Guide for Newbie: Effective Ways to Create a Pre Launch product Hype on Social Media

Guide for Newbie: Effective Ways to Create a Pre Launch Product Hype on Social Media

Recently, social media has become a buzzing platform for newbies to launch a product by utilizing its ample features efficiently. But, launching a new product on social media is not a child’s play. That’s why most companies or teams have to work hard to grab the customer’s attention towards the product. 

Carrying out the proper product launch planning by taking the social media optimization services is a huge opportunity to attract potential customers and new followers and finally, push them into the sales funnel for conversions. 

After all the immense hard work, dedication, and passion, finally, the day has arrived for launching the product on the social platform. But, despite immense dedicated work, your strategies are unable to draw the attention of users. It means they are not excited about your product as you are, which is not a great sign. So, you must be wondering where do you lack behind? Which means you have not played your cards well. 

To successfully launch a product, you need to get people excited about it, and the key is to create the hype and buzz around the product to get the maximum eyeballs. 

Therefore, our post is all about creating the buzz or hype on the social media platform so that even if you are a newbie, your product will not only launch but also blast off into space. So, let’s explore the vivid tactics related to it. 

1. Define Your Goals: 

No product can be launched without conducting the proper planning phase. That’s why it is mandatory to start with the end in mind: what are your goals? 

There is no need to mention the ROI because isn’t it evident that every business wants the monetary benefits? But, apart from this, some other goals need to be written down separately. Along with that, it is mandatory to define what success actually means for your brand.

Define Your Goals

Like: You want to increase your brand reach and brand awareness. or want to increase conversions for the business or just only want to escalate the user engagement on the website.

So, for every brand, success measurement is different. Therefore it is a wise step to clearly define what you want to achieve through this launch so that things will turn out smooth.

2. Research Your Audience Base:

Before launching a product, it is necessary to invest precious time in researching the audience. Along with this, it is mandatory to test out the content from the customer’s perspective, like is it influential in attracting the customers?

 Research your audience base

We all know that Nescafe is a giant coffee brand. Do you know that the “Really Friends” project: successfully created a 42 video web documentary with over 8 million views.

So, we can conclude that they tried and tested your strategies to create a buzz around the social media channels.

 3. Hype is Incomplete Without Hashtag:

There is a special role of a hashtag on all social channels for creating the hype about the product. That’s why every strategy is incomplete without creating the trending hashtag related to new product launches. It’s a clever approach to get notified in front of the consumers. 

Hype is Incomplete Without Hashtag

Real Instance: You must remember the song “cuz I love you,” right? But do you notice that the pop star Lizzo created the hashtag #cuzILoveYou? This hashtag gives the opportunity to followers to take a sneak peek at what’s going on with the album. On “valentine’s day,” an American singer and rapper “Lizzo” herself encourages the fans to tweet using the #cuzILoveYou and retweeting those who did it.

So, the song was finally released on 19 April 2019 after getting the ample number of user engagements. You can also apply this strategy by consulting Digital Marketing Professionals. 

4. Wonderful Strategy- Share Teasers:

The most fantastic way to bring the excitement wave into the customer is to share the teasers of the product before launching it. You must have seen some huge companies practice this strategy because they are well aware of the power of this amazing strategy. It helps in catching the customer’s eyes and builds the ambiance of anticipation among the viewers. 

 

Real Instance: Do you remember when Amazon released the three teaser ads during the commercial break before launching voice-activated speakers named “Amazon Alexa” .? so, do try out this simple yet effective strategy before pre-launching the product.

5. Give a Sneak Peek About Inner Production:

The best way to make the product more attention-grabbing on digital channels is to give the sneak peek about the production of the product to the users. For instance: you can share the BTS (behind the scenes), the internal working environment of the company. It’s one of the best ways to enhance user engagement because we all know that launching a new product in the market can be nerve-wracking and exciting at the same time. 

 

Real Instance:

If we are not mistaken, you must remember how the American clothing retailer “Everlane” leveraged the benefit of snapchat stories when Instagram stories were not available. This business strategy gives a power start to the business by spreading the wave of excitement among the customers.

