A Perfect Guide to Know About Social Media Marketing

A Perfect Guide to Know About Social Media Marketing

We are very sure that all users must know about social media marketing, and all are using it in some manner. But, from the business perspective, do you know how big social media marketing is? And how can you take the benefit of Digital Marketing Services?

Social Media Marketing is the fastest growing trend over the internet. You can easily estimate from this number that the internet managed to gain one billion users over the past ten years.

Source: Neil Patel

Most people understand the basic term “Social Media Marketing.” Still, one who isn’t familiar with it here is brief- it involves using all social media platforms to garner new traffic, leads, and sales by reaching the maximum number of users over the internet.

But, the next question that clicks onto your mind’s- how will you generate the traffic? The answer is- 

  • You can publish great content on social media profiles
  • Start interacting with the audience 
  • Run the advertisement
  • Analyze your results

If you are not making use of Facebook, Pinterest, Instagram, or Twitter to connect with your audience, you miss out on the golden opportunity to corner the market.

Social Media Icons

There is no need to do everything by the book. You will have to go with the succinct strategy to help your brand achieve its goals with great success.

In this article, we have put together all the social media marketing plans from scratch that will help in increasing your sales by thrice for the year 2021.

Understand the Importance of Social Media Marketing:

The first obvious reason is to understand the main reason behind this. There is 90% of businesses make use of these platforms to drive more revenues for their business. But, if your business doesn’t cope with the high demand or as a single person, you don’t have the extra time to handle all the things alone, then, in that case, you don’t need to rush towards this latest trend before fixing these loopholes.

Let’s Plan the Social Media Marketing Strategy:

Now, it’s time to move ahead with the first strategy. You have to set the goals first.

1. Set Business Objective:

The first thing you have to ask yourself is the main motto behind your social media marketing? By keeping this question in your mind, you can analyze which type of customer you want to target? Do you want to build a community or want to increase your number of dedicated followers? After analyzing the questions, you can create effective content that can be shared on all social platforms by taking Social Media Optimization Services.

2. Establish Social Media Goals:

It’s always a better idea to create some mini goals for all social media platforms like:

  1. Increase Brand Awareness:Brand Awareness

    As the name suggests, the first target is to reach out to the customer more. It can be achieved by emphasizing effective content that reflects service and products rather than sharing the promotional messages.

  2. Sharing New Products Information:

    New Products Information

    There is always a need to share your new launch of products with the customers. Due to this, you will be successful in attaining the most leads and sales for the business.

  3. Reaching Out to Your New Customers:

    Your business will touch the height of the sky in success when more people will join you and make a purchase from you. So, there is always a need to fill the room of space to attract more customers with your brand.

  4. Focus on Increasing the Engagements:

    The more you interact with the users on social platforms, the more chances of grabbing their attention. Kick start your conversation by asking some relevant and interesting questions.

3. Take Time in Researching about Target Audience:

 The wise idea is to invest your time searching out for the type of audience. Which type of activities are they performing on your website? Using Social Media Analytics Tools, you can find out, For instance: Are they just spending time scrolling out of a website? Which product or service are they looking for? Remember, each platform has a different type of audience.

  1. Facebook: You can see the maximum young generation can be easily found on this platform. So, you can run the paid advertisement here for your brand.
    Facebook Ads
  2. Instagram: Generation Z is the main user of this platform to share your content in a much effective way. So, always emphasize the effective use of platforms by investing your time in researching the audience.

Read

4. Establish Metrics and KPIs:

To run the successful business, please ensure that your social media strategy should be data-driven. In this whole scenario, social media metrics play a significant role in analyzing the data. 

  1. Post Reach: It indicates how far your post is reaching the user’s feed.
  2. Click: It indicates how many people have clicked on your post. With this, you can analyze the data on which type of content drives the maximum audience to the website.
  3. Engagement: It states how many times users get engaged with your post or content through like, share, and comment.
  4. Hash-Tag: You can easily figure out which hash-tag has performed well? Which hash-tag are more related to your business products and services?

Hashtags

With the use of metrics, you can dig deep into your data’s performance and improve it by fixing the loopholes in it.

5. Create Engaging Social Content:

Without any surprise, you all know that  Effective content is the core of the business. For better understanding, we have broken down the content into different parts. Let’s go with it:

  1. Awareness Content:

    The first way to increase your sales by creating awareness. For this, you can create content that effectively tells about your business products, services, and how you will carry out all those tasks. Customers can only buy from you if they know your existence on this planet.

