New Product Launched? Effective Digital Marketing Tips to Skyrocket Sales

New Product Launched? Effective Digital Marketing Tips to Skyrocket Sales

We all know that launching a new product or service in the market is one of the most challenging tasks. However, only a few of us are familiar with the fact that the efforts required in the development phase are equal to those in the product marketing phase.

Efforts in Development phase= Efforts in the Product marketing phase

It means, if the product is developed, then the job is not done here. Because effectively using the Digital Marketing Services for promoting it on several levels is another half of the equation. If proper marketing of a product is not carried out efficiently, then the whole hard work behind the product is an epic fail.

There is always a risk factor involved in the marketing phase. However, when you learn all the techniques and strategies for marketing a product, the probability of increasing the business is high. Apart from this, if you become a master in the digital promotion of a product, the whole business is a great success.

These days, many businesses are pivoting their products and services due to the pandemic, so they are not in the condition of losing the opportunities for marketing the products.

But, for effective marketing, which things are essential? How will you carry out effective product marketing? Etc. 

If your mind is brimming with these types of questions, then you land on the right page because, in this blog, we will explore the effective marketing tips for products to make it a big online success. So, are you ready? Then, let’s dive deeper into the blog.

A Step-by-Step Marketing Guidance for Promoting the Product

Before starting with the tips and techniques, you must understand that each business is unique; therefore, the marketing strategies that give tremendous revenue results may be non-suitable for your business type. Now, your forehead must be sweating, but don’t worry because we also have a solution for this scenario.

Here is the takeaway for you- the first need to experiment with the different marketing techniques and find out the best one after targeting your audience. So, here are a few creative ways to market the product. Let’s get started:

1. Include Your Product in Gift Guides:

Once in a year or maybe twice, some of you were stuck in the midst of finding the gift for your special one. Right? So, what would you do in that case? As far as we know, all of you must take the help of Google-like- gift ideas for birthday, holiday destination ideas, etc., then scroll through the piles of gift guides.

Include Your Product in Gift Guides

So, this statement has rung the bell into your head? Our statement/gesture is sensible enough for those who have captured the gist of this technique. Now what you have to do is to get your product included in these guides. These guides exist for every profession or industry.

BookMark:

By enlisting your product in these guides will drive a lot of traffic to your website.

2. Facebook Custom Audience and Built Shop Section:

We all are familiar with the power of social media, and here we will talk about Facebook. There are billions of people on Facebook; you can promote your products here due to this massive amount. You can run paid ads by targeting your specific audience. If you are learning the ropes, you can hire a company that provides prominent social media optimization services. Along with that, If we talk about the Facebook custom audience, then it’s a much better way to advertise a product. You can tailor your ad as per your audience. 

social media optimization services

As per the report shared by Statista: in the third quarter of 2020, Facebook stated that 10 million active advertisers were using the social media platform to promote their products or services.

BookMark:

Add the Facebook shop section on your page so that any visitor interested in your product can easily buy from you.

3. Affiliate Marketing is buzzing Marketing:

To make your product a success, you need to include affiliate marketing in your digital marketing to-do list. It’s performance-based marketing where a business rewards the person for promoting their products and bringing the visitor or customer for their business. If this technique is followed appropriately, it brings tremendous results such as good search engine ranking, increased sales, extended brand image or reputation, etc.

Affiliate Marketing is buzzing Marketing

This marketing typically works by creating a custom URL for each person who is promoting your products. Then, they can share the product link on the social media channel or some other third-party websites.

Do you know that more than 80% of brands have affiliate programs?

America is the biggest player in the affiliate industry with a share of 39%

BookMark:

Always ensure to clearly outline the rules of your affiliate programs to prevent any type of confusion. Besides this, you can encourage your customer to become your affiliate and earn rewards.

4. Never underestimate SEO:

No matter how powerful your marketing strategy is, if it doesn’t have a place for SEO of your website, then it is worthless. With effective search engine optimization services, your website will be able to garner more organic website traffic. The prominent SEO strategy includes keyword research as per your business, content creation, building links back to the websites, and many more. But before implementing any SEO strategy, you must be aware of the Top List of Do’s and Don’ts of SEO in 2021.

