How Facebook and Facebook Ads Will Help to Scale up Your Business?

How Facebook and Facebook Ads Will Help to Scale up Your Business?

The previous year 2020 was in vain in terms of generating revenues in several sectors like in the IT field, private farms, private fields etc. The main reason behind this situation is pandemic covid 19. This pandemic has opened different doors for increasing the sales of several businesses, and that business should be online. All this can be achieved through digital marketing Services or Search engine Optimization Services. With the business’s online presence, there is a need for strategies that can help boost the business.

This article will explore some ways, especially Facebook and Facebook ads, that will help scale up your business. Let’s get started.

Everybody is familiar with the need and significance of the Facebook platform. The users on this platform engage with the content in many ways. It simply means the user’s engagement on any content means that they are interested in this type of post. On the whole, we can say that Facebook is a huge platform. If it is used wisely, then it can bring a huge profit for your business.

Facebook ads are another prominent way for increasing business sales and, ultimately, revenues.

Read Also: 10 Expectations to Consider when hiring a Digital Marketing Agency

If you are currently spending between $20-$100 per day on Facebook ads and witnessing the solid return on the ads spend.

Sometimes the companies also witness the scenarios when they spend a huge amount on Facebook ads, then they are not successful in bringing the profit as per the expectations.

Facebook ad types that will help to expand the business exponentially.

1. Increase Your Ad Spend:

The amount spent on Facebook ads should be cautiously chosen. This means if you are witnessing the increase in your sales through Facebook ads, you should increase your ads’ budget.

Source: Mediapost

Tip one–

Another important point that should be considered is that never increase the budget by more than 10-20%.

We all know that some people are not familiar with social media strategies, so that you can take help from a PPC Marketing Services.

2. Gauge the Ads Frequency:

The significant metric that needs to be taken into account. Ads frequency means how many times a different user has seen the ads. If your ad frequency is 5, which means, on average, your ad has been seen five times by each visitor.

Source: jonloomer

When your ad frequency increases, the CPA, which is a cost per acquisition, increases too.

The more times the same people see the ads, the more it becomes less effective. The obvious reason behind this is that people often get bored while seeing the repetitive things again.

Tip two:

The winning strategy keeps the ad frequency low so that the esteemed and potential customers find it more appealing and interesting.

Source: Sixads

This line graph depicts the relation between the CPA and Ad frequency. The ad frequency should lie between 1.8 and 4. Therefore, it is one of the best CPAs.

3. Discover About the New Audience:

Another way to enhance the business’s sales is that you can target the new audience according to their interest. Furthermore, you can use the Facebook audience insights to learn more about the user’s interest or increase your reach to more potential customers.

With this feature, you must be able to dig the new audience. Moreover, you can create new interactive ads that can specifically trigger the interest of the target new audience. This is the best feature, which is like the gold mine of information and lets you know about the new audience that is more likely to be interested in your ads.

4. Take a Step Further by Expanding Your Target Reach Internationally:

When we set up the business, we often do not consider taking the business to the international level. But, with the Facebook platform, you can expand your reach because, with these social media platforms, the world is at our fingertips now. In this situation, you can hire the services of a Social Media Optimization company.

Source:  bigcommerce

The first thing is to target the users from the countries which speak the same languages. For example, if your business is in the UK, you can target Canada, Australia, and the USA.

Furthermore, you need to translate your ads according to the target country’s language.

Tip Three-

One thing you should understand is that some points or things get lost in the ad translation.

5. Always Bring the New Creative and Interactive Content:

According to business needs and requirements, one should always avoid ad stagnation. This means you should try your best to bring out creative and engaging content for the visitors.

You can freshen up the content by using slideshows and videos that act as the cherry on the cake. In addition, you can change several elements of the ads, like captions.

Tip Four:

It is always advisable to use one ad format when you are at the initial phase of targeting the audience. When you want to retarget the audience, then you can use another ad format.