6. Collaborate with local artists or influencers:

Do you know that 63% of marketers today like to work with influencers for marketing? It’s a huge percentage which means more than 50% of marketers are ready to jump into the bandwagon for increasing the hype about the product before launching it. 

 Collaborate with local artists or influencers

 

Beyond any doubt, influencers are highly trusted by the users because somewhere deep inside, they feel connected with them. If their favorite influencers talk about the product, they know it has an “X” factor.

Interesting Story/Real Instance:

Audible an Amazon company that has more than 1,80,000 audiobooks to listen to users. That’s why the brand decided to take its campaign to the next level by collaborating with the YouTubers of various niches to promote its services by deriving conversion in the form of monthly sign-up.

This creative combination of content with the advertisement and influencer is an entertaining way for viewers.

7. Be a storyteller:

One of the best ways that always works as a digital marketing strategy is to include your brand’s storytelling. You won’t believe that telling your story becomes the critical part of building your brand and helps spread more brand awareness. Apart from this, it helps in establishing the connection with the targeted audience.

Interesting story:

Without any single question, some of you already have included the soap “DOVE” in your regimen but do you know how the brand has picked the right and unique approach for its brand?

 

A couple of years ago, a brand decided to feature the men in their upcoming advertisement; that’s exciting and an excellent way to do storytelling marketing.

8. Make the hype journey more exciting with a giveaway:

The world is so depressed already, so always try to attract the audience by giving them cheerful vibes. That’s why there is nothing more precious than starting a giveaway on social media. Ok, ok, we know that you must wonder how it is possible without the product launch. So here is a special tip for you.

 

You can post the interesting questions on your Instagram and Facebook handles and announce to give a giveaway to who will participate in the contest and, of course, to them, who won the contest.

It’s a full-proof way for getting more user engagement on the post, and also, this technique will help in creating more excitement in the hype journey.

9. Fuel the more excitement with countdown stickers:

After implementing the above-discussed strategies, the moment has come to arrive in a short period for launching a product. So, you must be wondering what’s, is the next thing we came up with from our treasure box of strategies? Right?

 

 

Then, here is the last but not least you can do to fuel the excitement wave by using the attractive countdown stickers. Or else you can create a thrilling environment about a particular offer on the Instagram stories. That’s about to end. Always choose the word with proper planning, which forces the customer to click on the post.

Final Thought:

Without any conflict, the social media platform is one of the best platforms for creating the buzz about the product before it is actually launched. So, in this blog post, we have shared some interesting game plans that will help you gain more user engagement on all the platforms. But the right approach is enforcing the plan of action as soon as possible so that your strategies get enough time to do the magic on all the social channels. Then, you just have to wave the magic wand in the air with these strategies to create the hype, and all things automatically fall into the right place. So, do try out these strategies and share your valuable comments with us in the comment section below.

 

 

Live feature on Instagram

How Instagram Stories Playing Their Vital Role in the Business Promotion

There are different facets of digital marketing, and from all, social media marketing is the most dominating feature of it. It helps in expanding the business. The effective use of social media can bring tremendous results for your business.

With the advancement in today’s time, there is always a new platform emerging for digital marketing services, which helps marketers stay ahead of the pack from the rest of the competitors.

With the cut-throat competition, your business always needs to implement new ways of marketing its products among the customers.

These days Instagram is the biggest platform for promoting your brand. If your business is not on Instagram, you probably miss out on a sea of opportunities. With every new trend, you must always need to stay on your toes to figure out how this new platform will do the magic for your business? What are its features that can help in your business promotion?

So, today in this article, we will discover the Instagram stories’ role in business promotion.

You all are amazed by Instagram features, and you are also one of them who are an Instagram lover? Right?

But do you know when this amazing platform was developed by whom? If no, then we tell you. Kevin Systrom and Mike Krieger developed this platform. With the continued efforts and launch of new features In IG, it successfully leapfrogged its competitors.

Instagram Stories:

The one who is not familiar with the Insta story, here is the brief about it. This beautiful feature of the Instagram app allows the user to post their image, photos with text, and stickers. This story will automatically disappear after 24 hours. Instagram stories are one of the most beloved features of this app. And one of the study reveals that over 400 million people use Insta stories daily.