Never underestimate SEO

BookMark:

To run the battle in the battleground, you need to keep on upgrading your SEO strategies until the website starts to gain traction, and also this process should be continuous for enhancing the sales.

5. Retargeting Ads- an appreciable Marketing Technique:

We all know that social media platforms are ripped with billions of users; as a result, we can retarget our old customers who have frequently visited our websites and showed some interest in products by saving them to their cart or in their wish list. But, the question is, how will you get them back on the website? 

The answer is you can offer them discounts or attract them with some attractive offers that will force them to get back on the website.

Retargeting Ads- an appreciable Marketing Technique

BookMark:

If you have smartly gathered the information about your old customer like email, phone number, etc then you can send them a personalized message about the new offers, new products launch, etc.

6. Referral Marketing- Invest Your Time:

Referral marketing is also a significant way of doing the marketing of the product. It’s more like the traditional way of marketing. It’s all about getting other people to talk about your product or services. 

Referral Marketing- invest your time

If you are still not convinced, then this data will surely convenience you to understand the significance of referral marketing:

  • People are four times more likely to purchase the product or items when a friend refers to it.
  • The business owner can expect 16% more in profits from referred customers.

These days you can leverage the benefit of websites for promoting the products. It will help increase the reach of your business and enable others to share the content with them all around.

BookMark:

Quora, Tumblr, etc., are websites where you can promote your products or services without any expenditure.

7. Make an Exciting Offer in a Contest:

Most businesses often overlook the contest because they find these running shows as an expenditure. But, in our opinion, it’s a great way to make your product stand out from the market. Think for a second; if your running contest becomes a hit, it will come into more eyes. But, you have to plan out the things effectively so that your content will reach the maximum potential customers. 

Make an exciting offer in a contest:

Another important point is that it’s an easy way to get your customers’ email, and when the contest ends, you can continue your product marketing via email.

BookMark:

After announcing the winner, never forget to give the runner-up prize to all the participants as a small token of appreciation for participating in the contest. This strategy will help to skyrocket your product sales.

8. Spread your Words through Email Marketing:

It’s one of the consistent and effective ways to promote the products or services. If you have an email from your customers, then you are good to go. Do you know that using effective and prominent email marketing services can get you more tremendous results than the search results? Gone are the days when you had to write emails on your own. But today, you can use an automated email campaign that will generate the required response for you.

Spread your Words through Email Marketing

For instance:

  • You can notify your customers about the latest product launch.
  • You can send them an email to participate in the contest.
  • You can email them regarding the ongoing discount or coupon code.

In this way, you will be able to garner more potential customers for your products or services.

BookMark:

Always try to target the potential customers through catchy subject lines that will increase the overall opening percentage rate.

Are You Ready to Promote the Product? 

Are you ready to promote the product?

Whether you are an owner of the product or an online store, one thing you must remember is that products need to be promoted at a broader level with patience. Your team’s consistent and creative efforts will let you win the uphill battle. There are more tips and techniques like partnering with an influencer, blogging, promoting your product on Pinterest and Reddit, and many more. But the gist of the matter is that you should have to keep on implementing the strategies that will help skyrocket your product sales.

If you are thinking about marketing your newly launched product, then you can directly request a free demo to Ellocent Labs IT Solutions Pvt. Ltd. – Web & Mobile App Development Hub and Digital Marketing Company.

 

How does Digital Marketing hold the Upper Hand Over Traditional Marketing?

How does Digital Marketing hold the Upper Hand Over Traditional Marketing?

When you have the market budget for creating brand awareness, you must spend it in the right direction to get the best possible result from it. But, sometimes business owners are often confused between Digital Marketing and Traditional Marketing regarding spending their bucks. 

The debate on both marketing strategies is never-ending because some companies use both the services or stick to only one particular way of marketing, be it traditional or hiring Professional Digital Marketers. But, in this digital realm, the digital marketing trend holds the upper hand in creating brand awareness at a much low cost. 