6. Appropriately use the Winning Ads:

There is no harm in reusing the old ads that win the maximum user engagement. Following are the essential points: 

  • Find out the ads that gain the maximum user engagement
  • Reuse the ads
  • Target the new batch of users.

If you need to figure out the best ads yet, then one thing you can do is to test several ads. Try to find out the best combination of visuals and content. When you successfully find out the winning ads, you can run those ads to earn the most visitors for your websites.

7. Be Sure that Audience Overlapping will not Happen:

You all must have listened to the overlapping term. But, do you know, what is the meaning of overlapping with respect to the audience?

Source: influencity

Audience overlap happens when two or more ads set unintentionally target the same audience. It simply means, the more audience overlapping, the less effective the ads.

Tip five:

If you want to avoid this type of scenario, you can use the audience overlap tool. This tool will make sure that your target audience will not overlap too much.

Wrapping it up:

We have discussed some of the essential points related to Facebook ads that will help in increasing the sales of the business. There may be a high chance that you will lose some amount of dollars at the initial stage while running the Facebook ads. But, always try to find out ways to make the Facebook ads more interactive and engaging. The greater the audience is, the more chances of converting them into customers and leads.

Always remember that Facebook is a wider platform, so wisely spend your budget. Try to develop the customer base from all the multiple channels. So, always try to provide interactive content to all the users, which ultimately helps in upgrading the business.

Ellocent Labs provides power pact digital marketing services and appropriate strategies for elevating the business. We are an elite group of innovative minds who have a lot of creative vision. Our suite of services includes digital marketing services. Please find out more about it on our website.

Read Also: The Key to Unlock the Winning Strategy of Digital Marketing

Why Animated Infographic Dominating Under SEO Trends of 2021?

Why Animated Infographic Dominating Under SEO Trends of 2021?

Are you one of those who are struggling to entice new customers? Are you finding difficulty in retaining the old one for a longer duration? Last but not least, Are you juggling adding the new and unique flavor to your website? If you feel connected with these questions, then you are landing in the right place.

We all know that SEO plays a significant role in the growth of the Business. The excellent SEO of business websites will help you to get a high rank in the SERP. 

The constantly changing nature of SEO makes it more complex and convoluted. For the business website, you can hire the Search Engine Optimization Company, bringing the SEO juice to your website.

Do you know the latest trends that every business must follow are animated infographics? It is the new addition in the SEO Trends that makes a huge difference. For every Business breaking new ground acts like the brownie points to allure the customers,

In this article, you will discover the animated infographics that will help your website and business to become more attractive and compelling to the users. Please continue reading to let’s find out about it.

What are Static infographics?

Infographics are a popular marketing tool that adds more attractiveness to mundane information or facts. In simple words, it’s a representation of facts, figures, or any information in a visual form with attractive colors, fonts, and pictures. The infographics boost life into boring information and transform its dull look into a pleasing look. But what about the animated infographics? How it will add some more value to your customer. Let’s move onto it.

Animated Infographics:  

Source: dribbble

There is no doubt that static infographics show good results from a business perspective. But, there is always room for improvement in anything for the betterment. So, the animated infographics come into the picture frame. 

Every person’s brain tendency is to remember things for a longer duration in the form of visualization; that’s why kids always remember their favorite cartoon compared to their static alphabets. It involves charts, figures, pictures, illustrations, and other visual elements. So what’s new in it? You probably guessed it; movement is the X factor, making this infographic more popular among the viewers.

You have seen the various examples of it online- on all your social media or some other platforms. Besides the Video, GIFs are admired mainly by people. With the motion content, customers will grasp the information about Business with some sort of entertainment. 

Read Also: The Key to Unlock the Winning Strategy of Digital Marketing

Why Business Needs to Invest in Infographics:

There is always a game plan for doing Business because competition in the market is cut-throat these days. Due to this reason, even the start-up company should invest in this. We are taking the ballpark number, let’s say 65% of the population finds it easy to remember the visual data compared to the static date and numbers. With animated infographics, you can represent the complex data in such an attractive manner and design that will help to elevate business reach.

