These days, the trend of digital marketing is increasing widely. Be it the small firm or large one or even the start-up, every business needs its marketing on the internet.
Digital marketing is an easy way to reach its target audience in less time.
With the change in Time, the marketing technique is also changing. Like in previous eras, when there was a radio, marketing is done on the radio. And then when the TV came, it’s done on TV. In the digital era, users glue to their phones to grab some knowledge or just for a quick update from all over the world.
So Digital Marketing Services helps the business to grow more and also allows them to make their brand authority in the marketing field.
These days, social media presence is mandatory for every business because most youths spend their time searching for new things. So it’s the best and attractive way to reach the audience.
Digital Marketing Usage Statics:
As per the statics data, 59% of the world’s population uses the internet. In simple words, 4.66 billion users are:
- Active Internet Users.
- 28 Unique Mobile Internet Users
- 14 Active Social Media User
- 08 Active Mobile Social Media User
This statics data clearly shows that there are more people present on social media.
Source: Web Trainings
Internet User in Various Countries:
This graph clearly shows the number of user uses the internet in different countries. Like in USA 245.4 M users, in India 391.2 M users, in China 746.6 M users, in Brazil 123.9 M users.
It’s clearly shown in the picture that India has easily surpassed the total number of users in the USA. The main reason behind this is that Reliance Jio offers incredible data plans to lure the customer towards its company. That’s why digital marketing scope is increasing day by day in India.
Source: Web Trainings
Mobile Phones Users:
These stats clearly show that most of the users are mobile phone users with internet access. These days, a Smartphone trend enables users to communicate with anyone, anywhere, without any obstruction.
Source: Web Trainings
This graph shows that in 2013, only 4.01 billion users use the phone, but with the change in time, there is also an increase in mobile users’ number. In 2019, 5.07 billion phone user. The graph keeps on increasing with time.
The Growth of Digital Marketing in India:
Time changes, hence, the techniques and strategies of doing the business’s marketing also keep on changing. With the easy to use and affordable internet, the number of users is increasing.
Like this bar chart depicts the increase in internet users in India from 2015 to 2023. You can see the subsequent increase in the year from 2015 which was 259.88 million and it will be estimated to reach at the 666.4 million in 2023.
Therefore, it’s always better to make an online presence as most people are available on it. With the continuous online visibility of your business, you can reach your target audience.
Digital marketing is an attractive and beneficial way to make their name in the market. It’s two-way communication between the business partner and customer.
The growth of digital marketing is keeping on increasing in India with phone users.
Following are the Benefits of Digital Marketing Services:-
1. Easy Way to Target an Audience:
The business that is currently using digital marketing services like SEO, Social media optimization, pay per click, and some other methods can increase the number of users to their websites. They can collect the data of their target audience regarding gender, interest, education, etc. then; they can quickly contact the audience and luring them by giving a different discount on their products. They can contact the customer via email communication to retain them for a more extended period.
2. Low Investment High ROI:
ROI stands for the return on investment. One study shows that the traditional method of doing business marketing is much more expensive than Digital Marketing Services. Some companies use the paid search and some other ways to advertise their product on digital media.
For instance, they can use the paid ad service on Facebook so that their advertisement campaign will reach the maximum target audience. Other than this, some of the companies also use the pay per click method. In this modern method, companies have to invest less, but their return on investment is high. It helps generate sales and leads for the future.
3. Easy Access to Mobile Users:
These days, most of the users are using Smartphone’s, and they are using them for fetching information and for some entertainment purposes. Like you can see in this bar chart, that in the year of 2015 there was only 11% rate of adopting the mobile app trend which keeps on increasing in the upcoming year. Overall there is a 47% growth in adopting the mobile app trend till 2017. And this graph shows that there will be 31% more growth that can be seen in the near future. Customers can quickly look at the product on the mobile. So mobile phone users are growing these days.
4. Build Customer Trust with Communication:
In this digital era, where almost every user is on social media. It is the best option for companies to attract them by giving relevant information and useful content.
By following the communication technique, it’s easy for the company to retain and attract new customers.
- Email: Company can easily send the personalized email to their old customers by offering them some discount or sending them the end of season sale. In addition to all this, the company can offer some discount voucher or coupon code to avail the maximum discount on the offer. So, it’s a great way to communicate with the customers quickly.