Moreover, in 2020, when the Covid 19 pandemic hit the world, online work gained more momentum. Due to this reason, many businesses, including small or startup businesses, have adopted digital marketing for their business.

In this article, we will explore how digital marketing is better than traditional marketing. So, let’s dive into it:

1. About:

Digital Marketing:

Business marketing is about picking the right marketing strategy to reach out to the maximum user and then convert the potential user into customers or leads.

These days, digital marketing is steadily gaining an edge. But, first, it’s better to understand what digital marketing is?

This type of marketing involves the use of online mediums to spread brand awareness. It can be done through social media channels, website creation, by running the ads, PPC, email marketing, video content etc. It is one of the best ways to marketing your products or services without spending a buck.

Traditional Marketing:

There are still some businesses that prefer to use traditional marketing techniques for their business. Sometimes the business wants to target the local users or users from the rural or developing area. 

Traditional marketing is also known as “Outbound Marketing.” The conventional mode of marketing helps to reach out to the customer through the offline medium. 

This method doesn’t involve online activities, which means it uses print media like Newspaper advertisement, Broadcast, Pamphlets, Brochures etc.

2. Strategy:

Digital Marketing :

It is all about the online promotion of the brand. That’s why businesses need to put effort and time into creating highly creative and engaging posts related to the service or products of your brand to post it on all several social media channels when the maximum users are active online.

Other than this approach, you can use the following ways:

  • PPC:

PPC stands for Pay Per Click. You can run the paid advertisement on Facebook, instagram, Google ads etc.

Almost 60% of US adults use Facebook regularly.

  • Email Marketing:

 You can send the email to your user when giving the special discount offers on some services.

  • Social Media Marketing:

You can use the social media channels such as Instagram, Facebook, Twitter, Linkedin, Pinterest etc.

Traditional Marketing :

 In this strategy, you have to stick to the offline medium of marketing such as tv, radio, print media, outdoor marketing etc. It involves the four pillars (“P”) of marketing. Which is as follows:

For every business, creating a sales funnel is an integral part; that’s why traditional marketing revolves around the four P’s: Product, Price, Promotion, Place.

  • Product:

Do you know which marketing is called effective marketing? The market involves the proper understanding of your product so that you can target the specific audience.

  • Price:

The next big thing is to decide about the price of the product. Before deciding the price, you should consider the demand, supply, making cost and profit margin.

  • Promotion:

It is the process by which you promote your services by targeting the audience. Promotion can be done through print media, broadcasting etc.

  • Place:

It plays a crucial role when we promote the brand or services. When the product is placed at the right time and the right place, it helps in getting the service increases.

Total Media Ad Spending in the US, Traditional vs. Digital, 2018-2023

Source: lyfmarketing

In this bar chart, you can see that the business tends to invest more in digital marketing than the traditional market.

3. Customer Interaction:

Digital Marketing:

 This marketing technique is also known as inbound marketing, where the customer will find the company instead of the company will find the customer. So, you must be wondering how it is possible? Here is some brief information about it.

When the customer views your post on social media accidentally, and if they like it and show interest in your services, they can contact you. Besides all this, customers can also ask any question related to your services through any medium at any time.

Furthermore, the customer has the power to give feedback about your services or products at your website or review page.

Traditional Marketing:

In this outbound marketing technique, the company finds the customer. In this, the store’s physical presence is mandatory for the customer so that they can purchase the services by reaching the store. Or they can opt out of the telephonic conversation. Besides that, the customer doesn’t feel free to give feedback on the services which they purchased.

Drawbacks of Traditional Marketing

Source: lyfmarketing

4. Cost:

Cost-Effective Digital Marketing:

This marketing approach is quite cost-efficient because of free websites and social media platforms. If you are not running the PPC and paid ads, you can make the best out of email marketing, SEO, SMO, content optimization, etc. In this whole scenario, you don’t need to spend your single penny because it doesn’t involve print media. But, if you are not aware of how to use SEO, you can take the Search Engine Optimization Services.

