Most of the time, we have seen that many business owners don’t pay attention to their website design; as a result, many visitors often get disappointed by visiting their sites. This means that the business owner misses the golden chance of turning the visitor into customers. The website design plays a significant role in increasing your website conversion rates. You can hire the reputed Web Development Company for website design. The more effective visual interface, the more visitors will want to get engaged.
We have seen so many marketers always harp on the importance of SEO, Social Media, ORM and often neglect the website design. The website design can make or break your website conversion rates. Now you must know the importance of the best visual interface to increase your business growth exponentially.
Before moving ahead, let’s take a look at the stats for a more thorough understanding.
A research carried out by Stanford University, 46.1% of people say that their website design is the first step towards hiring any company for their work.
If they don’t find anything appealing to the Website, then their intensity of interest in a particular company starts declining. Aesthetically pleasing website design will encourage the visitors to linger on the Website. If you give approximately 10-15 minutes to visitors to read the content, they are more inclined towards the content with all the beautiful media like video, images, and stats compared to the plain text blog.
So, without further ado, here are some website design’s key points that will help in giving the immediate and sustainable boost in the website conversion:
Use of Bold Typography:
The trend of the big and bold letter is keep on increasing. These designs will help you to share the single message in a much more focused way. Typography can make the difference in the visitor experience. It emphasizes the idea of saying more but in less amount. There are so many benefits of using bold typography on your website design that the bold words are easy to understand, read and emphasize.
It’s Time to Get Interactive:
Being interactive on your website is the key feature of boosting conversion. The study carried out in previous years states that 46% of marketers use interactive content apart from this, 79% of interactive content users said that they would try their best to incorporate more interactive content in the next year.
Interactive infographics play a major role; besides this, some can use the interactive games and run the amazing contest on the website. These types of things will help the user to spend more time on the website without getting disappointed. You can understand the gravity of the interactive content from these stats.
87% of users believe that interactive content will help in grabbing more user’s attention. 77% asserting that it helps in multiple visits and also customers revisit their websites.
Incorporate the Video Landing Page:
Have you ever paid attention to the landing page of the Website? What is the landing page? Here is the quick answer to this question for the layman- after clicking on the ad, the visitors will arrive at the website’s page, known as the landing page.
These days, the trend of video landing pages is in demand.
The landing video page will instantly boost your page visits, time on page and conversions. If the user finds the video interesting, then there is a high probability that they will share your video, which will ultimately help in attracting more customers to your websites.
Video, images, and lists three are the major game-changer in boosting website conversion. The plain text, for instance, a plain blog, looks unappealing to the user. They may lose interest in reading. On the other hand, if the blog contains interactive infographics, videos and attractive images, then they stick to your content for more time on the website. You can hire the Web Development Services Company to stay ahead of the pack for all this important stuff.
Include Voice Search:
The trend of voice search is on the surge. You must have seen the advertisement for “Alexa” on TV where the user uses his voice to give instructions to perform the particular task. So, the trend of using voice activation keeps on increasing. The search engine “Google” also provides this new feature. So why is your website lacking behind in following the latest trend?
You can easily start with the FAQ to provide the answers that people commonly ask about your product or services.
Give More Emphasis on F-shaped Pattern:
Do you know that there is a particular pattern followed by the readers on the internet while visiting the Website. According to this, most users follow the “F-Pattern”, which means they start from starting at the top left corner and reading straight across to the top right corner and continue their reading by making an alphabet “F”. Now you must be wondering why this pattern is paramount?
This pattern helps distribute your effective content on the most looked at area, and you can write some spare content on less-spot areas. It’s a wonderful hack to increase the eyeballs of the customers.
According to research by Nielsen Norman Group: “They said that, we found that user’s main reading behaviour was fairly consistent across many different sites and tasks. This dominant reading pattern looks somewhat like an F pattern.”
Simplicity is the key to Design:
Always give special attention to white space or negative space. But, what are they? The spaces around the image and some other graphical elements on the website. Never make a mistake to “fill-up” that blank space because if you do this, your website will look more cluttered and unorganized. Which sometimes leads to turning off the user’s interest.
Last but not Least:
Customers always feel confused when they have a more number of choices. So it’s best to give the minimum number of choices to the customer to decide in less time about making a purchase. In the end, you can give the Call To Action(CTA). Apply all these above-mentioned hacks or tips onto the visual representation of the website; you will see the instant boost into your conversion. This information will ultimately help you to corner the market in the near future.
Ellocent Labs is a prominent Web Design and Development Company India, having adeptness with more recent web design and development technology. With more than years of experience under its belts, we are known for delivering high-quality products to our esteemed clients. For more information, please visit our Website!