A Perfect Guide to Know About Social Media Marketing

A Perfect Guide to Know About Social Media Marketing

We are very sure that all users must know about social media marketing, and all are using it in some manner. But, from the business perspective, do you know how big social media marketing is? And how can you take the benefit of Digital Marketing Services?

Social Media Marketing is the fastest growing trend over the internet. You can easily estimate from this number that the internet managed to gain one billion users over the past ten years.

Source: Neil Patel

Most people understand the basic term “Social Media Marketing.” Still, one who isn’t familiar with it here is brief- it involves using all social media platforms to garner new traffic, leads, and sales by reaching the maximum number of users over the internet.

But, the next question that clicks onto your mind’s- how will you generate the traffic? The answer is- 

  • You can publish great content on social media profiles
  • Start interacting with the audience 
  • Run the advertisement
  • Analyze your results

If you are not making use of Facebook, Pinterest, Instagram, or Twitter to connect with your audience, you miss out on the golden opportunity to corner the market.

Social Media Icons

There is no need to do everything by the book. You will have to go with the succinct strategy to help your brand achieve its goals with great success.

In this article, we have put together all the social media marketing plans from scratch that will help in increasing your sales by thrice for the year 2021.

Understand the Importance of Social Media Marketing:

The first obvious reason is to understand the main reason behind this. There is 90% of businesses make use of these platforms to drive more revenues for their business. But, if your business doesn’t cope with the high demand or as a single person, you don’t have the extra time to handle all the things alone, then, in that case, you don’t need to rush towards this latest trend before fixing these loopholes.

Let’s Plan the Social Media Marketing Strategy:

Now, it’s time to move ahead with the first strategy. You have to set the goals first.

1. Set Business Objective:

The first thing you have to ask yourself is the main motto behind your social media marketing? By keeping this question in your mind, you can analyze which type of customer you want to target? Do you want to build a community or want to increase your number of dedicated followers? After analyzing the questions, you can create effective content that can be shared on all social platforms by taking Social Media Optimization Services.

2. Establish Social Media Goals:

It’s always a better idea to create some mini goals for all social media platforms like:

  1. Increase Brand Awareness:Brand Awareness

    As the name suggests, the first target is to reach out to the customer more. It can be achieved by emphasizing effective content that reflects service and products rather than sharing the promotional messages.

  2. Sharing New Products Information:

    New Products Information

    There is always a need to share your new launch of products with the customers. Due to this, you will be successful in attaining the most leads and sales for the business.

  3. Reaching Out to Your New Customers:

    Your business will touch the height of the sky in success when more people will join you and make a purchase from you. So, there is always a need to fill the room of space to attract more customers with your brand.

  4. Focus on Increasing the Engagements:

    The more you interact with the users on social platforms, the more chances of grabbing their attention. Kick start your conversation by asking some relevant and interesting questions.

3. Take Time in Researching about Target Audience:

 The wise idea is to invest your time searching out for the type of audience. Which type of activities are they performing on your website? Using Social Media Analytics Tools, you can find out, For instance: Are they just spending time scrolling out of a website? Which product or service are they looking for? Remember, each platform has a different type of audience.

  1. Facebook: You can see the maximum young generation can be easily found on this platform. So, you can run the paid advertisement here for your brand.
    Facebook Ads
  2. Instagram: Generation Z is the main user of this platform to share your content in a much effective way. So, always emphasize the effective use of platforms by investing your time in researching the audience.

Read

4. Establish Metrics and KPIs:

To run the successful business, please ensure that your social media strategy should be data-driven. In this whole scenario, social media metrics play a significant role in analyzing the data. 

  1. Post Reach: It indicates how far your post is reaching the user’s feed.
  2. Click: It indicates how many people have clicked on your post. With this, you can analyze the data on which type of content drives the maximum audience to the website.
  3. Engagement: It states how many times users get engaged with your post or content through like, share, and comment.
  4. Hash-Tag: You can easily figure out which hash-tag has performed well? Which hash-tag are more related to your business products and services?

Hashtags

With the use of metrics, you can dig deep into your data’s performance and improve it by fixing the loopholes in it.

5. Create Engaging Social Content:

Without any surprise, you all know that  Effective content is the core of the business. For better understanding, we have broken down the content into different parts. Let’s go with it:

  1. Awareness Content:

    The first way to increase your sales by creating awareness. For this, you can create content that effectively tells about your business products, services, and how you will carry out all those tasks. Customers can only buy from you if they know your existence on this planet.

