Guide for Newbie: Effective Ways to Create a Pre Launch product Hype on Social Media

Guide for Newbie: Effective Ways to Create a Pre Launch Product Hype on Social Media

Recently, social media has become a buzzing platform for newbies to launch a product by utilizing its ample features efficiently. But, launching a new product on social media is not a child’s play. That’s why most companies or teams have to work hard to grab the customer’s attention towards the product. 

Carrying out the proper product launch planning by taking the social media optimization services is a huge opportunity to attract potential customers and new followers and finally, push them into the sales funnel for conversions. 

After all the immense hard work, dedication, and passion, finally, the day has arrived for launching the product on the social platform. But, despite immense dedicated work, your strategies are unable to draw the attention of users. It means they are not excited about your product as you are, which is not a great sign. So, you must be wondering where do you lack behind? Which means you have not played your cards well. 

To successfully launch a product, you need to get people excited about it, and the key is to create the hype and buzz around the product to get the maximum eyeballs. 

Therefore, our post is all about creating the buzz or hype on the social media platform so that even if you are a newbie, your product will not only launch but also blast off into space. So, let’s explore the vivid tactics related to it. 

1. Define Your Goals: 

No product can be launched without conducting the proper planning phase. That’s why it is mandatory to start with the end in mind: what are your goals? 

There is no need to mention the ROI because isn’t it evident that every business wants the monetary benefits? But, apart from this, some other goals need to be written down separately. Along with that, it is mandatory to define what success actually means for your brand.

Define Your Goals

Like: You want to increase your brand reach and brand awareness. or want to increase conversions for the business or just only want to escalate the user engagement on the website.

So, for every brand, success measurement is different. Therefore it is a wise step to clearly define what you want to achieve through this launch so that things will turn out smooth.

2. Research Your Audience Base:

Before launching a product, it is necessary to invest precious time in researching the audience. Along with this, it is mandatory to test out the content from the customer’s perspective, like is it influential in attracting the customers?

 Research your audience base

We all know that Nescafe is a giant coffee brand. Do you know that the “Really Friends” project: successfully created a 42 video web documentary with over 8 million views.

So, we can conclude that they tried and tested your strategies to create a buzz around the social media channels.

 3. Hype is Incomplete Without Hashtag:

There is a special role of a hashtag on all social channels for creating the hype about the product. That’s why every strategy is incomplete without creating the trending hashtag related to new product launches. It’s a clever approach to get notified in front of the consumers. 

Hype is Incomplete Without Hashtag

Real Instance: You must remember the song “cuz I love you,” right? But do you notice that the pop star Lizzo created the hashtag #cuzILoveYou? This hashtag gives the opportunity to followers to take a sneak peek at what’s going on with the album. On “valentine’s day,” an American singer and rapper “Lizzo” herself encourages the fans to tweet using the #cuzILoveYou and retweeting those who did it.

So, the song was finally released on 19 April 2019 after getting the ample number of user engagements. You can also apply this strategy by consulting Digital Marketing Professionals. 

4. Wonderful Strategy- Share Teasers:

The most fantastic way to bring the excitement wave into the customer is to share the teasers of the product before launching it. You must have seen some huge companies practice this strategy because they are well aware of the power of this amazing strategy. It helps in catching the customer’s eyes and builds the ambiance of anticipation among the viewers. 

 

Real Instance: Do you remember when Amazon released the three teaser ads during the commercial break before launching voice-activated speakers named “Amazon Alexa” .? so, do try out this simple yet effective strategy before pre-launching the product.

5. Give a Sneak Peek About Inner Production:

The best way to make the product more attention-grabbing on digital channels is to give the sneak peek about the production of the product to the users. For instance: you can share the BTS (behind the scenes), the internal working environment of the company. It’s one of the best ways to enhance user engagement because we all know that launching a new product in the market can be nerve-wracking and exciting at the same time. 

 

Real Instance:

If we are not mistaken, you must remember how the American clothing retailer “Everlane” leveraged the benefit of snapchat stories when Instagram stories were not available. This business strategy gives a power start to the business by spreading the wave of excitement among the customers.

6. Collaborate with local artists or influencers:

Do you know that 63% of marketers today like to work with influencers for marketing? It’s a huge percentage which means more than 50% of marketers are ready to jump into the bandwagon for increasing the hype about the product before launching it. 