  2. Engagement Content:

    Engaging content will serve you amazing sales revenues from a business perspective. If your business social media accounts have 10k followers but only a few of them are active, there is no use. So, it’s always better to share meaningful, engaging content with them so that they have a zeal to interact with you.

  3. Subscription Content:

    Never follow the strategy of all eggs in one basket if you want to achieve success in business for a longer time. You can’t rely only on social media. That’s why you need to collect the contact information of your followers, like your email id, so that you can send them information about the new services.

  4. Promoting content:

    This type of content will leave a great impact on the customers. You can share your client’s views or feedback to your website. Testimonials will bring new customers to your business.

Read Also: 10 Expectations to Consider when hiring a Digital Marketing Agency

6. Try to Find Out What’s Working and What’s Not:

Your planning strategy should not be up in the air; it should be on your documents so that you can refer to it when you require it. Moreover, you should always analyze your data from a long-term business perspective. Always keep a bird’s eye view of social media activity to understand which content is performing well. So, based on this data, you will be able to cover weak points.

Pro- Tips:

In this section, we will explore the tips that will help your business reach maximum users. It’s time to slow down your gears that are turning into your mind. Let’s have a look at these tips:

  1. Competitor’s Analysis:

    Before working out any strategy, it’s mandatory to keep an eye on the competitor’s website. This way, you have a full-fledged idea about their ideas to increase the business reach, how they are adding creativity into their monotonous task, and which type of post they are using? With this information, you are set to make the game plan for business success.
    Competitor Analysis

  2. Find Out About the Best Time to Post:

    Always try to share your post on all social media when there are many users active on the platforms.

  3. Never Leave the Responses Unattended:

    Your team should be available to answer the user’s query or start the interaction by asking the question. It would be best if you assigned the designated team for this task so the customer will get the answers ASAP.

  4. Post the Stories:

    Posting a story on social media is the new trend that every business must follow. By clicking on the FOMO feature in the followers, your post will instantly pop up into their feeds. This way, they will stay updated about your services.

  5. Short Videos:

    People are crazy about short videos due to its great content in a short time. Instagram Reels is the new trend that is raving on Instagram. You can also share interesting short videos to garner the most traffic and leads to your website.

Common Mistakes:

Most businesses don’t understand the importance of social media and make the following mistakes: 

  1. Doing only one-way communication.
  2. They straightforwardly jump onto the selling of their services. 
  3. Don’t give attention to content marketing.

To avoid this problem, all the business should follow the social media success cycle. Some of you don’t get this word. Here is the brief about it:

  1. Monitoring and Listening:

    Monitor each activity of big brands and try to engage with them so that customers will notice your business. Find out which type of product or services your audience looks interested in.

  2. Social Influencing:

    Social Influencing
    Always try to share your valuable content on social platforms so that your customers will find it more relatable to their queries. In this way, your audience will see you as a valuable resource and want to stay connected with you for a longer time.

  3. Focus on Social Connections:

    In this step, you need to start creating your network by reaching out to the big brands. Besides this, you can strike the conversation first with them. You can share some useful stuff like tips related to your service for grabbing more eyeballs.

  4. Selling the Services:

    The next thing is to sell your products by creating interactive infographics, videos, and static content. So this is the exact way through which you can go ahead by following all the steps.

Wrap-Up: 

This whole article tells you how to use social media to generate maximum leads for the business. By addressing these steps, you will effectively expand your business. Moreover, you have to be fully aware of the latest trends that need to be followed on a time-to-time basis. You must keep in mind that you should bring out-of-the-box ideas to create the banner, graphics, images, etc., to attract more customers.

Ellocent Labs is an esteemed company which provides the Professional Digital Marketing Services to its clients all over the globe. We believe in providing the quality services with a clear insight into your business needs and offer unmatched solutions to increase your business reach. For more information please visit our website!

Read Also: Top Benefits of Digital Marketing for Conglomerate

Top Ways to Choose Email Marketing Company in 2021

Top Ways to Choose Email Marketing Company in 2021

When it comes to marketing then, Email is the king among all of the other marketing services. An enterprise or a business can make the maximum profit from it if they efficiently use the email marketing strategy for it. It provides the maximum return on investment. One of the studies states that if businesses spend $1 on email marketing, then they can expect a return of $38.