  2. Engagement Content:

    Engaging content will serve you amazing sales revenues from a business perspective. If your business social media accounts have 10k followers but only a few of them are active, there is no use. So, it’s always better to share meaningful, engaging content with them so that they have a zeal to interact with you.

  3. Subscription Content:

    Never follow the strategy of all eggs in one basket if you want to achieve success in business for a longer time. You can’t rely only on social media. That’s why you need to collect the contact information of your followers, like your email id, so that you can send them information about the new services.

  4. Promoting content:

    This type of content will leave a great impact on the customers. You can share your client’s views or feedback to your website. Testimonials will bring new customers to your business.

Read Also: 10 Expectations to Consider when hiring a Digital Marketing Agency

6. Try to Find Out What’s Working and What’s Not:

Your planning strategy should not be up in the air; it should be on your documents so that you can refer to it when you require it. Moreover, you should always analyze your data from a long-term business perspective. Always keep a bird’s eye view of social media activity to understand which content is performing well. So, based on this data, you will be able to cover weak points.

Pro- Tips:

In this section, we will explore the tips that will help your business reach maximum users. It’s time to slow down your gears that are turning into your mind. Let’s have a look at these tips:

  1. Competitor’s Analysis:

    Before working out any strategy, it’s mandatory to keep an eye on the competitor’s website. This way, you have a full-fledged idea about their ideas to increase the business reach, how they are adding creativity into their monotonous task, and which type of post they are using? With this information, you are set to make the game plan for business success.
    Competitor Analysis

  2. Find Out About the Best Time to Post:

    Always try to share your post on all social media when there are many users active on the platforms.

  3. Never Leave the Responses Unattended:

    Your team should be available to answer the user’s query or start the interaction by asking the question. It would be best if you assigned the designated team for this task so the customer will get the answers ASAP.

  4. Post the Stories:

    Posting a story on social media is the new trend that every business must follow. By clicking on the FOMO feature in the followers, your post will instantly pop up into their feeds. This way, they will stay updated about your services.

  5. Short Videos:

    People are crazy about short videos due to its great content in a short time. Instagram Reels is the new trend that is raving on Instagram. You can also share interesting short videos to garner the most traffic and leads to your website.

Common Mistakes:

Most businesses don’t understand the importance of social media and make the following mistakes: 

  1. Doing only one-way communication.
  2. They straightforwardly jump onto the selling of their services. 
  3. Don’t give attention to content marketing.

To avoid this problem, all the business should follow the social media success cycle. Some of you don’t get this word. Here is the brief about it:

  1. Monitoring and Listening:

    Monitor each activity of big brands and try to engage with them so that customers will notice your business. Find out which type of product or services your audience looks interested in.

  2. Social Influencing:

    Social Influencing
    Always try to share your valuable content on social platforms so that your customers will find it more relatable to their queries. In this way, your audience will see you as a valuable resource and want to stay connected with you for a longer time.

  3. Focus on Social Connections:

    In this step, you need to start creating your network by reaching out to the big brands. Besides this, you can strike the conversation first with them. You can share some useful stuff like tips related to your service for grabbing more eyeballs.

  4. Selling the Services:

    The next thing is to sell your products by creating interactive infographics, videos, and static content. So this is the exact way through which you can go ahead by following all the steps.

Wrap-Up: 

This whole article tells you how to use social media to generate maximum leads for the business. By addressing these steps, you will effectively expand your business. Moreover, you have to be fully aware of the latest trends that need to be followed on a time-to-time basis. You must keep in mind that you should bring out-of-the-box ideas to create the banner, graphics, images, etc., to attract more customers.

Ellocent Labs is an esteemed company which provides the Professional Digital Marketing Services to its clients all over the globe. We believe in providing the quality services with a clear insight into your business needs and offer unmatched solutions to increase your business reach. For more information please visit our website!

Read Also: Top Benefits of Digital Marketing for Conglomerate

Utmost Essential Tips for Ecommerce Marketing to Increase the Sale

Utmost Essential Tips for Ecommerce Marketing to Increase the Sale

Whether you are an owner of the startup, small or large business. The main aim of these ecommerce businesses is to enhance the clicks on their website to earn more profit in less span of time. We all are aware of the fact that every online store wants to increase traffic and conversion. Many stores have to face challenges in the market, like attracting new customers and needing to entice the old ones. With the increase in competition, high social media and search engine advertising costs, it’s becoming difficult to turn the profit on the ecommerce store. You can take the E-Commerce Marketing services to increase your sale.

