Top List of Do’s and Don’ts of SEO in 2021

The world is changing rapidly, so the market strategies related to the business are also changing. We have witnessed the modification of traditional strategies into the new online strategies, which helps gain more engagement from the customer side.

SEO Services play an essential role in your online business. It helps in getting the top ranking of your website on the Search Engine Ranking Page. Following are some of the latest lists of DO and Don’ts of SEO for the year 2021.

DO'S AND DON'TS OF SEO IN 2021

Do’s:

1. Use Long-Tail Keywords:

Keywords play a crucial role in getting your content rank on the top of SERP. When you choose the keyword, then two things you must consider 1)High relevance 2) Low Competition. These keywords are known as long-tail keywords. It gives clarity to the search. For instance: rather than searching for the earphone, you should do the search “which is the best earphones.”

2. Use Related Keywords:

You don’t need to only use the long keyword in the Content, you can also use the corresponding keyword in your Content. The keyword’s primary function is to rank the Content, so if you include the related keyword into the Content, your chances of getting ranked higher are higher. You can search for it on google by typing the main keyword and look for other keywords at the end of the page. Other than this, you can also use the “keyword planner for search the keywords.”

3. Create the Best Possible User Experience:

If your Content is homogeneous. If you have included all the text into one paragraph, then the user finds it unappealing and loses interest while reading it. So always use the Main Heading, and then subheadings. Don’t forget to include the numbered and bullet list for small points. You should also make some small paragraphs with catchy headings. Also, have attractive images in your Content.

4. Create Meta Title and Descriptions:

Meta Title and Descriptions are like the pillar of the Content. If you have mentioned the title tag relevant to your Content, users can click on that Content if related to their query. You should include the keyword in your title to draw more users to your website.

Meta descriptions tell the search engine about the Content on the relevant page. Other than this, you can write it in 160 words so that the user can take a look and click on this.

5. Track Site Metrics:

In spite of all the work related to Search Engine Optimization Services will be of no use if you are not improving in the area you lack. For this, you can use Google Analytics, which will show the site metrics of your website. In which you can take a look at the”

  • Conversion rate
  • Bounce rate
  • Traffic flow
  • Click-Through rate

6. DO have a Presence on Relevant Social Media:

Omnipresence on all social channels is one of today’s most important key things. You should post on a daily basis, interact with users and also update all profiles. You can also take the Social Media Optimization Services which will help you in updating the posts related to your business.

7. Natural and Authentic Content:

The key to good SEO is authentic Content. There is no need to publish Duplicate Content on your website. If you do so, then it only leads your business towards downfall. Your Content should be highly presentable and understandable by the users, and also, you can stuff the minimum number of keywords into it for getting a higher rank.

8. Track Your Competition:

The best thing to do is to check your competitors’ websites. You can check their best-performing pages and keywords. With the help of tools, you can check the organic traffic to their website and take an idea from them by thoroughly looking at their website and implementing it on your website to increase the visitors.

9. Steal Your Competitor’s Broken Backlinks:

This idea is really a smart move. You can search for the 404 pages on your competitor’s websites and then try to build the broken backlinks with the same Content from your website. Now, the user will find your Content rather than ending up with a dead link.

10. Schema Markup:

It is the most underrated form of on-page Seo, but you should include it in your strategies. It is a code placed on your website that helps the search engine return the more useful information to the user. It helps make your search results stand out from the crowd, ultimately leading to a higher number of organic traffic.

 

Don’ts:

 

1. Don’t Ignore Negative Review:

Never ignore the negative review whether they are old or seems untrue to you. You should respond to every comment. So that if the new user arrives on your website, he has the feeling of satisfaction that you can solve the issue that the other users face.

2. Avoid Keyword Stuffing:

Never make any mistake of keyword stuffing in your Content. You can stuff the minimum number of a keyword but, you can’t overdo it. Otherwise, Google Search Engine will stop responding to any query related to your services. You should stuff the keyword only to get ranked on the SERP. Not more than this.