Expensive Traditional Marketing: 

This marketing technique requires some amount of money. Without spending money, you don’t publicize your product among the large customer base like advertising on the tv or radio. You need money, print pamphlets, newspaper ads. You need the money, so this marketing technique is expensive compared to digital marketing.

5. Result:

Real-Time Data in Digital Marketing:

You can get the accurate data analysis for the particular ads, post by using several types of tools such as Google Analytics, SEMrush, BuzzSumo, Crowdbooster etc. they can give the exact data which gives you an idea about how your ads is performing at the digital level among the users.

You don’t need to wait for a long time to check its performance. With the help of the above-mentioned tools, you can get the data within a week, which helps you review your strategy.

Results in Traditional Marketing:

Whereas it takes weeks or even months to yield data because you can’t guess if someone has read your news ads or watched your advertisement on the tv until you are successful in getting the follow-up from the person.

After all this, without conducting a survey, you can’t tell whether the particular ads are the reason for the follow-up or not.

The Final Word:

 At the end, business success relies on the marketing technique. With our above-mentioned reasons, we would hope you understand why digital marketing holds the upper hand. Digital marketing doesn’t involve the risk of money, so you can figure out the various strategies to increase the brand’s reach. If you are still stuck to traditional marketing, then give it a try to digital marketing.

Ellocent Labs is the best company known for providing Professional Digital Marketing Services to its clients worldwide. We have a team of professionals who work enthusiastically by implementing the out-of-the-box idea to increase the brand reach.

Read Also: The Key to Unlock the Winning Strategy of Digital Marketing

Why Animated Infographic Dominating Under SEO Trends of 2021?

Why Animated Infographic Dominating Under SEO Trends of 2021?

Are you one of those who are struggling to entice new customers? Are you finding difficulty in retaining the old one for a longer duration? Last but not least, Are you juggling adding the new and unique flavor to your website? If you feel connected with these questions, then you are landing in the right place.

We all know that SEO plays a significant role in the growth of the Business. The excellent SEO of business websites will help you to get a high rank in the SERP. 

The constantly changing nature of SEO makes it more complex and convoluted. For the business website, you can hire the Search Engine Optimization Company, bringing the SEO juice to your website.

Do you know the latest trends that every business must follow are animated infographics? It is the new addition in the SEO Trends that makes a huge difference. For every Business breaking new ground acts like the brownie points to allure the customers,

In this article, you will discover the animated infographics that will help your website and business to become more attractive and compelling to the users. Please continue reading to let’s find out about it.

What are Static infographics?

Infographics are a popular marketing tool that adds more attractiveness to mundane information or facts. In simple words, it’s a representation of facts, figures, or any information in a visual form with attractive colors, fonts, and pictures. The infographics boost life into boring information and transform its dull look into a pleasing look. But what about the animated infographics? How it will add some more value to your customer. Let’s move onto it.

Animated Infographics:  

Source: dribbble

There is no doubt that static infographics show good results from a business perspective. But, there is always room for improvement in anything for the betterment. So, the animated infographics come into the picture frame. 

Every person’s brain tendency is to remember things for a longer duration in the form of visualization; that’s why kids always remember their favorite cartoon compared to their static alphabets. It involves charts, figures, pictures, illustrations, and other visual elements. So what’s new in it? You probably guessed it; movement is the X factor, making this infographic more popular among the viewers.

You have seen the various examples of it online- on all your social media or some other platforms. Besides the Video, GIFs are admired mainly by people. With the motion content, customers will grasp the information about Business with some sort of entertainment. 

Read Also: The Key to Unlock the Winning Strategy of Digital Marketing

Why Business Needs to Invest in Infographics:

There is always a game plan for doing Business because competition in the market is cut-throat these days. Due to this reason, even the start-up company should invest in this. We are taking the ballpark number, let’s say 65% of the population finds it easy to remember the visual data compared to the static date and numbers. With animated infographics, you can represent the complex data in such an attractive manner and design that will help to elevate business reach.

With the animation, your content or an image can pop out of thin air. With the addition of motion in the static infographics, it becomes more impactful for the viewers.

What are the Tools that will create the animated infographics?