If you are looking for an ecommerce marketing strategy, then you come to the right place. Here, we are gonna tell you some of the marketing strategies that do wonders to your ecommerce business. Because these are all techniques that are followed by your competitors for a long time, Right?

Before going ahead with reading, let’s understand about e-commerce marketing.

E-commerce Marketing:

E-commerce Marketing

E-commerce marketing is the strategy of creating awareness about the particular business which sells the product. It is used to attract the traffic to the online store and then convert the traffic into the paying customer and then retain them post-purchase. The best marketing strategy helps you generate brand awareness and ultimately increase online sale.

Here, we have compiled all the different ideas or strategies that play a vital role in increasing online sales and ultimately generating more revenues.

Emphasis Your Brand:

 Emphasis your brand

Whether you are an owner of the small, medium and large enterprises, then you may know what challenges you have to face in the market in order to survive. For this purpose, you must have a thorough understanding of the market, like the customer’s demands and which type of unique services you will be provided to your customers. After all these questions, you must understand that brand plays a crucial role in attracting customers. So you need to focus more on the brand. 

Read Also: 10 Expectations to Consider when hiring a Digital Marketing Agency

  • Your brand logo, color, and font should be catchy enough to grab more customers’ eyeballs.
  • Suppose you are selling organic skincare products online, then you should tell the customer that your products are organic, free from animal cruelty, no harsh chemicals are used etc. 
  • Your website design should be attractive, friendly, and the website’s loading time should be less than 3 seconds.
  • The product design and the packaging should be best because customers are more likely to attract to the outer packaging.

Mention More Description about the Products:

Suppose if you have an online website business of the apparels, then the chances are that most of the customers will find it difficult to assess their clothing size without trying it. For this type of customer, you can give the full-fledged description of clothes like fabric, size, washable conditions, etc. These descriptions will help the consumers and help the search engine if you include the quality keyword in the content. Other than this, you can make the FAQ a separate page for the customers where you give the answers to all the frequently asked questions from the customers on several occasions.

Mention More Description about the Products

You can also benefit from SEO techniques, which helps get the higher ranking on the search engine. For this purpose you can take the Professional Search Engine Optimization Services which will help you in long term.

Use Google Shopping Ads:

Google shopping ads are among the best ways to spread its reach among consumers. With the use of google shopping ads, you have the privilege to advertise your product on the top of the google search result. This is a great way to attract customers to the business when searching for the same product online. You can include some essential information about your products like price, material, running offers etc., that makes an easy for the customer to choose from them. In this way, Google will automatically generate the ads whenever the customer has made a related search query.

Google Search Ads

Use Effective Pop-Ups:

These are the other ways to attract the customer towards the products. For this, you can simply use the pop-up but make sure that these pop up are related to the user search product. Your pop up messages should include some enticing content, special discount offers etc., so that the customer will no longer be able to hold himself from making a purchase. We all know that pop-ups annoy the customer, but they can increase your business’s revenue if you use them smartly and wisely only.

Use effective pop-ups

Attract the Customers through Instagram:

We all know that most people glued to their phones in idle time and spend their time on social media. Instagram is one of the most popular social media platforms where you can create the buzz about your product. For this, you can make your business account. You have to upload beautiful images of your product or services. You have to use the trending hashtag so that your online business presence should be visible in the searches. In this way, more number of users will visit your page and ultimately turn into paid customers. If you want to engage the customers for a longer time, you can run the contest and show some behind the scenes of the product development process.

Take Leverage from Email Marketing:

Email marketing is one of the best ways to market the business. For this, you can collect your customers’ email address to send them a personalized email. You have to keep in mind that your content should speak more about the product and special offers in less time. Your content should be appealing to the eye so that customers can give you five minutes to email. Also, you have to send regular and valuable emails to your customers so that email marketing will become an effective way to increase your business’s revenue. Here, we are giving you an idea about when you can send your email to the customers.

Take leverage from email marketing

  • Send a welcome and thank you email to the customers as soon as they purchase from your website.
  • You can send them mail that gives the promo code and other running special offers to feel tempted towards the products.
  • Send them a regular newsletter so that they remain in touch with your website products.
  • You can send them an email which gives them a special offer running on the festivals.

We all know that no ecommerce business is successful in this competitive world without having a creative approach, full-fledged marketing strategy. 