A study carried out by the Statista shows that around 3.9 billion people used Email in the year 2019, and it is expected to grow in the near future. It is estimated that 4.48 billion people will use Email by the end of 2024.

Who doesn’t want to generate the maximum profit for his business? The answer is nobody. So you can increase your growth by hiring the Email marketing service Company which will do the efficient work for you. It also helps you to spread your business at the wider possible level.

What Are You Missing?

If your business or enterprise isn’t aware of the email marketing strategy, then it simply means you are missing the revenue-generated methods. Email is one of the popular yet effective ways for offering a maximum profit to the business. Let’s take a look at how it becomes beneficial for the company, firms etc.

Need for Email Marketing:

Email marketing is the excellent way to establish the bond between the customer and business. It helps in retaining the old customer and also helps in attracting the new customer. You can tell your target audience about your brand, business from time to time.

You can also lure them with all this by offering them discounts or coupon vouchers on particular items. Other than this, you can retain your old customer by providing them with an extra discount on products. So this will help you to create trust among the customers.

So this is the effective way for a small or medium business owner to create brand awareness, which ultimately leads to generating the maximum sales and helps recognize the brand at a broader level.

Top Ways to Choose Email Marketing Services:  

Whether you are a newbie in the business or established as a brand in the market, you must be aware of email marketing’s importance. So, this is where the role of Best Email Marketing Company will come into the limelight. The main benefit of using the email marketing company is that you can leave this task onto them, and you can focus more on the other important work related to your business. Now, your mind has come up with the thought of how you can choose the efficient email marketing company.

Here we will describe some of the ways that will help you choose email marketing services.

1. Make a List of Your Business Needs:

The first step is to analyze the business needs. You can make a list of it so that no mandatory need is left out. After making a list, you can analyze the list by asking some questions about it, like

  • Why you need the email marketing company?
  • Which type of services do you want from them?
  • Whether they provide efficient services?

So these are some of the questions which you must analyze.

 Make a list of your business needs2. How Much Investment is Required:

Now, lots of business owner whether small or medium one always on their tight budget. So, the next step is to think about your budget because most companies demand high prices. Other than this, some companies require their clients to commit to a long-term contract.

So, you must take these things into your consideration before finalizing any one of them. With all this, if the company demands more price, then you can eliminate that.

 investment

3. Make a Priority List:

After making the companies’ list, you need to prioritize your work. Because there may be a possibility that the company you will work for cannot provide their services on a priority basis. Then this situation will result in halting the business work for some time. So you can avoid this problem by asking and clear out all the concerns related to it.

 Make a priority list

4. Review the Agency:

Most people do search work when the question arises for hiring the best email marketing service company, which is one of the best things to do. With all this, you can also take a look at the reviews of the company. These reviews will help to let you know about the company’s feedback. If you find the positive and useful review about the company, then you can choose it. Other than this, you can also consider those companies which your colleagues or friends refer.

Review the agency

5. Services Offered by the Company:

After reaching so far, it’s time to check which type of services they will provide you with. For this, you can ask them whether they efficiently do the audit of your work like what is working? Which places need improvement? Etc. Other than this, the company should provide HTML email templates. They should be experts in handling email campaign management etc.

6. Look Out for the Same ESP:

ESP stands for the electronic stability program. 

Before making a final decision about the company, you should know the ESP list with which they are working whether they have expertise in the respective ESP which your company follows. If you go ahead with the company that provides the same ESP, it makes it easier for the company to handle any upcoming technical trouble.

electronic stability program

7. Check Out their Portfolio:

You must also look at their portfolio, which helps you understand more about the company’s work. Some of the companies don’t include their portfolio on their website, then you can ask them about it, or else you can test their quality by giving them a task. You can not ignore this point at any cost for the betterment of your company. You can’t assign your work to someone who is only flying by the seat of their pants.

Check out their portfolio

8. Help Achieve the Good Result With Clients:

Before hiring any particular agency, you must think about this fact that, have they provide any benefits to the  respective company in achieving the right results? If the answer is yes, then you should definitely go with it.

Conclusion:

After performing all these mandatory things, you can go ahead with any efficient email marketing service company. With all this, you can also digger at their case study, like which type of work they are performed till now? Other than this, you can directly ask some questions to a company that who will be going to handle my email accounts? How will you manage to communicate with the clients? These all are the most important things you must consider, along with the factors mentioned earlier. At the end, you should give green signal to that company which provides all the bells and whistles.