Infographics can be seen everywhere over the internet, including social media or email newsletters. Adding animation and interactivity is the perfect way to add more meaning to infographics and grabbing more eyeballs towards it right off the bat.

Several tools are available in the market to create stunning visuals with animation and creativity. Let’s find out about them-

Visme: 

You have the privilege to create static as well as animated infographics.

VISME

 

 

Canva:

By using the Canva, you can add more interactivity and motion to monotonous content.

CANVA

 

 

 

Piktochart:-

Here, in this, you can tailor your text for creating the best and creative infographics.

PIKTOCHART

 

Animaker–

This tool provides the vast number of features. All these features will give the touch of professionalism to motion infographics.

ANIMAKER

 

 

 

These tools empower you to create the best motion infographics of your Business’s services, which results in getting noticed instantly.

Comparison of Static and Animated Infographics:

Both types of infographics help in capturing the user’s attention.

Static Infographic:

Animated Infographic:

How Animated Infographics Boost the SEO:

Competition is fierce, which means every Business kicks it up a notch. All of the companies try several innovative ways to increase the customer number. 

According to Hubspot, 61% of marketers say improving SEO and increasing their organic presence is the top priority for them.

So, we can conclude that the Infographics trend that needs to be followed by every Business whose aim is to touch the sky. 

Read Also: Which Are the Best Alternative Options for Facebook and Google Ads?

If readers find the content interesting then, there is a possibility that they share it with other people, and more traffic will come to the website. Due to the visual representation of the data, static infographics are getting more likes and shares on social media. Moving infographics are one level up and attract more customer’s attention, views. Which ultimately helps in increasing the customer base for the Business.

With the perfect animated infographics, your Business is ready to welcome more customers and get the desired SEO Outcome.

Tips and Tricks to Create the Best-Animated Infographics:

Infographics can be created through any above-mentioned tool, but the thing is, how interactive infographic will you be able to make?

The more interactive animated infographic is, the more it will appeal to the audience in the market. Following are some of the tips and tricks. I hope it will help you upto some extent.

# Tip One:

Always try to talk about business service or anything in a nutshell. For this, make use of graphs and charts. So that the audience doesn’t feel tired while reading it all.

One of the studies found out that between 18-24, 81% of users use the search engine for query, and 19% use the yellow pages or traditional approach to find the Business. 54% of people aged more than 65+ years use the yellow and white pages for search.

# Tip Two:

Audio clips are all about TONE so, selecting a suitable tone of voice for the audio clip can engage the customer for more time.

# Tip three:

Creating animated infographics is a challenging task, so it’s better to take a professional’s service.

# Tip Four:

Show as much as possible your creative thinking and skills to catch the audience’s attention.

So, I hope these tips will help you in creating the best movement infographics for business purposes.

Final Wording:

Animated elements have the power to grab the attention of users more as compared to the static. It will help in highlighting the significant points. All the information can be easily understood by the user and helps them remember business services for an extended period. Effective infographics will help not only in SEO but also helpful in putting your points forward among the readers.

Ellocent Labs provides Digital Marketing Services that help in increasing the customer base for your Business. We always believe in providing quality and desirable products to our clients. For more information, you can visit our website!!

Read Also: A Perfect Guide to Know About Social Media Marketing

The Key to Unlock the Winning Strategy of Digital Marketing

The Key to Unlock the Winning Strategy of Digital Marketing

So, are you looking for the path to derive the maximum leads for your business via digital means? The digital means include Social Media Optimization, email marketing, search engine optimization, and some other important strategies.

If we talk about some companies, then according to smart insights, 45% of companies don’t have a clearly defined strategy, and 17% of companies have digital marketing strategies, but it is apart from the marketing strategies.

This means that a high percentage of the companies do not have any digital marketing strategy.

In this digital era, every business must come up with some digital marketing strategies so that their business can leave footprints on the internet among the users. To accomplish this target, every business must use some tactics, strategies, and tools.

So in this blog post, we will discover some of the winning strategies of digital marketing, which helps expand your business exponentially.

First of all, let’s take a look :

Why do Businesses Need Digital Marketing?

