Role of Home Page in Attracting visitors to a Website?

Role of Home Page in Attracting Visitors to a Website?

Most companies, organizations, or businesses have understood the significance of the virtual presence to expand its reach among the wider range of potential customers. Due to this, they are more interested in website development for their organization. In this whole scenario, website homepage design plays an integral role in deciding whether it will leave the good or bad impression on the esteemed visitor. It is also considered as 

One of the biggest challenges faced by marketers is how to attract the most visitors to a website. That’s why for website development you can take the web development services.

One of the trusted sources says that visitors take only 50 milliseconds which is 0.05 second, to form an opinion about whether to “hit the back button” or go ahead. 

Source: sweor

Yes, you have heard it right; the visitor takes only milliseconds; that’s why the homepage is the only way to attract the customers or engage them for a longer period. Therefore, we can conclude that a homepage design can break or make a business.

In this article, you will discover some of the essential basic knowledge that your website modern’s homepage should consist of:

1. Always Focus on Creating the Effective and Compelling Business Introduction:

The homepage is that part of the website where most visitors will land, so it should be effective and able to catch the visitor’s eye, and our ultimate goal is to grab their attention.

Landing Page Template

So, the website homepage should include brief information about your business. Following are some of the key points that you must include in your business.

2. Give Brief Information About Who You Are:

Here, you need to describe your company, services, or products.

Product Description

3. Which Type of Services You Are Offering:

The next step is to describe your services or products you are developing or producing. 

4. How are Your Services Different From Your Competitors?:

Never forget to mention the “X” factor of your company. Always ensure about giving detailed information regarding how your services are different and unique in the market from your competitor. These details will serve as a short “elevator pitch” and help in letting the visitor know about your company or services.

One of the studies finds out that 94% of first impressions are related to your website design.

It is because when someone finds about your business for the very first time, then if homepage design is effective, it will leave a good impression on them. And who knows when these leads will convert into your customer.

 

These days, many companies follow the trends of using taglines or slogans that uniquely define the business’s services. The visitors can easily remember the taglines if they find them interesting. And you can place these taglines onto your homepage and use them in your digital marketing strategies to expand your reach.

With the impression, you can find out how the customer will perceive your business.

Read Also: The Ultimate Website Redesign SEO Checklist

5. Responsive and Clutter-Free Homepage Design:

There is no doubt in it, these days the trend of desktop for making a search query is going downfall as compared to the mobile, tablets, etc. it simply means, there are a number of devices through which visitors will come to your website. 60% of the website traffic comes from mobile.

Clutter-free for this you should take the Web design and Development services. It means that the website design and working should be the same no matter from which mode the consumer is visiting. One of the trusted sources says that 75% of website credibility comes from website design. So simple yet effective design acts as the deciding factor here.

Responsive website

Moreover, the navigation should be easy and fast so that the user can easily switch between different website pages. The user experience on the website should remain consistent irrespective of the type of device they are using.

6. Websites Should be Dynamic and Interactive:

Do you all know how big an impact a dynamic homepage will leave on the visitors. If no, then read carefully about it.

The human brain tends to remember interactive things as compared to static ones. So, if the designer applies his full knowledge to create creative ideas for the homepage, it can give the positive user experience.

Now, the question is, how can you make your homepage dynamic?

Then you can obviously make use of changing illustrations, animations, videos, animated infographics about your services.

One research said that 73% of companies invest in design to help their company or organization stand out from the competitors. 

All these things will help you strike an engagement of the visitor for a longer time on the website.

For instance, you can make a video on your company’s services or products – how they are developed, the number of developers involved in it and how they are working, the type of environment and facilities under which your services run.

With this detailed video, the user will be able to understand your business from 360 degrees. Furthermore, it will help in deriving the most traffic to websites. For the website development you can take the best company’s Full Stack Development Services.

7. Never Forget About the Navigation:

If the user visits your website, he must navigate to different pages, so your website should provide sleek and simple navigation.

What you can do here is that all the menus should be placed at the proper and recognizable place. The colors of the buttons should be good and appealing to the user’s eyes.

Read Also: Why Latest Web Design Trends Set to Dominate in 2021

Furthermore, you can label the various pages so that users can easily understand where the navigation tab is and on which page they will land after clicking on it.

In addition to all this, you can give the visual representation to the buttons like the pressed button should change the color so that the user will understand which button they have clicked.

Moreover, your homepage design should be appealing, and also you should try to keep interacting with the user when they are exploring your website through the chat function.

8. Mandatory Call-to-Action:

Now, with the attractive homepage, you can allure them to the website. What’s next now? This question must be whirling around your head. So you can use the CTA, which is known as the call to action.

You can use the “signup now,” “subscribe now,” “fill the form now,” etc.

Website Call to Action

Do you know the logic behind these CTA? If no, then we tell you. The CTA will tell the esteemed visitor which action to take next so that the visitor can accomplish their task, like if they want to buy the product, then they can click the “BUY NOW” call-to-action.

You can never underestimate the importance of this powerful feature that can turn the simple pamphlet of your business into a powerful search engine. Moreover, it will help the visitor to get more interactive and engaging on the website.