Ellocent Labs is a global provider of Email marketing services to its various clients. With all this, you can also get the benefits of Professional Digital Marketing Services and Search engine optimization. Our efficient staff is always ready to provide the best technical services like website and mobile app development.

 

Read Also: Top Benefits of Digital Marketing for Conglomerate

The Ultimate Website Redesign SEO Checklist

 

There are many websites on the internet which provide the interactive user interface and also appeal to the customer’s eye. On the other hand, some of the websites are just put on the internet where no light of the customer reaches because of it’s unappealing look. So if your website belongs to one of them then have you ever come up with the thought of redesigning the website for your business? But you must keep in your mind that never, ever lose the search engine ranking because SEO plays a vital role in generating organic traffic to your website. You can hire the SEO company for this, which assists you while redesigning the website. Or if you want to do it by yourself, before going ahead with the idea of a redesign, you should do the following things.

Web Redesign SEO Checklist

The Ultimate Website Redesign SEO Checklist (Infographics)

 

First, you have to make your initial checks:

1. Create Keyword Strategy:

The term “keyword’’ is helpful in describing the content of the page. The first step is to incorporate the highest searched and ranked keyword to generate organic traffic. This step is a crucial one. For this, you can use the Google keyword planner to find out the highest searched and relevant keyword to your business.

2. Create Meta Tags:

Now, you have to create the new and unique meta tags for your website’s page. You must know how essential Meta tags are. It tells Google what the page of the website is all about. Make sure to provide the page title of length 60 to 65 characters, including space. And meta description should be 150-160 characters long.

Read Also: 10 Expectations to Consider when hiring a Digital Marketing Agency

3. Site Speed:

You must keep a check on the website speed. Nobody likes the website whose loading time is more. While redesigning the website, remove the unnecessary plugins and scripts from the website that make the site heavy.

If the website’s loading time is minimum, then it helps in increasing the user’s engagement. In order to increase the user experience, the website loading time should be 5 seconds per page.

4. Image Optimization:

Optimization web images deliver the high-quality image in the right format, size and resolution while keeping the smallest possible size. It can be done by resizing the image, compressing the image.

You must be thinking about its importance. It helps improve the page load speed, boost the SEO ranking of websites, and enhance the user’s experience.

5. Mobile Friendly:

Another important aspect of redesigning the website is that your website must be any smart device compatible other than the computers. For this, you can take a look after redesign how it will appear on the mobile. You must be sure to provide the best interactive user interface and user experience to your audience because mobile is the key device for fetching information all over the globe.

You can use the “mobile-friendly testing tool” provided by Google. You can paste the URL of your website in the search box, and then it will show you the screenshot of the page how it will appear on mobile devices and give you some recommendations to enhance the user experience.

After the initial checklist, the next step in this process is to follow some essential points.

1. Install the New or Existing Google Analytics:

Google Analytics is a free tracking and statistics software which gives the total information about the user like how users find your site, how much time they spend on  your site and some other vital information. And  Most of the time in website redesigning process, people often overlook the importance of the transfer of Google analytics code. If, due to some reason, your previous website does not have this code then, you can create the new one.

google analytics

Let’s consider the example: if your previous website already has this code, then simply you have to go over the admin, then tracking info, and then tracking code.

After that, you have to copy the code and make sure that this code is present on your website’s every page.

2. Install Google Webmaster/Search Console Code:

Google webmaster Tool is the important component for Google which helps in recognizing the error on your website. It helps you to track, manage and analyze the links that have been placed by you on different websites. It also tells whether there is an increase in the 404 pages, manual penalties and so on. It also tells whether your website is affected by malware or not. So, at this step you also have to place the code of the Google webmaster.

Related: Top Benefits of Digital Marketing for Conglomerate

3. Sitemap Creation:

As the name suggests it is the site of your website.  sitemap is the list of all URL and titles  of the website which tells the search engine about the content of your website. To understand this point better, let’s consider an example, the phone directory is used for searching the phone number of all the renowned places. Similarly, a sitemap is the directory for the Googlebot and helps identify all website pages.

This step is the mandatory one because you are going to relaunch your website. A sitemap is in two forms one is XML, and the other is HTML.