Conclusion:

Business depends upon how much creativity, research and time invested. There may be a chance that the strategy that works for somebody’s business will generate no benefit for your business. So you need to keep yourself updated and think out of the box ideas. In this blog, we have described different types of ecommerce marketing methods that will help your business grow more.

You can hire the company named “Ellocent Labs” that provides the Digital Marketing Services, search engine optimization, Social media optimization, ORM, Pay per click, email marketing, ecommerce marketing services to its various clients. We have a specialized team that is always ready to meet new challenges and fulfil the clients’ requirements. We are excellent at creating efficient results for the clients on their scheduled time. If you want to know more about it, then please visit our website.

Read Also: Top List of Do’s and Don’ts of SEO in 2021

 

Top List of Do’s and Don’ts of SEO in 2021

The world is changing rapidly, so the market strategies related to the business are also changing. We have witnessed the modification of traditional strategies into the new online strategies, which helps gain more engagement from the customer side.

SEO Services play an essential role in your online business. It helps in getting the top ranking of your website on the Search Engine Ranking Page. Following are some of the latest lists of DO and Don’ts of SEO for the year 2021.

Do's and Don'ts of SEO in 2021

Do’s:

1. Use Long-Tail Keywords:

Keywords play a crucial role in getting your content rank on the top of SERP. When you choose the keyword, then two things you must consider 1)High relevance 2) Low Competition. These keywords are known as long-tail keywords. It gives clarity to the search. For instance: rather than searching for the earphone, you should do the search “which is the best earphones.”

2. Use Related Keywords:

You don’t need to only use the long keyword in the Content, you can also use the corresponding keyword in your Content. The keyword’s primary function is to rank the Content, so if you include the related keyword into the Content, your chances of getting ranked higher are higher. You can search for it on google by typing the main keyword and look for other keywords at the end of the page. Other than this, you can also use the “keyword planner for search the keywords.”

3. Create the Best Possible User Experience:

If your Content is homogeneous. If you have included all the text into one paragraph, then the user finds it unappealing and loses interest while reading it. So always use the Main Heading, and then subheadings. Don’t forget to include the numbered and bullet list for small points. You should also make some small paragraphs with catchy headings. Also, have attractive images in your Content.

4. Create Meta Title and Descriptions:

Meta Title and Descriptions are like the pillar of the Content. If you have mentioned the title tag relevant to your Content, users can click on that Content if related to their query. You should include the keyword in your title to draw more users to your website.

Meta descriptions tell the search engine about the Content on the relevant page. Other than this, you can write it in 160 words so that the user can take a look and click on this.

5. Track Site Metrics:

In spite of all the work related to Search Engine Optimization Services will be of no use if you are not improving in the area you lack. For this, you can use Google Analytics, which will show the site metrics of your website. In which you can take a look at the”

  • Conversion rate
  • Bounce rate
  • Traffic flow
  • Click-Through rate

6. DO have a Presence on Relevant Social Media:

Omnipresence on all social channels is one of today’s most important key things. You should post on a daily basis, interact with users and also update all profiles. You can also take the Social Media Optimization Services which will help you in updating the posts related to your business.

7. Natural and Authentic Content:

The key to good SEO is authentic Content. There is no need to publish Duplicate Content on your website. If you do so, then it only leads your business towards downfall. Your Content should be highly presentable and understandable by the users, and also, you can stuff the minimum number of keywords into it for getting a higher rank.

8. Track Your Competition:

The best thing to do is to check your competitors’ websites. You can check their best-performing pages and keywords. With the help of tools, you can check the organic traffic to their website and take an idea from them by thoroughly looking at their website and implementing it on your website to increase the visitors.

9. Steal Your Competitor’s Broken Backlinks:

This idea is really a smart move. You can search for the 404 pages on your competitor’s websites and then try to build the broken backlinks with the same Content from your website. Now, the user will find your Content rather than ending up with a dead link.

10. Schema Markup:

It is the most underrated form of on-page Seo, but you should include it in your strategies. It is a code placed on your website that helps the search engine return the more useful information to the user. It helps make your search results stand out from the crowd, ultimately leading to a higher number of organic traffic.

 

Don’ts:

 

1. Don’t Ignore Negative Review:

Never ignore the negative review whether they are old or seems untrue to you. You should respond to every comment. So that if the new user arrives on your website, he has the feeling of satisfaction that you can solve the issue that the other users face.