3. DON’T Put All of Your Keywords on One Page:

You should never put all your keywords on one page. Instead of this, you can use the relevant keyword for individual pages. This will help your pages in ranking on the SERP, and more users will click on the search results.

4. DON’T Make any Significant Changes Without Consulting an Expert:

If your website seems in trouble, you should take advice from the expert rather than make some changes to the website based on your assumptions.

5. DON’T Allow for Slow Page Speeds:

This factor plays a vital role in ranking your website. If your page’s load time is more than three seconds, then there are high chances that the user clicks on the back button. With this action, Google assumes that your website Content is not relevant to the user query. Then website ranking goes down. To avoid this, you can ensure that your page loading speed should not be more than 3 seconds.

6. DON’T use Misleading Linking Methods:

Using internal links to your website is one of the great things. If users find the content interesting, they can click on the other links, keeping the user longer on your website. But your internal should provide relevant information about your services rather than misleading them. You can’t use too many keywords for anchor text. Otherwise, Google will penalize you.

7. DON’T Neglect Responsive Design:

Your website should be compatible with all mobile platforms. If your website is not optimized on mobile, it will not be ranked on the search engine. It is the most crucial thing that most users spend their time on mobile and do a search using mobile apps rather than the desktop.

8. Stop Saying ‘I Don’t Care about SEO:

If you cannot be visible online, then no customer will be able to buy from you. For this, you use SEO for your website. By following all the latest right and use SEO techniques, you can get a high rank on the search engine. Google and other Search Engines keep updating their algorithms, so following a proper SEO is good for your website.

9. DON’T: Pay for Links:

Getting a link back to your website is one of the good things. But, if you get a link from the low-quality website, then it’s not taking you anywhere. Never make the mistake of buying the links for your website. Paying for links or signing to the services is a sure way of getting fire from the first-page ranking result page.

10. DON’T: Duplicate Content:

Never make the mistake of publishing Duplicate Content on your website. You can’t copy the Content from another website and post it on your platform. If you do so, then you will have to face a penalty from the Google Search Engine.

 

Conclusion:

So, these are some of the lists of Do and Don’ts for the year 2021. If you dedicatedly follow this entire list, these will help your website rank higher on the search engine result page.

Ellocent Labs is one of the leading and highly emerging companies which serve Digital Marketing Services all over the globe. We always work towards generating revenue and growth for our clients.

Top Trends of Online Reputation Management in 2021

Reputation matters a lot for any business, irrespective of its size and scale. In this time of modernization, where everything is online then in some cases, business or brands has to face the questions that arise on their reputation.

You can overcome this problem, and various companies use Online Reputation Management (ORM) services. These ORM Service Companies help in building and maintaining the online reputation of the brand.

It helps maintain the online reputation and helps in marketing the brand, more social media visibility, and communicating with the clients more often, which helps in changing the opinion of the public.

Look at the previous time, where consumers didn’t have the platform to express their opinions about the brand. Then at that time, the company didn’t need to worry about it. But now the wheel of the time changes, customers has power and a platform to express their views about the particular company. In that case, maintaining the online reputation for the brand becomes the question of their pride.

Some of the statistics will show a clear picture of how the online brand reputation affects its decision.

Social Media Statistics:

Most brands use social media to share their company’s products. It not only helps in gaining the online reputation but also helps in generating more leads for the future. But coins have two sides. Considering the second situation, if some people find something fishy about the company, they can share it on social media, so it has an adverse effect on it.

Every business must understand social platforms’ power because, on average, people take 90times a brand name per week if they find about it through their friends and family’s post.

Research Products

54% of people use social media to research the product.

Recommend the Brand

71% of consumers who have a positive experience with the brand can recommend it to other.78% of consumers is influenced by social media posts.