9. In a Nut-Shell:

There is always a need for a functional and efficient online presence for businesses irrespective of their sizes to allure more customers to the websites, which will ultimately contribute to increasing the business’s sales. An effective and dynamic home page design will do wonders for your business compared to the static home page design. So always focus on placing the dynamic, pop-out functionality, animated infographics on the homepage to attract more eyeballs. Moreover, with this design approach, your visitor is sure to have come back again onto your website.

Ellocent Labs is one of the best professional Web Design and Development Company. With years of experience, we are pro at developing high-quality and efficient websites for clients all over the globe. We have a team of developers with creative and innovative minds always ready to develop and deliver efficient products. Please do visit our website for more information!

Read Also: Mandatory Checklist Before Making a Change in the Website?

Backend Development Services: Basics of Web and App Development

Backend Development Services: Basics of Web and App Development

When we watch the movie for entertainment purposes, the actors who perform in front of the camera are like the front end of the film, but those serving the functions and various programs behind the camera acts as the back end of the film. Similarly, the case is for website development. Each website has two parts one is the front end, and the second one is the back end. Both are the paramount parts of the website. Have you ever paid attention to this thought that which part of the website acts as the brain?

Here is the answer to it, the Backend is like the website’s brain, and the front end acts like beauty. So there is no doubt in saying that a website is a beauty with a brain. The brain is the utmost important part. Through this, all the functions are performed accurately. So in this way, backend technology is used to perform all the functions of the server-side.so, for website development you can hire the Backend Development Services.  In this blog, we are going to share some of the essential aspects related to backend development. But before going ahead, it is better to understand “what exactly is a backend development service”?

So, keep yourself indulge in reading the content for grasping some helpful information about it.

Backend Development Services:

Backend is the combination of a database and software written in server-side language that simply represents the server-side coding. It is that part of the website that can not be seen by the user on the client-side.

Backend Development Services

All the queries made by the user on the front end invoke the respective function on the server-side to get an answer to the query. There are different types of backend development services available. Like Backend of the website is developed by using the ASP.NET, Node.JS, C#, PHP, Python, Java, JavaScript.

There is an increased demand for the backend development service in the market. Every business owner wants to stay steady and firm in the competitive world. It leads to the higher demand of the backend development, which is directly proportional to the backend developers’ increased demand.

Responsibility of the Backend Developer:

With the increased demand for backend development, we can evidently say that there is a high rise in the demand for backend developers.

The responsibility of the backend developer is dependent upon the task of projects. Like if the designer wants to make a button or make a list on the website for the user’s convenience, it is the backend developer who needs to write the logic for the button and the list. 

Furthermore, he also has a responsibility for writing the algorithm and logic for the entire system. Also, he must be sure that all the functions are performing well and giving the desired output.

Moreover, he has significant responsibility for creating the database for the web and app. So, overall we can say that the backend developer is the one who has to perform the major functions as compared to the front-end developers.

Read Also: Why Latest Web Design Trends Set to Dominate in 2021

Benefits:

For most of the business, the Backend is like the pillar of the building. Therefore, the pillar needs to be strong enough to handle the burden of the building. In the same way, the Backend acts as the pillar of the website. If all the functions are carried out well on the back-end side, the website will do better in engaging more customers. So, there are various benefits linked to it. Which are as follow:

Role of Backend for the Website Development

If you are one of those who are juggling between the thoughts of “is your business needs the website or not,”? Then, you should definitely follow the trend of website development. The website development involves the backend development. All the things or functions that are performed by the user on the website is done by using the backend development technologies like Drupal, WordPress. These all are the Content Management System(CMS).

Content Management System

Backend development involves the creation of the database, which is used for storing the data. If you are a blogger, then you go with the WordPress website. If your website backend is performing well, then the website’s speed is also high, which is a great “X” Factor in today’s time. It helps in getting more visitors to the websites.

Benefits in Mobile and Web Applications:

We can spot the business interest increasingly inclining towards mobile app development. Then there is also a need for the backend development for the app. You have seen several types of interactive mobile apps. But do you ever pay attention to this, that what makes the mobile app more interactive is its design? The answer is miscellaneous. The app’s design makes it appealing to the user’s eyes, but the strong Backend is the app’s primary assets. The front-end developers develop the app’s UI, but how these functions are carried out depends upon the backend developer.

Your mobile app can be an android or iOS mobile app. But these days, there is also a trend of react native development, which can be operated on both mobile platforms.

Embrace the Firebase Backend Development for affordable Backend Service

If you are looking for an affordable backend development service, firebase backend development is the answer to your worries. It’s a cloud solution for websites and apps. The main advantage of using this technology is that it is backed on Google Infrastructure; that’s why there is no need for the server for handling and storing the company’s data. It is best for real-time integrations.

Conclusion:

Backend development plays a vital role in website development. It acts as the brain of the website. No website can perform well without the best Backend. All the functions are performed by the Backend. The developer has to write the coding or algorithms for performing the different functions of the website. But, please keep in minds that no single person can easily develop the Backend because it involves the vast number of logic, so a team of professionals is required for it.

Do you want to get Affordable Backend Development Services?

If you are looking for the affordable Backend Development Services then Ellocent Labs is one of the eminent names in the field of IT services as it offers various types of Web Design and Development services like Full Stack Development, Backend Development, Java Development, Dot Net development, Custom Web Development, CMS Development. Our main motto is to focus on delivering quality work to our clients. Please do visit our website!

Read Also: Top Frontend JavaScript Trends and Tools to Follow in 2021