So far, you must have understood what digital marketing is. But do you reach a stage in your business where you feel the need for digital marketing for your business?

The accurate digital marketing strategy will take your company in the right direction. For this you have to make the documents with some simple points:

  • Do you want to grow your sales?
  • Is your business large in size?
  • Are your customers’ presence more on social media?
  • Do your customers prefer to know about your services online?

So, these are some basic questions that need to be answered by the business owner or teams. After analyzing these questions, you must be clear in your mind that whether your business needs the digital marketing strategy or not.

How to Create a Digital Marketing Strategy?

The foremost thing what you can do is to make the accurate strategy like 

Define your brand: outline or use your brand guidelines to define your brand

  • Describe your service or products
  • What should be your target audience
  • How you can attract them 
  • How you are unique from your competitors
  • Describe your short or long term goals
  • How you can achieve them
  • Which medium you have to follow to increase your reach on the internet.

Digital Marketing Strategies:

Now, let’s look at some powerful digital marketing strategies. 

SEO:

Search Engine Optimization Services

Search engine optimization is one of the most effective digital marketing strategies today. It is the process of improving the website ranking on the search engine. With this strategy, the more keywords you rank, the higher the website rank is. With this digital strategy, more people can see and visit websites. If you are looking for Search Engine Optimization Services, then you can hire the best company for this work, which can increase the organic traffic to your website.

PPC:

Pay Per Click Marketing Services

Another cost-effective strategy to boost the business’s online presence is PPC. It stands for the pay-per-click. It is a paid form of advertising that is based on the auction-based system.

In this strategy, the business owner bids on keywords to show up with the ads. When the user searches for the keyword on the search engine then, the respective ad is shown on the search engine. In this way, the number of visitors will increase to the website.

Content Marketing:

content marketing

The third winning strategy is content marketing. It’s the way of attracting and interacting with the huge customer base throughout the buying funnel. Furthermore, it cost 62% less than the traditional marketing efforts.

Additionally, it generates 54% more leads than traditional marketing.

Furthermore, its main motive is to provide valuable information to the target audience, enhance the traffic, increase the conversion rate, and lead.

Social Media Marketing:

Social media Marketing

The next strategy is social media marketing which helps to gain visitors to the website and ultimately helps in transforming the visitors into customers.

Furthermore, it includes various social media platforms like Facebook, Twitter, Instagram, Youtube, Linkedin to attract viewers with the engaging and interactive continent.

Besides all this, its core goal is to increase brand awareness and conversion. Additionally, it helps in building and maintaining the company’s reputation.

Digital marketing is the perfect way to expand the business reach among users online. In the digital era, most users spend their time looking out for products or services online. So, with the digital marketing strategies, you reach new customers and finally accomplish the unique goals of the diverse business. Moreover, the success of digital marketing strategies depends upon the development and execution.

So, if you are looking for the perfect digital marketing company, then Ellocent Labs is the perfect fit for your business needs. 

Ellocent Labs has a clear vision to help fledgling and big businesses to make a strong online presence as a brand. That’s why we offer first-class Digital Marketing Services. Our talented digital strategists are always ready to work tirelessly to transform the business into brands by leaving footprints on the internet. Please explore our website to know more about our services!!

Read Also: Which Are the Best Alternative Options for Facebook and Google Ads?

Which Strategies Every Business Can Use to Accomplish the Positive Online Reputation

Which Strategies Every Business Can Use to Accomplish the Positive Online Reputation

Everybody is familiar with the fact that a lot of time and effort is invested in establishing a business. Of course, all your services are good, and you satisfied each customer’s needs, but there is still a need to maintain the business’s online reputation. If in case, you are looking for generating the leads for your business then you can take the Digital Marketing Services from a well-known company.

In this digital world, reputation is the top priority of every business. In the cut-throat business world, you must be aware of the public image of your brand. There are so many people out there who would like to find online reviews about your brand before taking your services. If they find more negative reviews about your products or services, then it will leave them in disappointment. You can see that online reputation can make or break your business.

That’s why you need to maintain the positive image of the business. So what are you thinking now?