With the animation, your content or an image can pop out of thin air. With the addition of motion in the static infographics, it becomes more impactful for the viewers.

What are the Tools that will create the animated infographics?

Infographics can be seen everywhere over the internet, including social media or email newsletters. Adding animation and interactivity is the perfect way to add more meaning to infographics and grabbing more eyeballs towards it right off the bat.

Several tools are available in the market to create stunning visuals with animation and creativity. Let’s find out about them-

Visme: 

You have the privilege to create static as well as animated infographics.

VISME

 

 

Canva:

By using the Canva, you can add more interactivity and motion to monotonous content.

CANVA

 

 

 

Piktochart:-

Here, in this, you can tailor your text for creating the best and creative infographics.

PIKTOCHART

 

Animaker–

This tool provides the vast number of features. All these features will give the touch of professionalism to motion infographics.

ANIMAKER

 

 

 

These tools empower you to create the best motion infographics of your Business’s services, which results in getting noticed instantly.

Comparison of Static and Animated Infographics:

Both types of infographics help in capturing the user’s attention.

Static Infographic:

Animated Infographic:

How Animated Infographics Boost the SEO:

Competition is fierce, which means every Business kicks it up a notch. All of the companies try several innovative ways to increase the customer number. 

According to Hubspot, 61% of marketers say improving SEO and increasing their organic presence is the top priority for them.

So, we can conclude that the Infographics trend that needs to be followed by every Business whose aim is to touch the sky. 

Read Also: Which Are the Best Alternative Options for Facebook and Google Ads?

If readers find the content interesting then, there is a possibility that they share it with other people, and more traffic will come to the website. Due to the visual representation of the data, static infographics are getting more likes and shares on social media. Moving infographics are one level up and attract more customer’s attention, views. Which ultimately helps in increasing the customer base for the Business.

With the perfect animated infographics, your Business is ready to welcome more customers and get the desired SEO Outcome.

Tips and Tricks to Create the Best-Animated Infographics:

Infographics can be created through any above-mentioned tool, but the thing is, how interactive infographic will you be able to make?

The more interactive animated infographic is, the more it will appeal to the audience in the market. Following are some of the tips and tricks. I hope it will help you upto some extent.

# Tip One:

Always try to talk about business service or anything in a nutshell. For this, make use of graphs and charts. So that the audience doesn’t feel tired while reading it all.

One of the studies found out that between 18-24, 81% of users use the search engine for query, and 19% use the yellow pages or traditional approach to find the Business. 54% of people aged more than 65+ years use the yellow and white pages for search.

# Tip Two:

Audio clips are all about TONE so, selecting a suitable tone of voice for the audio clip can engage the customer for more time.

# Tip three:

Creating animated infographics is a challenging task, so it’s better to take a professional’s service.

# Tip Four:

Show as much as possible your creative thinking and skills to catch the audience’s attention.

So, I hope these tips will help you in creating the best movement infographics for business purposes.

Final Wording:

Animated elements have the power to grab the attention of users more as compared to the static. It will help in highlighting the significant points. All the information can be easily understood by the user and helps them remember business services for an extended period. Effective infographics will help not only in SEO but also helpful in putting your points forward among the readers.

Ellocent Labs provides Digital Marketing Services that help in increasing the customer base for your Business. We always believe in providing quality and desirable products to our clients. For more information, you can visit our website!!

Read Also: A Perfect Guide to Know About Social Media Marketing

A Perfect Guide to Know About Social Media Marketing

A Perfect Guide to Know About Social Media Marketing

We are very sure that all users must know about social media marketing, and all are using it in some manner. But, from the business perspective, do you know how big social media marketing is? And how can you take the benefit of Digital Marketing Services?

