend Development Services.