2. Avoid Keyword Stuffing:

Never make any mistake of keyword stuffing in your Content. You can stuff the minimum number of a keyword but, you can’t overdo it. Otherwise, Google Search Engine will stop responding to any query related to your services. You should stuff the keyword only to get ranked on the SERP. Not more than this.

3. DON’T Put All of Your Keywords on One Page:

You should never put all your keywords on one page. Instead of this, you can use the relevant keyword for individual pages. This will help your pages in ranking on the SERP, and more users will click on the search results.

4. DON’T Make any Significant Changes Without Consulting an Expert:

If your website seems in trouble, you should take advice from the expert rather than make some changes to the website based on your assumptions.

5. DON’T Allow for Slow Page Speeds:

This factor plays a vital role in ranking your website. If your page’s load time is more than three seconds, then there are high chances that the user clicks on the back button. With this action, Google assumes that your website Content is not relevant to the user query. Then website ranking goes down. To avoid this, you can ensure that your page loading speed should not be more than 3 seconds.

6. DON’T use Misleading Linking Methods:

Using internal links to your website is one of the great things. If users find the content interesting, they can click on the other links, keeping the user longer on your website. But your internal should provide relevant information about your services rather than misleading them. You can’t use too many keywords for anchor text. Otherwise, Google will penalize you.

7. DON’T Neglect Responsive Design:

Your website should be compatible with all mobile platforms. If your website is not optimized on mobile, it will not be ranked on the search engine. It is the most crucial thing that most users spend their time on mobile and do a search using mobile apps rather than the desktop.

8. Stop Saying ‘I Don’t Care about SEO:

If you cannot be visible online, then no customer will be able to buy from you. For this, you use SEO for your website. By following all the latest right and use SEO techniques, you can get a high rank on the search engine. Google and other Search Engines keep updating their algorithms, so following a proper SEO is good for your website.

9. DON’T: Pay for Links:

Getting a link back to your website is one of the good things. But, if you get a link from the low-quality website, then it’s not taking you anywhere. Never make the mistake of buying the links for your website. Paying for links or signing to the services is a sure way of getting fire from the first-page ranking result page.

10. DON’T: Duplicate Content:

Never make the mistake of publishing Duplicate Content on your website. You can’t copy the Content from another website and post it on your platform. If you do so, then you will have to face a penalty from the Google Search Engine.

 

Conclusion:

So, these are some of the lists of Do and Don’ts for the year 2021. If you dedicatedly follow this entire list, these will help your website rank higher on the search engine result page.

Ellocent Labs is one of the leading and highly emerging companies which serve Digital Marketing Services all over the globe. We always work towards generating revenue and growth for our clients.

Top 10 Reasons Why your Business Requires Investment in Digital Marketing

Top 10 Reasons Why your Business Requires Investment in Digital Marketing

There are a massive number of companies all over the world. All are trying their best to lure the customer by offering them tempting offers on their products. Whether you are an owner of a small, medium, or large enterprise in this tech era, you have to go parallel with the upcoming technology. So the best idea is to embrace the latest technologies, trends, and strategies in business.

Some businesses are always looking to secure their business for the future on this battlefield, which can be quickly done by investing ample amounts of money, time, and hard-work in digital marketing.

Investing in a Digital Marketing Service Company proves to be beneficial for many businesses it is not only effective but also a smart move. It helps gain more consumers’ footsteps at your business by creating awareness about the brand or products.

With each passing day, the customer’s interest keeps changing, which we can clearly see in this line graph. 80% of video consumption. This graph is sufficient to understand that the print media will lose its charm in attracting the customer. These days, maximum people prefer video-based content over static content. If you want to include video-based content for your business, go ahead without giving it a second thought.

Also, 61% of users don’t leave their phones even at night so that they can look an eye on each update by taking a glance at the news.

global internet traffic

The power of Digital Transformation:

We can clearly see that 56% of CEOs of the different companies believe that investment in digital marketing is one of the beneficial decisions for them in terms of generating more revenues and sales. This is the biggest reason for investment in digital marketing.

Digital Transformation

Source: Digital Marketing Institute

It is estimated that more and more companies will start to invest in this field so that they can make maximum profit from it.

This is high time for business owners to invest in digital marketing. For this purpose, 39% of marketers are planning to boost their budget to invest in digital marketing.  If they do so, then the can easily enjoy the success of their business.

We all are aware of the fact that half of the population is under the age of 30, which only means that there are more digital consumers. This generation tends to focus more on digital media. So investment in digital marketing is the smart move for business owners.