Social Media Marketing is the fastest growing trend over the internet. You can easily estimate from this number that the internet managed to gain one billion users over the past ten years.

Source: Neil Patel

Most people understand the basic term “Social Media Marketing.” Still, one who isn’t familiar with it here is brief- it involves using all social media platforms to garner new traffic, leads, and sales by reaching the maximum number of users over the internet.

But, the next question that clicks onto your mind’s- how will you generate the traffic? The answer is- 

  • You can publish great content on social media profiles
  • Start interacting with the audience 
  • Run the advertisement
  • Analyze your results

If you are not making use of Facebook, Pinterest, Instagram, or Twitter to connect with your audience, you miss out on the golden opportunity to corner the market.

Social Media Icons

There is no need to do everything by the book. You will have to go with the succinct strategy to help your brand achieve its goals with great success.

In this article, we have put together all the social media marketing plans from scratch that will help in increasing your sales by thrice for the year 2021.

Understand the Importance of Social Media Marketing:

The first obvious reason is to understand the main reason behind this. There is 90% of businesses make use of these platforms to drive more revenues for their business. But, if your business doesn’t cope with the high demand or as a single person, you don’t have the extra time to handle all the things alone, then, in that case, you don’t need to rush towards this latest trend before fixing these loopholes.

Let’s Plan the Social Media Marketing Strategy:

Now, it’s time to move ahead with the first strategy. You have to set the goals first.

1. Set Business Objective:

The first thing you have to ask yourself is the main motto behind your social media marketing? By keeping this question in your mind, you can analyze which type of customer you want to target? Do you want to build a community or want to increase your number of dedicated followers? After analyzing the questions, you can create effective content that can be shared on all social platforms by taking Social Media Optimization Services.

2. Establish Social Media Goals:

It’s always a better idea to create some mini goals for all social media platforms like:

  1. Increase Brand Awareness:Brand Awareness As the name suggests, the first target is to reach out to the customer more. It can be achieved by emphasizing effective content that reflects service and products rather than sharing the promotional messages.
  2. Sharing New Products Information:New Products Information

    There is always a need to share your new launch of products with the customers. Due to this, you will be successful in attaining the most leads and sales for the business.

  3. Reaching Out to Your New Customers: Your business will touch the height of the sky in success when more people will join you and make a purchase from you. So, there is always a need to fill the room of space to attract more customers with your brand.
  4. Focus on Increasing the Engagements: The more you interact with the users on social platforms, the more chances of grabbing their attention. Kick start your conversation by asking some relevant and interesting questions.

3. Take Time in Researching about Target Audience:

 The wise idea is to invest your time searching out for the type of audience. Which type of activities are they performing on your website? Using Social Media Analytics Tools, you can find out, For instance: Are they just spending time scrolling out of a website? Which product or service are they looking for? Remember, each platform has a different type of audience.

  1. Facebook: You can see the maximum young generation can be easily found on this platform. So, you can run the paid advertisement here for your brand.
    Facebook Ads
  2. Instagram: Generation Z is the main user of this platform to share your content in a much effective way. So, always emphasize the effective use of platforms by investing your time in researching the audience.

Read

4. Establish Metrics and KPIs:

To run the successful business, please ensure that your social media strategy should be data-driven. In this whole scenario, social media metrics play a significant role in analyzing the data. 

  1. Post Reach: It indicates how far your post is reaching the user’s feed.
  2. Click: It indicates how many people have clicked on your post. With this, you can analyze the data on which type of content drives the maximum audience to the website.
  3. Engagement: It states how many times users get engaged with your post or content through like, share, and comment.
  4. Hash-Tag: You can easily figure out which hash-tag has performed well? Which hash-tag are more related to your business products and services?

Hashtags

With the use of metrics, you can dig deep into your data’s performance and improve it by fixing the loopholes in it.