 Collaborate with local artists or influencers

 

Beyond any doubt, influencers are highly trusted by the users because somewhere deep inside, they feel connected with them. If their favorite influencers talk about the product, they know it has an “X” factor.

Interesting Story/Real Instance:

Audible an Amazon company that has more than 1,80,000 audiobooks to listen to users. That’s why the brand decided to take its campaign to the next level by collaborating with the YouTubers of various niches to promote its services by deriving conversion in the form of monthly sign-up.

This creative combination of content with the advertisement and influencer is an entertaining way for viewers.

7. Be a storyteller:

One of the best ways that always works as a digital marketing strategy is to include your brand’s storytelling. You won’t believe that telling your story becomes the critical part of building your brand and helps spread more brand awareness. Apart from this, it helps in establishing the connection with the targeted audience.

Interesting story:

Without any single question, some of you already have included the soap “DOVE” in your regimen but do you know how the brand has picked the right and unique approach for its brand?

 

A couple of years ago, a brand decided to feature the men in their upcoming advertisement; that’s exciting and an excellent way to do storytelling marketing.

8. Make the hype journey more exciting with a giveaway:

The world is so depressed already, so always try to attract the audience by giving them cheerful vibes. That’s why there is nothing more precious than starting a giveaway on social media. Ok, ok, we know that you must wonder how it is possible without the product launch. So here is a special tip for you.

 

You can post the interesting questions on your Instagram and Facebook handles and announce to give a giveaway to who will participate in the contest and, of course, to them, who won the contest.

It’s a full-proof way for getting more user engagement on the post, and also, this technique will help in creating more excitement in the hype journey.

9. Fuel the more excitement with countdown stickers:

After implementing the above-discussed strategies, the moment has come to arrive in a short period for launching a product. So, you must be wondering what’s, is the next thing we came up with from our treasure box of strategies? Right?

 

 

Then, here is the last but not least you can do to fuel the excitement wave by using the attractive countdown stickers. Or else you can create a thrilling environment about a particular offer on the Instagram stories. That’s about to end. Always choose the word with proper planning, which forces the customer to click on the post.

Final Thought:

Without any conflict, the social media platform is one of the best platforms for creating the buzz about the product before it is actually launched. So, in this blog post, we have shared some interesting game plans that will help you gain more user engagement on all the platforms. But the right approach is enforcing the plan of action as soon as possible so that your strategies get enough time to do the magic on all the social channels. Then, you just have to wave the magic wand in the air with these strategies to create the hype, and all things automatically fall into the right place. So, do try out these strategies and share your valuable comments with us in the comment section below.

 

 

Sales Funnel: Strategies to Increase the Conversion Rates

Sales Funnel: Strategies to Increase the Conversion Rates

Isn’t it great if all the customers visit the website by wearing the sandwich board on their shoulders like they are just browsing the website, interested in taking services on next time, ready to take services on the spot, etc. then this would be a great way of measuring the potential of the effective services? Ok, Ok, we know that it would not be possible, but how fruitful and good it is if we know the actual intent of the customer.

Today’s Digital Marketing Experts have the full grasp on the sales funnel, Right? 

You all must remember that when the sales and marketing team is working on the same goals, then there is a high probability that the business will benefit by cracking more deals. 

But, most of you who do not have a marketing background then they don’t understand it. So, let’s first understand it briefly.

Sometimes, you are not aware of the sales funnel. These “funnel” words are sometimes intimidating for some businesses, but let us tell you that you definitely have a conversion funnel if you are in the race of selling the product online. Which means you are moving on the right track. So, to understand the full information about the sales funnel and how to enhance the conversion rates, you have to dive deeper inside the blog.

Let’s Get Started:

  1. What is a Sales Funnel?
  2. Are Sales Funnels Different from Marketing Funnels?
  3. Reasons for emphasis on having a sales funnel
  4. The Prominent Elements of Conversion Funnel
  5. Tips to optimize the sales funnel
  6. Recap

What is a Sales Funnel?

First, you have to keep in mind that the sales funnel or conversion funnel are similar. A sales funnel – a marketing term that describes the visual representation of the potential customer journey from visitor to a buyer. There are various steps involved in the sales funnel, usually known as the funnel’s top, middle, and bottom. But please note that these steps may vary as per the sales model.