Search Engine Optimization Statistics:

These days, maximum users can search for the company or product on google. And there are fewer chances of going to the next page if your business website does not appear on the first page. So always remember, the first impression is the last. So, according to stats, only 5% of people go to the next page of google. 65% of people trust the online search engine most when they are doing online research on some company. Best and right now, the mobile query has grown by 125% from the last two years.

5 percent of people look past the first page of Google

Review Management Statistics:

All of the companies are aware of the review given by the customer on the review pages, but there are some special sites which also provide the privilege to people to express about their experiences on some company brand like trip advisor, yelp, BBB and some other sites. So maintaining the online reputation is also a task for companies. As 85% of people trust online reviews when it comes to considering some brand, nearly 3 out of 4 people trust the company if they have positive reviews, 60% of consumers say that negative reviews about the company change their minds to continue to use their services.

positive vs negative reviews

Source: Reputationx

With the Online Reputation Management Services, you can manage your image online, which is essential for all the business to stay in the competition for a long time. Following are some of the ways that help in maintaining and improving the online reputation.

Reputation Tracking with Smart ORM Tool:

Some businesses follow their only feedback given by the customers on their social media pages. On this basis, they try to improve their online image. If you don’t know where you stand, where you want to go in the market, then all your efforts go in vain.

To avoid such incidents, business owners can use reputation management tools like Buzzsumo, google alerts, review push, reputology, social mention, etc. These all tools help you to assess the existing online reputation of your brand.

Read Also: Top Benefits of Digital Marketing for Conglomerate

Social media becomes the integral part of every business in today’s time. It plays a significant role from the business perspective. It’s a platform for creating awareness about the brand and helps in creating a positive influence on people. These days, large brands make the most of it by appointing a brand ambassador with a well-known name in their respective field, which can impact the audience. Some businesses can hire social media influencer who will promote their brand because social media influencers can influence the public with their right and meaningful opinions.

Build Trust and Credibility with the Customer:

In this two-way communication scenario, most businesses sometimes find their negative comments or reviews. These negative comments affect the brand’s image because if somehow other customers read the negative things about your brand, then the chances are that they cannot trust you.

To avoid this problem, you can contact your customer and apologize to them for making their experience negative. It would be best if you tried to solve their problem that helps restore that customer’s faith in your brand.

Trust and credibility go simultaneously; they both act as a pillar for the organization.

Analyze What the Customers are looking for:

With the use of ORM tools, you can have insight data like what the customers are looking for, which type of products or services they want, which kind of feedback they give on your product.

With such vast information, you can quickly eliminate your business’s negative points and cover all the shady spots to provide the best service to customers. These types of tools help the business owner to understand the customers.

Understand the Presence of Visibility:

In this digitization world, customers are smart enough to do thorough research about social media and google before purchasing it.

In this case, it becomes prominent for the business to make their visibility everywhere, be it on social media, some other websites for online reputation management.

For your business, you must opt for the multi-channel marketing approach that helps you grow your brand’s name and helps in understanding what appears online about your brand but what the customer wants from you.

Video Marketing will grow inexplicably:

These days, most users seem interested in the video content rather than the static one. Video content gaining more popularity worldwide is why most companies try to indulge them in their marketing strategies.

Most companies must see that some of the informational, comedies, news-oriented, etc., videos are shared between the users. Through this, the company’s logo and the name also spread widely among the users.

Like, YouTube is a great platform where users share their videos. So video marketing is one of the best online reputation management trends for this year.

Please Don’t Feed the Trolls in 2021:

Sometime business has to face the trolling on their social sites once in a while in their progressive journey. Then there is one rule of it. There is no need to reply to them if someone intentionally wants to tarnish your product’s image publicly. You must understand that there is a small difference between the negative comments of the customer or Troller so; you must make some efforts to resolve the customer problem. But there is no need to grab the attention of the troller by communicating with them.