5. Create Engaging Social Content:

Without any surprise, you all know that  Effective content is the core of the business. For better understanding, we have broken down the content into different parts. Let’s go with it:

  1. Awareness Content: The first way to increase your sales by creating awareness. For this, you can create content that effectively tells about your business products, services, and how you will carry out all those tasks. Customers can only buy from you if they know your existence on this planet.
  2. Engagement Content: Engaging content will serve you amazing sales revenues from a business perspective. If your business social media accounts have 10k followers but only a few of them are active, there is no use. So, it’s always better to share meaningful, engaging content with them so that they have a zeal to interact with you.
  3. Subscription Content: Never follow the strategy of all eggs in one basket if you want to achieve success in business for a longer time. You can’t rely only on social media. That’s why you need to collect the contact information of your followers, like your email id, so that you can send them information about the new services.
  4. Promoting content:This type of content will leave a great impact on the customers. You can share your client’s views or feedback to your website. Testimonials will bring new customers to your business.

Read Also: 10 Expectations to Consider when hiring a Digital Marketing Agency

6. Try to Find Out What’s Working and What’s Not:

Your planning strategy should not be up in the air; it should be on your documents so that you can refer to it when you require it. Moreover, you should always analyze your data from a long-term business perspective. Always keep a bird’s eye view of social media activity to understand which content is performing well. So, based on this data, you will be able to cover weak points.

Pro- Tips:

In this section, we will explore the tips that will help your business reach maximum users. It’s time to slow down your gears that are turning into your mind. Let’s have a look at these tips:

  1. Competitor’s Analysis:

    Before working out any strategy, it’s mandatory to keep an eye on the competitor’s website. This way, you have a full-fledged idea about their ideas to increase the business reach, how they are adding creativity into their monotonous task, and which type of post they are using? With this information, you are set to make the game plan for business success.
    Competitor Analysis

  2. Find Out About the Best Time to Post:

    Always try to share your post on all social media when there are many users active on the platforms.

  3. Never Leave the Responses Unattended:

    Your team should be available to answer the user’s query or start the interaction by asking the question. It would be best if you assigned the designated team for this task so the customer will get the answers ASAP.

  4. Post the Stories:

    Posting a story on social media is the new trend that every business must follow. By clicking on the FOMO feature in the followers, your post will instantly pop up into their feeds. This way, they will stay updated about your services.

  5. Short Videos:

    People are crazy about short videos due to its great content in a short time. Instagram Reels is the new trend that is raving on Instagram. You can also share interesting short videos to garner the most traffic and leads to your website.

Common Mistakes:

Most businesses don’t understand the importance of social media and make the following mistakes: 

  1. Doing only one-way communication.
  2. They straightforwardly jump onto the selling of their services. 
  3. Don’t give attention to content marketing.

To avoid this problem, all the business should follow the social media success cycle. Some of you don’t get this word. Here is the brief about it:

  1. Monitoring and Listening:

    Monitor each activity of big brands and try to engage with them so that customers will notice your business. Find out which type of product or services your audience looks interested in.

  2. Social Influencing:

    Social Influencing
    Always try to share your valuable content on social platforms so that your customers will find it more relatable to their queries. In this way, your audience will see you as a valuable resource and want to stay connected with you for a longer time.

  3. Focus on Social Connections:

    In this step, you need to start creating your network by reaching out to the big brands. Besides this, you can strike the conversation first with them. You can share some useful stuff like tips related to your service for grabbing more eyeballs.

  4. Selling the Services:

    The next thing is to sell your products by creating interactive infographics, videos, and static content. So this is the exact way through which you can go ahead by following all the steps.

Wrap-Up: 

This whole article tells you how to use social media to generate maximum leads for the business. By addressing these steps, you will effectively expand your business. Moreover, you have to be fully aware of the latest trends that need to be followed on a time-to-time basis. You must keep in mind that you should bring out-of-the-box ideas to create the banner, graphics, images, etc., to attract more customers.