In this funnel, the professional team of a digital marketing company will guide the potential customer to take the desired action for converting them into your buyers by implementing various digital marketing techniques, pay-per-click Management services, and many more.  Here is one key takeaway for you all: if you seriously want to convert your visitor into a buyer, all the options should be clearly available in front of the consumers so that they don’t feel like closing the page due to complex features.

Do you know what the benefit of optimizing the sales funnel is? If not, then here is it: optimizing the sales funnel means generating more revenue by pushing more potential customers into it. And all these can be possible through effective marketing strategies.

Are Sales Funnels Different from Marketing Funnels?

Are you aware of the fact that the sales funnel and marketing funnel are two completely different units? Both can generate more productive results when they are operating in their own silo. 

Are Sales Funnels Different from Marketing Funnels?

A marketing funnel is that which can create awareness and nurture the potential customer to make a purchase. It’s considered as the top of the funnel. And on the other side, the sales funnel takes the prospects and converts them into buying customers.

Reasons for Emphasis on Having a Sales Funnel:

In the cut-throat market, every business has jumped into the race to win the awards by attracting more prospects. Due to this reason, every industry verticals use the appropriate marketing tactics for attracting potential buyers. Here is a reality check- that half of the potential buyers are not ready to make a purchase at the time of browsing the website. Therefore, at this crucial time, funnel optimization comes to play a vital role in the business.

With optimization, you can change the decision of the prospects and improve the conversion rates. That’s why these are an important part of the business. You need to implement various marketing strategies to convert a higher percentage of prospects into sustainable buyers.

The Prominent Elements of Conversion Funnel

1. The Prominent Elements of Conversion Funnel:

After reading all the above information, you must be ready to explore more about the sales funnel. So, this funnel has different stages or elements used to attract potential buyers. Let’s understand them deeply with an example.

  • Awareness:

 In this phase of the funnel, the marketers are attracting the customers by spreading the words or advertising on the internet, known as awareness.

  • Analogy:

This phase is similar to attracting the customer by spreading awareness about the branded smartwatch.

  • Potential Actions:

Here, your action is to spread awareness about your products or services via several channels like- inbound marketing, SEO, content marketing, Social media optimization services, etc. It is the stage when customers will get to know about you like -who you are as a business owner, what type of services you are serving, how you are different from your fellow sellers etc. Please always keep in mind that it is the first time the customers are aware of your product and, at this point, they are not thinking about purchasing your services.

At this stage, it is also mandatory to target your audience based on their interest so that your all efforts will not go into vain. Let’s take an example: if someone is not fond of a smartwatch, then will you still gift it to him? We think your answer should be a big “NO”. So the same thing implies here. 

Bookmark:

Here is one beneficial tip, you need to provide the solutions for the customer’s problems like what they are searching for, which type of services they would like to take, etc.

2. Interest:

At this phase, you are working on strategies to escalate the user’s interest in your services or products.

  • Analogy:

This phase is much like exploring the smartwatch options on the website.

  • Potential Actions:

Those users who have moved from the first phase of the funnel to the interest phase then it means they are looking for more services of their interest. Along with this, they are determining which service or products are right for them? How will the services benefit them etc.?

Besides all this, if the prospect reaches the interest stage, then it means your tactics grab the users’ attention; now, they are just identifying what types of services they want to use. So you can easily grab this opportunity by your interactive website and engaging content, which will entice them for a longer duration. Moreover, you must remember one thing that at this spot, the sale is not imminent.

BookMark:

To make a mind of prospect for purchase, it is essential that the business establishes itself as a strong contender for the respective services in front of the buyers. The business also needs to establish a trustworthy relationship with potential customers.

3. Desires:

In the third phase of conversion fuel, you need to apply strategies to lure visitors to your services.

  • Analogy:

In this third phase, you need to attract potential buyers by defining the special and unique features of the smartwatch.

  • Potential Actions:

At this moment, you are successful in snatching the visitor’s interest. So, what else can we do at this stage? You all must be thinking about it. Right?

Here, you have to spread the most tantalizing words about the services or products, distribute beautiful pictures, and make the video with respect to your services. This is the only consideration phase for the prospects, and your effective strategies will help them make their decision.

BookMark:

So what extra you are serving to your customers will make a difference here. Like you can offer them some discounts, coupons and some other benefits so that they can buy the products only from you.