What is Online Reputation Management?

Online Reputation management means taking control of the online conversion. It helps in building the positive image of the brand by using several techniques and strategies. It always ensures that people will find the right thing about business when they are searching for it.

Cycles of Online Reputation:

Here, we are going to talk about the two-cycle of online reputation

  • Vicious Cycle
  • Virtuous Cycle

Vicious Cycle: When you don’t pay attention to your online reputation, and in the end, you became a victim of misleading information and rumours.
Virtuous Cycle: When you create the virtuous cycle of positivity, quality material of your brand, then your business’s positive reputation will build.

Tips for How to Know About Your Brand’s Image:  

First of all, you need to understand which type of image your brand has online through these tips:

  • When you Google your business name, then will it appear in the first five listings? 
  • Are your links positive?
  • How many followers do you have on social accounts?
  • How many times do you respond to customer’s comments?
  • What’s the average response time?
  • If people are talking about your brand on social media, then find out if the talk is positive or negative?
  • Keep an eye on review websites.

When you analyze these types of questions, you will definitely find an answer about which type of image you have among the online customers.

Several Strategies that Can Build the Positive Online Reputation of Your Brand:

Most of the time, businesses try hard to provide the best possible services to its consumers but somehow, your brand encounters negative reviews online. Sometimes customers posted negative reviews about it or even less flattering content about your brand, which can tarnish the brand’s image. You can take the Social Media Optimization Services for improving the brand’s image.

Let’s dive into finding the several strategies through which you can improve your business’s reputation.

1) Solving the Customer’s Issues:

The first thing you can manage the positive online image with the ORM is that you can completely avoid posting negative comments by the customers. If the customer has sent you the direct message or posted a question on your social media account, you should try to solve his problem.

Solving the customer's issues

One of the trusted sources found out that 83% of people expect a response on social media in a day or less than a day.

If you give the prompt response, then there is a high probability that the customer will not show his frustration by posting a negative comment online. But one thing you must remember is that you should show some empathy while solving their issues. If you ignore the customer’s message, then in a minute, the customer can post the private message into the negative public statement, which will break your business reputation.

2) Give Smart Responses to Negative Comments:

 If your company faces the problem of negative comments, then you should patiently answer their questions. We all know how disheartening it is for the company when facing negative comments about their services or products from the consumers. But, if you are not responding to unhappy customers, then for sure, you will be in trouble.

Give Smart Responses to Negative Comments

One of the studies found that 82% of customers are tempted to read the online reviews, 97% also read the way the business responds to their consumers.

When the users leave negative comments, you should always respond to their issues with patience and determination. If you do this, it will leave positive impressions on other users by how dedicatedly you are trying to solve their issues.

3) Take the Leverage of SEO Techniques:

Most companies think that SEO is only for those who want to appear on top of the search engine result page. But they often underestimate the power of SEO that helps in minimizing the negative content about the brand.

Take the Leverage of SEO Techniques

This technique will help get the higher ranking of the website because there, the website will get 31% more clicks of the customers. Furthermore, you can ask your customers to give positive feedback on ranking review websites, which will help improve the website’s online image.

4) Make use of Online Reputation Management Software:

If you are not comfortable implementing the above-mentioned techniques, then as a last resort, you can use the software that can automate the ORM tasks.

Let’s take a look at the Google Alerts and how it will work.

THE DOMINANCE OF GOOGLE AND FACEBOOK

You have to enter your organization name in the tool, and then you will automatically start to receive the media reports that will talk about your brand. With the help of this tool, you can immediately respond whenever it is required.

Bottom-Line:

In the end, we can conclude that you can build up the strong and positive image of your brand online using online reputation management techniques. If you respond to a customer’s negative comment with empathy, it will impress the other customers that the company will always be available to solve the issues. With the ORM strategies, you can achieve the positive image.

Ellocent Labs is one of the best companies which provides the efficient Online Reputation Marketing Services to its clients. These techniques will help in accelerating business growth by improving the brand’s online image. Our experts are experienced in generating leads for the client’s business. For more information, please check out our website!!

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