Utmost Essential Tips for Ecommerce Marketing to Increase the Sale

Utmost Essential Tips for Ecommerce Marketing to Increase the Sale

Whether you are an owner of the startup, small or large business. The main aim of these ecommerce businesses is to enhance the clicks on their website to earn more profit in less span of time. We all are aware of the fact that every online store wants to increase traffic and conversion. Many stores have to face challenges in the market, like attracting new customers and needing to entice the old ones. With the increase in competition, high social media and search engine advertising costs, it’s becoming difficult to turn the profit on the ecommerce store. You can take the E-Commerce Marketing services to increase your sale.

If you are looking for an ecommerce marketing strategy, then you come to the right place. Here, we are gonna tell you some of the marketing strategies that do wonders to your ecommerce business. Because these are all techniques that are followed by your competitors for a long time, Right?

Before going ahead with reading, let’s understand about e-commerce marketing.

E-commerce Marketing:

E-commerce Marketing

E-commerce marketing is the strategy of creating awareness about the particular business which sells the product. It is used to attract the traffic to the online store and then convert the traffic into the paying customer and then retain them post-purchase. The best marketing strategy helps you generate brand awareness and ultimately increase online sale.

Here, we have compiled all the different ideas or strategies that play a vital role in increasing online sales and ultimately generating more revenues.

Emphasis Your Brand:

 Emphasis your brand

Whether you are an owner of the small, medium and large enterprises, then you may know what challenges you have to face in the market in order to survive. For this purpose, you must have a thorough understanding of the market, like the customer’s demands and which type of unique services you will be provided to your customers. After all these questions, you must understand that brand plays a crucial role in attracting customers. So you need to focus more on the brand. 

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  • Your brand logo, color, and font should be catchy enough to grab more customers’ eyeballs.
  • Suppose you are selling organic skincare products online, then you should tell the customer that your products are organic, free from animal cruelty, no harsh chemicals are used etc. 
  • Your website design should be attractive, friendly, and the website’s loading time should be less than 3 seconds.
  • The product design and the packaging should be best because customers are more likely to attract to the outer packaging.

Mention More Description about the Products:

Suppose if you have an online website business of the apparels, then the chances are that most of the customers will find it difficult to assess their clothing size without trying it. For this type of customer, you can give the full-fledged description of clothes like fabric, size, washable conditions, etc. These descriptions will help the consumers and help the search engine if you include the quality keyword in the content. Other than this, you can make the FAQ a separate page for the customers where you give the answers to all the frequently asked questions from the customers on several occasions.

You can also benefit from SEO techniques, which helps get the higher ranking on the search engine. For this purpose you can take the Professional Search Engine Optimization Services which will help you in long term.

Use Google Shopping Ads:

Google shopping ads are among the best ways to spread its reach among consumers. With the use of google shopping ads, you have the privilege to advertise your product on the top of the google search result. This is a great way to attract customers to the business when searching for the same product online. You can include some essential information about your products like price, material, running offers etc., that makes an easy for the customer to choose from them. In this way, Google will automatically generate the ads whenever the customer has made a related search query.

Use Effective Pop-Ups:

These are the other ways to attract the customer towards the products. For this, you can simply use the pop-up but make sure that these pop up are related to the user search product. Your pop up messages should include some enticing content, special discount offers etc., so that the customer will no longer be able to hold himself from making a purchase. We all know that pop-ups annoy the customer, but they can increase your business’s revenue if you use them smartly and wisely only.

Attract the Customers through Instagram:

We all know that most people glued to their phones in idle time and spend their time on social media. Instagram is one of the most popular social media platforms where you can create the buzz about your product. For this, you can make your business account. You have to upload beautiful images of your product or services. You have to use the trending hashtag so that your online business presence should be visible in the searches. In this way, more number of users will visit your page and ultimately turn into paid customers. If you want to engage the customers for a longer time, you can run the contest and show some behind the scenes of the product development process.

Take Leverage from Email Marketing:

Email marketing is one of the best ways to market the business. For this, you can collect your customers’ email address to send them a personalized email. You have to keep in mind that your content should speak more about the product and special offers in less time. Your content should be appealing to the eye so that customers can give you five minutes to email. Also, you have to send regular and valuable emails to your customers so that email marketing will become an effective way to increase your business’s revenue. Here, we are giving you an idea about when you can send your email to the customers.

Take leverage from email marketing

  • Send a welcome and thank you email to the customers as soon as they purchase from your website.
  • You can send them mail that gives the promo code and other running special offers to feel tempted towards the products.
  • Send them a regular newsletter so that they remain in touch with your website products.
  • You can send them an email which gives them a special offer running on the festivals.

We all know that no ecommerce business is successful in this competitive world without having a creative approach, full-fledged marketing strategy. 