4. Conversion:

Ahh, this is the much-awaited phase for every business because the user will finally take the desired action for making a purchase. 

  • Analogy:

Here, the customer has made up his mind to purchase the smartwatch without any doubt, so he is ready to make a transaction.

  • Potential Actions:

When the potential customer successfully enters into the end phase of the sales funnel and is ready to purchase. You need to give your prospect one final push for making a purchase by helping him out in his obstacles. In most cases, the customer has identified that you are selling the right product, but they still need convenience one last time for buying. So, businesses have to go the extra mile for converting into a purchase. And the same amount of effort is required for a new product launch which is only possible through the effective digital marketing tips that will give a boost to your sales.

BookMark:

The business can offer a demo or trial of their services to assure them that you are the right pick for them.

Tips to Optimize the Sales Funnel:

No funnel, especially the sales funnel, is perfect. With the proper and up-to-date strategies, the business can nurture potential customers who drop out in the process or who fail to make a conversion. So, here are some tips from our experience that will help the business optimize its sales funnel.

Tips to Optimize the Sales Funnel

  • Target Your Audience by Knowing Them:

If you don’t know about your customer, how will you market your products in front of them.? Because if you target the wrong audience, then all your efforts and money will be of no use. Along with this, there is always a need to carry out the proper analysis of your competitors who are playing well in the battleground. So, you must be wondering how it is possible? There are two ways; first, you can take the professional Search engine optimization services to do the entire tasks for you. Second, some of the traffic analysis tools are available, which will give an accurate insight into your competitor’s business, like what their traffic resources are and which type of content works best for them, so that you can also make strategies for optimizing the sales funnel.

Examples: Traffic Analytics Tool 

  • Focus on Informational Content:

Always try to distribute more straightforward but catchy content, which is more informational but represented in an attractive form so that the user doesn’t get the dull feeling. Like, focus on solving their problem by providing them solutions that are beneficial for them. This technique helps create a trustful relationship with the customers and start to count on you, which is a great way to convert prospects into buying customers.

  • Game Changer-Keywords & Questions:

Our third tip to optimize the sales funnel is to focus on keywords and questions that your prospects are looking for? In this way, you can increase your reach to the target audience. For this tip, you can also use the tools, and with the help of these tools, this tip will definitely prove to be a game-changer for your business.

  • Try to Capture the Email Address of Visitors:

No matter how much you are trying to brainstorm in the session to carry out the new marketing strategies, you should never forget what wonders email marketing services can do for your business. So, write tantalizing and informational content to force visitors to click on the subscribe button and give their email addresses. If the customer is willing to give their email address, it’s a good sign that they are open to building a relationship with the business. This step will prove to be beneficial to connect with the customers at each level. It is also helpful in forcing the customer to revisit the website for making more purchases. 

Bookmark:

Never forget to tell the customer what they can expect if they sign up!!

  • King: The Engaging Content:

There is only one king for increasing the conversion, engaging content. So once you are successful in getting the customer’s attention, you need to be more focused on distributing the engaging content on all the media, especially at a channel where your target audience spends more time. For this, you can post the content with attractive images, videos, or if you have a good amount of budget, you can use the AR in your videos to describe the products or services attractively.

  • Reviews that Matter:

Today’s generation is smart; that’s why before purchasing any services, they will surely check out the product or services reviews on the website. Due to this specific reason, your business must have good reviews from the buyers on your website and the third-party website. Therefore, you should collect the reviews of your respective services from the buyers. You must be familiar with how best buy displays product ratings with the price.

  • Last But Not Least Strong CTA:

CTA, which stands for Call to Action, is a great way to optimize the conversion funnel. Sometimes, most websites often neglect their presence, not pushing the potential customer to take the next step. Therefore, there is always a need to place a clear and strong CTA on the website.

Examples: 

  1.   Schedule an appointment today
  2.   Buy a product
  3.   Take a services
  4.   Start your free trial

Like Nykaa, a beauty brand gives a strong call to action for visitors.

Recap: 

So far, we have discussed everything about the sales funnel. What is it? What are the various stages involved in it? And how to optimize it? After reading this post, we are sure that now you have an idea about a sales funnel and how you can create it for your respective business to get more conversion to increase its growth. Therefore, don’t forget the steps that will take your business to the next level. 

