With the revolution in technology, customer behaviour keeps on changing. The expectation and demand of the customers are keeping on increasing with time. Advancement in technology is directly proportional to the expectations of consumers. It is the essential point for the business to adapt to the latest trends and technologies in their business to attain the user’s attraction. The more the business uses the latest trends that dominate the market, and then there will be more probability of attracting more eyeballs.
For this purpose, a business can introduce mobile apps which will provide a competitive edge to the brand. Business mobile app should be the one through which the user can efficiently interact with the business.
With the mobile app, your business’s mobile presence is enhancing; thus, more engagements keep on investing in the product or brand. By taking the services of a Mobile App Development Company, you can develop your mobile app.
Some of the businesses are still adopting the old ways to generate awareness about their brand, which results in only disappointments and keeps on losing significant opportunities for their business. So, don’t be one of them. Introducing the mobile app is one of the trending and latest ways, which helps not only in increasing the website traffic but also helps in creating more awareness about the business.
You can see that there is 90% of the time is spent on mobile apps, 26% of people make searches for the apps in Search engine and so on.
Source: imark Infotech
The need for Investment in Mobile App Development:
If you are an owner of the SMB, you can completely agree with us that there is a lot of competition in the market. Many companies and businesses try to indulge in the latest technologies for their business, so why are you lacking? By following all the latest trends, you can stand in the competitive market without any concern. You can use the Android App Development Services because there is an increase in the number of business mobile apps downloads. With these mobile apps, users can directly contact you without any third party. These mobile apps help your business grow more if you take their feedback and implement them; it will definitely help grow your business. With these types of services, your enterprise is secure for the future.
One of the survey conduct by the ContactIQ shows that the SMB which uses the mobile apps for their business before 2016 are in better condition which uses the mobile app after 2016.
Let’s take a look at this Bar Graph:
This graph clearly shows that the SM business using mobile apps before 2016 has a 42% increase in sales. On the other hand, which has built the app in 2016, it has a 34% increase in sales. There is an improvement of 25% in customer services and on the other side; there is an improvement of 36% and so on.
The business chooses to invest in the mobile app to generate more traffic which ultimately helps increase the sales of the business.
Here we described the reason for Invest in the Mobile App:
If you are still confused about whether you should choose the mobile app for your business or not, you should keep on reading to eliminate this perplexity from your mind.
Generating more Sales:
For most of the business, it’s like a new channel that generates more revenue for the company. By using this, there is a chance that you can encounter a significant increase in your business sales depending upon how much audience you have targeted? With Ionic App Development Service, you can give customers some discounts, coupons, vouchers and some special offers on special occasions. Other than this, you can use the push notification in an attractive manner so that the customer will automatically force himself to make a purchase.
No matter where your customers are, you can make a bond with them irrespective of their geological presence on this earth. With the mobile app, a customer can contact you anytime and also, and they don’t need to remember your web address. They can go to your mobile app and purchase it. If you want to increase your mobile app download and installation within the target customers, you should offer them some exciting discounts and returns. This type of strategy helps you to generate a great and trust worth bond between the users.
Offer Attractive Discounts to Customers:
This world keeps on revolving around reciprocation. So, this phenomenon is also real from a business perspective. You offer the product and reciprocate if the customer likes your product, they can buy it from you. If you want to retain your older customer or attract the new customer, you should offer them an adequate level of service that they can’t get from anywhere else.
It is the main plan that helps your business to grow more than your competitors. It would help if you looked at your strategies that need some amendments to lure the customer towards your business, which ultimately helps in generating more benefits for your enterprise. You must provide some real-time points to your customers who are using the mobile app.
Build a Brand in the Market:
Have you ever thought about it, which is the most important thing a mobile app can do for your business? Here is the answer to it. Mobile apps help create brand awareness and give the freedom to customers to directly contact a brand about any query related to services.
This type of working strategy helps you to foster trust among the users in the market.
The more customers trust you, the more they like you in your services. Like in previous years, many companies try to sell their calendars, brochures, pamphlets, and a banner with their logo, creating awareness about the company. but, these days, this can be done through the use of digital media.
You can see these stats, which shows you how mobile apps development helps in various fields. Such as in chemical, pharmaceuticals and biotechnology we see that there is 18% feels that the existing processes automated by the mobile apps, 55% feel that there is a change in the way of doing business with the mobile app and 27% feels that mobile apps have changed the web-based process and so on other sectors also.
Easily Connect with the Audience:
Mobile apps are one of the best ways to enhance communication between the customer and the business. If you are still not using this magic strategy, you are on the way to losing in the competitive market. App proves to be a game-changer for your business. Customers can easily get information about your services without the need of clicking on the websites. If he likes the product, he can definitely make a purchase and also, there is a probability that he can share your company’s name among relatives and friends, which ultimately leads to more sales for your business. Let’s take a look at the bar chart:
In this bar chart, we can see that there is a 38% improvement in the customer service, there is an increase in revenue by 24%, they can make 12% customer loyalty with the mobile app, 26% extend the experience from the web, and 1% goes to others.
Do you even pay attention to increase the visibility of your business? If not, then you should. Most people are roaming around the world by keeping their phones in the hands of their pocket so that they can grab information about anything. Now if you have a mobile app, then the chances are that your business visibility is keeping on increasing with every scroll on the mobile. There is a higher probability that soon, the customer will approach you depending on his requirements. So the mobile app is one of the best ways to increase the presence online.
Increase Online Marketing:
Gone are the days when the business owner has to appoint the salesman, which helps create brand awareness about the service among the users. This is the 21st century, where everything is on the fingers. You don’t need to follow the traditional methods such as a brochure, hoarding and banner and more. There is one solution to all this, which is mobile apps. Be it a newsfeed, accounts forms, booking forms, travel offers, a mobile app can do all these things. With the feature of push notifications, you can remind the user about the particular service later on.
Provide Valuable Customer Services:
Mobile apps like a magic wand for the business, and they are proving to be a game-changer in the market. These days, there is no need for a human being who can answer the customer’s questions.
With the introduction of the mobile app, the customer has the freedom to use it anytime, and also, it helps increase the more visibility in Google SERP. Also, there are no chances for the customer to face the mood swing of the app because it works on a particular type of algorithm. Other than this, the user finds the interactive interface all over the mobile app. So, overall we can say that it helps in boosting customer services.
Capture Consumer Behaviour:
An App gives a more insight view of the customer like what they are looking for? Which types of services are they looking for? With the use of the mobile app, the business has the power to collect and analyze the data. Then, after doing the proper research on it, they can use the various strategies at the right place and the right targeted audience.
Helps to Compete with Other Competitors:
An app allows every business to create its brand name in the market. Other than this, it also helps compete with other business on the battlefield of the market and helps secure their future for a long time. You should keep in mind that your app should be unique, interactive and provide the maximum features beneficial for the consumers. In this way, you will be able to stand apart from the crowd.
So far, we have shed light on the importance of the business’s mobile app irrespective of their sizes. In the year 2016, 90% of companies have invested in mobile apps. If you are one of those who are still not willing to make an investment in the mobile app then you should definitely fall behind in this competition.
We can say that mobile app plays an essential role in increasing the profit for your business. Some business owners think that they can save the business from the crisis by introducing the mobile app. But one should you must remember that it helps to reduce the risk of downfall in your business, but it doesn’t eliminate it properly. It makes your business ready for the future.
For the app’s development, you should have a vast knowledge of the languages and some other important aspects. For this, you can hire the expert from “Ellocent Labs”, which provides the Best Mobile App Development Services. We are always eager to deliver quality work over quantity to our clients all over the globe. You can check our website for more information.