 

1. EXPOSURE TO YOUR TARGET AUDIENCE:

This is high time for all of those businesses who are still thinking about whether they should take digital marketing services or not. You are just wasting your precious time by doing this. In this competitive world, you have to be ready with bells and whistles to attract more customers. For this, you have to be ubiquitous on all social media channels. Because youngsters and other peeps spend their time on these platforms, here, you can interact with them and also you could serve the effective ads according to your business needs so that in just one glance at your ad, they are able to understand your services.

So, we can see the impact of digital marketing on your business. It will help you to reach your target audience.

Read Also: Top Ways to Choose Email Marketing Company in 2021

2. MEASURING FOR SUCCESS:

In previous times, it was quite a hectic task to measure the success of the business’s ad campaigns. If still, you are using the traditional methods, then ideally, it takes your maximum time in months if you want to check how much it is successfully executed? You should drop this idea in modern times. You can go with the tools which provide the results in just a few days or even in hours.

  • These tools help you get a deep inside view of your customers like they are looking for on your website?
  • How much time are they spending on your website?

Other than this, you can add the goal so that you can keep an eye on the click-through rate and conversion rate.

3. Boost Your Organization’s Brand Image:

Some business owners don’t know the magic of investing in Digital Marketing. Are you one of those? Who are addicted to following traditional Tactics for the growth of the business? Some are still unfamiliar with the fact that investing in it can lead them to more customers by increasing their online reputation. It can act as an asset for them in this tech world. They can take their brand name to the maximum height by letting them know about their services to their target audience. You can use various innovative methods to increase your reach to the customers.

4. Digital Marketing Helps Small Businesses Build Lasting Customer Relationships:

One of the surveys conducted by keep on small business respondents is “what is their greatest challenge in the market”. The study reveals that most business owners feel that retaining their old customers is one of the biggest challenges they will face in the near future.

So, digital marketing plays an essential role in creating the name of the brand.

greatest challenge in the market

Let’s take a look at this bar graph, 29% of people say that they are not going to use digital marketing in 2019, 22% people say that finding time and resources for marketing is their biggest challenge, 15% said that converting leads into customers is their biggest challenge and so on.

We all know that digital marketing is the latest trend to follow which helps you target your right audience, helps them to retain them. Other than this, by using this wonderful marketing technique you can easily survive on the battlefield of industries where each industry pushes itself a little more towards the efforts which help in getting the most customer engagements.

Source: Blog.Marketo

5. You’ll learn more About Your Customers’ Needs So You Can Profitably Fulfil Them: 

One of the biggest challenges that many businesses face is how to capture, and generate the leads and finally turn them into their customers. We all belong to the smart world, infect where our phones are also getting keep on smarter with the developing technologies. So, why are you lacking behind is smartness when a question comes about the interest of your target audience.

You can use the various digital tools to learn what their target users search for and their demands. You can perform these researches on digital tools such as Google Analytics, Google search Console etc. these tools will help you to give the insight view of your ideal customer needs like what makes them visit your site etc. after the analysis of the data you can simply approach your consumer with a warm proposal and discounted offers. It will help in converting consumers into new buyers.

6. Digital Marketing Offers A Multichannel Approach To Boost Conversions: 

We all know that most users spend their time online while scrolling through updates from all over the world. So, it simply means you have an enormous amount of chances to reach them. One of the studies shows that 42% of the world population use social media. 54% of people made a search on social media about the product. 83% of marketers believe that the use of video marketing helps them to generate the most leads.

You can go ahead with different social media channels like Facebook, Twitter, LinkedIn, Instagram and Reddit. You must make your omnipresence on all these channels so that maximum users can get to know about your services. Every person’s liking is different from each other as some people like the video content whereas some likes to read the blogs and there are some people who like the personalised email marketing campaign, for this, you can take the services of Email Marketing Service Company Other than this, you can run the paid advertisement on the Facebook so that your message can reach to more and more customers.

Source: Blog.Marketo

7. With Digital Marketing, Small Businesses can compete competitively with large businesses—and actually win:

Digital Marketing is one and only useful tool in the field of the market industry if it can be used in a strategic way, it can provide tremendous profits to various businesses including the smaller ones. So, if you are the owner of a small business then there is no need that you should have a depository of expensive tools and a high budget. You only need the one most expensive tool which is creativity and imagination.

You can win over the world by using your creativity and imagination. If you are on a tight budget then, there is no need to invest millions of dollars for advertising your brand. You can go ahead with the video making but your idea should be unique and entertaining so that more users will engage on it by sharing your video among others. There is a need for X factor in your business that differentiates you from the rest of the businesses.