If you are finding these tasks a bit challenging for you, then you can hire a remote team of digital marketing from India. Ellocent Labs is all about serving its services to a huge client base all over the globe. For more such information, please get in touch with us!!

New Product Launched? Effective Digital Marketing Tips to Skyrocket Sales

New Product Launched? Effective Digital Marketing Tips to Skyrocket Sales

We all know that launching a new product or service in the market is one of the most challenging tasks. However, only a few of us are familiar with the fact that the efforts required in the development phase are equal to those in the product marketing phase.

Efforts in Development phase= Efforts in the Product marketing phase

It means, if the product is developed, then the job is not done here. Because effectively using the Digital Marketing Services for promoting it on several levels is another half of the equation. If proper marketing of a product is not carried out efficiently, then the whole hard work behind the product is an epic fail.

There is always a risk factor involved in the marketing phase. However, when you learn all the techniques and strategies for marketing a product, the probability of increasing the business is high. Apart from this, if you become a master in the digital promotion of a product, the whole business is a great success.

These days, many businesses are pivoting their products and services due to the pandemic, so they are not in the condition of losing the opportunities for marketing the products.

But, for effective marketing, which things are essential? How will you carry out effective product marketing? Etc. 

If your mind is brimming with these types of questions, then you land on the right page because, in this blog, we will explore the effective marketing tips for products to make it a big online success. So, are you ready? Then, let’s dive deeper into the blog.

A Step-by-Step Marketing Guidance for Promoting the Product

Before starting with the tips and techniques, you must understand that each business is unique; therefore, the marketing strategies that give tremendous revenue results may be non-suitable for your business type. Now, your forehead must be sweating, but don’t worry because we also have a solution for this scenario.

Here is the takeaway for you- the first need to experiment with the different marketing techniques and find out the best one after targeting your audience. So, here are a few creative ways to market the product. Let’s get started:

1. Include Your Product in Gift Guides:

Once in a year or maybe twice, some of you were stuck in the midst of finding the gift for your special one. Right? So, what would you do in that case? As far as we know, all of you must take the help of Google-like- gift ideas for birthday, holiday destination ideas, etc., then scroll through the piles of gift guides.

Include Your Product in Gift Guides

So, this statement has rung the bell into your head? Our statement/gesture is sensible enough for those who have captured the gist of this technique. Now what you have to do is to get your product included in these guides. These guides exist for every profession or industry.

BookMark:

By enlisting your product in these guides will drive a lot of traffic to your website.

2. Facebook Custom Audience and Built Shop Section:

We all are familiar with the power of social media, and here we will talk about Facebook. There are billions of people on Facebook; you can promote your products here due to this massive amount. You can run paid ads by targeting your specific audience. If you are learning the ropes, you can hire a company that provides prominent social media optimization services. Along with that, If we talk about the Facebook custom audience, then it’s a much better way to advertise a product. You can tailor your ad as per your audience. 

social media optimization services

As per the report shared by Statista: in the third quarter of 2020, Facebook stated that 10 million active advertisers were using the social media platform to promote their products or services.

BookMark:

Add the Facebook shop section on your page so that any visitor interested in your product can easily buy from you.

3. Affiliate Marketing is buzzing Marketing:

To make your product a success, you need to include affiliate marketing in your digital marketing to-do list. It’s performance-based marketing where a business rewards the person for promoting their products and bringing the visitor or customer for their business. If this technique is followed appropriately, it brings tremendous results such as good search engine ranking, increased sales, extended brand image or reputation, etc.

Affiliate Marketing is buzzing Marketing

This marketing typically works by creating a custom URL for each person who is promoting your products. Then, they can share the product link on the social media channel or some other third-party websites.

Do you know that more than 80% of brands have affiliate programs?

America is the biggest player in the affiliate industry with a share of 39%

BookMark:

Always ensure to clearly outline the rules of your affiliate programs to prevent any type of confusion. Besides this, you can encourage your customer to become your affiliate and earn rewards.

4. Never underestimate SEO:

No matter how powerful your marketing strategy is, if it doesn’t have a place for SEO of your website, then it is worthless. With effective search engine optimization services, your website will be able to garner more organic website traffic. The prominent SEO strategy includes keyword research as per your business, content creation, building links back to the websites, and many more. But before implementing any SEO strategy, you must be aware of the Top List of Do’s and Don’ts of SEO in 2021.