- Social Media Presence: You can request your customers to follow your company’s profile page on social media, or else you can encourage them to follow you.
With this technique, you can quickly provide them with some useful and reliable content. If you provide them with satisfactory services, then there may be a probability that that customer will not switch to another company for the same product. If they like your service, they can recommend your service to some additional customers.
5. Helps in Engaging the Customer:
With digital marketing, you can easily track your target audience’s data. Like which type of product or service they are looking for? The basis of the data collected by your team, you can attract them by providing various vouchers or coupons. These modern methods help you to know the customer’s demand in the market.
6. Helps in Targeting the Right and Specific Audience:
With different digital marketing strategies, you can easily target your company’s right customer. Some of the tools allow your company to keep track of the customer’s online activity. After knowing their interest, you can send them useful content according to their choice. Like if they are searching for LED, some companies can easily send them related information, which helps the buyers decide on purchasing it.
7. Improved Conversion Rate:
By following all the professional Digital Marketing Services, there is a high conversion rate chance. Like with target the right audience, you can quickly turn them into your customer. Digital marketing is two-way communication between the company and the customer. It’s always an excellent idea to connect with customers about their queries, which is easily possible in this digital marketing. This type of interaction at the customer’s doorstep was not available in the traditional marketing method.
For instance, in place of making a phone call, you can send them an email that helps the customer know more about your company’s product and generate a strong lead for the future.
8. Precise Targeting:
There is a vast difference between the traditional method and digital marketing. Like in a conventional manner, the business owner has to run the advertisement on TV, radio, banner, newspaper, etc., to create awareness about the product between the users, which was quite tedious. In this modern approach, a business owner can run their advertisement or the campaign on social media, creating awareness among the users. If the user likes their ads, then you can send them more data related to them. If the user doesn’t like it, they can click the option of closing on the ads.
So in this modern technique, everything is in the user’s hand. Your content should be highly informative and delightful to engage the customer to generate more sales and leads.
9. Expansion of Faith in Your Brand:
When your brand and service are available on different platforms, there is always a chance to get feedback and rating from the customers. They can rate your product or service basis on their experience, which helps the company generate more critical leads soon. If the customer gives positive feedback about the product, there is always trust built on the product. This whole procedure helps the brand to win the faith of the customers.
10. It can start with a Small Budget:
Many businesses spread on the small or medium scale. Some companies face the budget problem .in simple words; they don’t have enough money to do their business marketing. So with the help of digital marketing, they can do the marketing at a low cost. If they have a budget of 10k, they can do the marketing for at least a month by targeting the specific audience.
11. Look an Eye on Your Competitors:
It’s always a wise idea to keep an eye on your competitors’ activity. If you do this regularly, you know how they attract the consumers to their brand. Which approach they follow to engage their users for a maximum time or which type of content they are using to generate more sales. For this, you can hire an expert team that can collect and analyze the data for you. It will help you to make the benefits for long time.
12. Accurately Measure all Results:
If some of the businesses follow the old way of marketing like advertising on the newspaper or the banners, it’s really become hectic to know which advertisement is more beneficial in terms of generating the benefits.
But with digital marketing, you have all the history of each advertisement, like from the moment of clicking the ad by the viewer and in how much time the user has left the page. With the latest tool, you can easily track the entire user’s activity on the ads.
All these ways help you to measure all the advertisement results accurately.
13. Convenience and Quick Service:
In the modern era, a user has the privilege to buy the service or goods at their comfort level with just one click on the app. By using the internet, users can easily order the product no matter where they are ordering the product.
In this blog, we know about digital marketing and its importance of it in today’s time. In the upcoming years, its scope will keep on increasing because it provides the best opportunities for the business or company to target the specific audience. It helps the company to generate awareness about the brand. So with these techniques, the brand will turn into an authority in marketing. So these are some of the trending techniques in digital marketing.
Ellocent Labs is one of the best companies of highly hardworking and dedicated members in the field of digital marketing, web development, app development etc.
In digital marketing, we provide the service of SEO Services, SMO, and Pay per click, online reputation management, email marketing services, eCommerce marketing services. All these services help you to grow your business. The main focus of this company is to focus on quality work.