  • XML Sitemap: It is a simple document specifically written for the Search engine spiders so that the spider can quickly get the information about the website while crawling it.
  • HTML Sitemap: On the other hand, HTML sitemap allows the user to navigate through your website, especially if it contains many pages.
4. 301 Redirect:

301 Redirect is the implementation of the code that tells the web browser to move automatically from one URL to another URL. Most of the persons encountered 404 errors when someone visited their old URL, which means the page was not found. To avoid this type of problem, you should create the 301 redirect map.

You have a list of new and old URLs. Now you have to do one thing, matching up the old URL with the new corresponding URL.

If this step is carefully done, then there will be no problem of the 404 error.

5. Creation of 404 Pages:

404 page helps in communicating to the user that the requested page is not found on the respective website.

It’s always better to create 404 pages for your website. Because sometimes, there is a probability of not able to find the page on your website. So it’s better to create this “page not found’’ with the “button’’  to the home page so that users can quickly get back to the home of the website.

It helps to improve the user’s experience on the website.

6. Robots.txt Creation:  

Robot.txt file tells the web crawler which page to be crawled from the website and which you don’t want to access by the crawler.

7. Block the Crawler from Crawling Your Old Website Page:

The purpose of the crawler is to visit the websites and read the web pages and some other information and create the entries for the search engine index. The next step you should follow is to block the robots, i.e., a website crawler software crawling the website for indexing. So, at this step, it’s essential to block the robots.

So these all are some of the essential points which you must follow while redesigning the website.

8. Unblock the Googlebot:

The next crucial step is to unblock the Googlebot, which we have blocked previously. Now, you have to remove the code from each page’s header and in the robots.txt file.

 

If you have carried out all these steps carefully, then you don’t have to face any problem regarding the SEO of your website.

Some of you find your website outdated and unappealing to attract the users so you are juggling between the thoughts of redesigning the website or not? Because, Nobody wants to lose the hard earned organic traffic of their website. So, in this blog we have shared some vital information about the Checklist for SEO. which will help you while redesigning the website.

Ellocent Labs is one of India’s best Digital Marketing Service company that provide Search Engine Optimization Services. Other than this, we also develop the website or redesign the website by ensuring you that the SEO checklist must be followed properly so that the hard-earned organic traffic will not be lost.

We also provide services related to Social Media Optimization Services, PPC, Email Marketing Services, E-Commerce Marketing Services, and ORM. 

 

Read Also: Top Trends of Online Reputation Management in 2021

Top Trends of Online Reputation Management in 2021

Reputation matters a lot for any business, irrespective of its size and scale. In this time of modernization, where everything is online then in some cases, business or brands has to face the questions that arise on their reputation.

You can overcome this problem, and various companies use Online Reputation Management (ORM) services. These ORM Service Companies help in building and maintaining the online reputation of the brand.

It helps maintain the online reputation and helps in marketing the brand, more social media visibility, and communicating with the clients more often, which helps in changing the opinion of the public.

Look at the previous time, where consumers didn’t have the platform to express their opinions about the brand. Then at that time, the company didn’t need to worry about it. But now the wheel of the time changes, customers has power and a platform to express their views about the particular company. In that case, maintaining the online reputation for the brand becomes the question of their pride.

Some of the statistics will show a clear picture of how the online brand reputation affects its decision.

Social Media Statistics:

Most brands use social media to share their company’s products. It not only helps in gaining the online reputation but also helps in generating more leads for the future. But coins have two sides. Considering the second situation, if some people find something fishy about the company, they can share it on social media, so it has an adverse effect on it.

Every business must understand social platforms’ power because, on average, people take 90times a brand name per week if they find about it through their friends and family’s post.

Research Products

54% of people use social media to research the product.

Recommend the Brand

71% of consumers who have a positive experience with the brand can recommend it to other.78% of consumers is influenced by social media posts.

Search Engine Optimization Statistics:

These days, maximum users can search for the company or product on google. And there are fewer chances of going to the next page if your business website does not appear on the first page. So always remember, the first impression is the last. So, according to stats, only 5% of people go to the next page of google. 65% of people trust the online search engine most when they are doing online research on some company. Best and right now, the mobile query has grown by 125% from the last two years.