Never underestimate SEO

BookMark:

To run the battle in the battleground, you need to keep on upgrading your SEO strategies until the website starts to gain traction, and also this process should be continuous for enhancing the sales.

5. Retargeting Ads- an appreciable Marketing Technique:

We all know that social media platforms are ripped with billions of users; as a result, we can retarget our old customers who have frequently visited our websites and showed some interest in products by saving them to their cart or in their wish list. But, the question is, how will you get them back on the website? 

The answer is you can offer them discounts or attract them with some attractive offers that will force them to get back on the website.

Retargeting Ads- an appreciable Marketing Technique

BookMark:

If you have smartly gathered the information about your old customer like email, phone number, etc then you can send them a personalized message about the new offers, new products launch, etc.

6. Referral Marketing- Invest Your Time:

Referral marketing is also a significant way of doing the marketing of the product. It’s more like the traditional way of marketing. It’s all about getting other people to talk about your product or services. 

Referral Marketing- invest your time

If you are still not convinced, then this data will surely convenience you to understand the significance of referral marketing:

  • People are four times more likely to purchase the product or items when a friend refers to it.
  • The business owner can expect 16% more in profits from referred customers.

These days you can leverage the benefit of websites for promoting the products. It will help increase the reach of your business and enable others to share the content with them all around.

BookMark:

Quora, Tumblr, etc., are websites where you can promote your products or services without any expenditure.

7. Make an Exciting Offer in a Contest:

Most businesses often overlook the contest because they find these running shows as an expenditure. But, in our opinion, it’s a great way to make your product stand out from the market. Think for a second; if your running contest becomes a hit, it will come into more eyes. But, you have to plan out the things effectively so that your content will reach the maximum potential customers. 

Make an exciting offer in a contest:

Another important point is that it’s an easy way to get your customers’ email, and when the contest ends, you can continue your product marketing via email.

BookMark:

After announcing the winner, never forget to give the runner-up prize to all the participants as a small token of appreciation for participating in the contest. This strategy will help to skyrocket your product sales.

8. Spread your Words through Email Marketing:

It’s one of the consistent and effective ways to promote the products or services. If you have an email from your customers, then you are good to go. Do you know that using effective and prominent email marketing services can get you more tremendous results than the search results? Gone are the days when you had to write emails on your own. But today, you can use an automated email campaign that will generate the required response for you.

Spread your Words through Email Marketing

For instance:

  • You can notify your customers about the latest product launch.
  • You can send them an email to participate in the contest.
  • You can email them regarding the ongoing discount or coupon code.

In this way, you will be able to garner more potential customers for your products or services.

BookMark:

Always try to target the potential customers through catchy subject lines that will increase the overall opening percentage rate.

Are You Ready to Promote the Product? 

Are you ready to promote the product?

Whether you are an owner of the product or an online store, one thing you must remember is that products need to be promoted at a broader level with patience. Your team’s consistent and creative efforts will let you win the uphill battle. There are more tips and techniques like partnering with an influencer, blogging, promoting your product on Pinterest and Reddit, and many more. But the gist of the matter is that you should have to keep on implementing the strategies that will help skyrocket your product sales.

If you are thinking about marketing your newly launched product, then you can directly request a free demo to Ellocent Labs IT Solutions Pvt. Ltd. – Web & Mobile App Development Hub and Digital Marketing Company.

 

How Facebook and Facebook Ads Will Help to Scale up Your Business?

How Facebook and Facebook Ads Will Help to Scale up Your Business?

The previous year 2020 was in vain in terms of generating revenues in several sectors like in the IT field, private farms, private fields etc. The main reason behind this situation is pandemic covid 19. This pandemic has opened different doors for increasing the sales of several businesses, and that business should be online. All this can be achieved through digital marketing Services or Search engine Optimization Services. With the business’s online presence, there is a need for strategies that can help boost the business.

This article will explore some ways, especially Facebook and Facebook ads, that will help scale up your business. Let’s get started.

Everybody is familiar with the need and significance of the Facebook platform. The users on this platform engage with the content in many ways. It simply means the user’s engagement on any content means that they are interested in this type of post. On the whole, we can say that Facebook is a huge platform. If it is used wisely, then it can bring a huge profit for your business.

Facebook ads are another prominent way for increasing business sales and, ultimately, revenues.