Turn Your Consumers into Brand Ambassadors:

For most users, social media visibility is a crucial way to raise their voice about any product or brand. If the company tries to positively solve its problem, there may be a probability of improving its image. Any customer’s positive experience can help the business increase, so all the companies must solve the user’s query and complaints in the most dignified manner.

Ellocent Labs is one of the best digital marketing company in the market that provide the online reputation management services which helps in maintaining as well as improving the online reputation of the business among the users.

Conclusion:

In this article, we have read about the various trends of online reputation management, which helps to maintain the online image of the company. In this modern world, online image plays a vital role in attracting new customers and retaining them.

Online reputation management companies can do that thing that most public agencies and Digital marketing service companies can’t do. It follows all the latest trends to save the image of the company, which is drowning down.

Read Also: 10 Expectations to Consider when hiring a Digital Marketing Agency

Top Benefits of Digital Marketing for Conglomerate

Top Benefits of Digital Marketing for Conglomerate

These days, the trend of digital marketing is increasing widely. Be it the small firm or large one or even the start-up, every business needs its marketing on the internet.

Digital marketing is an easy way to reach its target audience in less time.

With the change in Time, the marketing technique is also changing. Like in previous eras, when there was a radio, marketing is done on the radio. And then when the TV came, it’s done on TV. In the digital era, users glue to their phones to grab some knowledge or just for a quick update from all over the world.

So Digital Marketing Services helps the business to grow more and also allows them to make their brand authority in the marketing field.

These days, social media presence is mandatory for every business because most youths spend their time searching for new things. So it’s the best and attractive way to reach the audience.

Digital Marketing

 

Digital Marketing Usage Statics:

As per the statics data, 59% of the world’s population uses the internet. In simple words, 4.66 billion users are:

  • Active Internet Users.
  • 28 Unique Mobile Internet Users
  • 14 Active Social Media User
  • 08 Active Mobile Social Media User

This statics data clearly shows that there are more people present on social media.

Internet Users

Source: Web Trainings

 

Internet User in Various Countries:

This graph clearly shows the number of user uses the internet in different countries. Like in USA 245.4 M users, in India 391.2 M users, in China 746.6 M users, in Brazil 123.9 M users.

Internet Users by Country

It’s clearly shown in the picture that India has easily surpassed the total number of users in the USA. The main reason behind this is that Reliance Jio offers incredible data plans to lure the customer towards its company. That’s why digital marketing scope is increasing day by day in India.

Source: Web Trainings

Read Also: 10 Expectations to Consider when Hiring a Digital Marketing Agency

Mobile Phones Users:

These stats clearly show that most of the users are mobile phone users with internet access. These days, a Smartphone trend enables users to communicate with anyone, anywhere, without any obstruction. Mobile Phone Users

Source: Web Trainings

This graph shows that in 2013, only 4.01 billion users use the phone, but with the change in time, there is also an increase in mobile users’ number. In 2019, 5.07 billion phone user. The graph keeps on increasing with time.

 

The Growth of Digital Marketing in India:

Time changes, hence, the techniques and strategies of doing the business’s marketing also keep on changing. With the easy to use and affordable internet, the number of users is increasing.

Internet User in India

Like this bar chart depicts the increase in internet users in India from 2015 to 2023. You can see the subsequent increase in the year from 2015 which was 259.88 million and it will be estimated to reach at the 666.4 million in 2023.

Therefore, it’s always better to make an online presence as most people are available on it. With the continuous online visibility of your business, you can reach your target audience.

Digital marketing is an attractive and beneficial way to make their name in the market. It’s two-way communication between the business partner and customer.

The growth of digital marketing is keeping on increasing in India with phone users.

Source: IIDE

 

Following are the Benefits of Digital Marketing Services:-

 

1. Easy Way to Target an Audience:

The business that is currently using digital marketing services like SEO, Social media optimization, pay per click, and some other methods can increase the number of users to their websites. They can collect the data of their target audience regarding gender, interest, education, etc. then; they can quickly contact the audience and luring them by giving a different discount on their products. They can contact the customer via email communication to retain them for a more extended period.

