New: How we build — modern AI tooling, strict guardrails, every line reviewed by a person. Read our engineering practices →New: How we build. AI tooling, strict guardrails, human review. Read more →

UX/UI Design

Design that drives adoption

End-to-end UX, from discovery and research to design systems and dev handoff, grounded in real user behaviour and built to hold up as your product grows.

~2wks
to project kickoff
100%
code & IP ownership
WCAG
& ADA accessibility
6–10yrs
average engineering experience

We start with your users' problem, not the visuals, the drop-off, the confusion, the feature nobody finds, and tell you honestly what it takes to fix it.

User experience design services

End-to-end UX, from strategy to dev handoff. Pick a service to see how we approach it.

Wrong assumptions, fuzzy requirements, and overlooked user signals are what quietly burn cycles and force rework. Our discovery and research engagements sit within our broader software work and anchor decisions in how people actually behave.

How we help

You come away with validated personas, jobs-to-be-done maps, and a prioritized opportunity backlog, the evidence to align stakeholders, set product direction, and avoid building the wrong thing.

Inconsistent products chip away at trust and drag the whole roadmap. We treat a design system as a strategic asset, building scalable component libraries, writing the governance around them, and coaching your teams to genuinely adopt it.

How we help

Every system ships with reusable components, dev-ready specs, and built-in version control. The result is faster handoffs, fewer rebuilds, and a UX that stays consistent as you scale.

As a platform grows, navigation and content sprawl create friction for users and overhead for teams. Our specialists run deep IA audits to surface the patterns in structure, labeling, and search behaviour, then design an architecture that scales.

How we help

You get taxonomy modelling, content governance, and a URL strategy built to improve findability, cut support tickets, and take on future features without a full-scale restructure.

Big B2B platforms are dense with data, edge cases, and layered roles that strain usability. We design task-focused flows that cut through the complexity while preserving the flexibility and control your power users depend on.

How we help

Working directly with security and compliance stakeholders, we build audit trails, approvals, and role-based access into every flow, shortening onboarding, lowering error rates, and lifting adoption across technical and non-technical users.

AI features only get adopted when users trust and understand them. We design interfaces that aid comprehension, handle ambiguity gracefully, and manage failure states without derailing the experience.

How we help

We tackle explainability, control, and error recovery head-on, turning raw predictions or LLM responses into workflows people can rely on, driving adoption, easing support load, and turning experiments into real value.

Plenty of teams ship on gut feel and only later find users confused or checked out. We help you test the critical flows before any code, validating IA, interaction patterns, and UI decisions early.

How we help

Our experts run moderated sessions, prototype reviews, and usability audits that surface blockers, de-risk launches, and steer sharper product decisions.

Accessible design makes products easier for everyone and shields you from legal exposure. We build and refine experiences to WCAG and ADA standards from the start, colour contrast, keyboard navigation, semantic HTML, and screen-reader support.

How we help

We audit your current experience, close gaps in both design and code, and leave behind reusable accessible patterns. You get inclusive, compliant interfaces that reduce regulatory risk and widen your audience.

Design work we've shipped

View all case studies

The stack we build with

We turn business goals and user needs into a prioritised roadmap that keeps design and delivery pointed the same way.

Figma
FigJam
Miro
Productboard

We ground decisions in real behaviour, interviews, surveys, analytics, rather than opinion.

Maze
Dovetail
Hotjar
UserTesting

We design and prototype flows in high fidelity so ideas are validated well before they reach code.

Figma
ProtoPie
Framer
Principle

We build reusable component libraries with clear governance so products stay consistent at scale.

Figma
Storybook
Zeroheight
Tokens Studio

We tune flows and interfaces against real metrics to cut friction and move users to their goal faster.

Lighthouse
Hotjar
FullStory
Amplitude

We streamline how design gets made and handed off, so teams move faster with less overhead.

Figma
Jira
Zeplin
Notion

We design and audit to WCAG and ADA so experiences work for everyone and stay compliant.

axe
WAVE
Stark
VoiceOver

We structure navigation, taxonomy, and content so people find what they need without friction.

Figma
Miro
Optimal Workshop
Airtable

Our UX design process

Ten steps, run in order, step through the sequence from stakeholder alignment to ongoing governance.

01

Aligning on goals

We work with your leads to turn business goals into a sharp problem statement, revisiting and refining it as new data comes in.

02

Auditing what exists

Our architects run UX evaluations, technical audits, and codebase walk-throughs to map where things stand and surface the gaps that matter.

03

Shaping the target

We blueprint the architecture for information, accessibility, and components, a direction to steer by, built to adapt as we learn.

04

Prototype & validate

We build and test high-fidelity prototypes with real users in fast, repeatable cycles, taking the risk out of costly code commits before a sprint begins.

05

Wiring into engineering

Approved components land in feature branches behind flags each sprint, with design, engineering, and QA holding the quality gates together.

06

Deployment automation

We build performance and accessibility scans into your CI/CD pipeline, so every release clears its thresholds and rolls back predictably.

07

Rollout & telemetry

We use canary deployments and A/B tests to measure each feature's impact on user needs and KPIs, then feed that into the next cycle.

08

Hardening quality

Every cycle we reserve time to clear performance bottlenecks and accessibility gaps, an ongoing habit that keeps production sharp.

09

Docs & handover

We keep documentation and code-linked design specs alive throughout, so your team can extend the system and lean less on outside help.

10

Improve & govern

We run quarterly reviews of KPI trends, backlog health, and system metrics to sharpen delivery and stay aligned with your goals.

UX experts, AI-augmented

These are the AI coding tools our engineers use to ship faster and keep code clean, distinct from the AI systems we design and build for you.

Claude CodeGitHub CopilotCodexCursorReplitGeminiOllamaWindsurf

We use these tools inside strict guardrails, every line is reviewed by a person. See how we build →

1

Senior UX engineers

Engineers with real, hands-on ux experience who take ownership of the work, not juniors learning on your budget.

2

Production-grade delivery

We take work from prototype to production, with testing, monitoring, and clean handover, not demos that stall after the pitch.

3

Security & compliance

Safeguards from day one. We build to and align with the standards regulated industries expect, including HIPAA, SOC 2, and ISO 27001.

We've delivered UX/UI design across healthcare, fintech, proptech, logistics, and more.

See how we approach your industry
Engagement

How you'd work with us on UX

Pick the level of ownership that suits you. We shape the engagement around your goals.

1

Staff augmentation

Add senior UX engineers to a team you already have.

2

Dedicated team

A committed UX team that runs like your own.

3

Full delivery

Hand over the build and we deliver it end to end.

Explore engagement models

UX FAQ

A product your users actually enjoy?

Bring us the confusing flow, the inconsistent UI, the feature nobody uses. We’ll tell you honestly what it takes to fix it.

Book a discovery call