Role of Home Page in Attracting visitors to a Website?

Role of Home Page in Attracting Visitors to a Website?

Most companies, organizations, or businesses have understood the significance of the virtual presence to expand its reach among the wider range of potential customers. Due to this, they are more interested in website development for their organization. In this whole scenario, website homepage design plays an integral role in deciding whether it will leave the good or bad impression on the esteemed visitor. It is also considered as 

One of the biggest challenges faced by marketers is how to attract the most visitors to a website. That’s why for website development you can take the web development services.

One of the trusted sources says that visitors take only 50 milliseconds which is 0.05 second, to form an opinion about whether to “hit the back button” or go ahead. 

Source: sweor

Yes, you have heard it right; the visitor takes only milliseconds; that’s why the homepage is the only way to attract the customers or engage them for a longer period. Therefore, we can conclude that a homepage design can break or make a business.

In this article, you will discover some of the essential basic knowledge that your website modern’s homepage should consist of:

1. Always Focus on Creating the Effective and Compelling Business Introduction:

The homepage is that part of the website where most visitors will land, so it should be effective and able to catch the visitor’s eye, and our ultimate goal is to grab their attention.

Landing Page Template

So, the website homepage should include brief information about your business. Following are some of the key points that you must include in your business.

2. Give Brief Information About Who You Are:

Here, you need to describe your company, services, or products.

Product Description

3. Which Type of Services You Are Offering:

The next step is to describe your services or products you are developing or producing. 

4. How are Your Services Different From Your Competitors?:

Never forget to mention the “X” factor of your company. Always ensure about giving detailed information regarding how your services are different and unique in the market from your competitor. These details will serve as a short “elevator pitch” and help in letting the visitor know about your company or services.

One of the studies finds out that 94% of first impressions are related to your website design.

It is because when someone finds about your business for the very first time, then if homepage design is effective, it will leave a good impression on them. And who knows when these leads will convert into your customer.

 

These days, many companies follow the trends of using taglines or slogans that uniquely define the business’s services. The visitors can easily remember the taglines if they find them interesting. And you can place these taglines onto your homepage and use them in your digital marketing strategies to expand your reach.

With the impression, you can find out how the customer will perceive your business.

Read Also: The Ultimate Website Redesign SEO Checklist

5. Responsive and Clutter-Free Homepage Design:

There is no doubt in it, these days the trend of desktop for making a search query is going downfall as compared to the mobile, tablets, etc. it simply means, there are a number of devices through which visitors will come to your website. 60% of the website traffic comes from mobile.

Clutter-free for this you should take the Web design and Development services. It means that the website design and working should be the same no matter from which mode the consumer is visiting. One of the trusted sources says that 75% of website credibility comes from website design. So simple yet effective design acts as the deciding factor here.

Responsive website

Moreover, the navigation should be easy and fast so that the user can easily switch between different website pages. The user experience on the website should remain consistent irrespective of the type of device they are using.

6. Websites Should be Dynamic and Interactive:

Do you all know how big an impact a dynamic homepage will leave on the visitors. If no, then read carefully about it.

The human brain tends to remember interactive things as compared to static ones. So, if the designer applies his full knowledge to create creative ideas for the homepage, it can give the positive user experience.

Now, the question is, how can you make your homepage dynamic?

Then you can obviously make use of changing illustrations, animations, videos, animated infographics about your services.

One research said that 73% of companies invest in design to help their company or organization stand out from the competitors. 

All these things will help you strike an engagement of the visitor for a longer time on the website.

For instance, you can make a video on your company’s services or products – how they are developed, the number of developers involved in it and how they are working, the type of environment and facilities under which your services run.

With this detailed video, the user will be able to understand your business from 360 degrees. Furthermore, it will help in deriving the most traffic to websites. For the website development you can take the best company’s Full Stack Development Services.

7. Never Forget About the Navigation:

If the user visits your website, he must navigate to different pages, so your website should provide sleek and simple navigation.

What you can do here is that all the menus should be placed at the proper and recognizable place. The colors of the buttons should be good and appealing to the user’s eyes.

Read Also: Why Latest Web Design Trends Set to Dominate in 2021

Furthermore, you can label the various pages so that users can easily understand where the navigation tab is and on which page they will land after clicking on it.

In addition to all this, you can give the visual representation to the buttons like the pressed button should change the color so that the user will understand which button they have clicked.

Moreover, your homepage design should be appealing, and also you should try to keep interacting with the user when they are exploring your website through the chat function.

8. Mandatory Call-to-Action:

Now, with the attractive homepage, you can allure them to the website. What’s next now? This question must be whirling around your head. So you can use the CTA, which is known as the call to action.

You can use the “signup now,” “subscribe now,” “fill the form now,” etc.

Website Call to Action

Do you know the logic behind these CTA? If no, then we tell you. The CTA will tell the esteemed visitor which action to take next so that the visitor can accomplish their task, like if they want to buy the product, then they can click the “BUY NOW” call-to-action.

You can never underestimate the importance of this powerful feature that can turn the simple pamphlet of your business into a powerful search engine. Moreover, it will help the visitor to get more interactive and engaging on the website.

9. In a Nut-Shell:

There is always a need for a functional and efficient online presence for businesses irrespective of their sizes to allure more customers to the websites, which will ultimately contribute to increasing the business’s sales. An effective and dynamic home page design will do wonders for your business compared to the static home page design. So always focus on placing the dynamic, pop-out functionality, animated infographics on the homepage to attract more eyeballs. Moreover, with this design approach, your visitor is sure to have come back again onto your website.

Ellocent Labs is one of the best professional Web Design and Development Company. With years of experience, we are pro at developing high-quality and efficient websites for clients all over the globe. We have a team of developers with creative and innovative minds always ready to develop and deliver efficient products. Please do visit our website for more information!