5 percent of people look past the first page of Google

Review Management Statistics:

All of the companies are aware of the review given by the customer on the review pages, but there are some special sites which also provide the privilege to people to express about their experiences on some company brand like trip advisor, yelp, BBB and some other sites. So maintaining the online reputation is also a task for companies. As 85% of people trust online reviews when it comes to considering some brand, nearly 3 out of 4 people trust the company if they have positive reviews, 60% of consumers say that negative reviews about the company change their minds to continue to use their services.

positive vs negative reviews

Source: Reputationx

With the Online Reputation Management Services, you can manage your image online, which is essential for all the business to stay in the competition for a long time. Following are some of the ways that help in maintaining and improving the online reputation.

Reputation Tracking with Smart ORM Tool:

Some businesses follow their only feedback given by the customers on their social media pages. On this basis, they try to improve their online image. If you don’t know where you stand, where you want to go in the market, then all your efforts go in vain.

To avoid such incidents, business owners can use reputation management tools like Buzzsumo, google alerts, review push, reputology, social mention, etc. These all tools help you to assess the existing online reputation of your brand.

Read Also: Top Benefits of Digital Marketing for Conglomerate

Social media becomes the integral part of every business in today’s time. It plays a significant role from the business perspective. It’s a platform for creating awareness about the brand and helps in creating a positive influence on people. These days, large brands make the most of it by appointing a brand ambassador with a well-known name in their respective field, which can impact the audience. Some businesses can hire social media influencer who will promote their brand because social media influencers can influence the public with their right and meaningful opinions.

Build Trust and Credibility with the Customer:

In this two-way communication scenario, most businesses sometimes find their negative comments or reviews. These negative comments affect the brand’s image because if somehow other customers read the negative things about your brand, then the chances are that they cannot trust you.

To avoid this problem, you can contact your customer and apologize to them for making their experience negative. It would be best if you tried to solve their problem that helps restore that customer’s faith in your brand.

Trust and credibility go simultaneously; they both act as a pillar for the organization.

Analyze What the Customers are looking for:

With the use of ORM tools, you can have insight data like what the customers are looking for, which type of products or services they want, which kind of feedback they give on your product.

With such vast information, you can quickly eliminate your business’s negative points and cover all the shady spots to provide the best service to customers. These types of tools help the business owner to understand the customers.

Understand the Presence of Visibility:

In this digitization world, customers are smart enough to do thorough research about social media and google before purchasing it.

In this case, it becomes prominent for the business to make their visibility everywhere, be it on social media, some other websites for online reputation management.

For your business, you must opt for the multi-channel marketing approach that helps you grow your brand’s name and helps in understanding what appears online about your brand but what the customer wants from you.

Video Marketing will grow inexplicably:

These days, most users seem interested in the video content rather than the static one. Video content gaining more popularity worldwide is why most companies try to indulge them in their marketing strategies.

Most companies must see that some of the informational, comedies, news-oriented, etc., videos are shared between the users. Through this, the company’s logo and the name also spread widely among the users.

Like, YouTube is a great platform where users share their videos. So video marketing is one of the best online reputation management trends for this year.

Please Don’t Feed the Trolls in 2021:

Sometime business has to face the trolling on their social sites once in a while in their progressive journey. Then there is one rule of it. There is no need to reply to them if someone intentionally wants to tarnish your product’s image publicly. You must understand that there is a small difference between the negative comments of the customer or Troller so; you must make some efforts to resolve the customer problem. But there is no need to grab the attention of the troller by communicating with them.

Turn Your Consumers into Brand Ambassadors:

For most users, social media visibility is a crucial way to raise their voice about any product or brand. If the company tries to positively solve its problem, there may be a probability of improving its image. Any customer’s positive experience can help the business increase, so all the companies must solve the user’s query and complaints in the most dignified manner.

Ellocent Labs is one of the best digital marketing company in the market that provide the online reputation management services which helps in maintaining as well as improving the online reputation of the business among the users.

Conclusion:

In this article, we have read about the various trends of online reputation management, which helps to maintain the online image of the company. In this modern world, online image plays a vital role in attracting new customers and retaining them.

Online reputation management companies can do that thing that most public agencies and Digital marketing service companies can’t do. It follows all the latest trends to save the image of the company, which is drowning down.

Read Also: 10 Expectations to Consider when hiring a Digital Marketing Agency

Top Benefits of Digital Marketing for Conglomerate

Top Benefits of Digital Marketing for Conglomerate

These days, the trend of digital marketing is increasing widely. Be it the small firm or large one or even the start-up, every business needs its marketing on the internet.