Read Also: 10 Expectations to Consider when hiring a Digital Marketing Agency

If you are currently spending between $20-$100 per day on Facebook ads and witnessing the solid return on the ads spend.

Sometimes the companies also witness the scenarios when they spend a huge amount on Facebook ads, then they are not successful in bringing the profit as per the expectations.

Facebook ad types that will help to expand the business exponentially.

1. Increase Your Ad Spend:

The amount spent on Facebook ads should be cautiously chosen. This means if you are witnessing the increase in your sales through Facebook ads, you should increase your ads’ budget.

Source: Mediapost

Tip one–

Another important point that should be considered is that never increase the budget by more than 10-20%.

We all know that some people are not familiar with social media strategies, so that you can take help from a PPC Marketing Services.

2. Gauge the Ads Frequency:

The significant metric that needs to be taken into account. Ads frequency means how many times a different user has seen the ads. If your ad frequency is 5, which means, on average, your ad has been seen five times by each visitor.

Source: jonloomer

When your ad frequency increases, the CPA, which is a cost per acquisition, increases too.

The more times the same people see the ads, the more it becomes less effective. The obvious reason behind this is that people often get bored while seeing the repetitive things again.

Tip two:

The winning strategy keeps the ad frequency low so that the esteemed and potential customers find it more appealing and interesting.

Source: Sixads

This line graph depicts the relation between the CPA and Ad frequency. The ad frequency should lie between 1.8 and 4. Therefore, it is one of the best CPAs.

3. Discover About the New Audience:

Another way to enhance the business’s sales is that you can target the new audience according to their interest. Furthermore, you can use the Facebook audience insights to learn more about the user’s interest or increase your reach to more potential customers.

With this feature, you must be able to dig the new audience. Moreover, you can create new interactive ads that can specifically trigger the interest of the target new audience. This is the best feature, which is like the gold mine of information and lets you know about the new audience that is more likely to be interested in your ads.

4. Take a Step Further by Expanding Your Target Reach Internationally:

When we set up the business, we often do not consider taking the business to the international level. But, with the Facebook platform, you can expand your reach because, with these social media platforms, the world is at our fingertips now. In this situation, you can hire the services of a Social Media Optimization company.

Source:  bigcommerce

The first thing is to target the users from the countries which speak the same languages. For example, if your business is in the UK, you can target Canada, Australia, and the USA.

Furthermore, you need to translate your ads according to the target country’s language.

Tip Three-

One thing you should understand is that some points or things get lost in the ad translation.

5. Always Bring the New Creative and Interactive Content:

According to business needs and requirements, one should always avoid ad stagnation. This means you should try your best to bring out creative and engaging content for the visitors.

You can freshen up the content by using slideshows and videos that act as the cherry on the cake. In addition, you can change several elements of the ads, like captions.

Tip Four:

It is always advisable to use one ad format when you are at the initial phase of targeting the audience. When you want to retarget the audience, then you can use another ad format.

6. Appropriately use the Winning Ads:

There is no harm in reusing the old ads that win the maximum user engagement. Following are the essential points: 

  • Find out the ads that gain the maximum user engagement
  • Reuse the ads
  • Target the new batch of users.

If you need to figure out the best ads yet, then one thing you can do is to test several ads. Try to find out the best combination of visuals and content. When you successfully find out the winning ads, you can run those ads to earn the most visitors for your websites.

7. Be Sure that Audience Overlapping will not Happen:

You all must have listened to the overlapping term. But, do you know, what is the meaning of overlapping with respect to the audience?

Source: influencity

Audience overlap happens when two or more ads set unintentionally target the same audience. It simply means, the more audience overlapping, the less effective the ads.

Tip five:

If you want to avoid this type of scenario, you can use the audience overlap tool. This tool will make sure that your target audience will not overlap too much.

Wrapping it up:

We have discussed some of the essential points related to Facebook ads that will help in increasing the sales of the business. There may be a high chance that you will lose some amount of dollars at the initial stage while running the Facebook ads. But, always try to find out ways to make the Facebook ads more interactive and engaging. The greater the audience is, the more chances of converting them into customers and leads.

Always remember that Facebook is a wider platform, so wisely spend your budget. Try to develop the customer base from all the multiple channels. So, always try to provide interactive content to all the users, which ultimately helps in upgrading the business.