 

2. Low Investment High ROI:

ROI stands for the return on investment. One study shows that the traditional method of doing business marketing is much more expensive than Digital Marketing Services. Some companies use the paid search and some other ways to advertise their product on digital media.

For instance, they can use the paid ad service on Facebook so that their advertisement campaign will reach the maximum target audience. Other than this, some of the companies also use the pay per click method. In this modern method, companies have to invest less, but their return on investment is high. It helps generate sales and leads for the future.

 

3. Easy Access to Mobile Users:

These days, most of the users are using Smartphone’s, and they are using them for fetching information and for some entertainment purposes. Like you can see in this bar chart, that in the year of 2015 there was only 11% rate of adopting the mobile app trend which keeps on increasing in the upcoming year. Overall there is a 47% growth in adopting the mobile app trend till 2017. And this graph shows that there will be 31% more growth that can be seen in the near future. Customers can quickly look at the product on the mobile. So mobile phone users are growing these days.

Source: Technians

 

4. Build Customer Trust with Communication:

In this digital era, where almost every user is on social media. It is the best option for companies to attract them by giving relevant information and useful content.

By following the communication technique, it’s easy for the company to retain and attract new customers.

  1. Email: Company can easily send the personalized email to their old customers by offering them some discount or sending them the end of season sale. In addition to all this, the company can offer some discount voucher or coupon code to avail the maximum discount on the offer. So, it’s a great way to communicate with the customers quickly.
  1. Social Media Presence: You can request your customers to follow your company’s profile page on social media, or else you can encourage them to follow you.

With this technique, you can quickly provide them with some useful and reliable content. If you provide them with satisfactory services, then there may be a probability that that customer will not switch to another company for the same product. If they like your service, they can recommend your service to some additional customers.

 

5. Helps in Engaging the Customer:

With digital marketing, you can easily track your target audience’s data. Like which type of product or service they are looking for? The basis of the data collected by your team, you can attract them by providing various vouchers or coupons. These modern methods help you to know the customer’s demand in the market.

 

6. Helps in Targeting the Right and Specific Audience:

With different digital marketing strategies, you can easily target your company’s right customer. Some of the tools allow your company to keep track of the customer’s online activity. After knowing their interest, you can send them useful content according to their choice. Like if they are searching for LED, some companies can easily send them related information, which helps the buyers decide on purchasing it.

 

7. Improved Conversion Rate:

By following all the professional Digital Marketing Services, there is a high conversion rate chance. Like with target the right audience, you can quickly turn them into your customer. Digital marketing is two-way communication between the company and the customer. It’s always an excellent idea to connect with customers about their queries, which is easily possible in this digital marketing. This type of interaction at the customer’s doorstep was not available in the traditional marketing method.

For instance, in place of making a phone call, you can send them an email that helps the customer know more about your company’s product and generate a strong lead for the future.

 

8. Precise Targeting:

There is a vast difference between the traditional method and digital marketing. Like in a conventional manner, the business owner has to run the advertisement on TV, radio, banner, newspaper, etc., to create awareness about the product between the users, which was quite tedious. In this modern approach, a business owner can run their advertisement or the campaign on social media, creating awareness among the users. If the user likes their ads, then you can send them more data related to them. If the user doesn’t like it, they can click the option of closing on the ads.

So in this modern technique, everything is in the user’s hand. Your content should be highly informative and delightful to engage the customer to generate more sales and leads.

 

9. Expansion of Faith in Your Brand:

When your brand and service are available on different platforms, there is always a chance to get feedback and rating from the customers. They can rate your product or service basis on their experience, which helps the company generate more critical leads soon. If the customer gives positive feedback about the product, there is always trust built on the product. This whole procedure helps the brand to win the faith of the customers.