8. Digital Marketing Offers Measurable ROI:

Do you know, what is the major drawback of using traditional marketing methods? If no, then here is the answer to it. You can’t measure the success of your advertisement campaign. But, in digital marketing, you can easily measure what’s working and what’s not working. It also helps the small business to get an idea about their marketing techniques so that they should not spend their entire budget on one marketing method. With the tools, you can access how many visitors are landing on your page and what is the bounce rate for your website.

Digital marketing offers ROI

Let’s take a look at the stats, which shows the top challenges for proving marketing ROI. 71.11% feel the challenge of attributing social and content to revenue challenge, 48.89% feel the challenge of aligning KPI with overall business growth, 46.67% feel the challenge of attributing leads to revenue and so on.

Source: Blog.Marketo

9. Digital Marketing can be Recession-Proof: 

Recession is the word that has the power to shake the foundation of any enterprise including the larger one. There is always a strategy that works at its best even at a time of recession. Digital marketing is one of those which are cost-effective. And measurable, Other than this, it will help you to know about your target audience interest, generating the leads and then finally turns into buyers.

For this, you can use the various services that come under it such as Search Engine Optimization services, Content Marketing, Paid Media Advertising, Social media, Email marketing and last but not least you can also take the services of online reputation management.

10. There Are More People Online Than Ever:

This is the digital world where our needs and demands keep on changing with time. So, the way of marketing is also changing. We can see the more online engagement of the users be it on the website or mobile app.  Let’s take a look at the line graph, where the engagement of the user on the website and apps keep on increasing.

People Online Than Ever

 

Source: Titan Growth

So, these all are some of the handful of strategies which will help in boosting your business at less interval of time and also, in less budget. So, what are you waiting for? It is probably like a flight which you must catch to ensure the safe and destined landing for your business in 2021. With this digital marketing flight, you can touch the sky. The only key thing to remember here is that try to discuss the new ideas and finally execute the best one. With proper Digital Marketing Services your business can get a sense of visibility and identity among the users online and then in less time it will be at the top position in the market field.

Ellocent Labs is one of the leading and successful companies for providing Digital Marketing Services to various enterprises. Our services include social media Optimization services, ORM, Pay per click, SEO, Email marketing services.  We always believe in building a strong foundation with the clients. You can contact us at any time or for more information you can check out our website.

 

Read Also: Top Benefits of Digital Marketing for Conglomerate

Read Also: 10 Expectations to Consider when Hiring a Digital Marketing Agency

The Ultimate Website Redesign SEO Checklist

 

There are many websites on the internet which provide the interactive user interface and also appeal to the customer’s eye. On the other hand, some of the websites are just put on the internet where no light of the customer reaches because of it’s unappealing look. So if your website belongs to one of them then have you ever come up with the thought of redesigning the website for your business? But you must keep in your mind that never, ever lose the search engine ranking because SEO plays a vital role in generating organic traffic to your website. You can hire the SEO company for this, which assists you while redesigning the website. Or if you want to do it by yourself, before going ahead with the idea of a redesign, you should do the following things.

Web Redesign SEO Checklist

The Ultimate Website Redesign SEO Checklist (Infographics)

 

First, you have to make your initial checks:

1. Create Keyword Strategy:

The term “keyword’’ is helpful in describing the content of the page. The first step is to incorporate the highest searched and ranked keyword to generate organic traffic. This step is a crucial one. For this, you can use the Google keyword planner to find out the highest searched and relevant keyword to your business.

2. Create Meta Tags:

Now, you have to create the new and unique meta tags for your website’s page. You must know how essential Meta tags are. It tells Google what the page of the website is all about. Make sure to provide the page title of length 60 to 65 characters, including space. And meta description should be 150-160 characters long.

Read Also: 10 Expectations to Consider when hiring a Digital Marketing Agency

3. Site Speed:

You must keep a check on the website speed. Nobody likes the website whose loading time is more. While redesigning the website, remove the unnecessary plugins and scripts from the website that make the site heavy.

If the website’s loading time is minimum, then it helps in increasing the user’s engagement. In order to increase the user experience, the website loading time should be 5 seconds per page.

4. Image Optimization:

Optimization web images deliver the high-quality image in the right format, size and resolution while keeping the smallest possible size. It can be done by resizing the image, compressing the image.

You must be thinking about its importance. It helps improve the page load speed, boost the SEO ranking of websites, and enhance the user’s experience.