Instagram Stories

This picture clearly depicts the number of users are increasing from 50 million to 400 million.

Instagram Stories Emerging as the Powerful Tool for Business:

Instagram stories are first introduced to the world in 2016. It is a great way of reaching potential customers and also making a strong bond with the existing customers.

In this bar chart, we can see the average number of feed posts is keeping on declining when the Instagram stories come into the scenes.

 

Insta Stories Emerging as the Powerful Tool for Business

Source: Later

From the business perspective, the IG stories are amazing. It will help strike the conversation with your esteemed customers, expand your reach and then automatically help in getting real-time feedback from the users.

Like you can post the image of your services and conduct the poll, or you can post some amazing pictures of your services with some interesting emojis or stickers.

This type of content will help in enhancing customer engagement. Now let’s take a look at how Instagram stories are helpful in business promotion. 

If your business is running out of creative ideas to attract the customer, then use Instagram, which have tons of innovative features for you.  For your business, you can create an Instagram story with a handful of creative features like using the poll, emoji slider, etc. 

Poll Stickers:

 If you are looking for instant user engagement on your post, you can use the poll stickers, which is the quickest and simplest way of boosting engagement. One of the studies reveals that there are one billion user post user-base stories on Instagram.

Poll stickers

Source: MediaKix

As a brand, you can ask a different question related to your services, like which type of color theme they want to see next, which type of DIY we make ? so this feature will help in establishing the strong bond with your customer base.

Emoji Slider:

There is nothing wrong with it if we say that emojis have the power to lighten the mood of any person. Instagram offers a vast amount of wonderful emojis that can be used in stories. 

It is used to get the user’s quick sentiment reaction, and it also helps increase the creativity of the post. With emojis sliders, customers are more involved in it. ⅓ of the most viewed stories come from business accounts. So all the business have a great chance to increase their reach at a wider range. 

Emoji slider

If you have a beauty brand, you can ask beauty-related questions like how you feel after using the new launch range of papaya face wash. This way the more users will engage your company, and they recommend it to their friends and families.

Read Also: Top Ways to Choose Email Marketing Company in 2021

Question Sticker:

One of the best ways to promote your products on Instagram is question stickers. If you are not using this feature, you will definitely miss the huge opportunity for your brand promotion.

Question Sticker

With this sticker, customers can ask you about your services or products. You can directly reply to them through DM or by posting other stories. It is a wonderful way of promoting the timely conversation with your users. It will also help in enhancing customer engagement and ultimately leads you to complete success. Static information from trusted sources reveals that IG stories have increased the amount of time spent on Instagram to more than 28 minutes.

Source: MediaKx

Chat Sticker:

In the previous year, Instagram has launched the chat sticker, which gives you the power to start the chat with upto 32 participants. With this striking feature, its the best way to get amazing and creative ideas from the focused audience and also test your new services or products.

With this chat conversation, your services or products will get advertising on the wider range.

Live Feature on Instagram:

Suppose you launched a new product like a cosmetic range. As we all know, 400 million users actively use Instagram stories, which is a whopping amount to increase the probability of your product awareness among the audience. 

Live feature on Instagram

So the live feature of Instagram gives you the privilege to capture followers’ or visitors’ attention. The main benefit of using this feature is that it will tell you the number of active people who are using the app at that time. If the number of uses are more at that time, then you can go live.

This feature of Social Media Services also helps in boosting customer engagement. 

So, these are some of the ways or features used to increase business growth or promotion. Instagram offers you a wide range of innovative features. If your brand successfully uses all its features effectively, nobody can stop them from staying ahead of the pack. Moreover, with all these features, you can use the product stickers, which allows you to tag specific products in stories. Furthermore, if you have more than 10k followers on the Instagram, you can add the direct link to stories.

Ellocent Labs is a market leader in providing Professional digital marketing services to its clients globally. We always believe that specialization is the key to master the services that we offer to our clients. We offer- search engine optimization services, social media optimization, Online Reputation Management, PPC, email marketing services, ecommerce Marketing services. Please browse our website for more information!

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