Digital marketing is an easy way to reach its target audience in less time.

With the change in Time, the marketing technique is also changing. Like in previous eras, when there was a radio, marketing is done on the radio. And then when the TV came, it’s done on TV. In the digital era, users glue to their phones to grab some knowledge or just for a quick update from all over the world.

So Digital Marketing Services helps the business to grow more and also allows them to make their brand authority in the marketing field.

These days, social media presence is mandatory for every business because most youths spend their time searching for new things. So it’s the best and attractive way to reach the audience.

Digital Marketing

 

Digital Marketing Usage Statics:

As per the statics data, 59% of the world’s population uses the internet. In simple words, 4.66 billion users are:

  • Active Internet Users.
  • 28 Unique Mobile Internet Users
  • 14 Active Social Media User
  • 08 Active Mobile Social Media User

This statics data clearly shows that there are more people present on social media.

Internet Users

Source: Web Trainings

 

Internet User in Various Countries:

This graph clearly shows the number of user uses the internet in different countries. Like in USA 245.4 M users, in India 391.2 M users, in China 746.6 M users, in Brazil 123.9 M users.

Internet Users by Country

It’s clearly shown in the picture that India has easily surpassed the total number of users in the USA. The main reason behind this is that Reliance Jio offers incredible data plans to lure the customer towards its company. That’s why digital marketing scope is increasing day by day in India.

Source: Web Trainings

Read Also: 10 Expectations to Consider when Hiring a Digital Marketing Agency

Mobile Phones Users:

These stats clearly show that most of the users are mobile phone users with internet access. These days, a Smartphone trend enables users to communicate with anyone, anywhere, without any obstruction. Mobile Phone Users

Source: Web Trainings

This graph shows that in 2013, only 4.01 billion users use the phone, but with the change in time, there is also an increase in mobile users’ number. In 2019, 5.07 billion phone user. The graph keeps on increasing with time.

 

The Growth of Digital Marketing in India:

Time changes, hence, the techniques and strategies of doing the business’s marketing also keep on changing. With the easy to use and affordable internet, the number of users is increasing.

Internet User in India

Like this bar chart depicts the increase in internet users in India from 2015 to 2023. You can see the subsequent increase in the year from 2015 which was 259.88 million and it will be estimated to reach at the 666.4 million in 2023.

Therefore, it’s always better to make an online presence as most people are available on it. With the continuous online visibility of your business, you can reach your target audience.

Digital marketing is an attractive and beneficial way to make their name in the market. It’s two-way communication between the business partner and customer.

The growth of digital marketing is keeping on increasing in India with phone users.

Source: IIDE

 

Following are the Benefits of Digital Marketing Services:-

 

1. Easy Way to Target an Audience:

The business that is currently using digital marketing services like SEO, Social media optimization, pay per click, and some other methods can increase the number of users to their websites. They can collect the data of their target audience regarding gender, interest, education, etc. then; they can quickly contact the audience and luring them by giving a different discount on their products. They can contact the customer via email communication to retain them for a more extended period.

 

2. Low Investment High ROI:

ROI stands for the return on investment. One study shows that the traditional method of doing business marketing is much more expensive than Digital Marketing Services. Some companies use the paid search and some other ways to advertise their product on digital media.

For instance, they can use the paid ad service on Facebook so that their advertisement campaign will reach the maximum target audience. Other than this, some of the companies also use the pay per click method. In this modern method, companies have to invest less, but their return on investment is high. It helps generate sales and leads for the future.

 

3. Easy Access to Mobile Users:

These days, most of the users are using Smartphone’s, and they are using them for fetching information and for some entertainment purposes. Like you can see in this bar chart, that in the year of 2015 there was only 11% rate of adopting the mobile app trend which keeps on increasing in the upcoming year. Overall there is a 47% growth in adopting the mobile app trend till 2017. And this graph shows that there will be 31% more growth that can be seen in the near future. Customers can quickly look at the product on the mobile. So mobile phone users are growing these days.

Source: Technians

 

4. Build Customer Trust with Communication:

In this digital era, where almost every user is on social media. It is the best option for companies to attract them by giving relevant information and useful content.

By following the communication technique, it’s easy for the company to retain and attract new customers.