5. Mobile Friendly:

Another important aspect of redesigning the website is that your website must be any smart device compatible other than the computers. For this, you can take a look after redesign how it will appear on the mobile. You must be sure to provide the best interactive user interface and user experience to your audience because mobile is the key device for fetching information all over the globe.

You can use the “mobile-friendly testing tool” provided by Google. You can paste the URL of your website in the search box, and then it will show you the screenshot of the page how it will appear on mobile devices and give you some recommendations to enhance the user experience.

After the initial checklist, the next step in this process is to follow some essential points.

1. Install the New or Existing Google Analytics:

Google Analytics is a free tracking and statistics software which gives the total information about the user like how users find your site, how much time they spend on  your site and some other vital information. And  Most of the time in website redesigning process, people often overlook the importance of the transfer of Google analytics code. If, due to some reason, your previous website does not have this code then, you can create the new one.

google analytics

Let’s consider the example: if your previous website already has this code, then simply you have to go over the admin, then tracking info, and then tracking code.

After that, you have to copy the code and make sure that this code is present on your website’s every page.

2. Install Google Webmaster/Search Console Code:

Google webmaster Tool is the important component for Google which helps in recognizing the error on your website. It helps you to track, manage and analyze the links that have been placed by you on different websites. It also tells whether there is an increase in the 404 pages, manual penalties and so on. It also tells whether your website is affected by malware or not. So, at this step you also have to place the code of the Google webmaster.

Related: Top Benefits of Digital Marketing for Conglomerate

3. Sitemap Creation:

As the name suggests it is the site of your website.  sitemap is the list of all URL and titles  of the website which tells the search engine about the content of your website. To understand this point better, let’s consider an example, the phone directory is used for searching the phone number of all the renowned places. Similarly, a sitemap is the directory for the Googlebot and helps identify all website pages.

This step is the mandatory one because you are going to relaunch your website. A sitemap is in two forms one is XML, and the other is HTML.

  • XML Sitemap: It is a simple document specifically written for the Search engine spiders so that the spider can quickly get the information about the website while crawling it.
  • HTML Sitemap: On the other hand, HTML sitemap allows the user to navigate through your website, especially if it contains many pages.
4. 301 Redirect:

301 Redirect is the implementation of the code that tells the web browser to move automatically from one URL to another URL. Most of the persons encountered 404 errors when someone visited their old URL, which means the page was not found. To avoid this type of problem, you should create the 301 redirect map.

You have a list of new and old URLs. Now you have to do one thing, matching up the old URL with the new corresponding URL.

If this step is carefully done, then there will be no problem of the 404 error.

5. Creation of 404 Pages:

404 page helps in communicating to the user that the requested page is not found on the respective website.

It’s always better to create 404 pages for your website. Because sometimes, there is a probability of not able to find the page on your website. So it’s better to create this “page not found’’ with the “button’’  to the home page so that users can quickly get back to the home of the website.

It helps to improve the user’s experience on the website.

6. Robots.txt Creation:  

Robot.txt file tells the web crawler which page to be crawled from the website and which you don’t want to access by the crawler.

7. Block the Crawler from Crawling Your Old Website Page:

The purpose of the crawler is to visit the websites and read the web pages and some other information and create the entries for the search engine index. The next step you should follow is to block the robots, i.e., a website crawler software crawling the website for indexing. So, at this step, it’s essential to block the robots.

So these all are some of the essential points which you must follow while redesigning the website.

8. Unblock the Googlebot:

The next crucial step is to unblock the Googlebot, which we have blocked previously. Now, you have to remove the code from each page’s header and in the robots.txt file.

 

If you have carried out all these steps carefully, then you don’t have to face any problem regarding the SEO of your website.

Some of you find your website outdated and unappealing to attract the users so you are juggling between the thoughts of redesigning the website or not? Because, Nobody wants to lose the hard earned organic traffic of their website. So, in this blog we have shared some vital information about the Checklist for SEO. which will help you while redesigning the website.

Ellocent Labs is one of India’s best Digital Marketing Service company that provide Search Engine Optimization Services. Other than this, we also develop the website or redesign the website by ensuring you that the SEO checklist must be followed properly so that the hard-earned organic traffic will not be lost.

We also provide services related to Social Media Optimization Services, PPC, Email Marketing Services, E-Commerce Marketing Services, and ORM. 

 

Read Also: Top Trends of Online Reputation Management in 2021