Read Also: Mandatory Checklist Before Making a Change in the Website?

Mandatory Checklist Before Making a Change in the Website?

Mandatory Checklist Before Making a Change in the Website?

We live in that era where technology thrives much like at lightning speed; that’s why businesses are in continuous need of resources to upgrade or maintain their website. Developing and forgetting about the business website is not the right approach for the business if they want to corner the market in a fiercely competitive time.
Like after some time, we need to maintain the electronic items or any other item; similarly, we need to de-clutter the website by deducting the non-essential feature from it or implementing some new features to augment the website. For this purpose, the business can take the Web Design and Development Services.

Most people often neglect this significant matter. Due to this, they will lose the grip over a specialized domain in the market. But, do you know how to maintain the website and after how much time you need to maintain your website? And what is the mandatory checklist before making a change to the website.?

In this article, you will get an answer to these questions that will help to scale up your business growth.

What is Website Maintenance?

Website maintenance means performing the essential task on the website to ensure the smooth functioning of all the features on the website. Besides this, you have to update it with new features.

Website Maintenance

Why is it Essential?

Websites play an integral role in building up your business. It acts like the pillar, which means your website should be highly interactive, robust, and user-friendly to attract customers. Website maintenance is one of the essential tasks in order to engage the customers and retain the old ones for a longer period.

Due to the high demand for website maintenance, several plans are available in the market. Few of them are based on monthly changes that will suggest to you the area of improvements in the website. Moreover, they suggest you some of the new arrivals that will best fit into your website.

Backup:

The backup database and file backup has hit the number one spot in the mandatory checklist. This action should be performed every week. Every six months, you have to restore the backup in order to ensure validity.

Search Engine Optimization:

Most of the business uses SEO techniques to grow their business on the wider level. This SEO technique will help in increasing the organic traffic to your website, so it’s mandatory to maintain the already coming traffic to your website without the fear of losing it. So, this point should be taken into consideration carefully.

Analytics:

Analytics

Some analytics tool is important for measuring the statics to see how a website is performing. You can check the trends online for key metrics. You can keep the records of unique daily hits, monthly page views, and browser statistics. 

Spam:

If your website is e-commerce, your site must accept the comments and feedback from the user. So, in that case, you need to check the spam and maintain the feedback for further improvement in the website by developing the right functionality.

Testing:

After going through this list, the last step required in website maintenance is testing all the website’s functionality. You can check the working of the contact form, signup, and everything else. Moreover, you need to check that every page is uploading fine on the front-end.

There is one tip from our side; please remove the unnecessary content from the website so that it should work fine and smoothly. The Full Stack Development Company will do the respective task for you 

So, these are some of the essential points in our checklist, and you should follow them to expand your business growth by maintaining the website on a time-to-time basis. 

Ellocent Labs is one of the leading Web design and Development Company and known for providing the best possible software solutions to clients globally. Our research-based and goal-driven approach help to lay down the perfect foundation and strategy that will help in the growth of the business.

Read Also: Backend Development Services: Basics of Web and App Development

Website Development

How to Get A Fabulous Web Development Services on A Tight Budget?

In today’s digital world, your website is the mirror of your business. A well-designed website with responsive features acquires high traffic and potentially converts prospective customers into successful clients. However, to build such a dynamic, attractive & eye appealing website with full functionality and a user-friendly application, you must look for the best Web development services company to uplift your business to new heights.

Here are some ways to get fabulous web development services on a tight budget:

  • Approach for an Inexpensive Hosting Platform:

There are various inexpensive or pretty less expensive, user-friendly hosting platforms such as Square Space, Wix, Wordpress, and Weebly that will allow you to construct the desired website your dream offering free templates or trials. Moreover, these web services often offer packages that enable you to craft a simple, minimalistic site with minimal features to a fully-branded digital experience with attributes using the right skill set.

  • Create Your Content:

Obviously, after acquiring a domain, you must have to enrich your website with appealing and admiring content for the right impression. However, it is advisable to create your content at your initial level with a low budget, whether it’s written stuff, image, or video. Be creative in this sphere as you need to introduce your brand excitingly and aesthetically. And if you have the programming language knowledge, then it’s a plus point as you don’t need to go to any Java Development Services company.

Read: Why Companies Required Blockchain Development for Their Businesses?

  • Involve Free Fonts:

Using fonts that have open-source on the web are one of the best ways to save money. All you need to choose is the fonts available with your website’s template or load fonts from free sources like DaFont.com or look through Google Font’s open-source font catalog. Google fonts are a wiser choice here as these are optimized for web use. Their open-source catalog features fonts published under licenses that allow your brand to use them on your website for free without any fear of pixilation of a blur, making it quickly displayed on the web and mobile devices.

  • Use the Cloud:

It is better to move your web content to the cloud using Google Drive, Dropbox, or iCloud. Rather than spending on additional storage hard drives. These storage devices save unnecessary expenses and easily retrieve and view your web files from any mobile device.

  • Apply Exchange Services Process:

Exchange your services with other creative’s in your community or online as it builds a symbiotic relationship between the entrepreneurs and the creative’s. In other words, both benefit each other in a fantastic way to save money on your website, building long term, valuable relationships.

Here, Ellocent deserves special mention as it provides Full Stack development services and the overall digital solutions required for the businesses. In other words, they do everything accurately and focus keenly on maintaining quality standards as well. They possess excellent skill sets involving transparent and flexible measures to create a great website, even at a lower budget. Whether you’re launching a new business or looking to mitigate your existing business, Ellocent helps you lead in your fraternity by bestowing the results-driven approach in a budget-friendly way. Moreover, it also provides robust Front-end and Backend Development Services.