Ellocent Labs is an esteemed company which provides the Professional Digital Marketing Services to its clients all over the globe. We believe in providing the quality services with a clear insight into your business needs and offer unmatched solutions to increase your business reach. For more information please visit our website!

Read Also: Top Benefits of Digital Marketing for Conglomerate

Top Ways to Choose Email Marketing Company in 2021

Top Ways to Choose Email Marketing Company in 2021

When it comes to marketing then, Email is the king among all of the other marketing services. An enterprise or a business can make the maximum profit from it if they efficiently use the email marketing strategy for it. It provides the maximum return on investment. One of the studies states that if businesses spend $1 on email marketing, then they can expect a return of $38.

A study carried out by the Statista shows that around 3.9 billion people used Email in the year 2019, and it is expected to grow in the near future. It is estimated that 4.48 billion people will use Email by the end of 2024.

Who doesn’t want to generate the maximum profit for his business? The answer is nobody. So you can increase your growth by hiring the Email marketing service Company which will do the efficient work for you. It also helps you to spread your business at the wider possible level.

What Are You Missing?

If your business or enterprise isn’t aware of the email marketing strategy, then it simply means you are missing the revenue-generated methods. Email is one of the popular yet effective ways for offering a maximum profit to the business. Let’s take a look at how it becomes beneficial for the company, firms etc.

Need for Email Marketing:

Email marketing is the excellent way to establish the bond between the customer and business. It helps in retaining the old customer and also helps in attracting the new customer. You can tell your target audience about your brand, business from time to time.

You can also lure them with all this by offering them discounts or coupon vouchers on particular items. Other than this, you can retain your old customer by providing them with an extra discount on products. So this will help you to create trust among the customers.

So this is the effective way for a small or medium business owner to create brand awareness, which ultimately leads to generating the maximum sales and helps recognize the brand at a broader level.

Top Ways to Choose Email Marketing Services:  

Whether you are a newbie in the business or established as a brand in the market, you must be aware of email marketing’s importance. So, this is where the role of Best Email Marketing Company will come into the limelight. The main benefit of using the email marketing company is that you can leave this task onto them, and you can focus more on the other important work related to your business. Now, your mind has come up with the thought of how you can choose the efficient email marketing company.

Here we will describe some of the ways that will help you choose email marketing services.

1. Make a List of Your Business Needs:

The first step is to analyze the business needs. You can make a list of it so that no mandatory need is left out. After making a list, you can analyze the list by asking some questions about it, like

  • Why you need the email marketing company?
  • Which type of services do you want from them?
  • Whether they provide efficient services?

So these are some of the questions which you must analyze.

 Make a list of your business needs2. How Much Investment is Required:

Now, lots of business owner whether small or medium one always on their tight budget. So, the next step is to think about your budget because most companies demand high prices. Other than this, some companies require their clients to commit to a long-term contract.

So, you must take these things into your consideration before finalizing any one of them. With all this, if the company demands more price, then you can eliminate that.

 investment

3. Make a Priority List:

After making the companies’ list, you need to prioritize your work. Because there may be a possibility that the company you will work for cannot provide their services on a priority basis. Then this situation will result in halting the business work for some time. So you can avoid this problem by asking and clear out all the concerns related to it.

 Make a priority list

4. Review the Agency:

Most people do search work when the question arises for hiring the best email marketing service company, which is one of the best things to do. With all this, you can also take a look at the reviews of the company. These reviews will help to let you know about the company’s feedback. If you find the positive and useful review about the company, then you can choose it. Other than this, you can also consider those companies which your colleagues or friends refer.

Review the agency

5. Services Offered by the Company:

After reaching so far, it’s time to check which type of services they will provide you with. For this, you can ask them whether they efficiently do the audit of your work like what is working? Which places need improvement? Etc. Other than this, the company should provide HTML email templates. They should be experts in handling email campaign management etc.

6. Look Out for the Same ESP:

ESP stands for the electronic stability program. 