 

10. It can start with a Small Budget:

Many businesses spread on the small or medium scale. Some companies face the budget problem .in simple words; they don’t have enough money to do their business marketing. So with the help of digital marketing, they can do the marketing at a low cost. If they have a budget of 10k, they can do the marketing for at least a month by targeting the specific audience.

 

11. Look an Eye on Your Competitors:

It’s always a wise idea to keep an eye on your competitors’ activity. If you do this regularly, you know how they attract the consumers to their brand. Which approach they follow to engage their users for a maximum time or which type of content they are using to generate more sales. For this, you can hire an expert team that can collect and analyze the data for you. It will help you to make the benefits for long time.

 

12. Accurately Measure all Results:

If some of the businesses follow the old way of marketing like advertising on the newspaper or the banners, it’s really become hectic to know which advertisement is more beneficial in terms of generating the benefits.

But with digital marketing, you have all the history of each advertisement, like from the moment of clicking the ad by the viewer and in how much time the user has left the page. With the latest tool, you can easily track the entire user’s activity on the ads.

All these ways help you to measure all the advertisement results accurately.

 

13. Convenience and Quick Service:

In the modern era, a user has the privilege to buy the service or goods at their comfort level with just one click on the app. By using the internet, users can easily order the product no matter where they are ordering the product.

In this blog, we know about digital marketing and its importance of it in today’s time. In the upcoming years, its scope will keep on increasing because it provides the best opportunities for the business or company to target the specific audience. It helps the company to generate awareness about the brand. So with these techniques, the brand will turn into an authority in marketing. So these are some of the trending techniques in digital marketing.

Ellocent Labs is one of the best companies of highly hardworking and dedicated members in the field of digital marketing, web development, app development etc.

In digital marketing, we provide the service of SEO Services, SMO, and Pay per click, online reputation management, email marketing services, eCommerce marketing services. All these services help you to grow your business. The main focus of this company is to focus on quality work.

 

Read Also: Top Mobile App Design Trends to Follow in 2021

Top Benefits of Hiring Offshore Marketing Agency for Your Business

Marketing is the must step for any business and its growth. And digital marketing shows the extraordinary growth and approach of a company. However, it is highly suggested to outsource digital marketing services rather than building an in-house digital marketing team to receive better services, including Search Engine Optimization Services.

Here are some reasons or benefits mentioned regarding why you should choose an Offshore Marketing Agency for your business:

DIGITAL MARKETING

  • When you outsource digital marketing services, you quickly get the opportunity to connect with experienced experts of the different relevant fields related to the marketing sector. They potentially help your business to edge over the competitors without any hassles.
  • By outsourcing work to a marketing agency, you can pay for single campaigns or a specialized marketing service, which helps to augment your business with reduced cost and risk.
  • Outsourcing your digital marketing tasks helps you focus on your core business, saving a considerable deal of time & effort of internal resources.
  • Outsourcing marketing work to a reputed agency like Ellocent Labs benefits you in many ways. With significant expertise in the industry, they apply the latest technologies, trends, and updates that create digital mastermind strategy & provide precise insights to customize it with the ongoing trends to form successful marketing campaigns.
  • Hiring an offshore marketing agency assures you that your funds will reap more significant benefits to your business. These agencies employ targeted strategies, like Pay per click services to target the relevant audience. It also helps to increase traffic and generate potential leads (higher ROI).
  • It gives you on-demand services and provides opportunities to scale your marketing efforts.
  • An offshore digital marketing agency introduces your business with the right set of tools or software. The technology is utilized at its best to elevate your business’s growth by leaps & bounds. Thus, in short, the right utilization of technology done by the right set of experts will eventually fetch better revenue in a stress-free manner.

In the end, it can be quickly concluded that offshore marketing services received by the Professional Digital Marketing Services companies are highly cost-effective and fetch highly productive outcomes, even with time constraints.