PopPullar: Turn Videos into Viral Sales | Case Study

Discover How We Revolutionized SaaS Scalability—Unleashing Seamless Growth.

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PopPullar

PopPullar is a homegrown social commerce application that allows users to make animated videos in order to advertise and find products in an enjoyable, interactive manner. It merges social interaction with local online marketplace functionality, allowing users to purchase, sell, bid, and refer products in the vicinity. PopPullar makes shopping social, creativity-led, and community-driven.

Challenges

Platform development involved various hurdles. Maintaining a smooth user experience from varied features such as posts, reels, and live commerce meant careful UI/UX design and runtime system optimization. Handling content moderation to avoid abuse of social features was intricate and called for scalable automated and human review processes. Seller authentication and building trust mechanisms needed to be sound in order to foster buyer trust. Merging an uninterrupted switch between buyer and seller roles without data consistency compromise was technically challenging.

Moreover, developing a responsive and secure environment to support heavy traffic during rush hours was essential. Deploying real-time chat, notification, and support ticket systems contributed to backend complexity. Addressing compliance with data protection laws in various regions also necessitated meticulous planning and implementation.

Buyers

Discover and purchase trending products seamlessly through engaging posts, reels, and live shopping experiences.

Sellers

Easily showcase products, manage orders, and grow your business with built-in promotional and communication tools.

Key Features

PopPullar packed with cutting-edge features designed for seamless efficiency and user-friendly experience.

1

Product Discovery And Timeline

Showcases a dynamic and curated feed of products based on trends, demographics, and location for seamless browsing.

2

In-App Search And Filters

Provides smart search and advanced filters for categories, price, brand, and other parameters to refine product discovery.

3

Add To Cart And Wishlist

Allows users to add products to cart or save them in the wishlist for later purchase.

4

Order Placement And Checkout

Supports a smooth checkout process with delivery address selection, preferred delivery date/time, and secure payment options.

5

AI-Powered Product Recommendations

Suggests products intelligently based on user behavior, preferences, previous purchases, and trending items.

6

Live Tracking Of Orders

Enables users to track the real-time status of their orders from dispatch to delivery with timely notifications.

7

Loyalty And Rewards System

Allows users to earn points on every purchase, redeem them on future orders, and view their rewards history.

8

Smart Notifications And Alerts

Sends personalized alerts for price drops, back-in-stock items, order updates, and promotional offers.

9

Multi-Address And Delivery Management

Supports saving and managing multiple delivery addresses for convenience during checkout.

10

Easy Returns And Refund Management

Facilitates hassle-free returns, exchange requests, and refund tracking directly from the user dashboard.

11

Integrated Chat And Support

Provides direct access to customer service through real-time chat or ticket-based support within the app.

12

Voice Search Functionality

Enables users to search for products or brands using voice commands, improving accessibility and speed.

13

Social Sharing Of Products

Allows users to share favorite products or wishlists with friends and family through social media and messaging apps.

Team at a Glance

Each team member brought their expertise, passion, and dedication to turn this vision into reality.

Product Owner
Product Owner
Business Analyst
Business Analyst
Project Manager
Project Manager
UI/UX Designers
UI/UX Designers
Developers
Developers
Quality Analyst
Quality Analyst
DevOps Engineer
DevOps Engineer
Support Team
Support Team

Impacts & Benefits From Our Solution

Quicker Shopping Experience

Simplified product search, AI suggestions, and reduced checkout process lower purchase time considerably.

Improved Shopping Satisfaction

Personalized product recommendations and rewards for loyalty make shopping more interesting and satisfying.

Order Simplification

Immediate order tracking, simplified returns, and complete delivery management provide customers with transparency and control over their orders.

Improved Product Discovery

Artificial intelligence-facilitated suggestions, voice search, and social sharing serve up personalized solutions to users for improved product choice and discovery.

Improved Customer Engagement

Smarter notifications and social media plugs ensure users remain connected, strengthening purchase intent and engagement with a brand.

Increased Customer Support Effectiveness

Speedy chat integration and efficient ticket systems enhance turnaround times, offering customers effective solutions rapidly.

Boosted Confidence in Transactions

Secure payment gateways and open returns process increase customer trust in their online transactions.

Flexible E-Commerce Platform

Solid backend management of user accounts, preferences, and purchase histories allows the platform to expand according to user requirements.

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1

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2

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3

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4

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