We all know that launching a new product or service in the market is one of the most challenging tasks. However, only a few of us are familiar with the fact that the efforts required in the development phase are equal to those in the product marketing phase.
Efforts in Development phase= Efforts in the Product marketing phase
It means, if the product is developed, then the job is not done here. Because effectively using the Digital Marketing Services for promoting it on several levels is another half of the equation. If proper marketing of a product is not carried out efficiently, then the whole hard work behind the product is an epic fail.
There is always a risk factor involved in the marketing phase. However, when you learn all the techniques and strategies for marketing a product, the probability of increasing the business is high. Apart from this, if you become a master in the digital promotion of a product, the whole business is a great success.
These days, many businesses are pivoting their products and services due to the pandemic, so they are not in the condition of losing the opportunities for marketing the products.
But, for effective marketing, which things are essential? How will you carry out effective product marketing? Etc.
If your mind is brimming with these types of questions, then you land on the right page because, in this blog, we will explore the effective marketing tips for products to make it a big online success. So, are you ready? Then, let’s dive deeper into the blog.
A Step-by-Step Marketing Guidance for Promoting the Product
Before starting with the tips and techniques, you must understand that each business is unique; therefore, the marketing strategies that give tremendous revenue results may be non-suitable for your business type. Now, your forehead must be sweating, but don’t worry because we also have a solution for this scenario.
Here is the takeaway for you- the first need to experiment with the different marketing techniques and find out the best one after targeting your audience. So, here are a few creative ways to market the product. Let’s get started:
1. Include Your Product in Gift Guides:
Once in a year or maybe twice, some of you were stuck in the midst of finding the gift for your special one. Right? So, what would you do in that case? As far as we know, all of you must take the help of Google-like- gift ideas for birthday, holiday destination ideas, etc., then scroll through the piles of gift guides.
So, this statement has rung the bell into your head? Our statement/gesture is sensible enough for those who have captured the gist of this technique. Now what you have to do is to get your product included in these guides. These guides exist for every profession or industry.
By enlisting your product in these guides will drive a lot of traffic to your website.
2. Facebook Custom Audience and Built Shop Section:
We all are familiar with the power of social media, and here we will talk about Facebook. There are billions of people on Facebook; you can promote your products here due to this massive amount. You can run paid ads by targeting your specific audience. If you are learning the ropes, you can hire a company that provides prominent social media optimization services. Along with that, If we talk about the Facebook custom audience, then it’s a much better way to advertise a product. You can tailor your ad as per your audience.
As per the report shared by Statista: in the third quarter of 2020, Facebook stated that 10 million active advertisers were using the social media platform to promote their products or services.
Add the Facebook shop section on your page so that any visitor interested in your product can easily buy from you.
3. Affiliate Marketing is buzzing Marketing:
To make your product a success, you need to include affiliate marketing in your digital marketing to-do list. It’s performance-based marketing where a business rewards the person for promoting their products and bringing the visitor or customer for their business. If this technique is followed appropriately, it brings tremendous results such as good search engine ranking, increased sales, extended brand image or reputation, etc.
This marketing typically works by creating a custom URL for each person who is promoting your products. Then, they can share the product link on the social media channel or some other third-party websites.
Do you know that more than 80% of brands have affiliate programs?
America is the biggest player in the affiliate industry with a share of 39%
Always ensure to clearly outline the rules of your affiliate programs to prevent any type of confusion. Besides this, you can encourage your customer to become your affiliate and earn rewards.
4. Never underestimate SEO:
No matter how powerful your marketing strategy is, if it doesn’t have a place for SEO of your website, then it is worthless. With effective search engine optimization services, your website will be able to garner more organic website traffic. The prominent SEO strategy includes keyword research as per your business, content creation, building links back to the websites, and many more. But before implementing any SEO strategy, you must be aware of the Top List of Do’s and Don’ts of SEO in 2021.
To run the battle in the battleground, you need to keep on upgrading your SEO strategies until the website starts to gain traction, and also this process should be continuous for enhancing the sales.
5. Retargeting Ads- an appreciable Marketing Technique:
We all know that social media platforms are ripped with billions of users; as a result, we can retarget our old customers who have frequently visited our websites and showed some interest in products by saving them to their cart or in their wish list. But, the question is, how will you get them back on the website?
The answer is you can offer them discounts or attract them with some attractive offers that will force them to get back on the website.
If you have smartly gathered the information about your old customer like email, phone number, etc then you can send them a personalized message about the new offers, new products launch, etc.
6. Referral Marketing- Invest Your Time:
Referral marketing is also a significant way of doing the marketing of the product. It’s more like the traditional way of marketing. It’s all about getting other people to talk about your product or services.
If you are still not convinced, then this data will surely convenience you to understand the significance of referral marketing:
- People are four times more likely to purchase the product or items when a friend refers to it.
- The business owner can expect 16% more in profits from referred customers.
These days you can leverage the benefit of websites for promoting the products. It will help increase the reach of your business and enable others to share the content with them all around.
Quora, Tumblr, etc., are websites where you can promote your products or services without any expenditure.
7. Make an Exciting Offer in a Contest:
Most businesses often overlook the contest because they find these running shows as an expenditure. But, in our opinion, it’s a great way to make your product stand out from the market. Think for a second; if your running contest becomes a hit, it will come into more eyes. But, you have to plan out the things effectively so that your content will reach the maximum potential customers.
Another important point is that it’s an easy way to get your customers’ email, and when the contest ends, you can continue your product marketing via email.
After announcing the winner, never forget to give the runner-up prize to all the participants as a small token of appreciation for participating in the contest. This strategy will help to skyrocket your product sales.
8. Spread your Words through Email Marketing:
It’s one of the consistent and effective ways to promote the products or services. If you have an email from your customers, then you are good to go. Do you know that using effective and prominent email marketing services can get you more tremendous results than the search results? Gone are the days when you had to write emails on your own. But today, you can use an automated email campaign that will generate the required response for you.
- You can notify your customers about the latest product launch.
- You can send them an email to participate in the contest.
- You can email them regarding the ongoing discount or coupon code.
In this way, you will be able to garner more potential customers for your products or services.
Always try to target the potential customers through catchy subject lines that will increase the overall opening percentage rate.
Are You Ready to Promote the Product?
Whether you are an owner of the product or an online store, one thing you must remember is that products need to be promoted at a broader level with patience. Your team’s consistent and creative efforts will let you win the uphill battle. There are more tips and techniques like partnering with an influencer, blogging, promoting your product on Pinterest and Reddit, and many more. But the gist of the matter is that you should have to keep on implementing the strategies that will help skyrocket your product sales.
If you are thinking about marketing your newly launched product, then you can directly request a free demo to Ellocent Labs IT Solutions Pvt. Ltd. – Web & Mobile App Development Hub and Digital Marketing Company.