The world is changing rapidly, so the market strategies related to the business are also changing. We have witnessed the modification of traditional strategies into the new online strategies, which helps gain more engagement from the customer side.
SEO Services play an essential role in your online business. It helps in getting the top ranking of your website on the Search Engine Ranking Page. Following are some of the latest lists of DO and Don’ts of SEO for the year 2021.
1. Use Long-Tail Keywords:
Keywords play a crucial role in getting your content rank on the top of SERP. When you choose the keyword, then two things you must consider 1)High relevance 2) Low Competition. These keywords are known as long-tail keywords. It gives clarity to the search. For instance: rather than searching for the earphone, you should do the search “which is the best earphones.”
2. Use Related Keywords:
You don’t need to only use the long keyword in the Content, you can also use the corresponding keyword in your Content. The keyword’s primary function is to rank the Content, so if you include the related keyword into the Content, your chances of getting ranked higher are higher. You can search for it on google by typing the main keyword and look for other keywords at the end of the page. Other than this, you can also use the “keyword planner for search the keywords.”
3. Create the Best Possible User Experience:
If your Content is homogeneous. If you have included all the text into one paragraph, then the user finds it unappealing and loses interest while reading it. So always use the Main Heading, and then subheadings. Don’t forget to include the numbered and bullet list for small points. You should also make some small paragraphs with catchy headings. Also, have attractive images in your Content.
4. Create Meta Title and Descriptions:
Meta Title and Descriptions are like the pillar of the Content. If you have mentioned the title tag relevant to your Content, users can click on that Content if related to their query. You should include the keyword in your title to draw more users to your website.
Meta descriptions tell the search engine about the Content on the relevant page. Other than this, you can write it in 160 words so that the user can take a look and click on this.
5. Track Site Metrics:
In spite of all the work related to Search Engine Optimization Services will be of no use if you are not improving in the area you lack. For this, you can use Google Analytics, which will show the site metrics of your website. In which you can take a look at the”
- Conversion rate
- Bounce rate
- Traffic flow
- Click-Through rate
6. DO have a Presence on Relevant Social Media:
Omnipresence on all social channels is one of today’s most important key things. You should post on a daily basis, interact with users and also update all profiles. You can also take the Social Media Optimization Services which will help you in updating the posts related to your business.
7. Natural and Authentic Content:
The key to good SEO is authentic Content. There is no need to publish Duplicate Content on your website. If you do so, then it only leads your business towards downfall. Your Content should be highly presentable and understandable by the users, and also, you can stuff the minimum number of keywords into it for getting a higher rank.
8. Track Your Competition:
The best thing to do is to check your competitors’ websites. You can check their best-performing pages and keywords. With the help of tools, you can check the organic traffic to their website and take an idea from them by thoroughly looking at their website and implementing it on your website to increase the visitors.
9. Steal Your Competitor’s Broken Backlinks:
This idea is really a smart move. You can search for the 404 pages on your competitor’s websites and then try to build the broken backlinks with the same Content from your website. Now, the user will find your Content rather than ending up with a dead link.
10. Schema Markup:
It is the most underrated form of on-page Seo, but you should include it in your strategies. It is a code placed on your website that helps the search engine return the more useful information to the user. It helps make your search results stand out from the crowd, ultimately leading to a higher number of organic traffic.
1. Don’t Ignore Negative Review:
Never ignore the negative review whether they are old or seems untrue to you. You should respond to every comment. So that if the new user arrives on your website, he has the feeling of satisfaction that you can solve the issue that the other users face.
2. Avoid Keyword Stuffing:
Never make any mistake of keyword stuffing in your Content. You can stuff the minimum number of a keyword but, you can’t overdo it. Otherwise, Google Search Engine will stop responding to any query related to your services. You should stuff the keyword only to get ranked on the SERP. Not more than this.
3. DON’T Put All of Your Keywords on One Page:
You should never put all your keywords on one page. Instead of this, you can use the relevant keyword for individual pages. This will help your pages in ranking on the SERP, and more users will click on the search results.
4. DON’T Make any Significant Changes Without Consulting an Expert:
If your website seems in trouble, you should take advice from the expert rather than make some changes to the website based on your assumptions.
5. DON’T Allow for Slow Page Speeds:
This factor plays a vital role in ranking your website. If your page’s load time is more than three seconds, then there are high chances that the user clicks on the back button. With this action, Google assumes that your website Content is not relevant to the user query. Then website ranking goes down. To avoid this, you can ensure that your page loading speed should not be more than 3 seconds.
6. DON’T use Misleading Linking Methods:
Using internal links to your website is one of the great things. If users find the content interesting, they can click on the other links, keeping the user longer on your website. But your internal should provide relevant information about your services rather than misleading them. You can’t use too many keywords for anchor text. Otherwise, Google will penalize you.
7. DON’T Neglect Responsive Design:
Your website should be compatible with all mobile platforms. If your website is not optimized on mobile, it will not be ranked on the search engine. It is the most crucial thing that most users spend their time on mobile and do a search using mobile apps rather than the desktop.
8. Stop Saying ‘I Don’t Care about SEO:
If you cannot be visible online, then no customer will be able to buy from you. For this, you use SEO for your website. By following all the latest right and use SEO techniques, you can get a high rank on the search engine. Google and other Search Engines keep updating their algorithms, so following a proper SEO is good for your website.
9. DON’T: Pay for Links:
Getting a link back to your website is one of the good things. But, if you get a link from the low-quality website, then it’s not taking you anywhere. Never make the mistake of buying the links for your website. Paying for links or signing to the services is a sure way of getting fire from the first-page ranking result page.
10. DON’T: Duplicate Content:
Never make the mistake of publishing Duplicate Content on your website. You can’t copy the Content from another website and post it on your platform. If you do so, then you will have to face a penalty from the Google Search Engine.
So, these are some of the lists of Do and Don’ts for the year 2021. If you dedicatedly follow this entire list, these will help your website rank higher on the search engine result page.
Ellocent Labs is one of the leading and highly emerging companies which serve Digital Marketing Services all over the globe. We always work towards generating revenue and growth for our clients.