Conclusion:

Business depends upon how much creativity, research and time invested. There may be a chance that the strategy that works for somebody’s business will generate no benefit for your business. So you need to keep yourself updated and think out of the box ideas. In this blog, we have described different types of ecommerce marketing methods that will help your business grow more.

You can hire the company named “Ellocent Labs” that provides the Digital Marketing Services, search engine optimization, Social media optimization, ORM, Pay per click, email marketing, ecommerce marketing services to its various clients. We have a specialized team that is always ready to meet new challenges and fulfil the clients’ requirements. We are excellent at creating efficient results for the clients on their scheduled time. If you want to know more about it, then please visit our website.

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Top 10 Reasons Why your Business Requires Investment in Digital Marketing

Top 10 Reasons Why your Business Requires Investment in Digital Marketing

There are a massive number of companies all over the world. All are trying their best to lure the customer by offering them tempting offers on their products. Whether you are an owner of a small, medium, or large enterprise in this tech era, you have to go parallel with the upcoming technology. So the best idea is to embrace the latest technologies, trends, and strategies in business.

Some businesses are always looking to secure their business for the future on this battlefield, which can be quickly done by investing ample amounts of money, time, and hard-work in digital marketing.

Investing in a Digital Marketing Service Company proves to be beneficial for many businesses it is not only effective but also a smart move. It helps gain more consumers’ footsteps at your business by creating awareness about the brand or products.

With each passing day, the customer’s interest keeps changing, which we can clearly see in this line graph. 80% of video consumption. This graph is sufficient to understand that the print media will lose its charm in attracting the customer. These days, maximum people prefer video-based content over static content. If you want to include video-based content for your business, go ahead without giving it a second thought.

Also, 61% of users don’t leave their phones even at night so that they can look an eye on each update by taking a glance at the news.

global internet traffic

The power of Digital Transformation:

We can clearly see that 56% of CEOs of the different companies believe that investment in digital marketing is one of the beneficial decisions for them in terms of generating more revenues and sales. This is the biggest reason for investment in digital marketing.

Digital Transformation

Source: Digital Marketing Institute

It is estimated that more and more companies will start to invest in this field so that they can make maximum profit from it.

This is high time for business owners to invest in digital marketing. For this purpose, 39% of marketers are planning to boost their budget to invest in digital marketing.  If they do so, then the can easily enjoy the success of their business.

We all are aware of the fact that half of the population is under the age of 30, which only means that there are more digital consumers. This generation tends to focus more on digital media. So investment in digital marketing is the smart move for business owners.

 

1. EXPOSURE TO YOUR TARGET AUDIENCE:

This is high time for all of those businesses who are still thinking about whether they should take digital marketing services or not. You are just wasting your precious time by doing this. In this competitive world, you have to be ready with bells and whistles to attract more customers. For this, you have to be ubiquitous on all social media channels. Because youngsters and other peeps spend their time on these platforms, here, you can interact with them and also you could serve the effective ads according to your business needs so that in just one glance at your ad, they are able to understand your services.

So, we can see the impact of digital marketing on your business. It will help you to reach your target audience.

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2. MEASURING FOR SUCCESS:

In previous times, it was quite a hectic task to measure the success of the business’s ad campaigns. If still, you are using the traditional methods, then ideally, it takes your maximum time in months if you want to check how much it is successfully executed? You should drop this idea in modern times. You can go with the tools which provide the results in just a few days or even in hours.

  • These tools help you get a deep inside view of your customers like they are looking for on your website?
  • How much time are they spending on your website?

Other than this, you can add the goal so that you can keep an eye on the click-through rate and conversion rate.

3. Boost Your Organization’s Brand Image:

Some business owners don’t know the magic of investing in Digital Marketing. Are you one of those? Who are addicted to following traditional Tactics for the growth of the business? Some are still unfamiliar with the fact that investing in it can lead them to more customers by increasing their online reputation. It can act as an asset for them in this tech world. They can take their brand name to the maximum height by letting them know about their services to their target audience. You can use various innovative methods to increase your reach to the customers.

4. Digital Marketing Helps Small Businesses Build Lasting Customer Relationships:

One of the surveys conducted by keep on small business respondents is “what is their greatest challenge in the market”. The study reveals that most business owners feel that retaining their old customers is one of the biggest challenges they will face in the near future.

So, digital marketing plays an essential role in creating the name of the brand.

greatest challenge in the market

Let’s take a look at this bar graph, 29% of people say that they are not going to use digital marketing in 2019, 22% people say that finding time and resources for marketing is their biggest challenge, 15% said that converting leads into customers is their biggest challenge and so on.