Before making a final decision about the company, you should know the ESP list with which they are working whether they have expertise in the respective ESP which your company follows. If you go ahead with the company that provides the same ESP, it makes it easier for the company to handle any upcoming technical trouble.

electronic stability program

7. Check Out their Portfolio:

You must also look at their portfolio, which helps you understand more about the company’s work. Some of the companies don’t include their portfolio on their website, then you can ask them about it, or else you can test their quality by giving them a task. You can not ignore this point at any cost for the betterment of your company. You can’t assign your work to someone who is only flying by the seat of their pants.

Check out their portfolio

8. Help Achieve the Good Result With Clients:

Before hiring any particular agency, you must think about this fact that, have they provide any benefits to the  respective company in achieving the right results? If the answer is yes, then you should definitely go with it.

Conclusion:

After performing all these mandatory things, you can go ahead with any efficient email marketing service company. With all this, you can also digger at their case study, like which type of work they are performed till now? Other than this, you can directly ask some questions to a company that who will be going to handle my email accounts? How will you manage to communicate with the clients? These all are the most important things you must consider, along with the factors mentioned earlier. At the end, you should give green signal to that company which provides all the bells and whistles.

Ellocent Labs is a global provider of Email marketing services to its various clients. With all this, you can also get the benefits of Professional Digital Marketing Services and Search engine optimization. Our efficient staff is always ready to provide the best technical services like website and mobile app development.

 

Read Also: Top Benefits of Digital Marketing for Conglomerate

The Ultimate Website Redesign SEO Checklist

 

There are many websites on the internet which provide the interactive user interface and also appeal to the customer’s eye. On the other hand, some of the websites are just put on the internet where no light of the customer reaches because of it’s unappealing look. So if your website belongs to one of them then have you ever come up with the thought of redesigning the website for your business? But you must keep in your mind that never, ever lose the search engine ranking because SEO plays a vital role in generating organic traffic to your website. You can hire the SEO company for this, which assists you while redesigning the website. Or if you want to do it by yourself, before going ahead with the idea of a redesign, you should do the following things.

Web Redesign SEO Checklist

The Ultimate Website Redesign SEO Checklist (Infographics)

 

First, you have to make your initial checks:

1. Create Keyword Strategy:

The term “keyword’’ is helpful in describing the content of the page. The first step is to incorporate the highest searched and ranked keyword to generate organic traffic. This step is a crucial one. For this, you can use the Google keyword planner to find out the highest searched and relevant keyword to your business.

2. Create Meta Tags:

Now, you have to create the new and unique meta tags for your website’s page. You must know how essential Meta tags are. It tells Google what the page of the website is all about. Make sure to provide the page title of length 60 to 65 characters, including space. And meta description should be 150-160 characters long.

Read Also: 10 Expectations to Consider when hiring a Digital Marketing Agency

3. Site Speed:

You must keep a check on the website speed. Nobody likes the website whose loading time is more. While redesigning the website, remove the unnecessary plugins and scripts from the website that make the site heavy.

If the website’s loading time is minimum, then it helps in increasing the user’s engagement. In order to increase the user experience, the website loading time should be 5 seconds per page.

4. Image Optimization:

Optimization web images deliver the high-quality image in the right format, size and resolution while keeping the smallest possible size. It can be done by resizing the image, compressing the image.

You must be thinking about its importance. It helps improve the page load speed, boost the SEO ranking of websites, and enhance the user’s experience.

5. Mobile Friendly:

Another important aspect of redesigning the website is that your website must be any smart device compatible other than the computers. For this, you can take a look after redesign how it will appear on the mobile. You must be sure to provide the best interactive user interface and user experience to your audience because mobile is the key device for fetching information all over the globe.

You can use the “mobile-friendly testing tool” provided by Google. You can paste the URL of your website in the search box, and then it will show you the screenshot of the page how it will appear on mobile devices and give you some recommendations to enhance the user experience.