  1. Email: Company can easily send the personalized email to their old customers by offering them some discount or sending them the end of season sale. In addition to all this, the company can offer some discount voucher or coupon code to avail the maximum discount on the offer. So, it’s a great way to communicate with the customers quickly.
  1. Social Media Presence: You can request your customers to follow your company’s profile page on social media, or else you can encourage them to follow you.

With this technique, you can quickly provide them with some useful and reliable content. If you provide them with satisfactory services, then there may be a probability that that customer will not switch to another company for the same product. If they like your service, they can recommend your service to some additional customers.

 

5. Helps in Engaging the Customer:

With digital marketing, you can easily track your target audience’s data. Like which type of product or service they are looking for? The basis of the data collected by your team, you can attract them by providing various vouchers or coupons. These modern methods help you to know the customer’s demand in the market.

 

6. Helps in Targeting the Right and Specific Audience:

With different digital marketing strategies, you can easily target your company’s right customer. Some of the tools allow your company to keep track of the customer’s online activity. After knowing their interest, you can send them useful content according to their choice. Like if they are searching for LED, some companies can easily send them related information, which helps the buyers decide on purchasing it.

 

7. Improved Conversion Rate:

By following all the professional Digital Marketing Services, there is a high conversion rate chance. Like with target the right audience, you can quickly turn them into your customer. Digital marketing is two-way communication between the company and the customer. It’s always an excellent idea to connect with customers about their queries, which is easily possible in this digital marketing. This type of interaction at the customer’s doorstep was not available in the traditional marketing method.

For instance, in place of making a phone call, you can send them an email that helps the customer know more about your company’s product and generate a strong lead for the future.

 

8. Precise Targeting:

There is a vast difference between the traditional method and digital marketing. Like in a conventional manner, the business owner has to run the advertisement on TV, radio, banner, newspaper, etc., to create awareness about the product between the users, which was quite tedious. In this modern approach, a business owner can run their advertisement or the campaign on social media, creating awareness among the users. If the user likes their ads, then you can send them more data related to them. If the user doesn’t like it, they can click the option of closing on the ads.

So in this modern technique, everything is in the user’s hand. Your content should be highly informative and delightful to engage the customer to generate more sales and leads.

 

9. Expansion of Faith in Your Brand:

When your brand and service are available on different platforms, there is always a chance to get feedback and rating from the customers. They can rate your product or service basis on their experience, which helps the company generate more critical leads soon. If the customer gives positive feedback about the product, there is always trust built on the product. This whole procedure helps the brand to win the faith of the customers.

 

10. It can start with a Small Budget:

Many businesses spread on the small or medium scale. Some companies face the budget problem .in simple words; they don’t have enough money to do their business marketing. So with the help of digital marketing, they can do the marketing at a low cost. If they have a budget of 10k, they can do the marketing for at least a month by targeting the specific audience.

 

11. Look an Eye on Your Competitors:

It’s always a wise idea to keep an eye on your competitors’ activity. If you do this regularly, you know how they attract the consumers to their brand. Which approach they follow to engage their users for a maximum time or which type of content they are using to generate more sales. For this, you can hire an expert team that can collect and analyze the data for you. It will help you to make the benefits for long time.

 

12. Accurately Measure all Results:

If some of the businesses follow the old way of marketing like advertising on the newspaper or the banners, it’s really become hectic to know which advertisement is more beneficial in terms of generating the benefits.

But with digital marketing, you have all the history of each advertisement, like from the moment of clicking the ad by the viewer and in how much time the user has left the page. With the latest tool, you can easily track the entire user’s activity on the ads.

All these ways help you to measure all the advertisement results accurately.

 

13. Convenience and Quick Service:

In the modern era, a user has the privilege to buy the service or goods at their comfort level with just one click on the app. By using the internet, users can easily order the product no matter where they are ordering the product.

In this blog, we know about digital marketing and its importance of it in today’s time. In the upcoming years, its scope will keep on increasing because it provides the best opportunities for the business or company to target the specific audience. It helps the company to generate awareness about the brand. So with these techniques, the brand will turn into an authority in marketing. So these are some of the trending techniques in digital marketing.

Ellocent Labs is one of the best companies of highly hardworking and dedicated members in the field of digital marketing, web development, app development etc.

In digital marketing, we provide the service of SEO Services, SMO, and Pay per click, online reputation management, email marketing services, eCommerce marketing services. All these services help you to grow your business. The main focus of this company is to focus on quality work.

 

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