Are you one of those who are struggling to entice new customers? Are you finding difficulty in retaining the old one for a longer duration? Last but not least, Are you juggling adding the new and unique flavor to your website? If you feel connected with these questions, then you are landing in the right place.
We all know that SEO plays a significant role in the growth of the Business. The excellent SEO of business websites will help you to get a high rank in the SERP.
The constantly changing nature of SEO makes it more complex and convoluted. For the business website, you can hire the Search Engine Optimization Company, bringing the SEO juice to your website.
Do you know the latest trends that every business must follow are animated infographics? It is the new addition in the SEO Trends that makes a huge difference. For every Business breaking new ground acts like the brownie points to allure the customers,
In this article, you will discover the animated infographics that will help your website and business to become more attractive and compelling to the users. Please continue reading to let’s find out about it.
What are Static infographics?
Infographics are a popular marketing tool that adds more attractiveness to mundane information or facts. In simple words, it’s a representation of facts, figures, or any information in a visual form with attractive colors, fonts, and pictures. The infographics boost life into boring information and transform its dull look into a pleasing look. But what about the animated infographics? How it will add some more value to your customer. Let’s move onto it.
There is no doubt that static infographics show good results from a business perspective. But, there is always room for improvement in anything for the betterment. So, the animated infographics come into the picture frame.
Every person’s brain tendency is to remember things for a longer duration in the form of visualization; that’s why kids always remember their favorite cartoon compared to their static alphabets. It involves charts, figures, pictures, illustrations, and other visual elements. So what’s new in it? You probably guessed it; movement is the X factor, making this infographic more popular among the viewers.
You have seen the various examples of it online- on all your social media or some other platforms. Besides the Video, GIFs are admired mainly by people. With the motion content, customers will grasp the information about Business with some sort of entertainment.
Why Business Needs to Invest in Infographics:
There is always a game plan for doing Business because competition in the market is cut-throat these days. Due to this reason, even the start-up company should invest in this. We are taking the ballpark number, let’s say 65% of the population finds it easy to remember the visual data compared to the static date and numbers. With animated infographics, you can represent the complex data in such an attractive manner and design that will help to elevate business reach.
With the animation, your content or an image can pop out of thin air. With the addition of motion in the static infographics, it becomes more impactful for the viewers.
What are the Tools that will create the animated infographics?
Infographics can be seen everywhere over the internet, including social media or email newsletters. Adding animation and interactivity is the perfect way to add more meaning to infographics and grabbing more eyeballs towards it right off the bat.
Several tools are available in the market to create stunning visuals with animation and creativity. Let’s find out about them-
You have the privilege to create static as well as animated infographics.
By using the Canva, you can add more interactivity and motion to monotonous content.
Here, in this, you can tailor your text for creating the best and creative infographics.
This tool provides the vast number of features. All these features will give the touch of professionalism to motion infographics.
These tools empower you to create the best motion infographics of your Business’s services, which results in getting noticed instantly.
Comparison of Static and Animated Infographics:
Both types of infographics help in capturing the user’s attention.
How Animated Infographics Boost the SEO:
Competition is fierce, which means every Business kicks it up a notch. All of the companies try several innovative ways to increase the customer number.
According to Hubspot, 61% of marketers say improving SEO and increasing their organic presence is the top priority for them.
So, we can conclude that the Infographics trend that needs to be followed by every Business whose aim is to touch the sky.
If readers find the content interesting then, there is a possibility that they share it with other people, and more traffic will come to the website. Due to the visual representation of the data, static infographics are getting more likes and shares on social media. Moving infographics are one level up and attract more customer’s attention, views. Which ultimately helps in increasing the customer base for the Business.
With the perfect animated infographics, your Business is ready to welcome more customers and get the desired SEO Outcome.
Tips and Tricks to Create the Best-Animated Infographics:
Infographics can be created through any above-mentioned tool, but the thing is, how interactive infographic will you be able to make?
The more interactive animated infographic is, the more it will appeal to the audience in the market. Following are some of the tips and tricks. I hope it will help you upto some extent.
# Tip One:
Always try to talk about business service or anything in a nutshell. For this, make use of graphs and charts. So that the audience doesn’t feel tired while reading it all.
One of the studies found out that between 18-24, 81% of users use the search engine for query, and 19% use the yellow pages or traditional approach to find the Business. 54% of people aged more than 65+ years use the yellow and white pages for search.
# Tip Two:
Audio clips are all about TONE so, selecting a suitable tone of voice for the audio clip can engage the customer for more time.
# Tip three:
Creating animated infographics is a challenging task, so it’s better to take a professional’s service.
# Tip Four:
Show as much as possible your creative thinking and skills to catch the audience’s attention.
So, I hope these tips will help you in creating the best movement infographics for business purposes.
Animated elements have the power to grab the attention of users more as compared to the static. It will help in highlighting the significant points. All the information can be easily understood by the user and helps them remember business services for an extended period. Effective infographics will help not only in SEO but also helpful in putting your points forward among the readers.
Ellocent Labs provides Digital Marketing Services that help in increasing the customer base for your Business. We always believe in providing quality and desirable products to our clients. For more information, you can visit our website!!