After the initial checklist, the next step in this process is to follow some essential points.

1. Install the New or Existing Google Analytics:

Google Analytics is a free tracking and statistics software which gives the total information about the user like how users find your site, how much time they spend on  your site and some other vital information. And  Most of the time in website redesigning process, people often overlook the importance of the transfer of Google analytics code. If, due to some reason, your previous website does not have this code then, you can create the new one.

google analytics

Let’s consider the example: if your previous website already has this code, then simply you have to go over the admin, then tracking info, and then tracking code.

After that, you have to copy the code and make sure that this code is present on your website’s every page.

2. Install Google Webmaster/Search Console Code:

Google webmaster Tool is the important component for Google which helps in recognizing the error on your website. It helps you to track, manage and analyze the links that have been placed by you on different websites. It also tells whether there is an increase in the 404 pages, manual penalties and so on. It also tells whether your website is affected by malware or not. So, at this step you also have to place the code of the Google webmaster.

Related: Top Benefits of Digital Marketing for Conglomerate

3. Sitemap Creation:

As the name suggests it is the site of your website.  sitemap is the list of all URL and titles  of the website which tells the search engine about the content of your website. To understand this point better, let’s consider an example, the phone directory is used for searching the phone number of all the renowned places. Similarly, a sitemap is the directory for the Googlebot and helps identify all website pages.

This step is the mandatory one because you are going to relaunch your website. A sitemap is in two forms one is XML, and the other is HTML.

  • XML Sitemap: It is a simple document specifically written for the Search engine spiders so that the spider can quickly get the information about the website while crawling it.
  • HTML Sitemap: On the other hand, HTML sitemap allows the user to navigate through your website, especially if it contains many pages.
4. 301 Redirect:

301 Redirect is the implementation of the code that tells the web browser to move automatically from one URL to another URL. Most of the persons encountered 404 errors when someone visited their old URL, which means the page was not found. To avoid this type of problem, you should create the 301 redirect map.

You have a list of new and old URLs. Now you have to do one thing, matching up the old URL with the new corresponding URL.

If this step is carefully done, then there will be no problem of the 404 error.

5. Creation of 404 Pages:

404 page helps in communicating to the user that the requested page is not found on the respective website.

It’s always better to create 404 pages for your website. Because sometimes, there is a probability of not able to find the page on your website. So it’s better to create this “page not found’’ with the “button’’  to the home page so that users can quickly get back to the home of the website.

It helps to improve the user’s experience on the website.

6. Robots.txt Creation:  

Robot.txt file tells the web crawler which page to be crawled from the website and which you don’t want to access by the crawler.

7. Block the Crawler from Crawling Your Old Website Page:

The purpose of the crawler is to visit the websites and read the web pages and some other information and create the entries for the search engine index. The next step you should follow is to block the robots, i.e., a website crawler software crawling the website for indexing. So, at this step, it’s essential to block the robots.

So these all are some of the essential points which you must follow while redesigning the website.

8. Unblock the Googlebot:

The next crucial step is to unblock the Googlebot, which we have blocked previously. Now, you have to remove the code from each page’s header and in the robots.txt file.

 

If you have carried out all these steps carefully, then you don’t have to face any problem regarding the SEO of your website.

Some of you find your website outdated and unappealing to attract the users so you are juggling between the thoughts of redesigning the website or not? Because, Nobody wants to lose the hard earned organic traffic of their website. So, in this blog we have shared some vital information about the Checklist for SEO. which will help you while redesigning the website.

Ellocent Labs is one of India’s best Digital Marketing Service company that provide Search Engine Optimization Services. Other than this, we also develop the website or redesign the website by ensuring you that the SEO checklist must be followed properly so that the hard-earned organic traffic will not be lost.

We also provide services related to Social Media Optimization Services, PPC, Email Marketing Services, E-Commerce Marketing Services, and ORM. 

 

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