We all know that digital marketing is the latest trend to follow which helps you target your right audience, helps them to retain them. Other than this, by using this wonderful marketing technique you can easily survive on the battlefield of industries where each industry pushes itself a little more towards the efforts which help in getting the most customer engagements.

Source: Blog.Marketo

5. You’ll learn more About Your Customers’ Needs So You Can Profitably Fulfil Them: 

One of the biggest challenges that many businesses face is how to capture, and generate the leads and finally turn them into their customers. We all belong to the smart world, infect where our phones are also getting keep on smarter with the developing technologies. So, why are you lacking behind is smartness when a question comes about the interest of your target audience.

You can use the various digital tools to learn what their target users search for and their demands. You can perform these researches on digital tools such as Google Analytics, Google search Console etc. these tools will help you to give the insight view of your ideal customer needs like what makes them visit your site etc. after the analysis of the data you can simply approach your consumer with a warm proposal and discounted offers. It will help in converting consumers into new buyers.

6. Digital Marketing Offers A Multichannel Approach To Boost Conversions: 

We all know that most users spend their time online while scrolling through updates from all over the world. So, it simply means you have an enormous amount of chances to reach them. One of the studies shows that 42% of the world population use social media. 54% of people made a search on social media about the product. 83% of marketers believe that the use of video marketing helps them to generate the most leads.

You can go ahead with different social media channels like Facebook, Twitter, LinkedIn, Instagram and Reddit. You must make your omnipresence on all these channels so that maximum users can get to know about your services. Every person’s liking is different from each other as some people like the video content whereas some likes to read the blogs and there are some people who like the personalised email marketing campaign, for this, you can take the services of Email Marketing Service Company Other than this, you can run the paid advertisement on the Facebook so that your message can reach to more and more customers.

Source: Blog.Marketo

7. With Digital Marketing, Small Businesses can compete competitively with large businesses—and actually win:

Digital Marketing is one and only useful tool in the field of the market industry if it can be used in a strategic way, it can provide tremendous profits to various businesses including the smaller ones. So, if you are the owner of a small business then there is no need that you should have a depository of expensive tools and a high budget. You only need the one most expensive tool which is creativity and imagination.

You can win over the world by using your creativity and imagination. If you are on a tight budget then, there is no need to invest millions of dollars for advertising your brand. You can go ahead with the video making but your idea should be unique and entertaining so that more users will engage on it by sharing your video among others. There is a need for X factor in your business that differentiates you from the rest of the businesses.

8. Digital Marketing Offers Measurable ROI:

Do you know, what is the major drawback of using traditional marketing methods? If no, then here is the answer to it. You can’t measure the success of your advertisement campaign. But, in digital marketing, you can easily measure what’s working and what’s not working. It also helps the small business to get an idea about their marketing techniques so that they should not spend their entire budget on one marketing method. With the tools, you can access how many visitors are landing on your page and what is the bounce rate for your website.

Top Challenges for Providing Marketing ROI

Let’s take a look at the stats, which shows the top challenges for proving marketing ROI. 71.11% feel the challenge of attributing social and content to revenue challenge, 48.89% feel the challenge of aligning KPI with overall business growth, 46.67% feel the challenge of attributing leads to revenue and so on.

Source: Blog.Marketo

9. Digital Marketing can be Recession-Proof: 

Recession is the word that has the power to shake the foundation of any enterprise including the larger one. There is always a strategy that works at its best even at a time of recession. Digital marketing is one of those which are cost-effective. And measurable, Other than this, it will help you to know about your target audience interest, generating the leads and then finally turns into buyers.

For this, you can use the various services that come under it such as Search Engine Optimization services, Content Marketing, Paid Media Advertising, Social media, Email marketing and last but not least you can also take the services of online reputation management.

10. There Are More People Online Than Ever:

This is the digital world where our needs and demands keep on changing with time. So, the way of marketing is also changing. We can see the more online engagement of the users be it on the website or mobile app.  Let’s take a look at the line graph, where the engagement of the user on the website and apps keep on increasing.

People Online Than Ever

 

Source: Titan Growth

So, these all are some of the handful of strategies which will help in boosting your business at less interval of time and also, in less budget. So, what are you waiting for? It is probably like a flight which you must catch to ensure the safe and destined landing for your business in 2021. With this digital marketing flight, you can touch the sky. The only key thing to remember here is that try to discuss the new ideas and finally execute the best one. With proper Digital Marketing Services your business can get a sense of visibility and identity among the users online and then in less time it will be at the top position in the market field.

Ellocent Labs is one of the leading and successful companies for providing Digital Marketing Services to various enterprises. Our services include social media Optimization services, ORM, Pay per click, SEO, Email marketing services.  We always believe in building a strong foundation with the clients. You can contact us at any time or for more information you can check out our website.

 

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