Ellocent Labs provides power pact digital marketing services and appropriate strategies for elevating the business. We are an elite group of innovative minds who have a lot of creative vision. Our suite of services includes digital marketing services. Please find out more about it on our website.

Read Also: The Key to Unlock the Winning Strategy of Digital Marketing

The Key to Unlock the Winning Strategy of Digital Marketing

The Key to Unlock the Winning Strategy of Digital Marketing

So, are you looking for the path to derive the maximum leads for your business via digital means? The digital means include Social Media Optimization, email marketing, search engine optimization, and some other important strategies.

If we talk about some companies, then according to smart insights, 45% of companies don’t have a clearly defined strategy, and 17% of companies have digital marketing strategies, but it is apart from the marketing strategies.

This means that a high percentage of the companies do not have any digital marketing strategy.

In this digital era, every business must come up with some digital marketing strategies so that their business can leave footprints on the internet among the users. To accomplish this target, every business must use some tactics, strategies, and tools.

So in this blog post, we will discover some of the winning strategies of digital marketing, which helps expand your business exponentially.

First of all, let’s take a look :

Why do Businesses Need Digital Marketing?

So far, you must have understood what digital marketing is. But do you reach a stage in your business where you feel the need for digital marketing for your business?

The accurate digital marketing strategy will take your company in the right direction. For this you have to make the documents with some simple points:

  • Do you want to grow your sales?
  • Is your business large in size?
  • Are your customers’ presence more on social media?
  • Do your customers prefer to know about your services online?

So, these are some basic questions that need to be answered by the business owner or teams. After analyzing these questions, you must be clear in your mind that whether your business needs the digital marketing strategy or not.

How to Create a Digital Marketing Strategy?

The foremost thing what you can do is to make the accurate strategy like 

Define your brand: outline or use your brand guidelines to define your brand

  • Describe your service or products
  • What should be your target audience
  • How you can attract them 
  • How you are unique from your competitors
  • Describe your short or long term goals
  • How you can achieve them
  • Which medium you have to follow to increase your reach on the internet.

Digital Marketing Strategies:

Now, let’s look at some powerful digital marketing strategies. 

SEO:

Search Engine Optimization Services

Search engine optimization is one of the most effective digital marketing strategies today. It is the process of improving the website ranking on the search engine. With this strategy, the more keywords you rank, the higher the website rank is. With this digital strategy, more people can see and visit websites. If you are looking for Search Engine Optimization Services, then you can hire the best company for this work, which can increase the organic traffic to your website.

PPC:

Pay Per Click Marketing Services

Another cost-effective strategy to boost the business’s online presence is PPC. It stands for the pay-per-click. It is a paid form of advertising that is based on the auction-based system.

In this strategy, the business owner bids on keywords to show up with the ads. When the user searches for the keyword on the search engine then, the respective ad is shown on the search engine. In this way, the number of visitors will increase to the website.

Content Marketing:

content marketing

The third winning strategy is content marketing. It’s the way of attracting and interacting with the huge customer base throughout the buying funnel. Furthermore, it cost 62% less than the traditional marketing efforts.

Additionally, it generates 54% more leads than traditional marketing.

Furthermore, its main motive is to provide valuable information to the target audience, enhance the traffic, increase the conversion rate, and lead.

Social Media Marketing:

Social media Marketing

The next strategy is social media marketing which helps to gain visitors to the website and ultimately helps in transforming the visitors into customers.

Furthermore, it includes various social media platforms like Facebook, Twitter, Instagram, Youtube, Linkedin to attract viewers with the engaging and interactive continent.

Besides all this, its core goal is to increase brand awareness and conversion. Additionally, it helps in building and maintaining the company’s reputation.

Digital marketing is the perfect way to expand the business reach among users online. In the digital era, most users spend their time looking out for products or services online. So, with the digital marketing strategies, you reach new customers and finally accomplish the unique goals of the diverse business. Moreover, the success of digital marketing strategies depends upon the development and execution.

So, if you are looking for the perfect digital marketing company, then Ellocent Labs is the perfect fit for your business needs. 

Ellocent Labs has a clear vision to help fledgling and big businesses to make a strong online presence as a brand. That’s why we offer first-class Digital Marketing Services. Our talented digital strategists are always ready to work tirelessly to transform the business into brands by leaving footprints on the internet. Please explore our website to know more about our services!!

Read Also: Which Are the Best Alternative Options for Facebook and Google Ads?